Digimarka Presentation

8/3/2019 Digimarka Presentation

1/18

EVERYONE TALKS ABOUT CHANGE

ONE KNEW WHERE TO SAY IT!


2/18

OBAM

AOBAMA

OBAMA

OBAM

A

OBAMA

OBAMA

Its been well documented that Social Media wasa huge part of Obamas election campaign, and

that was backed up by social media:

5M friendson more than 15 social networking sites

13Memail subscribers

8.5M visitors/monthMyBarackObama.com

3Monline donors


3/18

Ben Silverman, co-chairman of NBC Entertainment,

told TV Guide that he found the campaign amazing.In case you missed it, the effort to save Chuck was

kick started when the TV blog Give Me My Remote

rebranded itself asGive Me My Chuck.

From there, fans of the show started using the

hashtag #savechuckon Twitter, customizingtheir profile backgrounds with images supporting thecampaign, and even showing their love for the show

by going to Subway a major sponsor of Chuck and purchasing $5 footlong sandwiches on the day

of the shows season finale.

can you think of the

best characterin Bangladeshi serials?


4/18

just think of the possibility if social media was there...

BAKER BHAI


5/18


6/18

wordpress | blogspot

sachalayatanart lovers den

amarblog

absolutely open

khadokreview platform

somewhereinthe largest bangla blog


7/18

thanks to facebook,people associateandroid togrameenphone


8/18

UNSEENBANGLADESH


9/18

the humongous responsewith unseen bangladesh

through facebookconnectsmore people to the qubee

fan page today!


10/18

Before we start

Who is the single largest music retailer on the planet?

Apple AComputer Company

Who is the worlds largest camera manufacturer ?

Nokia A Mobile Phone Manufacturer

Who is the largest & fastest growing media company on the planet?

Google A Search Engine

Who has the 5th largest GDP on the Planet?

eBay

h d i i hi d d


11/18


12/18

Customer Journey

Measurement & Optimisation

Attract(how do we attractpeople & driveawareness of thecampaign)

Engage(what is going tomake them engagewith the brandor site)

Transact(how do weget them totransact, eitherfinanciallyor personally)

Retain(what ongoingcomms are wegoing to use tokeep the brandtop of mind)

Grow(what ongoingcomms are wegoing to use tokeep growing theconsumer trans)

ATLPOSOnlineDMeDM

WOM

MicrositeLanding pageWebsite

InstoreIn-branchOnline ShopRegistereDM sign-up

Call centre

DMeDMCallMicrositeService Centre

DMeDMCallMicrositeService Centre


13/18

Source: Nielsen//NetRatings

New to NetFirst activities

Get to know ISP

Information search

LOTS of time browsing

Communications

Email

Message services

Photo sharing

Social networks

ServicesOnline banking

Simple travel

Lodge Complains

Business/ Trade

RetailCDs/Books

Complex travel

eBay

Electronic Devices

Evolution of the online consumer

Contributor

Blogs

Comments & posting

Customer reviews

Ratings


14/18

starbucksknowshowconsumers

canbethebrandambassadors


15/18

on social media

Pizza Life Lesson: Cheese makes the world go 'round. 2,428 people like this.

Fall: The season of hoodies, football and most importantly PIZZA! 2,743 people like this

Hungry? Your stomach called and it wants more pizza. 4,065 people like this.

some recent status updates...

tease and involve>


16/18

6519!!!pictures speak more than words


17/18

Kids are losing the urge to read.This is a current campaign running for Pizza Hut USA

a similar campaign could well be driven through tagging inASUS, Bishwa Shahitya Kendra and facebook communication


18/18

cost proposal

campaign proposed by digimarka& executed by spellbound Annual Contractcampaign on ly proposed by d ig imarka campaign on ly promoted by d ig imarka

sharebenefits:)

fb status update(per impression)

feedback

fb apps

iphone/ipad apps

android apps

campaign strategy

online ads

microsite

contract fee

0.5 BDT

8000 BDT/month

2100 BDT/hr (Approx. 21k/app)



25000 BDT

cost + 0.5%

800 BDT/hr (Approx. 30k)

N/A

0.75 BDT

10000 BDT/month




Not applicable

cost + 0.75%


N/A

1.00 BDT

12500 BDT/month




Not applicable

cost + 0.75%


N/A

No extra charge




No extra charge

cost + 0.25%


50000/month

All the above mentioned costs, except the Annual contract, are limited to the date of 31st July 2012

Charges are accounted on required number of hours

www.digimarka.com facebook.com/smnawed +8801613733838

Documents

Digimarka Presentation