Digital Audio Content On Demand Digital spoken-word programs from top personalities & content...
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Digital Audio Content On Demand Digital spoken-word programs from top personalities & content producers listened to by millions for free. Whenever, Wherever
Digital spoken-word programs from top personalities &
content producers listened to by millions for free. Whenever,
Wherever and However You Want Digital audio is about more than just
music.
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Winner 2014 | Serial/This American Life/Chicago Public Media An
audio game-changer, this compelling, multi-episode podcast closely
examined the evidence against an 18-year-old facing a life sentence
for murder, illuminating disturbing flaws in the justice system
along the way. The first unquestionably mainstream podcast, it has
been downloaded nearly 60 million times.
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140 Million Monthly Downloads & Growing
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We have the Hosts, the Guests and the Star Power to influence
your audience! Aaron Eckhart - Adam McKay - Aisha Tyler - Al Roker
- Alan Thicke - Alec Baldwin - Andy Cohen - Arnold Schwarzenegger -
Aziz Ansari - B.J. Novak - Bill Hader - Billy Crystal - Bob Saget -
Bobbie Brown - Brad Williams - Brande Roderick - Brandon Boyd -
Brian Wilson - Bryan Callen Cameron Diaz - Candace Cameron -
Carlton Gebhia - Carrie Brownstein - Charlie Daniels - Chris Elliot
- Christina Applegate - Christina Ricci - Christopher Titus Dale
Earnhardt Jr - Dana Carvey - Dana Gould - Daniel Radcliffe - Danny
McBride - Dave Attell - Dave Mustaine - David Koechner - David
Spade - David Wild - Donald Faison - Donald Trump - Donny Osmond -
Duff McKagan - Eli Roth - Eric Roberts - Eric Stonestreet - Ezra
Koenig - Fred Armisen - GabrielIe Iglesias - Galanes "GG"
Gharachedaghi - Greg Proops - Gretchen Rossi - Harris Ford - Hugh
Jackman - Ivan Reitman - Jamie Kennedy - Jared Leto - Jeff Bridges
- Jerry Seinfeld - Jerry Springer - Joan Rivers - John Densmore -
Jon Favreau - Jon Taffer - Judd Apatow - Kanye West - Kenny Loggins
- Kenny Rogers - Kevin Nealon - Kevin Smith - Kim Kardashian - Kim
Richards - Kit Harrington Korie Robertson - Kristen Takeman - Kris
Kardashian - Louie Anderson - M Shadows - Marc Maron - Maria
Menounos - Marianne Williams - Mark McGrath - Marilyn Manson
Matthew Modine - Martina McBride - Meredith Viera - Michael Ian
Black Moby - Neil deGrasse Tyson - Nick Offerman Nicole Scherzinger
- Oliver Stone - Pamela Anderson - Patricia Heaton - Patti Stanger
- Patton Oswalt - Perry Ferrell - Quinton "Rampage" Jackson - Rick
Springfield Ricky Gervais - Sean Stewart Slash - Stan Lee - Steve O
- Taylor Locke - Tenacious D - Tito Ortiz - TJ Miller - Tom Arnold
Tom Cruise - Tom Hanks Tony Stewart - Topher Grace - Will Arnett -
Will Ferrell - Will Forte - William Shatner All Have Appeared as
Guests on PodcastOne Programming
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What can you get when advertising in a podcast? Measurable and
Accurate Metrics Listeners are active, rather than passive. They
choose what programs they want to listen to. Audience can seek out
programs specific to their interest. Audio On-Demand, people listen
when and where they want. Minimal Advertising Clutter (4 spots per
hour) Organically endorsed spots by hosts 15:s, :30s and :60s Live
Reads and Pre Records Ad Insertion technology allowing Geo
Targeting and Copy Split capabilities as well as facilitating time
sensitive campaigns.
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.com No matter where, when or how a program is enjoyed, your
brand message is delivered. Sponsor and Content Are One Hosts
Website & Social Channels Client Logo
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Effective Advertising Campaigns Start Here Minimal inventory
clutter (4 5 units per hour) with maximum separation - Radio and TV
have significantly more ads per hour Organically endorsed spots,
read by the hosts. Examples below. With over 250,000 podcasts
available, our audience seek out our programs because they follow
and trust our hosts. Our audience loyalty is reflected in the
success of our direct response advertisers who continue to purchase
ads. Integrate your brand into the content of the show. Segment
topics can revolve around your brand. Your product can be used
during the podcast and guests can leave with your product in hand.
The possibilities are as endless as you are creative.
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Audio plus visual integration. Sponsorship Splash Ad
BannerForced Video Ad
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Pre-Roll Integration on PodcastOne.com
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Podcast advertising began with Direct Response advertisers who
were willing to test the new industry. Countless Direct Response
advertisers now work with PodcastOne on an ongoing basis. then the
brands took notice. In Year 1, Six brand advertisers tested
PodcastOne In Year 2, Thirteen brand advertisers worked with
PodcastOne In year 3, Over 60 brand advertisers worked with
PodcastOne Advertisers have taken notice
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Many More And you!
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Podcasting Equates to Accountability With third party
verification Every download is tracked in our metrics and third
party verification re- confirms that your spots were heard. Know
how many people hear your spot every time a podcast is downloaded.
