Katy Perry is a mainstream of

artist of enormous scale. The

album pictured ‘teenage dream’

it was released on February 16,

2011.It topped the Hot 100 chart

for five non-consecutive weeks,

making Teenage Dream the

ninth album in history to

produce four number one singles

on the Hot 100, exemplifying the

albums success.

The conventions of being young,

fun and happy are a distinguished

between the upbeat music of

mainstream pop and the album

cover itself. The Album cover

presents features of representing

the pop genre. This is portrayed

through the usage of baby pinks

and blues which are associated

with youth and young children.

However, this can lead to further

analysis for example the clouds

have connotations of being alike

to candyfloss which can lead to

holding the mis en scene of being

‘sweet’ and ‘dreamlike’ this can

lead to the comparison to Katy

Perry being subjected to the male

gaze a theory developed by Laura

Mulvey as Katy is pictured naked;

this is a recent convention and

marketing strategy to sell

albums.

Katy Perry’s album has conveyed a house style which

is an established convention of successful digipak

products. This can be highlighted through the running

theme of the clouds, the sweet like font, and the

reoccurring usage of red and blue font, which are like

candy Cains.

Inside the Digipak, it is becoming a recent phenomenon

convention to include pictures inside, as you can see from

the picture Katy Perry is again being subjected to the Male

Gaze as she is pictured to enhance her sexual beauty and

attraction. The images are carefully created to add

contextualisation to Katy Perry’s image, as she is American

there are picture references to the ‘roaring 20s’ period

which is a recognisable period within American Culture.

The album title is

teenage dream and this

has been used as the

theme for the Digipak.

She is laying on a cloud

connotes the fact she is

in a dream as does the

red and white spiral of

the CD. As well as looking

like a piece of candy, it

also looks similar to that

of a hypnotist’s tool for

making people sleep.

This can both be seen as

referencing to create a

distinctive house style

and theme.