DIGITAL ADVERTISING OPPORTUNITIESlp.hartenergy.com/rs/433-ODK-889/images/HartEnergy... · Advertisers can benefit as we deliver the energy audiences they seek to reach. ... *All prices

HartEnergy.com Digital Media Guide 2019 1

THE NEW HARTENERGY.COM

DIGITAL ADVERTISING OPPORTUNITIES

We deliver the audiences you

seek to reach.

2 HartEnergy.com Digital Media Guide 2019

Industry professionals visit upwards of six separate news sites to stay current with energy news and information*. That’s why we provide a simple way to access news and insights along the entire energy sector.

Hart Energy’s newly restructured website combined four of our websites –OilandGasInvestor.com, EPMag.com, UGCenter.com and MidstreamBusiness.com into one easy-to-access and search site. The new HartEnergy.com provides financial information, shale play coverage, technology updates and much more.

Advertisers can benefit as we deliver the energy audiences they seek to reach. Their advertising can be placed in multiple discipline areas including:

*Source: Hart Energy Survey Data

GET NOTICED

4 Markets

4 Business

4 Technology

4 Exploration & Production

4 Transport

4 Policy & Regulation

4 Transport, Shale

4 Renewables

Advertising Selection

Digital Ad Rates* 300 w x 250 d pixels 970 w x 250 d pixels 300 w x 600 d pixels 729 w x 90 d pixels

Prices are based on 25,000 impressions minimum.

PACKAGE 1 CPM CPM CPM CPM

RUN OF SITE (ROS) Campaign runs across

entire platform$110 $120 $120 $110

All Market Segments/ Targets Listed

Upstream, Midstream, Downstream, Global Market Reach, Exploration and Production, Business and Financial, Gathering and Processing, Policy and Regulation, Storage, Transportation and Logistics, Conference Content, Homepage Placement

(Standard), Technology and New Segments Added

PACKAGE 2 CPM CPM CPM CPM

E&P FRANCHISE FOCUSEDSimilar to advertising on

E&Pmag.com$120 $140 $140 $120


Exploration and Production, Upstream, “Homepage General and Homepage Section”, Conference Content (DUG/OTC/SEG/SPE), Databases and Technology

OIL AND GAS INVESTOR FRANCHISE FOCUSEDSimilar to advertising on OilandGasInvestor.com

$120 $140 $140 $120


Business and Financial, Policy and Regulation, Upstream, Homepage General and Homepage General, Conference Content (ECC,EOC, A&D, NAPE) and Transactions (A&D, lease sales, JV, MandA)

MIDSTREAM BUSINESS FRANCHISE FOCUSEDSimilar to advertising on MidstreamBusiness.com

$120 $140 $140 $120


Midstream, Policy and regulation, Upstream, Homepage General and Homepage Section, Conference Content (MUM, Midstream Texas, GPA), Transportation and Logistics, Storage and Markets (Crude, NGL, LNG, Biofuels)


Digital Ad Rates* (cont.)

A LA CARTE

Offered in conjunction with packages on the left

Additional CPM for each selection

Ability to bolt on subcategories for an

additional investment

WHITE PAPER/ WEBCAST Cost Frequency

TRADITIONAL WHITE PAPER

Packages begin at $3,900 -

EDITORIAL WEBCAST (E&P creates content)

$8,500 2 Sponsors Maximum

EDITORIAL WEBCAST (E&P creates content)

$14,000 Exclusive

EXCLUSIVE VIDEO PACKAGE Cost Exclusive Sponsorship

Weekly $1,500 Exclusive

Monthly $4,500 Exclusive

Six Months $18,000 Exclusive

*All prices quoted in net U.S. dollars

...we provide a simple way to access news and insights along the entire

energy sector.


Hart Energy is at the forefront of bringing content marketing solutions to the energy industry.

Tell your story in your own words and visuals – then use our trusted media platforms to reach qualified prospects. Participating advertisers see their IndustryVoice® campaigns reach the entire Hart Energy community while extending their visibility to major search engines like Google®, Yahoo® and Bing®*

Choose from varied content typesHart Energy offers choices for putting a company’s content in front of our audience:

4 Text-based articles with supporting images 4 Video content with descriptions and links 4 Hybrid packages that include video and article formats 4 Visibility on our website and in outbound newsletters

Promoting your contentOnce an advertiser’s content is approved, their content landing page is made active.

