Digital Apple Daily Monetization

6 Dec 2013

The fundamental To monetize we need

1. Audiences Reach 2. Contents

Source: Alexa – Jul 2013

Apple Daily Digital Channels

• Website

• iPhone App

• Android App

• Mobile Site

• Action News iPad App

Apple Daily reached 1.2 mil online users everyday!

Source: Ipsos Media Atlas 12’Q2-13’Q1

Digital Platform Users1,182,757

Desktop626,819

Smartphone / Tablet893,799

Website visited yesterday

Top 10 Portals in HK (Ipsos)

Source: Ipsos Media Atlas 12’Q2-13’Q1

115,045,034Total Monthly Page Views

5,293,282Total Monthly Unique Users

8 min 59 secTime Spent per Unique User per Session

Source : Nielsen SiteCensus, Jun 2013

appledaily.com – Basic Figures

Mobile phones are revolutionizing the way we live

BloggingAccessing chatroom

Online auctionsPurchase in Group-Buy website

Online booking of travel servicesListening to live radio

Online purchaseWatching live TV

Instant messengerBrowsing and participating online forum

Listening to live musicOnline banking/investment

Online gamesDownloading files/ softwares(e.g. games/screensaver, music)

Watched news videoWatching video

Reading newsGeneral browsing

Visiting social networking sites (e.g. Facebook, MySpace, Xanga...)Using email

Using search engine for information

So, what do people do on mobile?

Source: Ipsos Media Atlas 12’Q2-13’Q1

Purposes access Internet

No. 1 Newspaper on Smart Device

Source: Ipsos Media Atlas 12’Q2-13’Q1

34,43838,417

43,333

45,995

58,051

69,185

80,770

94,504103,880

185,513

254,834

893,799

The Standard

Metro Daily

South China Morning Post

Hong Kong Economic Times

Hong Kong Economic Journal

The Sun

Sing Tao Daily

AM730

Ming Pao Daily

Headline Daily

Oriental Daily News

Apple Daily

Newspaper Titles read/Watched YDay - on Smartphone/Tablet

Marketers forecast an increase in spending on mobile (100%) and

online videos (86%)

Source: HK2As Advertising Spending Projection 2013 Survey

4 45 51

7 51 43

14 73 14

86 14

89 10 1

100

Newspaper/Magazine

TV

Outdoor

Online Videos

Social Media

Mobile

Increase

No Change

Decrease

Advertising Spending Projection for the coming 3 years

App Launch Date: Dec 2010

No. of Downloads (Jun, 2013)

Over 2,123,656

Apple Daily iPhone App – Basic Figures

Source : Nielsen SiteCensus, May 2013

10,746,555Average Daily Page Views

351,450Average Daily Unique Users

10 min 51 SecAverage User Session Duration

42 secAverage Page Duration

App Launch Date: Jul 2012

No. of Downloads (Jun, 2013)

Over 2,592,541

Apple Daily Android App – Basic Figures

24,919,365Average Daily Page Views

515,861Average Daily Unique Users

16 min 38 SecAverage User Session Duration

38 secAverage Page Duration

Source : Nielsen SiteCensus, May 2013

Apple Daily iPad App – Basic Figures

Source : Nielsen SiteCensus, Jun 2013

No. of Downloads (Jun, 2013)

Over 753,417

App Launch Date: Apr 2011

2,260,000+Average Daily Page Views

74,000Daily Unique Users

Apple Daily Video News Trend

Video views more than tripled since our launch in 2011!

Source : Apple Daily Internal Server Log, Jun 2013 (Inclusive of all platforms, Action News and Instant news)

We are more than just a news platform

亂噏 24 (3Men Up)

• Launch Date: 11 Jul, 2013

• Air Time: Every Thu at 23:00

• Talk show style and comedy-oriented video program hosted by Jimmy Lai 黎智英 (Director and Chairman of Next Media), Cai Lan 蔡瀾 (famous food critic) and Ni Kuang 倪匡 (famous novelist)

http://hk.apple.nextmedia.com/livestream/channel/talk24

Video Programs

• High High 人生 (Hi Hi Life)

• 泰冲動 (Unseen Thailand)

Launched on 11 Jul, 2013 Launched on Nov 2013

Apple Daily Deluxe (add)

• Launch date: 3 May, 2013• Apple Daily Deluxe (add) is a

supplement booklet published every Friday in Apple Daily (selected area) free of charge

• add mini site provides full contents from add supplement booklet, as well as videos on brands’ news and trends, and making of on celebrities’ interviews

http://add.appledaily.com

GREEN

http://green.appledaily.com

• Launch date: May 10, 2013• GREEN mini site is a

dedicated website aims to provide readers with daily worldwide news, videos and tips about green living and environmental protection relating to Leisure, Transport, Cuisine, Energy, Product Design, Corporations and Green issues

nxTomo Animation

http://video.nxtomo.hk/

Game (HTML5)

Game (Apps)

人生罪惡 Life is Crime 大話王 Liar’s Inn

Barcode Footballer

How can we help our marketers

Rich Media Ad - Web

Page Collapse

Sync BannerHomepage Take Over

Video Background

Video Ad – Web/Mobile

In stream (Max. 30 sec.) End Tag Billboard

HTML5 - Mobile

Banner with Video Banner with Gallery Banner with Swipe Feature

Banner with 360° Product View

• More Subtle Advertorial遊學資訊

Advertorial – Web/Mobile

Action News Video Advertorial

Mini Cooper

Blackberry

Sinomax

Mekim

PCCW x Sony Xperia

Hitachi

Sponsored contents – texts and video

What’s next?

Data Management System

Ad Serving System

Location Based Advertisements

Advertisements with users

preferences

Thank you