Digi Mobil Spain Brand Manual

Corporate IndetityManual

DIGI Mobil Spain Corporate Identity Manual

Welcome to the DIGI MobilCorporate Identity Guidelines.This document is intended to be a definitive and comprehensive guideto how DIGI Mobil is presented in Spain.

It contains 8 stand-alone sections covering all aspects of our internal and external communications.All templates contained within this document can be downloaded in their native file format from the websitewww.digimobil.es

If you have any questions on how to use these guidelines then please contact:DIGI SPAIN TELECOM S.L.U.CIF B 84919760Avda. de la Vega 15, 4º Izq. Edif 328108 Alcobendas (Madrid)Tel: 916.629.867Fax: 916.621.756www.digimobil.es

INTRODUCTION

DIGI Mobil Spain Corporate Identity Manual 3

INTRODUCTION

VISUAL IDENTITYLogoElementsColorsTypefaces

STATIONERYBusiness CardsLetterheadsContinuation paperDL EvelopeDIN-A4 Envelope 250x190DIN-A4 Envelope 350x250Legal documents Invoice 1Legal documents Invoice 2Legal documents Invoice 3Corporate Map

PRINTED COMMUNICATIONSFlyerPosterCD

PHYSICAL BRANDINGCarsPortable SignageMerchandisers

ELECTRONIC COMMUNICATIONPowerPointE-newslettersEmail signature


VISUALIDENTITYLogoElementsColorsTypefaces


VISUAL IDENTITY

Logo

Printing the logo

The Digi Mobil ES logo is at the heart of our corporate identity and is designed to represent the comunication integrate service company.

The full company name, Digi Mobil, must be used at all time; the common vernacular “DIGI” must never be used.To enhance our reputation as a fully integrated company, the corporate logo will be the only identity mark used by all service lines within Digi Mobil.

The slogan "Siempre contigo" must be presented all the time with the logo. It is not allowed to change the font or the proportion of the slogan raported to main element Digi Mobil.

To ensure the logo always appears prominently, make sure there is always an area of clear space equal to half the size of the logo (see example 1a).

PositiveThe logo can be used as a positive image and it can also be reversed. When producing the logo as a positive image use only the following colours:

• CMYK; C-100, M-25, Y-0, K-10 (Blue)• RGB; R-0, G-130, B-195 (Blue)• PANTONE® Medium Blue C• Black (only when Blue is not available)

Example 1A

DIGI Mobil Spain Corporate Identity ManualDIGI Mobil Spain Corporate Identity Manual6

VISUAL IDENTITY

Negative (solid colors)The logo reversed must be white with the slogan yellow (C-0, M-0, Y-60, K-0) (see example 1b).

The solid color must be dark blue (C-100, M-25, Y-0, K-40)

Negative (gradient color)The logo reversed must be white with the slogan yellow (C-0, M-0, Y-60, K-0) (see example 1b).

The gradient color must be from blue (C-100, M-25, Y-0, K-0) todark blue (C-100, M-25, Y-0, K-40)(see example 1c)

Monochrome (solid color)The logo reversed must be white with the slogan white (see example 1b).

The solid color must be dark blue (C-100, M-25, Y-0, K-40)(see example 1d)

Example 1b

Example 1c

Example 1d


VISUAL IDENTITY

The logo can also be reversed out of a photo or other image as long as it remains distinctive and uncluttered.

Please note that when reversed, the logo must always appear in white.


Incorect use of the logo

VISUAL IDENTITY

Don't use alternate colours for the logo.

Don't place the logo in a containment field.

Don't skew or stretch the logo.

Don't re-typeset the logo or the slogan.

Don't add taglines, use logo as a read through or usein bodies of text.

Don't add the name of a service line to the logo.

Don't eliminate "mobil" from the logo.

Siempre contigo

Is the best

INTERNET SERVICE


ElementsTo gain brand awarness Digi Mobil is helped by 2 sets of grapgic elements. Those elements are also used to emphasis the design. Do not use theam closer to Digi Mobil logo.

Colors used for elemets:BLUE: C-100, M-25, Y-0, K-10YELLOW: C-5, M-0, Y-90, K-0RED: C-0, M-100, Y-100, K-0

VISUAL IDENTITY


Colours CMYK

Colours Pantone

VISUAL IDENTITY

BLUE Digi MobilC-100, M-25, Y-0, K-10

BLUE Digi MobilC-100, M-25, Y-0, K-10

BLUE (dark) Digi MobilC-100, M-25, Y-0, K-40

BLUE (dark) Digi MobilC-100, M-25, Y-0, K-40

YELLOW (Slogan) Siempre ContigoC-0, M-0, Y-60, K-0

YELLOW (Slogan) Siempre ContigoC-0, M-0, Y-60, K-0

YELLOW (Elements) C-5, M-0, Y-90, K-0


RED (Elements) C-0, M-100, Y-100, K-0



Typefaces

Examples of Typefaces

Digi Mobil Es uses a small selection of fonts. Each font has been chosen to maximise our distinctiveness for each media or form of communication. These fonts are therefore not transferable between medias.

