This report analyses Facebook and Twitter activity across 10 digital agency brands in Europe.

Digital Agency Brands Europe

Facebook Fan growth

Jan '15 Feb '15 Mar '15 Apr '15

0

10,000

20,000

30,000

-10,000

DDB° ParisLeo Burnett MadridJWT EspañaZenithOptimediaWieden+Kennedy Amste...Saatchi & Saatchi It...DigitasLBi UKBBDO GermanyMcCann Erickson Prag...Publicis BXL

Very steady growth from all brands, dips are from Faceook's purge of zombie accounts. No spikes in growth mean that a

cleverly placed Page promotion activity could draw more Fans, more eyes to see your work and your clients!

Facebook: A snapshot of brand activity so far this year.

Name Fan's/Follower's Fan's/Follower's change Admin

Posts

Interactions

DDB° Paris 24 480 2 088 (8.53 %)

photos: 20

links: 22

statuses: 0

Total: 42

likes: 1978

comments: 68

shares: 237

Total: 2283

Leo Burnett Madrid 20 849 698 (3.35 %)

photos: 15

links: 3

statuses: 0

Total: 18

likes: 1173

comments: 63

shares: 59

Total: 1295

JWT España 7 195 246 (3.42 %)

links: 30

photos: 7

videos: 1

Total: 38

likes: 367

comments: 23

shares: 45

Total: 435

ZenithOptimedia 6 607 256 (3.87 %)

links: 1

photos: 6

Total: 7

likes: 40

comments: 2

shares: 16

Total: 58

Wieden+Kennedy Amsterdam 5 324 602 (11.31 %)

statuses: 1

links: 32

photos: 20

videos: 8

Total: 61

likes: 1216

comments: 67

shares: 240

Total: 1523

Saatchi & Saatchi Italy 3 721 215 (5.78 %)

links: 23

photos: 11

videos: 0

statuses: 1

Total: 35

likes: 518

comments: 12

shares: 84

Total: 614

DigitasLBi UK 3 565 127 (3.56 %)

photos: 12

links: 12

videos: 1

Total: 25

likes: 314

comments: 3

shares: 67

Total: 384

BBDO Germany 3 138 279 (8.89 %)

photos: 17

links: 46

videos: 1

Total: 64

likes: 1491

comments: 30

shares: 74

Total: 1595

McCann Erickson Prague 1 334 399 (29.91 %)

links: 6

photos: 8

Total: 14

likes: 318

comments: 26

shares: 64

Total: 408

Publicis BXL 452 103 (22.79 %)

photos: 1

links: 6

statuses: 0

Total: 7

likes: 79

comments: 1

shares: 14

Total: 94

Name Fan's/Follower's Fan's/Follower's change Admin

Posts

Interactions

As expected the brand communities with the biggest Fan numbers have greater engagement, excellent results for W+K

Amsterdam and BBDO Germany! Both brands have very strong results with the German agency getting impressive figures

from their community of just 3138. Very low result for Zenith Optimedia with hardly any engagement with their brand on

Facebook so far this year.

Frequency of posts to Facebook

Jan '15 Feb '15 Mar '15 Apr '15

0

-3

3

5

8BBDO GermanyWieden+Kennedy Amste...DDB° ParisJWT EspañaSaatchi & Saatchi It...DigitasLBi UKLeo Burnett MadridMcCann Erickson Prag...ZenithOptimediaPublicis BXL

Consistent Posting from BBDO Germany and W+K Amsterdam is what's engaging their audience. They're taking time to look

after their communities and reaping the Engagement rewards as we saw in the snapshot above.

Brand content engagement on Facebook

Jan '15 Feb '15 Mar '15 Apr '150

200

400

600ZenithOptimediaPublicis BXLDigitasLBi UKMcCann Erickson Prag...JWT EspañaSaatchi & Saatchi It...Leo Burnett MadridWieden+Kennedy Amste...BBDO GermanyDDB° Paris

No surprises here, the top 4 spots are occupied by brands with the biggest communities or that post content regularly - DDB

Paris, BBDO Germany, W+K Amsterdam and Leo Burnett Madrid.

