Digital content, media, and publishing strategies€¦ · Publisher/Advertising Sales Advertising Coordinator (859) 278-2223 ext. 104 (908) 795-3703. [email protected] [email protected]

2 | MEDIA KIT 2014 www.econtentmag.com

Digital content, media, and publishing strategies

YOUR PATH TO THE DIGITAL CONTENT PROFESSIONALEContent magazine, EContentMag.com, and our newsletters and emails reach more than 20,000 digital content professionals who evaluate, recommend, and purchase solutions aimed at creating and managing content assets. The EContent network of products deliver specific content to the broadest range of readers in the market.

EContent Sponsorship, Advertising, Marketing, and Lead Generation Opportunities Include:

› EContent Magazine: Read by more than 10,000 influential digital content and publishing professionals, this is the No. 1 magazine for the digital content industry.

› EContentMag.com: Newly redesigned, the site offers multiple sponsorship and banner advertising opportunities.

› Email Newsletter: EContent Xtra is a trusted resource for industry news and views. Sent twice each week, EContent Xtra delivers news and analysis specially tailored to those whose jobs revolve around content, acquisition, syndication, pricing, and aggregation, as well as digital content creation, management, delivery, findability, and more.

› Direct Email Marketing: EContent maintains an opt-into-third-party email list of more than 9,300 subscribers, available for your direct response messaging.

› Web Events: Turnkey single-sponsor and multi-sponsor webinars are guaranteed to deliver leads.

› EContent Sponsored Content and Best Practices White Papers: Every month EContent produces special sponsored content sections on specific topics of interest to our readers. Participation from sponsors proves thought leadership as well as provides guaranteed sales leads to your organization.

› Custom-Sponsored Research: Unisphere Research, EContent magazine’s research arm, conducts ongoing proprietary and “for publication” research projects for select industry vendors. Projects can be conducted over the EContent readership, or in association with our other publications, including CRM, Streaming Media, KMWorld, Speech Technology, and Database Trends and Applications magazines.

› Lead-Generation Programs for Your White Papers and Other Content Marketing Assets: EContent magazine will host your content marketing assets, market them to our readership, collect registrations, and deliver quality leads to your organization on a pay-per-lead basis.



EContent is read by more than 10,000 content professionals. EContent readers are executives and managers who direct the digital content strategies for their organizations. Subscribers include content executives, content managers, content creators, publishers, content marketers, and anyone who deals with digital content in order to further business objectives. They’re buyers of content and technology solutions and have the power to make purchasing decisions.

Data Sources: EContent readership (September 2013)

Business/Industry

READERSHIP DEMOGRAPHICS

Response Percent

Media/Marketing/Advertising 35%

Consulting/VAR/VAD, Econtent Solutions Provider 17%

IT and Communications 11%

Other 10%

Education and Training 7%

Government and Nonprofit 7%

Retail/Wholesale 5%

Entertainment 4%

Manufacturing 2%

Banking, Finance, Insurance 1%

Hospitality and Travel 1%

Medical/Healthcare/Pharma 1%

Professional Services 1%

90% of EContent readers agree or strongly agree that EContent magazine

and EContentMag.com are “important sources of information

I can’t find anywhere else.”

60% of EContent readers have titles of director-level or above, including more than 50% with VP or C-level titles.

EContent Readers Drive Their Organizations’ econtent Intiatives

Are you an ADVOCATE or

CHAMPION for your company’s

CONTENT initiatives?

Company Size By Revenue

Response Percent

More than $500 million 24.3%

$100 million to $499 million 6.1%

$10 million to $99 million 22.8%

Less than $10 million 46.8%

Yes 86%

No 14%

Schedule your EContentMag.com exposure today! Contact:

La Shawn Fugate Alexis Sopko Publisher/Advertising Sales Advertising Coordinator (859) 278-2223 ext. 104 (908) 795-3703 [email protected] [email protected]



2014 EDITORIAL CALENDAR

**For timely print publication, optimal news contact date is 1 month prior to ad deadline.

Advertising contact: LaShawn Fugate • Publisher/Advertising Sales • [email protected]

Editorial contact: Theresa Cramer • Editor • [email protected]