- Quantitative & Qualitative - Ad Injection - Audience
Verification * Or other agency preferred tag companies
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Podcast Consumption 65+ % Progressively Stream Episodes 85-88%
Within 48 Hours of Release 88-96% Prior to Next Release 4% Not
Listened To/Listened To Beyond Scope of Research Available
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Reach and Growth More than seven in ten (71%) now own a
smartphone, an increase of ten percentage points from the 2014
report. Podcasting continues to rise. Monthly Audio podcasts grew
from approximately 39 million monthly users in 2014 to
approximately 46 million monthly users in 2015. The Infinite Dial -
2015 % Who Have Listened to an Audio Podcast Source: Infinite Dial
2015 2006 2010 2014 2015 Approximately 89 Million in 2015
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Sources: Ratings Data: Broadcast ratings from NPR reports and
growth based upon last three year trend. Ad supported digital
ratings from Webcast Metrics. Revenue Data: Broadcast 2013 revenue
from RAB and digital audio ad revenue from Emarketer 2013-2017 The
Audio Market: Fast Forward ($ in billions)(in millions)
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Source: Edison Research. Fall Survey 2014. Podcast listeners
(defined as those who reported listening to a podcast in the last
24 hours) spend an average of 5 hours and 50 minutes each day
consuming audio.
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Shift in Podcast Listening Sample Demographics Male Female 10%
Increase in Male listeners
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Ethnicity Twice the survey response, nearly the same audience
ethnicity as the 2013 survey White Increased 4% Hispanic/Latino
Decreased 1% Asian/Black/Other Decreased 3% Sample
Demographics
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Income < $25,000 Decreased 2% $25,000 to < $50,000
Decreased 2% $50,000 to < $75,000 Increased 1% < $75,000 to
< $100,000 No Change $100,000 to < $150,000 Increased 4%
$150,000 or > Increased 1% No Answer Decreased 2% Sample
Demographics
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Number of podcasts listened to per week One 14% Two 22% Three
23% Four or Five 17% Six to Ten 9% 11 or more 15% Average of six
podcasts listened to per week
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PodcastOne Delivers Real Scale Estimated Weekly Impressions
PandoraSpotifyPodcastOneSlacker 1.5B190M111M35M * Webcast Metrics,
Edison Research, Afterbuzz and other industry sources
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Sources: Extrapolated from Triton Digital Webcast Metrics March
Ranker and *Edison Research (March Report) #1Pandora
Corporate1,351,166,746 #2iHeartMedia596,184,624 #3Spotify
Corporate237,396,096 #4CBS Radio Inc.144,831,456 #5Cumulus
Streaming Network106,853,040 #6*PodcastOne71,805,245 #7ESPN Radio
Corporate65,291,184 #8NPR Member Stations42,593,040 #9Slacker,
Inc40,472,208 #10Greater Media Corporate23,178,960 Impressions
Ranker by Network
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Major Shift in Podcast Listening Devices Devices used most
often to listen to podcasts Dont Know Computer Smartphone or Mobile
Device Base: Ever listened to podcast Source: Infinite Dial
2015
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Audio Podcast Listening In a typical week, approximately how
much time in hours and minutes do you listen to podcasts? 10.9 11.7
8.6 7.2 11.9 11.3 11.4 9.6 Mean
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Audio Podcast Listening When you listen to audio podcasts, do
you ever % Saying Yes Download manually to listen later Click and
listen immediately Subscribe to and download automatically to
listen later
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Podcasts Listened to Immediately: In the last month,
approximately how many individual podcast episodes have you
listened to by clicking and listening immediately? 10.1 10.2 9.6
10.4 11.5 8.7 10.7 8.2 Mean Compared to 2013, people are listening
to more podcasts 1 to 10 decreased, 11-20 increased, 21-40
increased, 41 or More increased
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CASE STUDIES Amazon Guitar Center Auto Parts
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Amazon was a founding sponsor with PodcastOne and continues to
sponsor our podcasts. During the podcasts, hosts drive listeners to
make their purchases on Amazon.com by clicking through their unique
URLs and banners at PodcastOne.com. This campaign has provided
Amazon with millions of dollars in revenue and continues to be
successful for both Amazon and PodcastOne hosts. Example read:
Amazon pays me a small commission every time you make a purchase
using the banner located at PodcastOne.com. If you want to support
my podcast and make a purchase at Amazon with no additional cost to
you, please use the Amazon banner at PodcastOne. Amazon is a prime
example of how well direct response works at PodcastOne. 2014
Amazon for PodcastOne Amazon Banner Clicks Items OrderedDollars
Spent Total:977,946308,495$8,451,139.00
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PodcastOne in partnership with Guitar Center created an
OnDemand audio network that targeted Guitar Centers core male
demographic for its campaign. Utilizing its top name hosts,
PodcastOne was able to deliver the core impressions and drive the
promotional message to its listeners. Audio: PodcastOne guaranteed
impressions = 3,289,033 PodcastOne delivered impressions =
3,354,088* Index = 102 *Source: Abacast Delivery and Verifed
Display Total Display Impressions = 50,534 *Source: Google
Analytics Total Delivered Impressions = 3,404,622 *Sources: Google
Analytics/Abacast PodcastOne Guitar Center Week of 6/16/15 (Thur
Sun) 2pm Cutoff
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Advertiser: Client X (Campaign A) Objective: PodcastOne
guaranteed 475,135 Impressions with Abacast Execution: PodcastOne
used Abacast and DFP Dart Tagging to track impressions during the
campaign Results: Dart Tagging resulted in 506,561 Impressions,
over delivery of 6% Auto Parts Advertiser: Client X(Campaign B)
Objective: PodcastOne guaranteed 502,082 Impressions with Abacast
Execution: PodcastOne used Abacast and DFP Dart Tagging to track
impressions during the campaign Results: Dart Tagging resulted in
531,531 Impressions, over delivery of 6% Case Study
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Kit Gray| President PodcastOne Courtside Entertainment Group
PodcastOne.com 335 North Maple Drive | Suite 127 | Beverly Hills,
CA 90210 Phone 310-858-0888 | Fax 310-362-8911 | Email
[email protected]@podcastone.com