4 Content is added to the home page of the site consistent with the selected package 4 Included in one or more e-Newsletters selected by the client 4 Promoted on our social media channels – LinkedIn, Facebook and Twitter 4 Tracked for frequency and duration with selected package reports

*IndustryVoice, Google, Yahoo, Bing, LinkedIn, Facebook and Twitter are registered trademarks of their respective companies.

CONTENT MARKETING


COMPREHENSIVE CAMPAIGN REPORTING

IndustryVoice® Package (Additional charges may apply if creative services are required.)

INVESTMENT: $6,500

Single Article or Video Content Promotion

Content appears on client-specific IndustryVoice® Landing Page

2x promotion on the home page, cascading through News Carousel, and Exclusives across ALL SITE CONTENT

2x email promotion in daily newsletters as well as weekly newsletter of your choice

STANDARD social media promotion to our Facebook, Twitter and LinkedIn

Content promoted across all content channels on the Hartenergy.com website

Client IndustryVoice® archivel ibrary

IndustryVoice® campaigns are monitored to ensure advertisers receive analytics on a timely basis. These reports summarize:

4 Campaign promotions including screen shots of the website, e-newsletters and social media 4 Articles performance including total article views, unique visits, time on page and session duration

4 Total number of video views and impressions (if video was included), average audience percentage that watched all or most of the video

IndustryVoice® À LA CARTE OPTIONS

Creation of article content, editing and production $2,500 net (up to 750 words)

Enhanced Social Media Campaign for Silver Package $750 net

Add Magazine print article to any campaign (OGI, E&P, Midstream Special Reports) $4,000 net

Additional e-Newsletters promotion $1,000 net

Interview Video Creation (1:00-2:00 minutes) $3,000 net

Exclusive Video Package (Corporate Video) Call for Quote

CONTENT MARKETING


TURNKEY CONTENT SUPPORTSimply submit your campaign elements and Hart Energy will handle the implantation dependent on the package selected.

Digital Content Submission Guidelines

About Us Advertise Subscribe Legal Contact Customer Service

Copyright © 2018 Hart Energy. All rights reserved. Reproduction in whole or in part, in any form or medium without express written permission is prohibited.

Markets

Transport

Technology

Conferences

Business

TO P I C S

Activity Highlights

New Financings

Who's Who in E&P A&D

Finance Sourcebook

On The Market

A&D Transactions

Stock Scout

DATA B A S E S

Best Sellers

Directories

Maps

Reports

Data & GIS

Books & Supplements

Package Deals

S H O P

IndustryVoice®

Top Stories

Video

M O R E

Facebook

Twitter

Youtube

RSS

C O N N E C T

Jagged Peak’s 2017 A&D Skirmishes Add $69 Million In Acreage

By Joseph Markman

MARKETS


By Joseph Markman

MARKETS


By Joseph Markman

MARKETS


By Joseph Markman

MARKETS


By Joseph Markman

MARKETS

More IndustryVoice

Earthstone Energy Promotes Robert J. Anderson To President

Comstock Resources Commences Debt Offering, Buyback

A South Korean business recently agreed to purchase Oklahoma Stack assets, which follows similar investments made in U.S. shale by Thailand and Chinese firms.


More from Policy





More from Markets


By Joseph Markman

Latest Stack Deal Hints At Greater Asian Interest In US Shale

The proposed acquisition is expected to more than double DGO’s daily production from legacygas wells in the Appalachian Basin.

DGO Unveils $575 Million Acquisition Of Appalachia Assets

Devon Evaluating ‘Two Monster’ Delaware Basin WellsThe possibly record-setting Delaware Basin wells follow the 11,000-plus-boe/d wells Devonreported in early May. And, they’re child wells.

Pioneer Exits Colorado’s Raton Basin For $79 MillionPioneer Natural Resources continues to sell assets as it moves toward becoming a Midland Basin pure-play.

