Digital CapabilitiesMedia Planning & BuyingPresented to Mavis Takemoto

Music Campaigns

Our Exclusive Pre-Roll Video Solution

Target specific content (at URL level) that drives intended outcomes: Traffic to website, video views, clicks to a form page, conversion to purchases.

First of its kind technology allowing clients to do something never before possible with online video content

Pre-Roll Ad Unit (aka your TV spot) Companion Banner Ad

What makes TECVu different?

TECVu utilizes an algorithm that weighs a myriad of up-to-23 individual variables (based on client objectives) to proactively identify and target the content most likely to generate intended outcomes.

URL - PageVideo authorVideo IDVideo URLViews - Per dayViews - TotalYouTube Rating

CategoryChannelCreditsDate - Days on SiteDate - PublishedDescriptionDislikesElementID

KeywordsLast UpdatedLengthQuery KeywordsSyndicationThumbnail URLTitleURL - Mobile

Sample Pre-Bid Data

Better Pre-Buy Intelligence via Pre-Bid Data

Included in Report:• Most views• Most likes• Who posted content• How old is content

• Includes video and display to deliver good reach and frequency• Run :15/:30 pre-roll video based on content and demographic targeting• Includes re-targeting• Optimize the campaign on performance in real-time

Delivering 30% - 40% lift in key metrics when purchasing YouTube video inventory!

Theatrical: Conquest Competitor’s Content

Theatrical/Blu-ray/DVD Release: Same Technology, Different Ad Unit

Overlay Ad Unit

Companion Banner Unit

TECVu Reporting

Identify the right audience

Launch & optimize

Report on results

Demand-side platform with 100% proprietary technology

RTB across all tactics (display, video, social & mobile)

Attribution & reporting across all channels Ad serving, tracking & analytics (use our

server or yours) Access 3rd party data not offered on any

other DSP Our buyers have more control to shortcut

the performance of algorithms

Our Approach to Buying Digital MediaTransparent – Accountable - Impactful

3 Ways to Buy Online Inventory

Demand Side Platform

UPSIDE- Maximum reach, user

targeting possible- Transparent CPMs from

$5+

DOWNSIDE-Newer concept for clients

Ad Network

UPSIDE- More reach than a single

publisher

DOWNSIDE- CPMs from $8 - $15 with

big markups- No transparency about

publisher/placement

Publisher Direct

UPSIDE- Know the exact site

- Custom units

DOWNSIDE- No user targeting

- High $20 - $80 CPM’s

1 2 3

Improve Performance & Efficiency

Video

Search

Mobile

Display

Social

Data

Technology

Retargeting

RTB delivers Lowest

available CPM $

Attribution and reporting

across all channels

Access 3rd

party data for additional

direction in finding the right

audience

On a single platform!

Single Platform = All Digital Tactics

Newsfeed & Standard Ads

Access to many ad networks and publishers .

Display Exchanges

Display Inventory – Several Sources

4 million publishers available

This reach is not available with any ad network

Inventory: Supply Sources & Sample Publishers

Video Supply Sources Sample Publishers

Granular Learnings – Focused Reporting

Standard, Preformatted ReportingIncludes Performance by:

Frequency Ad Format Site Category Website Creative Day of Week Time of Day

Position on Page Ad Exchange Geography Browser Type Device Type Operating

System

Third Party Data

Sample 3rd Party Data

Element PathInterest > Arts & Entertainment > MusicPurchase Intent > Music > Affinity

Seasonal > Winter Holiday Shopping > Winter Holiday Shopper - Interest: MusicModels > Propensity > Country MusicInterest > Arts & Entertainment > Music > Genres > Rock & PopTV Audience Data > Awards Events > MTV Video Music AwardsInterest > Arts & Entertainment > Music > Genres > Urban & Hip-HopInterest > Arts & Entertainment > Music > Genres > Alternative/Punk/MetalBranded Data > Colligent Affinity Target > Music > Pop > Jennifer LopezBranded Data > Colligent Affinity Target > Music > Rock > SlayerBranded Data > Colligent Affinity Target > Music > Country > Toby KeithBranded Data > Colligent Affinity Target > Music > Rock > Bruce SpringsteenHistorical Buyer Of > Retail > Entertainment > MusicBranded Data > Colligent Affinity Target > Music > Electronic

Case Study: Life On A Rock

SOLUTION: Through TECX we were able to build a custom channel of baseball related websites, including MLB.com. This custom channel allowed us to access premium inventory and deliver more impressions at half of the CPM, with no minimum investment.

