Bookmarks 2012

Greatest Company

Contribution to Digital in South Africa

When an opportunity arises, DigiVOX steps up! DigiVOX consistently contributes towards the growth and development of digital in South Africa, through whatever means possible and at every given opportunity.

Founder and Managing Director, Andrea Mitchell is well-reputed for her commitment to education and training to help address the shortage of skills in the industry, and has continually been involved in education in digital in various capacities. This ethos has been firmly planted throughout DigiVOX.

DigiVOX hosted two interns late last year, who spent a period of 6 weeks in each division of the business learning about Display Advertising, Search, Social Media and Design. Not mere spectators, their skills were put to the test prior to their departure to ensure that they could put what they’d learned, back into the industry.

Various ad-hoc workshops have taken place through the year for companies such as Media Shop CT, Jupiter Drawing Room and WHEAT Trust.

As Head of Research for the DMMA last year (2011), Mitchell was instrumental in conducting ground-breaking research, as well as many smaller vertical projects throughout the year which focused on Motoring, Finance and Retail to name but a few. Mitchell was re-elected to the 2012 Exco, but sadly had to step down due to over commitments. She has however continued to be of great assistance various members of the 2012 DMMA Exco.

The “Digital Media Evaluation Amongst Marketers” research project which delved not only into the reality (not Nielsen’s data which does not include SA online advertising spend outside of SA) of South African online spend of The Top 100 Advertisers in South Africa but also addressed perceptions, current investment and future planned investment, per digital channel, was Andrea’s pet project for the year and many, many hours were committed to this project. Andrea needed to involve the entire DigiVOX team in order to see it come to fruition.

DigiVOX was also the author of the current DMMA’s Essential Guide to Digital Marketing and Advertising in South Africa.

During 2012, AAA School of Advertising approached Andrea Mitchell/DigiVOX to host a Digital Bootcamp. The Digital Bootcamp provided an up-to-date understanding of the digital environment and equipped delegates (both AAA students as well as those outside of AAA) with hands-on digital marketing and advertising skills. It was ensured that DMMA was seen as a partner in this initiative. Anthea Whitehead, marketing faculty Head of AAA commented : “AAA acknowledges the shortage of digital skills in the industry and has hence teamed up with Andrea Mitchell to bridge the gap.” Mitchell conducted the AAA training, under the auspices of DMMA.

DigiVOX’s Social Media team ran the DMMA Twitter and Facebook pages last year, and conducted social media training for DMMA’s PR Company.

It was also responsible for the then design of both the Facebook and Twitter DMMA pages, and Bookmarks pages.

Imparting and sharing knowledge and empowerment is a constant focus for the DigiVOX team. As the industry is ever-changing and evolves by the minute, the weekly DigiVOX Blog and Social Media pages aim to issue relevant and current news and industry developments. We’re particularly interested in keeping brands and fellow industry members up-to-date with advancements and occurrences that could advance brands in the digital landscape.

Mitchell has also judged many online marketing initiatives (including Creative Circle and Bookmarks) and the team has tackled many education initiatives and industry challenges.

The DigiVOX team regularly produces thought leading articles to help educate.

As if client commitments don't keep DigiVOX busy enough, they are committed to growth of digital regardless of whether they see the revenue from their efforts or not, and constantly promote the DMMA as THE benchmark when it comes to education and training in digital in SA, and will continue to do so.

AT DIGIVOX, OUR PASSION SPEAKS

LOUDER THAN WORDS