Earnings Restructurings Investment Taxes Private Equity Public Capital People More

More from Exploration & Production

Rising oil prices and lower operating costs helped Hess cut its net loss to $106 million in first-quarter 2018 compared to a net loss of $324 million a year earlier.By Joseph Markman

Hess Sees More Growth In Bakken As Guyana Activity Picks Up





Seismic Presssure Pumping Drill Bits Logistics Water Management Digital Oilfield Subsea More

More from Technology








More from Business


By Joseph Markman







More from Exploration & Production

Rising oil prices and lower operating costs helped Hess cut its net loss to $106 million in first-quarter 2018 compared to a net loss of $324 million a year earlier.By Joseph Markman

Hess Sees More Growth In Bakken As Guyana Activity Picks Up





Seismic Presssure Pumping Drill Bits Logistics Water Management Digital Oilfield Subsea More

More from Technology








More from Business

Midstream Texas: Water, Takeaway Concerns; Activity Sets Positive Tone

What's Affecting Oil Prices This Week (May 7, 2018)?

Rockies Review: Producers Bullish On Bakken, D-J, Powder River Basin

Executive Interview: Laredo's Foutch Talks Technology

Headlines: OPEC Considers Output; US Shale Producers Talk Tariffs

Watch Now

Sheppard Mullin Expands Energy Team With Regulatory Duo In Washington

M A R K E T S

Pension Fund Leader Presses ExxonMobil For More Climate Details

FINANCE

EIA: US Crude Oil Production Rose Slightly In January

EXPLORATION & PRODUCTION


TRANSACTIONS


TECHNOLOGY

1

2

3

4

5

Trending Stories

Cox Oil To Acquire Energy XXI Gulf Coast For $322 Million

T E C H N O L O G Y

Energy XXI said it will terminate its previously announced partnership with Orinoco Natural Resources as a result of the Cox Oil transaction.

BY JOSEPH MARKMAN

T R A N S P O R T



REGULATION


REGULATION


More Top Stories

Guggenheim: Natural Gas Demand Holds Own Against ‘Unstoppable’ ProductionRoyal Dutch Shell and Total reported strong increases in first-quarter earnings as higher oil prices and rising production accelerated recovery at Europe’s two largest energy groups.

TRANSACTIONS

3 Pillars of the Modern Energy Workplace

IndustryVoice Content By Quorum Software?

Innovations in software across the oil and gas value chain.

SPONSORED CONTENTLNG Exports Are A Still-Developing American Story

Dogged by ethics investigations, the EPA administrator will appear before two House subcommittees to defend his agency’s budget request and policies.

TECHNOLOGY

Guggenheim: Natural Gas Demand Holds Own Against ‘Unstoppable’ ProductionRoyal Dutch Shell and Total reported strong increases in first-quarter earnings as higher oil prices and rising production accelerated recovery at Europe’s two largest energy groups.

TRANSACTIONS

Activity, Costs Remain Steady In Rockies Shale Plays

Dogged by ethics investigations, the EPA administrator will appear before two House subcommittees to defend his agency’s budget request and policies.

TRANSACTIONS

LNG Exports Are A Still-Developing American Story

Dogged by ethics investigations, the EPA administrator will appear before two Housesubcommittees to defend his agency’s budget request and policies.

TECHNOLOGY

Best Sale of the Year: $4 for 4 WeeksHART ENERGY PROMOTION

The story you missed today is the insight defining tomorrow. Become a Hart Energy member today for only $1 for 3 months, then 50% off for 1 year.

VIEW MEMBERSHIP OPTIONS

Gulfport Energy To Sell Interest In Strike Force Midstream

TRANSACTIONS

2h ago

US Energy Shares Outperform As Companies Begin To Report

FINANCE

2h ago

Chevron Evacuates Venezuela Executives Following Staff Arrests


2h ago

Continental Resources CEO Harold Hamm Withdraws From OPEC Meeting


2h ago

American Midstream To Sell Marine Products Terminals For $210 Million


2h ago

The Latest

Markets Business Technology Exploration & Production Transactions Policy & Regulations Transport Shale Renewables Publications Video

SubscribeSign In

AVAILABLE ON HartEnergy.com

MarketsCrude oil, natural gas, NGLs, biofuels, crack spread, frac spread,

petrochemical pricing, and the popular “What’s

Affecting Oil & Gas Prices” exclusively from Hart Energy’s Stratas Advisors

BusinessEarnings, restructuring,

private equity, alternative sources of capital, people in the news

(e.g., exclusive interviews with Influential Women in Energy, Forty Under 40 and company profiles)