Stationery, reports, word processed documents

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz

Signboards

Myriad Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz

Brochures, Printed materials, Presentations

Myriad Pro Regular, Semibold, Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuwxyz

Stationery, reports, word processed documents

Signboards

Brochures, Printed materialsPresentations

Special font for exclusive titles

Arial

Myriad Pro Semibold

Myriad Pro Regular, Semibold, Bold

Carefree

VISUAL IDENTITY

STATIONERY

Business CardsLetterheadsContinuation paperDL EvelopeDIN-A4 Envelope 250x190DIN-A4 Envelope 350x250Legal documents Invoice 1Legal documents Invoice 2Legal documents Invoice 3Corporate Map



STATIONERY

Business Card

Artwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).The stock of card is Royal Kent Ivory 335gsm (grams per square metre),or the best matching equivalent in your local area.

Size: 50mm x 90mmPrint: Two ColoursBlue prints PANTONE® Medium Blue CBlack prints K-90

Contact NameMyriad Pro Bold , 14pt, upper and lower case, left aligned, positioned 20mm from top.Printed Black - 90

Qualification LettersMyriad Pro Regular , 7pt, upper and lower case, left aligned, positioned 25mm from top.Printed Black - 90

Contact Details:Myriad Pro Regular , 9pt, upper and lower case, left aligned, positioned 31mm from top.Printed Black - 90

Verso:Title Myriad Pro Bold , 9pt, Body Myriad Pro Regular 9pt,upper and lower case, left aligned, positioned 31mm from top.Printed White

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Letterhead

Artwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).

The stock of paper for the letterhead is Courier superwove white 104gsm (grams per square metre), or the best matching equivalent in your local area.

Size: 210mm x 297mmPrint: Two ColoursBlue prints PANTONE® Medium Blue CBlack prints K-90Red C-0, M-100, Y-100, K-0Yellow C-5, M-0, Y-90, K-0

DIGI Mobil Logo25 mm wide; positioned 12mm down from top and 20mm from left edge. PANTONE® Medium Blue C

Address and Contact Details:Myriad Pro Regular, 5,5 pt, upper and lower case, left aligned, positioned 12mm from top, 57 mm from right.Printed Black - 90

Graphic Element20 mm sqare, positioned 20 mm from left edge and 10 mm from bottom.PANTONE® Medium Blue CRed C-0, M-100, Y-100, K-0Yellow C-5, M-0, Y-90, K-0

Company DetalisMyriad Pro, 7pt, positioned 38mm from left and 10 mm from bottom.PANTONE® Medium Blue C

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STATIONERY


STATIONERY

Continuation PaperPortrait

Artwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).

The stock of paper for the continuation paper is Courier superwove white 104gsm (gramsper square metre), or the best match equivalent in your local area.

Size: 210mm x 297mmPrint: Two ColoursBlue prints PANTONE® Medium Blue C

DIGI Mobil Logo25 mm wide; positioned 10mm up from bottom and 15 mm from right edge. PANTONE® Medium Blue C


STATIONERY

Continuation PaperLandscapeArtwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).





STATIONERY

DL EnvelopeArtwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).

The stock of the envelope is White 100 gsm (grams per square metre) opaque stock, self seal flap, or the best matching equivalent in your local area.


DIGI Mobil Logo25 mm wide; positioned 12 mm down from top and 20 mm from right edge. PANTONE® Medium Blue C


DIN A4-Envelope 250x190Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 250mm x 190mm.


Graphic element50mm wide, positioned 12 mm down from top and 20 mm from right edge. Colors from brand manual.

Info TextMyriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 10mm from bottom, 20 mm from left edge.

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3

STATIONERY


DIN A4-Envelope 350x250Artwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres). Size: 350mm x 250mm.


Graphic element50mm wide, positioned 12 mm down from top and 20 mm from right edge. Colors from brand manual.

Info TextMyriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 10mm from bottom, 20 mm from left edge.

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2

3

STATIONERY


Legal DocumentsInvoice 1Artwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).



