<Company Name><DATE>

Digital Analytix™

Unlock Your Data. Deliver Results.

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comScore Mission

Help clients make money by maximizing the value of their market investments,

through accurate measurement, comprehensive solutions and actionable insights

3© comScore, Inc. Proprietary.

comScore is a Global Leader in Measuring the Digital World

NASDAQ SCOR

Clients 1700+ worldwide

Employees 900+

Headquarters Reston, VA

Global Coverage 170+ countries under measurement;43 markets reported

Local Presence 32+ locations in 23 countries

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comScore Digital Business Analytics

Cross Platform Audience Measurement Web AnalyticsVertical Market SolutionsSocial Analytics

Copy TestingCampaign VerificationAd EffectivenessCross Media

Network Analytics & OptimizationCustomer Experience & Retention Management

User Analytics

Advertising Analytics

Mobile Technology

Uni

fied

Dig

ital M

easu

rem

ent™

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comScore’s Innovative Approach Revolutionizes Measurement

2 Million Person Panel 360°View of Person Behavior

PAGE TAGS

Unified Digital Measurement™ (UDM)Patent-Pending Methodology

Adopted by over 90% of Top U.S. Media Properties

PANEL

PERSON-Centric Panel with SITE-Census Measurement

Web Visiting & Search Behavior Online

AdvertisingExposure

AdvertisingEffectiveness

Demographics,Lifestyles& Attitudes

Media & VideoConsumption

Transactions

Online& Offline

Buying

Mobile InternetUsage & Behavior

PANEL

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Broad Client Base and Deep Expertise Across Key Industries

Media Agencies Telecom/Mobile Financial Retail Travel CPG Pharma Technology

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Helping Industry Leaders Answer Top Business Questions

Media Metrix

Total Universe

Marketer

Social Analytix

Ad Metrix

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comScore Recent Acquisitions (Elements of Transformation)

Nov 2009 Extended

UDM™ to Latin America

Enabled combined site analytics solutions

Feb 2010 Added ad creative

persuasion measurement

Enabled end-to-end cross media advertising analytics solutions

July 2010 Strengthened

offerings to mobile operators

Added network optimization, customer experience & retention mgt solutions

Sept 2010 Extended

UDM to Europe

Accelerated global expansion to European markets

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Resounding Industry Support

…the company that makes progress in reconciling audience and onsite measurement may have the opportunity to become the standard for internet measurement, and in particular a hero to advertisers and media companies the world over.

- Joseph Stanhope, Forrester

We have a new opportunity for web analytics where site-side measurement meets audience (panel based) measurement. It’s the collision course that many have been talking about. And it sets the stage for propelling measurement into next generation devices, apps and mobile platforms

- John Lovett, Web Analytics Demystified

Werner Vogels CTO Amazon

“Smart acquisition”

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Full Integration of Web Measurement and Audience Demographics

UDM methodology

Audience Demographicsfully integrated into Digital Analytix

3rd party data

network

Weighting and

calibration

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Leveraging Audience Data to Grow Traffic and Revenue

Improve the bottom line with demographic data for your WHOLE site

Engagement•How does my target audience

navigate around my site?•Which demographic profiles have

the strongest engagement?

Optimization•Is the content we’re creating a

good match for our users?•Is my core target audience

converting on the new lead form?

Monetization•Can I increase my sell-through

rate in my core content sections?•Can I improve cost per

impression sitewide?

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Leading Digital Brands Trust Digital Analytix

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Introducing Digital Analytix™

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AtomixTM Technology Enables Next Generation Analysis

A unique and proprietary technology that provides on the fly access to disaggregated data which enables fast, nimble, and easy to access segmentation

and reporting.

Power to answer your company’s critical business questionsIdentify new analysis and business opportunities

Don’t have to contact anyone to set up new segments or cubesData is stored in its raw, unaggregated format and is always available

Unlock Your Data. Deliver Results.

Granularity and Speed

Atomix™ technology

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Easy Access to All Your Data In the Way You Want To See It

Focus on solving problems, not accessing your own data. Use our interface, MS Office or other existing tools to seamlessly discover and communicate the insights you need to grow your business.

Flexibility and Accessibility

AtomixTM technology

Page data Audience data External data

Analyze Export Integrate

Traffic Streaming Mobile Demographics Data Lookup Data Merge

Report Builder MS Office API Your Partners

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Digital Analytix: Key Differentiators

Our easy implementation can leverage the UDM tag structure on your website(s) to streamline data capture process through a single tag, which reduces support costs and page weight

Enables direct access to granular data within a single interface without the need for add-on tools, vendor involvement, or additional costs 

Supports real-time, ad-hoc reporting and segmentation, removing any reliance on predefined data cubes or predetermined data aggregation

Seamlessly integrates audience demographics with web analytics by leveraging comScore’s methodology to provide enhanced demographic profiles of site browsers

Grants a single view of multiple channels that drive your business (web, video, and mobile) and allows for direct integration of your external data sources

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Apply rich segmentation to report items

Cross Platform Measurement

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Build Report Items from Scratch and Filter by Parameters

Granularity and Speed

Browsers

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Custom Variable Labels to Match Your Business

Granularity and Speed

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Easy access to all your data in the way you want to see it

comScore’s RING Integration Program

Email Marketing

TestingA/B and Multivariate

SEM

SEOStreaming

Ad Tracking

Audience

Mobile / Applications

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Synergy of Audience Metrics and Site Measurement

Digital Analytix lets you see and

understand the breadth of your audience.

Audience Demographics

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Attribution ModelingDetailed measurement of browser behavior; flexible attribution tool links action to conversion. We have 10 models to match business processes and targets.

Campaign and Site EngagementEasily measure your campaign and engagement across the metrics that match your business’s key performance indicators.

Campaign Measurement: Attribution and Engagement Insights

Campaign Insights

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Measure All of Your Content, Across Platforms

Mobile and Apps

Cross Platform Measurement

Get a fully integrated view of your crossplatform content. Digital Analytix can seamlessly incorporate your mobile and app data from

iOS, Android, and RIM.

*Custom support available for other platforms—ask your account manager.

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Measure All of Your Content, Across Platforms—US

Video and Social

Cross Platform Measurement

Digital Analytix can track and analyze your video content as well as integrate metrics from YouTube, Facebook, and Twitter.

25© comScore, Inc. Proprietary.

Easy to Deploy and Even Easier to Maintain

Measure and analyze current and historical data seamlessly with UDM

• One tag, two systems

• No need to retag

• Easier tag management

• 90+ days of historical data immediately available

Audience Measurement

Digital Analytix

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Digital Analytix: The Five Architectural Principles

Open Architecture

ImplementEasily

Access ALLof Your Data

Scalable Platform

Data storage partitions allow the handling of massive amounts of data

Unlimited label and dimension creation

Integration with familiar tools and platforms via Office Link, API, RING

Create New DimensionsOn the Fly

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Next Steps

Know your audienceUnrivaled integration of demographics

Powered by Atomix technology Fast and easy access to all of your data

Serviced by comScore World-class reputation

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Thank You

More information:

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