TechnologySeismic, drilling,

pressure pumping, well stimulation, logistics,

completions, enhanced oil recovery, artificial

lift, water management, digital oilfield, subsea (floaters, engineering,

ROVs and SURF)

TransactionsMergers, acquisitions & divestitures, lease sales, joint ventures,

trends, players, analysis, databases (all searchable and

sortable)

TransportPipelines, system integrity, trucks,

tankers, rail, storage, construction,

gathering, processing and other

midstream activities

RenewablesBridging the gap between oil and

gas and renewable energy sources.

VideosExclusive videos

including in-depth interviews with industry

leaders and Hart Energy Conference videos on demand

Exploration & Production

Discoveries, data and reports by play/basin,

emerging plays, rig counts, drilling activity

highlights, acreage maps, IP rates,

reservoir evaluations, field development, unconventional and conventional news

Policy & Regulation

Methane, emissions, trade (exports &

imports), health, safety and environment,

infrastructure, legislation,

international, association news

ShaleWhere to go for in-depth news on the world’s top

unconventional plays

PublicationsAccess more than

20 years of archives as well as the latest

issues of Oil and Gas Investor, E&P magazine and Midstream Business

4 Keyword Rich Title – 5 to 10 words or a maximum of 75 characters

4 Summary/Callout – 10 to 20 words which provides the reader an overview of the content

4 Content Body – Recommended length is 600 words and not to exceed 2,000 words. Copy including primary keywords improves search rankings. “Keyword rich” content helps search engines identify your article thus increasing interaction

4 Images – One image is required but multiple images are preferred. Recommended size is 1,280 pixels wide x 720 pixels deep with a resolution of 72 DPI (dots per inch)

4 Videos – Can be substituted for text content or used in conjunction with supplied article. Two options to provide video:

o Video asset submitted to a file sharing platform such as Dropbox, Google Drive, Vimeo etc.

o Simply provide your embedded code

4 Print – Varies by franchise and package selected. Call or email details.

4 Other – Infographs, podcasts and other forms of content are also accepted


HART ENERGY E-NEWSLETTERSHart Energy e-newsletters cover the breadth of oil and gas upstream, midstream and downstream markets. They deliver analytical analyses from industry professionals, research firms and our editorial staff. Advertisers benefit from selecting the target audience to fit their needs.

Hart Energy’s e-newsletter Description Content Focus Recommendation

MORNING RUSH and DAILY WRAP UP

(Morning delivery time - 05:00)(Afternoon delivery time - 16:00)

60,000 subscribers twice daily

Twice Daily e-notes provide direct links to news and analytical features

Morning Rush edition provides worldwide current events

Daily Wrap-up gives access to news updates and exclusive analytical features

Upstream, midstream, global market research , exploration and production, business and financial, gathering and processing, policy and

regulation, storage, transportation and logistics, technology

Ideal for advertisers who want to capture the entire oil and gas market

Assists in elevating your brand profile

Ability to serve multiple markets

ENERGY PULSE(Publishes every Monday)

"Women in Energy"20,000 subscribers from our business

audience

A business and financial newsletter that covers and analysis energy companies, markets, prices, people, earnings, capital sources, stocks and more

Includes Stratas Advisors' "What's Affecting Oil Prices This Week?", video and inforgraphicCoverage of "Forty Under 40" and Company Profiles

Latest financings and deals, restructuring, people in the industry, IPOs,private and public capital, MLPs, earnings reports

Covers the Oil and Gas Investor market.

Promote services offered such as advisory, research, legal, accounting, financing etc.

TECH DIRECT(Publishes every Tuesday)

35,000 subscribers weekly

Covers new and emerging onshore and subsea technology

Information that helps oil and gas production more efficient and profitable

Includes the latest information on seismic technology, water and sand management, subsea cables, risers etc

Upstream technology, offshore, conventional, exploration andproduction, subsea, unconventional

Covers the exploration and production market. Ideal for promoting products or services including data and software solutions, drone applications, artificial intelligences, subsea and risers etc.