ISSUE EDITORIAL THEME CLOSE DATES BONUS DISTRIBUTION SPONSORED CONTENT OPPORTUNITY

JANUARY/ FEBRUARY

EContent Sourcebook Contact Editorial: 10/11/13 Ad Space Reservation: 12/11/13 Ad Material Due: 12/24/13

MARCH › The Evolution of WCM: Controlling the Digital Experience › What Do Wearable Computers Mean for Content Providers? › A Guide to Mobile Content Management

Contact Editorial: 11/15/13 Ad Space Reservation: 1/14/14 Ad Material Due: 1/27/14

› Thought Leadership Series: A Guide to Mobile Content Management

› Best Practices in Digital Experience Management

APRIL › How Big Data Can Make You a Better Publisher › Making Your Content Discoverable in the Global Market › A Guide to Multilingual Search


› NAB › AIIM

› Thought Leadership Series: A Guide to Multilingual Search› Best Practices Series:

Big Data Opportunities & Challenges for Online Publishers

MAY › Profiles in Digital Publishing › HTML5 Video › Trendsetting Products › A Guide to HTML5


› Streaming Media East › Content Delivery

Summit

› Thought Leadership Series: A Guide to HTML5 › Best Practices Series: Tailoring the Multidevice Experience

JUNE › How to Know If Publishing in the Cloud Is Right for You › Digital Marketing Trends You Need to Know › A Guide to Publishing in the Cloud


› Thought Leadership Series: A Guide to Publishing in the Cloud › Best Practices Series:

How to Build Profitable Customer Engagement

JULY/AUGUST › All Content Is Personal: The Importance of Knowing Your Audience› Social Media & Compliance: An Update › A Guide to Social Media Compliance


› Thought Leadership Series: A Guide to Social Media Compliance › Best Practices in Web Personalization

SEPTEMBER › Advances in Contextual Marketing › Getting Your Branded Content to the Masses › A Guide to Location-Based Marketing


› Thought Leadership Series: A Guide to Location-Based Marketing › Best Practices for Content Marketing Success

OCTOBER › The Rules for Content-Heavy Apps › Getting Your Content Ready for Machine Translation › A Guide to Machine Translation Tools


› KMWorld › Thought Leadership Series: A Guide to Machine Translation Tools › Best Practices in Content Optimization

NOVEMBER › Predictive Analytics: Staying Ahead of Your Customers › Ebooks: Not Just for Publishers Anymore › A Guide to Sentiment Analysis


› Thought Leadership Series: A Guide to Sentiment Analysis › Best Practices in Web Content Management:

Delivering Next-Generation Digital Experiences

DECEMBER EContent 100 Contact Editorial: 8/14/14 Ad Space Reservation: 10/15/14 Ad Material Due: 10/28/14

› Gilbane

*Note: This Editorial Calendar subject to change without advance notice.



ECONTENT MAGAZINE RATES AND ADVERTISING SCHEDULE

SIZE TRIM SIZE BLEED SIZE LIVE AREA

Full-Page Spread 17"wx10 7⁄8"d 17 1⁄4"x111⁄8" 16 1⁄2"x10 3⁄8"

Full Page 8 1⁄2"x10 7⁄8" 8 3⁄4"x111⁄8" 8"x10 3⁄8"

2/3-Page Vertical 4 1⁄2"x9 1⁄4" n/a n/a

1/2-Page Spread 17"x5" 17 1⁄4"x5" 16 1⁄2"x5"

1/2-Page Horizontal 7"x41⁄2" n/a n/a

1/2-Page Vertical 4 1⁄2"x7" n/a n/a

1/3-Page Vertical 2 1⁄8"x9 1⁄4" n/a n/a

1/3-Page Square 4 1⁄2"x4 1⁄2" n/a n/a

Four-Color Rates 1X 3X 6X 10X

1 page $2,020 $1,960 $1,860 $1,760

2/3 page $1,620 $1,568 $1,488 $1,408

1/2 page $1,252 $1,215 $1,153 $1,090

1/3 page $1,111 $1,078 $1,023 $968

Covers 1X 3X 6X 10X

Cover 2 $2,323 $2,254 $2,140 $2,025

Cover 3 $2,230 $2,164 $2,054 $1,945

Cover 4 $2,788 $2,705 $2,568 $2,430

10% premium position.