OBJECTIVE: For Kenny Chesney’s Life On A Rock release, the client wanted to run display ads on MLB.com

CHALLENGE: Going publisher direct, MLB.com required a $15,000 minimum investment to run display ads throughout their website. In addition to the significant minimum investment requirement, the site offered double digit CPM’s for display.

Sites From the Custom ChannelMLB.comaol.sportingnews.comrantsports.comsbnation.com

Search

SEM is a critical component of all digital media campaigns because it drives consumers quickly through the conversion funnel and directly to your product purchase page.

We manage all of our SEM campaigns through Google Adwords and have developed winning strategies to drive sales of music and entertainment releases in a cost-effective manner.

All of our SEM plans include:• Keyword research and analysis • Bid management• A/B copy testing• Conversion tracking• Continual optimization• Fully transparent reporting.

Mobile

Site or App SpecificBuy using Display and/or Video Units

Concrete/TEC Exclusive

Performance BasedCost Per InstallCost Per ClickCost Per EngagementCost Per InstallCombination Buys

Real Time Bidding via TECXBuying Impressions at lowest CPM within mobile apps and sites.Optimization of Media in Real Time.

Price: $17.5k for a 10-day flightDeliverables: Listening Screen takeover (100% SOV for 24 hours), followed up with banners and additional In-App media (which can be targeted to artists or genres or dayparts).1 Day Listening Screen: 3.5MM ImpsFollow Up In-App Banners: 2.0MM ImpsTargeted In-App Banners: 2.5MM ImpsEst CPM: $2.19 Value: Regular Cost $30K+

We Recommend Buying Mobile Using 3 Tactics

Custom Interstitial: Miranda Lambert

Interstitial(Full Screen Takeover)

Interstitial Ads, also known as full-screen ads, take over a user’s screen and increase engagement.

Standard Banner: SomeKindaWonderful

Standard Banner Ads

Standard banner ads are sharp and clean which means your ads will look native and engaging.

Custom interactive CTAs on each panel

• Amplify banner space with multiple creative• 1 Impression = Multiple Banners = Low Cost per View• Creative rotates 360 degrees in the banner space

Rotating Banner: Pawn Shop Chronicles

Want to see our mobile creative in action?Check out www.tec-direct.com/mobile_creative

Intelli-Video : Serves Video only when detects Wi-Fi

Standard response to Click

Custom Full Banner + Intelli Video: J. Cole

Custom Full Banner + Intelli Video: Jake Owen

SOLUTION: With three days to plan and setup the campaign, we put together a cost-effective media plan including mobile banners and interstitials that ran over a three week period. TEC delivered the creative for the campaign as added value.

OBJECTIVE: Add a local market mobile campaign to compliment the success of their single and generate even more awareness to drive pre-order sales for the upcoming album.

CHALLENGE: SomeKindaWonderful was a brand new band that did not have much of a following or a large media budget.

Fans: During the second week of the flight, newly acquired Twitter fans increased by 600%, and overall fans increased by 313%Source: Music Metric

Case Study: SomeKindaWonderful

RESULTS:This campaign delivered 2,852,186 impressions and almost 25,000 clicks (.88% CTR). Results show that mobile campaigns can be a cost efficient method to generate valuable user engagement and awareness for this new band.

Contact Info:P. 312-551-0832F. 312-551-0835info@tec-direct.com

TEC Direct Media134 N. LaSalle Street, Ste 840Chicago, IL 60602

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