Embed Size (px)
Citation preview
welcome!
Thursday, January 20, 2011
self- expression
is a great
motivator
Thursday, January 20, 2011
storytelling without participation is just telling
Thursday, January 20, 2011
+
Thursday, January 20, 2011
at&t and toms shoes television commercial
Thursday, January 20, 2011
1MM pair milestoneThursday, January 20, 2011
sole styler + employee extension
Thursday, January 20, 2011
sole styler + employee extension
Thursday, January 20, 2011
promo samplesThursday, January 20, 2011
promo samplesThursday, January 20, 2011
sole styler results:
18K shoes designed55K total entries to win the trip
3:12 spent on site on average
9K employee designs
Thursday, January 20, 2011
gowalla integrationThursday, January 20, 2011
gowalla integrationThursday, January 20, 2011
gowalla sharingThursday, January 20, 2011
gowalla results (2-week program):
1K prizes won toms shoes & iphones
5.5K entered to win trip 25% shared the news facebook & twitter
2K at&t store check-ins522K users reached source: tweetreach
Thursday, January 20, 2011
shoe drop teamThursday, January 20, 2011
1MM shoe drop video
Thursday, January 20, 2011
thanks!
Thursday, January 20, 2011