Contact: La Shawn Fugate • Publisher/Advertising Sales • (859) 278-2223, ext. 104 • [email protected]

2014 RATE CARD #35

2014 Advertising Opportunities

ISSUE SPACE RESERVATION MATERIAL DUE

Payment Terms

Terms are net 30 days from date of invoice. 1.5% interest per month will be incurred on any unpaid balance past 30 days. Invoice date is always the first day of the month of the issue date.

Commissions

All recognized advertising agencies can earn a 15% commission on space and position. Commissions are earned by reserving space and submitting artwork on or before respective due dates. All commissions are forfeited on unpaid invoices more than 45 days past due.

› Black-and-White advertisements: 25% discount from gross rate

› Back Cover & Inside Front Cover: Add 20%.

› Center Spread, Inside Back Cover, and other guaranteed positions: Add 10%.

› Inserts and Outserts Contact the sales manager for specifications and rates and any additional postage.

Jan/Feb 12/11/13 12/24/13

March 1/14/14 1/27/14

April 2/10/14 2/24/14

May 3/13/14 3/26/14

June 4/14/14 4/25/14

Jul/Aug 5/13/14 5/27/14

September 7/15/14 7/28/14

October 8/12/14 8/25/14

November 9/12/14 9/25/14

December 10/15/14 10/28/14



Banner Advertising and Site Sponsorship at EContentMag.comThe EContent website, www.econtentmag.com, receives more than 20,000 visits monthly by 15,000-plus unique visitors. Page views have surpassed 40,000 views per month.

Newly relaunched, EContentMag.com features high-visibility, flat-fee sponsorship opportunities, as well as standard, impression-based ad positioning.

Site sponsorships Site sponsorships are available on a monthly or annual basis. Monthly term begins on the first day of the month and ends on the last day of the month. Site sponsors receive a 100x300 sponsorship banner which delivers approximately 30,000 impressions per month. In addition, all site sponsors receive a mention on our “Site Sponsors” page along with a 100-word company description and link to your website for the duration of the sponsorship.

Site Sponsorship Pricing $995 per month or $9,500 per year

Banner ad units

Banner advertising is available in multiple positions on the site. Banner ad units are available on a per-impression basis. Please see the following for sizing, pricing, and specifications.

Banner Units Specifications

› 728x90 Leaderboard Banner: $55 CPM

› 300x250 Box ad: $60 CPM

› 160x600 Skyscraper: $40 CPM

› 468x60 Standard Banner: $40 CPM

› 640x480 Welcome Screen Ad: $90 CPM

› Acceptable formats: .JPG, .GIF, .PNG, and Flash (.SWF)

› File sizes may not exceed 200K

› Acceptable Flash versions: Flash 10, Action Script 3 (and all earlier versions)

ECONTENTMAG.COM BANNER ADVERTISING AND SITE SPONSORSHIP



ECONTENT XTRA ENEWSLETTER

The EContent Xtra weekly email newsletter keeps subscribers informed of changing events and trends that are driving the content industry. Twice each week, EContent Xtra delivers news and analysis specially tailored to those whose jobs revolve around content, acquisition, syndication, pricing, and aggregation, as well as digital content creation, management, delivery, findability, and more.

Not available in concentrated form like this anywhere else, EContent Xtra arrives with fresh and accurate news compiled and written by EContent’s editorial team and industry thought leaders.

Circulation: 11,400 subscribersFrequency: Tuesday/ThursdayAudience Profile: Digital content professionals and business managers COST: $950 per sponsorship FREQUENCY SAVINGS: 6X – $855 per sponsorship, 12X – $808 per sponsorship

42% of EContent Xtra subscribers also subscribe to the print publication.

Sponsor Advertising Specifications:› 468x60 pixels web banner with URL link in email body (GIF format)› 75-word text description and URL link in email body› Report of emails broadcasted and click-throughs at the end of sponsored week EContent Xtra sponsorships are first come, first served. Reserve your EContent Xtra sponsorship schedule now for the entire year!

SPONSORSHIPS

Reserve your broadcast

dates today!

ECONTENT BULLETIN:

Send your exclusive HTML advertisement to the subscribers of the EContent Bulletin newsletter. Your company provides the HTML and the subject line, we handle the broadcast!