A&D WATCH(Publishes every Wednesday)

18,000 subscribers from our A&D community

Covers who’s buying, who’s selling and what’s available

Includes transaction news and analysis and our “On the Market” round up of assets for sale

Offers analysis from experts in the oil and gas acquisitions and divestitures, and direct listing from asset brokers

Acquisitions and divestitures, mergers, lease sales, joint ventures, policy and regulation, deals in upstream and midstream

Visibility at major conference including A&D Strategies, Executive Capital Conference, NAPE and others


Hart Energy’s e-newsletter Description Content Focus Recommendation

E&P BUZZ(Publishes every Thursday)

37,000 subscribers weekly

Weekly wrap-up of activity, discoveries, play analysis, oilfield services, technology advancements and renewables development

Exploration and production, activity highlights, discoveries, reservoir evaluation unconventional and, conventional,

emerging plays, field development, top IP wells

An exceptional way to cover the exploration and production segment

Product or solutions advertising

Share your case history or white paper with links

MIDSTREAM MONITOR(Publishes every Friday)

18,000 subscribers including Hart Energy conferences

Features the latest coverage of pipeline build out and regulatory concerns in the U.S., Canada, Mexico and international areas

Covers LNG exports and commodity pricesIncludes our Frac Spread and hub price information

Midstream, gathering and processing, policy and regulation, transportation and logistics construction, pipeline, storage, and deals

Ideal for ocusing on the midstream sector.

Solutions specific advertising

SHALE WEEKLY(Publishes every Friday)

12,000 subscribers including all Hart Energy conferences

Extensive coverage of the U.S. shale plays

Covers economics, activity, technology and their outlook

Provides analysis from company experts

Includes coverage from Hart Energy’s DUG events

Conventional and unconventional shale drilling, rig counts, sand and water, drilling and laterals

Promote products and services to an audience focused on developing share plays

Product or solutions advertising

Share case history or white paper with links

BREAKING NEWS

60,000 subscribers(As needed - 3 times per week)

Mix of news briefs and video reports

Provides the who, what, where, when and why of developing energy news stories

Covers new acquisition, discoveries, industry person-nel updates and governmental regulatory actions

Breaking news, personnel news, company news and deals, content derived from all areas of the oil and gas marketplace

Focus on timely news like an event, a new technology and recent reports

HART ENERGY E-NEWSLETTERS (cont.)


E-Newsletter Ad Rates*

Newsletter Frequency 600 x 155 300 x 250

MORNING RUSH and DAILY WRAP5 Days a week

(Monday - Friday)

1x3x6x

12x

$2,000 $1,800 $1,500 $1,100

$1,750 $1,600 $1,350 $1,000

ENERGY PULSE

1 Day a week(Monday)

1x3x6x

12x

$1,500 $1,350 $1,125 $825

$1,300$1,175$975$725

TECH DIRECT

1 Day a week(Tuesday)

1x3x6x

12x

$1,750 $1,575 $1,325 $975

$1,500 $1,350 $1,125 $825

A&D WATCH

1 Day a week(Wednesday)

1x3x6x

12x

$1,500 $1,350 $1,125 $825

$1,300 $1,175 $975 $725

*All prices quoted in net U.S. dollars

E-Newsletter Ad Rates*

Newsletter Frequency 600 x 155 300 x 250

E&P BUZZ

1 Day a week(Thursday)

1x3x6x

12x

$1,750 $1,575 $1,325 $975

$1,500 $1,350 $1,125 $825

MIDSTREAM MONITOR

1 Day a week(Friday)

1x3x6x

12x

$1,500 $1,350 $1,125 $825

$1,300 $1,175 $975 $725

SHALE WEEKLY

1 Day a week(Friday)

1x3x6x

12x

$1,500 $1,350 $1,125 $825

$1,300 $1,175 $975 $725

BREAKING NEWS

3x a week or as needed

1x3x6x

12x

$1,750 $1,575 $1,325 $975

$1,500 $1,350 $1,125 $825

Danny FosterExecutive Director of Digital Media

713 260 6437 | [email protected]

Documents

DIGITAL ADVERTISING OPPORTUNITIESlp.hartenergy.com/rs/433-ODK-889/images/HartEnergy... · Advertisers can benefit as we deliver the energy audiences they seek to reach. ... *All prices