STATIONERY


STATIONERY


The stock of the envelope is White 100 gsm (grams per square metre) opaque stock, self seal flap, or the best matching equivalent in your local area.







STATIONERY


STATIONERY

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Corporate MapArtwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres).Size: 210mm x 297mm. Print: One Color Blue prints PANTONE® Medium Blue C

DIGI Mobil Logo65mm wide, positioned 30mm up from top and 30 mm from right edge. WHITE

Graphic element50mm wide, positioned 18 mm up from bottom and 18 mm from right edge. WHITE

DIGI Mobil Logo45mm wide, positioned 45 mm up from bottom and 60 mm from left edge. WHITE

www.digimobil.esMyriad pro 18 pt, lowercase.positioned 36 mm up from bottom and 110 mm from left edge.

Info TextMyriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 45mm from top, 110 mm from left edge. WHITE

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STATIONERY

Corporate MapArtwork is set in Illustrator CS6 (Mac). Illustrator in this instance is set in mm (millimetres).Size: 210mm x 297mm. Print: One Color Blue prints PANTONE® Medium Blue C

DIGI Mobil Logo65mm wide, positioned 30mm up from top and 30 mm from right edge. PANTONE® Medium Blue C

Graphic element50mm wide, positioned 18 mm up from bottom and 18 mm from right edge. WHITE

DIGI Mobil Logo45mm wide, positioned 45 mm up from bottom and 60 mm from left edge. WHITE

www.digimobil.esMyriad pro 18 pt, lowercase.positioned 36 mm up from bottom and 110 mm from left edge.

Info TextMyriad Pro Regular 9 pt, upper and lower case, left aligned, positioned 45mm from top, 110 mm from left edge. WHITE

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STATIONERY

PRINTEDCOMMUNICATIONFlyerPosterCD



FlyerArtwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).

Size: 140mm x 140mmPrint: Full Colour

DIGI Mobil Logo25 mm wide; positioned 8 mm down from top and 8 mm from right edge. Negative or positive depends on backgraound.

TitleMyriad pro BOLD 36pt UpperCase or Lowercase depends of message.Positioned 8 mm down from top and 10 mm fromleft edge.Colors: YELLOW, DIGI Blue or White depends of background.

SubtitleMyriad pro regular 15pt UpperCase or LowerCase depends of messagePositioned 4 mm down from Title and 10 mm fromleft edge. Colors: YELLOW, DIGI Blue or White depends of background.

BodyTextMyriad pro regular 10pt UpperCase and LowerCase. Positioned as the designer choose. Colors: YELLOW, DIGI Blue or White depends of background.

PRINTED COMMUNICATIONS



PosterArtwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).


DIGI Mobil Logo80 mm wide; positioned 20 mm down from top and 25 mm from right edge. Negative or positive depends on backgraound.

TitleMyriad pro BOLD 70pt UpperCase or Lowercase depends of message.Positioned 68 mm down from top and 50 mm fromleft edge.Colors: YELLOW, DIGI Blue or White depends of background.



CDArtwork is set in Illustrator CS6 (Mac).Illustrator in this instance is set in mm (millimetres).


DIGI Mobil Logo25 mm wide; positioned 15 mm down from top and centered. Negative or positive depends on backgraound.

WedsiteMyriad pro Regular 10pt LowerCase.Positioned 10 mm up from bottom and centered.

PHISICALBRANDINGCarsPortable SignageMerchandisers




Car BrandingMust be made using graphic elementsfrom Digi Mobil Brand Manual.

Predominate color is Digi Light BlueC-100, M-25, Y-0, K-10

For emphasy are used the other colorsfrom brand manual such as Red, Yellow and Digi Dark blue.

Fonts used ar Myriad Pro Bold or Regular, UpperCase and LowerCasedepending on the message.

The Digi Mobil logo must be placedto be visible and with clear space around it.


Portable SignagePortable signage can be used to create a brand presence at dealers or event sites. The following template refers to creating artwork compatible with the Expand



PRINTED COMMUNICATIONSPRINTED COMMUNICATIONS

MerchandiseMerchandise includes all corporate gifts and branded goods; and when used properly, can be a powerful marketing tool.

Care however must be taken to select aproduct that is appropriate for the task. For example, a plastic pen would not be a suitable corporate gift at a business partner. Equally an expensive item would be ineffective 'give-away' at an exhibition.

Digi Mobil holds limited stocks ofbranded items and also produces bespoke items for specific events. This section provides example of the types of products used and how they have been branded.

ELECTRONICCOMMUNICATIONSPowerPointE-newslettersEmail signature



ELECTRONIC COMMUNICATIONS