Circulation: 10,000+

Cost: $1,900 per Bulletin

Frequency 6X – $1,600 per Savings: 12X – $1,400 per

SPONSORED GUEST COMMENTARYWe recognize that our readers and vendor community can provide valuable thought leadership. We will work with you to develop a sponsored guest column to run in our newsletter and on our site.Pricing: ECXtra/Online Guest Column: 750 to 850 words—$650 Net

Schedule your EContentMag.com exposure today! Contact:LaShawn Fugate • Publisher • (859) 278-2223, ext. 104 • [email protected]

Alexis Sopko • Advertising Coordinator • (908) 795-3703 • [email protected]



EContent Solutions ShowcaseHere, you’ll find the premier vendors offering products and services to serve your content creation, management, delivery, and search needs, as well as those providing content resources to inform better business decisions.

The Solutions Showcase is a great way to leverage editorial content to promote your product or service!

Multichannel (Print & Web) Get annual coverage online with your Solutions Showcase listing. Visit www.econtentmag.com/directory.

SHOWCASE LISTING RATES

Half-Page Listing $800 › Company name + logo › Contact information › Company profile › Product/Service description

Quarter-Page Listing $400 › Company name + logo › Contact information › Product/Service description

Basic Listing $200 › Company name › Contact information

Showcase Sizes Size (WxH, inches)

› 1/2-page, horizontal 7.5"x4.125"

› 1/4-page, vertical 3.5"x4.125"

› Basic 3.5"x1.875"

SOLUTIONS SHOWCASE

Contact: La Shawn Fugate • Publisher/Advertising Sales • (859) 278-2223, ext. 104 • [email protected]

www.in fo today.com/ci l2013

Organized and produced by

INTERNET@SCHOOLS TRACK

APRIL 8–9

Incorporating

#CILDC

H I LT O N WA S H I N G T O NWA S H I N G T O N , DC

APRIL 8–10

Evolving in New Directions

FSO ONLINE

www.fso-online.com

All the information found in the popular Fulltext Sources Onlineprint edition with the convenience of online access and much more.

A WEALTHof market ing information and t ips

f o r y o u a n d y o u r l i b r a r y

ww

w.in

foto

day.c

om143 Old Marlton Pike • Medford, NJ 08055

Marketing Library ServicesThe "How-To" Marketing Tool Written Exclusively for Librarians

Reserve your FREE copyof MLS today

For a FREE TRIAL ISSUE of MLS simply call (800) 300-9868 or sendan email to [email protected].

If you like it, pay just $74.95 for five moreissues (6 issues total) when the bill arrives.That’s a savings of $25 off the basic U.S.subscription price of $99.95. If you arenot pleased with your FREE copy, returnthe bill marked “Cancel” and have nofurther obligation.

www.infotoday.com

The Marketing LibraryServices newsletter is thepremier source of ideas andnews for savvy librarymarketers. Whether youwork in a corporate, special,academic, school, or public

library, MLS will help you call attention to your library,your services, and your value to the community youserve.

MLS will provide you with valuable how-to informationon developing marketing strategies, creating marketingmaterials, organizing traffic-generating programs,acquiring library funding, and so much more.

To advertise in this section call: La Shawn Fugate, Publisher • Phone: 859-278-2223 • Email: [email protected]

ADVERTISERS WANTED!

ECSolutionsSC_Layout 1 3/12/13 2:56 PM Page 1



Ad production requirementswww.infotoday.com/advert/CTPAdSpecs.pdf

Please identify material by name of advertiser, publication, and issue date. High-quality hardcopy proof for color and/or black-and-white ads must be submitted for all ad formats.

We accept the following formats:

› Press-quality PDF files are preferred. › Fonts must be embedded › Set black to overprint › Convert PMS to CMYK › Images must be in CMYK › 300 dpi images only › Flattened transparencies › Bleeds and crops included

› We can also accept high-resolution Macintosh format Photoshop TIFF files.

› Photoshop TIFF files for Macintosh—Flattened layers, CMYK color, 300 dpi, page dimensions, and bleeds according to pub specs

Files submitted as RGB will be converted to CMYK. Ads containing SPOT colors will be converted to CMYK unless prior arrangements have been made. B/W ads and graphics should be saved in grayscale mode. All graphics must be at least 300 dpi resolution. › When renaming files, make sure to keep the proper file extension

(i.e., .pdf, .tif). › For proper sizing of your ad, please refer to the publication’s rate card. › Add 1/4" on all sides for bleed.