The number of people talking about your brand on Facebook

Jan '15 Feb '15 Mar '15 Apr '150

500

1,000

1,500Wieden+Kennedy Amste...McCann Erickson Prag...BBDO GermanyDDB° ParisJWT EspañaPublicis BXLSaatchi & Saatchi It...DigitasLBi UKZenithOptimediaLeo Burnett Madrid

DDB Paris is the standout performer. Flicking through their feed reveals lots of image and videos from client work as well as

first hand industry news. Quality content with an engaged audience that is liking and sharing posts, is keeping DDB Paris on

the tips of almost 25 000 tongues! (nb: data not available for Leo Burnett Madrid)

Top Facebook posts so far

Date Post Engagement Shares Likes Comments Page

01/21/2015

15:10 pm

Voilà, voilà. Thanks Merci Alfred ! 275 33 234 8

01/12/2015

12:00 pm

Wir sagen "NO" zu Fremdenfeindlichkeit

und Rassismus! Deshalb haben wir am

Montagabend, als Pegida-Anhänger durch Düsseldorf

zogen, unsere Bürolichter ausgeknipst und die Fassade

unseres...

251 12 239 0

03/26/2015

22:49 pm

France-Brésil ou le hashtag du soir

#wolkswagen La faute volontaire de

#volkswagen fait parler la twittosphère ! Opé réussie.

#DasOrthographe :)

248 32 208 8

02/17/2015

11:38 am

In our latest film for Heineken a man and

his crew figure out a way to watch the UEFA

Champions League in style while out at sea.

239 44 183 12

03/18/2015

16:01 pm

If you could fly to any place you can

imagine where would it be? We asked 20 kids

this question and then traveled the world to find their

‘dragons’, ‘spaceships’ and ‘lakes made of chocol...

195 52 135 8

04/15/2015

18:10 pm

Time to move up! We're hiring: 176 45 111 20

02/03/2015

10:55 am

Alors que le Centenaire du premier conflit

mondial continue, DDB Paris repart en

campagne pour le Musée de la Grande Guerre du Pays

de Meaux. Sept visuels signés du photographe Didier Pa...

171 57 107 7

03/12/2015

14:08 pm

Die Kö in neuem Glanz! Nun leuchtet das

BBDO Logo vom Dach des Kö-Gebäudes.146 3 136 7

02/06/2015

13:17 pm

Nadie dijo que la peregrinación de San

Publicito fuera a ser fácil. No sabemos si fue

por las masas, enloquecidas por tocarlo, o por qué otra

razón, el caso es que se nos fue de las mano...

142 10 126 6

03/23/2015

18:23 pm

Parece que se ha quedado buena tarde... 137 5 127 5

DDB Paris showcasing the Merci Alfred website drew a big crowd to claim the top spot for most engaging post. Second spot

was saved for a social awareness message from BBDO Paris - a great image of their office lights turned off to say NO to

xenophobia. This resonated well with their community and was also the most liked post. Showing off client work proved fertile

engagement for DBB Paris and W+K Amsterdam also. The latter's video on the 18th of March was incredible and deserved

all 52 shares.

Twitter: A snapshot of brand activity so far this year.

Name Fan's/Follower's Admin

Posts

Interactions

DigitasLBi UK 28 643

links: 202

photos: 47

Total: 249

retweets: 434

favorites: 511

Total: 945

DDB Paris 23 687

links: 17

photos: 0

Total: 17

retweets: 54

favorites: 32

Total: 86

W+K Amsterdam 19 010

photos: 48

links: 14

Total: 62

retweets: 313

favorites: 426

Total: 739

ZenithOptimedia 13 369

links: 16

photos: 7

Total: 23

retweets: 64

favorites: 22

Total: 86

Leo Burnett Madrid 11 980links: 2

Total: 2

retweets: 5

favorites: 4

Total: 9

BBDO Group Germany 9 867

links: 32

photos: 11

Total: 43

retweets: 35

favorites: 47

Total: 82

JWT Spain 9 652

photos: 47

links: 71

Total: 118

retweets: 238

favorites: 206

Total: 444

Publicis Brussels 2 135links: 0

Total: 0

retweets: 0

favorites: 0

Total: 0

McCANN Prague 1 205photos: 1

Total: 1

retweets: 1

favorites: 0

Total: 1

Saatchi & Saatchi 1 193

links: 16

photos: 0

Total: 16

retweets: 57

favorites: 49

Total: 106

Name Fan's/Follower's Admin

Posts

Interactions

Fairly low amount of twitter activity all round except for DigitasLBi Uk, W+K Amsterdam, and JWT Spain. Lots of

engagement from their community too! Again Zenith Optimedia is failing to take full advantage of their online community

with only 23 tweets all year.