File submission instructions:

› To upload files via the web:

› Using your web browser, log onto http://files.infotoday.com.

› Please indicate advertiser, publication, and issue in which ad will be placed in appropriate fields.

› Submission on disc:

› Electronic files may be supplied on DVD or CD and should meet the above-stated requirements.

› Mark disc with title of ad, name of agency, and publication/issue in which ad will be placed.

› Mail disc to: Alexis Sopko, Advertising Coordinator 630 Central Avenue, Murray Hill New Providence, NJ 07974 (908) 795-3703 [email protected]

A proof of the ad accurately representing how the ad should appear when printed MUST be submitted with the ad. Four-color ads must include an accurate color proof. This can be provided as a PDF proof, image, or hardcopy. Email digital proofs to Alexis Sopko at [email protected].

Please identify material by name of advertiser and magazine issue.

PRODUCTION REQUIREMENTS



WEBCAST SPONSORSHIPS WITH ECONTENTNow more than ever, businesses are being challenged to anticipate change and revise their strategies for greater profitability. How can you market your company’s solution to meet this challenge head-on?

EContent Web Events are 1-hour topic- and sponsor-specific sessions broadcast live on the web with streaming audio and PowerPoint presentations. Audiences have real-time interaction with senior executives and key industry consultants discussing new solutions, best practices, and actual case studies. Want to add video or SlideShare? We can do that too for an additional fee.

Get Qualified Leads. Enjoy Sponsor Exclusivity. Reach 200-plus decision makers through your sponsor-exclusive EContent Web Event. Leveraging the strength of the EContent brand and our unmatched industry experts, our broadcasts are targeted toward and attended by executives with purchasing authority from all industry sectors.

We Take Care of All the Details EContent will produce, market, and broadcast your 1-hour Web Event.

All your bases are covered:

› Aggressive online advertising program

› EContent editor or senior executive to moderate the session

› Speakers can participate from their own office

› Real-time polling, Q&A, and survey

› Attendee registration, monitoring, and reporting

Event archiving and online posting on the EContentMag.com website, 24/7 on-demand viewing. Leads continue to be generated and reported on a weekly basis for an additional 90 days after the on-demand event is posted to the site.

EContent provides a turnkey solution including production, management, marketing, and lead generation of each Web Event. We will provide the following services:

Event Marketing

For your Web Event, EContent will design and produce:

› An online HTML invitation with your company logo and session content summary to be placed on EContentMag.com

› Event will be promoted in the EContent newsletters and through dedicated email blasts.

› White paper posting during event promotion (white paper provided by sponsor)

› Banners to run on EContentMag.com website

› Create customized registration fields for your event

› A reminder email blast and phone call to all registrants the day prior to the event

› Follow-up email the day after (reminder for archive event and thank you)

› EContent will rent additional lists with selected criteria at your request (for an additional cost)

Moderators/Industry ExpertsEContent will provide a moderator/Senior Executive to facilitate your event

ECONTENT WEBINARS (continued on next page)



Web Event Program & Highlights

› A 1-hour event, complete with streaming audio, broadcast live over the internet

› A project manager provided for staging of content and online rehearsal services at each event

› PowerPoint slide synchronization

› Browser-based Q&A capabilities and polling and survey questions

› Detailed monitoring and reporting

› Complete registration management including final list of all registrants and participants

› Event archived on www.econtentmag.com for 90 days, for anytime, on-demand viewing

› Master file of your event for local playback (trade shows, sales presentations, etc.)

› Event presentation (PowerPoint slides) available online postevent for viewing and downloading

› Project manager assigned to program (development & execution)

› Management Fee (included for program development, marketing, & execution)

The entire event will be created (with the assistance of the sponsor), managed, and executed by EContent. Our production personnel will assist all participants. Want to add video or SlideShare? We can do that for an additional fee.

2014 Pricing$9,500 single sponsor for customized web events

ECONTENT WEBINARS (continued from previous page)

For more information please contact:LaShawn Fugate Publisher/Advertising Sales (859) 278-2223, ext. 104 [email protected]



PRINT AND ELECTRONIC LEAD DEVELOPMENT PROGRAM

ECONTENT BEST PRACTICES SERIES: PRINT AND ONLINE CONTENT MARKETING AND LEAD GENERATION PROGRAM

When you choose to place your sponsored content in the EContent Best Practices sections, your sponsored essay, white paper, or case study will be published in a special section of the print edition preceded by an in-depth topic introduction by our editorial team that will reach print readers. Online, the EContent Best Practices section is extensively distributed via our website, www.econtentmag.com, and is extensively marketed to EContent’s total online and email network of content professionals.

Generate leads for your sales force.

All requests for the PDF version housed at www.econtentmag.com will be driven through a registration form capturing complete contact information.

Leads will be distributed to all sponsors in this section via spreadsheet on the 16th and the day following the last business day of each month.

Your content marketing topics and formats can be wide-ranging.

› Third-party white papers and white paper abstracts› Successful customer case studies› Your company’s unique value proposition or market position› A behind-the-scenes look at your technology solution and why

it’s important

Editorial and production services are included. EContent magazine will take care of all the copy editing, layout, and design. And we will send you a PDF of the final article at no extra charge.

ISSUE BEST PRACTICES TOPIC PUBLICATION DATE

MARCH Best Practices in Digital Experience Management 3/1/14

APRIL Big Data Opportunities and Challenges 4/1/14

MAY Tailoring the Multidevice Experience 5/1/14

JUNE How to Build Profitable Customer Engagement 6/1/14

JULY/AUGUST Best Practices in Web Personalization 7/1/14

SEPTEMBER Best Practices for Content Marketing Success 9/1/14

OCTOBER Best Practices in Content Optimization 10/1/14

NOVEMBER Web Content Management: Delivering Next-Generation Digital Experiences

11/1/14

TYPE DESCRIPTION SPONSORSHIP RATE

STANDARD 1 page (750 words) $2,950

SILVER 2 pages (1,500 words) $5,150

GOLD 3 pages (2,250 words) $7,725

PLATINUM 4 pages (3,000 words) $10,275

BEST PRACTICES SPONSORSHIP RATES

BEST PRACTICES TOPICS INCLUDE:

Branding, Market Positioning, and Lead Gen All in One Place

Call today and reserve your space!

La Shawn Fugate • Publisher/Advertising Sales (859) 278-2223, ext. 104 • [email protected]

BEST PRACTICES WHITE PAPER SERIES



THOUGHT LEADERSHIP SERIESPRINT AND ELECTRONIC LEAD DEVELOPMENT PROGRAM

ECONTENT THOUGHT LEADERSHIP SERIES: PRINT AND ONLINE CONTENT MARKETING AND LEAD DEVELOPMENT PROGRAM

When you choose to place your sponsored content in the EContent Thought Leadership Series, your sponsored essay, white paper, or case study will be published in print and in a special online PDF introduced by an in-depth trends article authored by our editorial team that sets the stage for your message.

Generate leads for your sales force.

All requests for the PDF version housed at www.econtentmag.com will be driven through a registration form capturing complete contact information.

Leads will be distributed to all sponsors in this section via spreadsheet on the 16th and the day following the last business day of each month.

Your content marketing topics and formats can be wide-ranging.

› Third-party white papers and white paper abstracts› Successful customer case studies› Your company’s unique value proposition or market position› A behind-the-scenes look at your technology solution and why

it’s important

Editorial and production services are included. EContent magazine will take care of all the copy editing, layout, and design. And we will send you a PDF of the final article at no extra charge.

ISSUE THOUGHT LEADERSHIP TOPIC PUBLICATION DATE

MARCH A Guide to Mobile Content Management 3/1/14

APRIL A Guide to Multilingual Search 4/1/14

MAY A Guide to HTML5 5/1/14

JUNE A Guide to Publishing in the Cloud 6/1/14

JULY/AUGUST A Guide to Social Media Compliance 7/1/14

SEPTEMBER A Guide to Location-Based Marketing 9/1/14

OCTOBER A Guide to Machine Translation Tools 10/1/14

NOVEMBER A Guide to Sentiment Analysis 11/1/14

THOUGHT LEADERSHIP SPONSORSHIP RATES

THOUGHT LEADERSHIP TOPICS INCLUDE:

Branding, Market Positioning, and Lead Gen All in One Place

Call today and reserve your space!