Frequency of posts to Twitter

Jan '15 Feb '15 Mar '15 Apr '15-5

0

5

10

15

20DigitasLBi UKJWT SpainW+K AmsterdamBBDO Group GermanyZenithOptimediaDDB ParisSaatchi & SaatchiLeo Burnett MadridMcCANN PraguePublicis Brussels

We can see here that the top 3 stand out, BBDO Germany is also performing solidly but still not Tweeting every day.

Brand content engagement on Twitter

Jan '15 Feb '15 Mar '15 Apr '150

50

100

150Publicis BrusselsMcCANN PragueLeo Burnett MadridBBDO Group GermanyDDB ParisZenithOptimediaSaatchi & SaatchiJWT SpainW+K AmsterdamDigitasLBi UK

Strong content from DigitasLBi in their Tweets. Different 'hosts' each week and they all inject their own personality into a fun

feed. W+K Amsterdam is also making the most of the platform filling it with cool, interesting 'stuff', industry news and client

content. JWT Madrid is the only brand going hard posting video - the content works well and looks great in their stream.

Twitter interaction by hour of the day

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 230

250

500

750McCANN PraguePublicis BrusselsSaatchi & SaatchiBBDO Group GermanyZenithOptimediaDDB ParisLeo Burnett MadridJWT SpainW+K AmsterdamDigitasLBi UK

With the exception of DigitasLBi it seems that digital agencies are 9 to 5 chirpers. Automation could help agencies Tweet

outside of 'normal' business hours to engage more Followers to their brand and their client's brand! More exposure for

minimal effort.

Top Twitter posts so far

Date Twitter Tweet Engagement Retweets Favorites Replies Profile

04/21/2015

16:56 pm

Brilliant new slang words as a result

of language evolution! Story via

@boredpanda > http://t.co/9aCJsLm6Ia

http://t.co/5rrd7orN4H

88 48 40 0

04/08/2015

13:31 pm

I think it's time for me to have a

little wander round Brick Lane...to work

on upping my Vitamin D intake.

http://t.co/9hymJMo713

41 25 16 0

04/01/2015

11:32 am

¿Aburrido de la clásica búsqueda?

@google crea http://t.co/kFD2SJDoAQ

para el #AprilFools, donde todo esta del revés.

http://t.co/uOqYexAe8e

25 16 9 0

04/15/2015

14:40 pm

The Imagination Machine: fly to

your dream destination using the

power of your brain. @S7Air

https://t.co/xJfX75fgm3 http://t.co/sMFrQg0um2

18 9 9 0

04/07/2015

13:07 pm

Ever worried what the toilets look

like at @DigitasLBi_UK? You have? Well,

worry no longer. http://t.co/uzMPEyYdXf

http://t.co/DziW4KLz2Q

15 7 8 0

04/08/2015

18:10 pm

We love how @agabagdotcom

transformed our favorite toy #lego into

fashion! #Want >@Colossal

http://t.co/RsnpAyieFx http://t.co/otzKkcIwnV

13 9 4 0

04/22/2015

09:44 am

#GPStrategies2015 pré-sélection

@strategies1 @alexandreherve

@FredFaridGroup @OlivierAltmann @omongeau

http://t.co/cpD9uhG2kO

13 6 7 0

04/20/2015

16:06 pm

Hace 25 años de aquel mítico "20 de Abril del

90. Hola chata cómo estás..." de los @CeltasCortos

https://t.co/NdQQ9RpALq #20deAbril

12 11 1 0

04/21/2015

12:39 pm

Impresionante animación de la historia de NY

durante los 47 segundos que tarda en subir el

ascensor del nuevo WTC.

https://t.co/n8mD3dDZ0W

12 6 6 0

04/16/2015

11:52 am

Our 'Dam way of life is catching on..."Today’s

Mad Men Are Flocking to Amsterdam" - @business

#Amsterdam #advertising http://t.co/33bHrvddsg

11 3 8 0

Top Tweets were a retweeted storyfrom Bored Panda, original image of a campaign poster, and Google's April Fool's joke.

The theme of this list seems to reflect quirky, fun content with some great client mentions tucked in too!

Takeaway Menu

1. People follow digital agency brands because they love creativity and want to be inspired! Showing off your client work is a

great way to get two bite at the apple - more people see your client's brand and yours.

2. If tweeting regularly is too much then automate it! Load in tweets to keep your account thriving and interact as people

engage with you.

3. These communities are loving creative ideas, social awareness issues, and behind the scenes industry news. If you want to

grow your community start there for content.

4. People expect digital agencies to be content 'cool' - define your cool, then inject personality from real people into your

platforms as the audience loves it.

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