La Shawn Fugate • Publisher/Advertising Sales (859) 278-2223, ext. 104 • [email protected]

TYPE DESCRIPTION SPONSORSHIP RATE

STANDARD 1 page (750 words) $2,950

SILVER 2 pages (1,500 words) $5,150

GOLD 3 pages (2,250 words) $7,725

PLATINUM 4 pages (3,000 words) $10,275



CUSTOM-SPONSORED RESEARCH SOLUTIONS FROM ECONTENT AND

Unisphere Research, EContent magazine’s research arm, conducts ongoing proprietary and “for publication” research projects for select vendors. Using its database of subscribers and opt-in email names, Unisphere Research conducts web-based surveys on topics covering a range of content and technology issues including Big Data, content marketing, CRM, business intelligence, digital publishing trends, unstructured data, and IT priorities.

In addition to EContent subscribers, Unisphere Research conducts research in association with a number of other publications. Unisphere can conduct research across the following subscriber bases and lists:

› Database Trends and Application subscribers› Customer Relationship Management (CRM) magazine subscribers› KMWorld magazine subscribers› North American Libraries› Speech Technology magazine › Book Publishers

Unisphere assigns an experienced analyst and/or senior editorial executive to work with survey sponsors on topic and questionnaire development. Survey questionnaires are housed at Unisphere’s survey utility on the web, and Unisphere prepares all questions in draft format, working with the survey sponsor to complete an approved questionnaire. Survey response solicitations are issued to the universe of digital content and publishing professionals until the agreed-on target response level is achieved. Response incentives include a sweepstakes drawing. Unisphere issues a basic document that reports the findings and then creates a color PDF executive summary reporting, graphing, and analyzing the key survey findings. Many studies remain completely proprietary while others are used as the basis for EContent and related email newsletter content, with full attribution to the survey sponsor. Results may also be used, with EContent approval, for press release efforts.

Basic deliverables include:

1. Survey questionnaire development

2. Survey participation solicitation from EContent’s database of 10,000-plus content professionals

3. Data aggregation and basic reporting

4. Authorship, editing, and formatting of the final report (25–35 pages), which is attributed to the sponsor on the front cover of the report

5. Publication in the magazine and related enewsletters when desired

The basic cost of conducting a proprietary or “For Publication” study is $12,000, including the cost of an incentive.

Program Extensions:

White paper authorship: $4,000

Full authored survey report for internal marketing use (lengths vary): $6,500

Market research webinar content development and presentation: $7,500

Custom cross-tabulations: $300 per cross-tabulation for the first four; $50 per dataset

Pay-per-lead program on EContentMag.com (contact publisher for research partner rates)



LEAD-GENERATION PROGRAMS—PAY-PER-LEADLead-Generation Programs for White Papers (And Other Marketing Assets) at EContentMag.com

EContentMag.com is a key lead-generation solution for marketers targeting the digital media, content management, and content marketing marketplace. Resident white papers are posted on the EContent White Papers page in chronological order as well as on relevant pages on www.econtentmag.com. EContent’s lead-generation program leverages a variety of email list assets to market your content. EContent custom-markets each white paper asset to appropriate audiences. Leads will be distributed to all sponsors in this section via spreadsheet on the 16th and the day following the last business day of each month.

› Contact fields captured include full name; job title; company name; street address; city, state, or province; country; phone number; and email address.

› The basic screening eliminates bad entries. Global leads are provided by EContent for companies choosing to take advantage of EContent’s unique international positioning at no added charge. Screening involving company size or other parameters are available above the base per-lead rate. Contact the publisher for details on rates.

› Introductory programs start at 50 leads and renewal programs start at 200 leads and up.

Materials Required

Company logo, headline, 75 words of descriptive text, and PDF of the white paper (or URL for the webpage hosting the white paper)

Documents

Digital content, media, and publishing strategies€¦ · Publisher/Advertising Sales Advertising Coordinator (859) 278-2223 ext. 104 (908) 795-3703. [email protected] [email protected]