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Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
DIGGING INTO COMPETENCIES AND
CREDENTIALING REQUIREMENTS
SEPTEMBER 23, 2015
LISA HORWITZ
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAM
WHY ARE COMPETENCY PATHS AND CREDENTIALS
IMPORTANT?
• The more you know about SAS technology, the better you will be able to meet
the needs of your customers
• Badging and credentialing gives customers added confidence in your
familiarity and expertise with the technology
• Badging and credentialing enables you to differentiate yourself from other
partners both to customers and within SAS, winning you more business.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMCOMPETENCIES AND CREDENTIALS …
• You’ve seen them …
• You’ve heard about them …
• You most likely have questions!
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTOPICS FOR THIS BREAKOUT SESSION
• Explanation of competency paths and credentials
• Review of requirements
• How you can meet your requirements
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTERMINOLOGY
• Held by the company, by application only, optional differentiation
• Demonstrated focus in SAS Solution or strategic technology initiative
Specializations
• Held by the company
• Demonstrated ability in core SAS product areas
• Required in SAS Partner ProgramCompetencies
• Held by an individual
• Certification: passing a proctored test in a specific SAS product or
technology
• Certificate of Completion: awarded for completion of courseworkCredentials
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMCORE COMPETENCY CATEGORIES
SAS® Enterprise Miner™
SAS® Visual Statistics
SAS® Forecast Server
SAS® Visual Analytics
SAS® Office Analytics
SAS® Data Management – Standard
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMCOMPETENCY TRACKS
COMPETENCY TRACKS
SalesTechnical
Sales
Post-Sales
SA
S
Pro
gra
mm
ing
Insta
ll &
Config
Imp
lem
enta
tion
Adm
inis
tration
We have competency training and credentials across 6 tracks
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTRACK #1: SALES
COMPETENCY TRACKS
Sales• Position and sell SAS
• Understand SAS’ core technology
• Know how SAS software can meet
customer needs and solve business
problems
• Understand the competitive landscape
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTRACK #2: TECHNICAL SALES
COMPETENCY TRACKS
Technical
Sales
• Demonstrate software
• Provide technical validation
• Respond to RFPs
• Understand customer’s
technology infrastructure and
how SAS software integrates
into it
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTRACK #3: POST-SALES: SAS PROGRAMMING
COMPETENCY TRACKS
Post-Sales
SA
S
Pro
gra
mm
ing
Code, run and maintain SAS programs
that:
• Are the lifeblood of the organization,
providing decision-makers with critical
information
• Provide scheduled and ad hoc analysis
and reporting
• Collect, integrate and cleanse data for
downstream analysis
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTRACK #4: POST-SALES: INSTALLATION AND CONFIGURATION
COMPETENCY TRACKS
Post-Sales
Insta
ll &
Config
• Lay down the bits and bytes of SAS
software
• Use the SAS Deployment Wizard to
install and configure licensed SAS
products
• Ensure that the mid-tier and 3rd party
software is working
• Ensure the overall operability of the
software
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTRACK #5: POST-SALES: IMPLEMENTATION
COMPETENCY TRACKS
Post-Sales
Imp
lem
enta
tion
Implement the production SAS environment
to provide value to customers:
• Configure the software to meet business
specifications
• Develop and utilize predictive models and
optimization scenarios to improve
business processes
• Maintain dashboards and visualizations
for executive decision-making
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMTRACK #6: POST-SALES: ADMINISTRATION
COMPETENCY TRACKS
Post-Sales
Adm
inis
tration
• Oversee the day-to-day operation of
the SAS environment
• Maintain the metadata, add new
users, update permissions
• Apply hot fixes, install maintenance
releases
• Liaise with IT to resolve system and
operational problems
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
SAS PARTNER
PROGRAMCOMPETENCY PATHS AND CREDENTIALS
Each “cell” is a competency path that includes training and credentials
Certificate
of
Completion
Certification
Certification
Certification
Certification
Certification
Certification
Certification
Certification
Certification
Certification
Competency
Tracks
Competency
Categories
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
Competency
Tracks
Competency
Categories
SAS PARTNER
PROGRAMCOMPETENCY PATHS AND CREDENTIALS
Each check mark represents the completion of a competency path
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
EXAMPLES OF COMPETENCY PATHS
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS SALES COMPETENCY PATH
LEGEND
Upon completion, submit your request for your
Certificate of Completion to [email protected]
PositioningSAS Business
Intelligence Framework
CompetitionEngagement
Model
Overview: Office
Analytics and
Visual Analytics
Demo: Office
Analytics and
Visual Analytics
Product
Essentials
Analytics
in Action
Product Capabilities and Value
Proposition
Data
Management
Solutions
Synergy Series:
SAS and SAP
Synergy Series:
SAS and Hadoop
Synergy Series:
SAS and Oracle
Synergy Series:
SAS and IBM
Understanding
Industry Drivers
How to
Overcome
Objections
Sales & Services
Engagement
Model
Understanding
Competitive
Landscape
SAS and Open
Source R &
Python
Certificate of
Completion
Self-paced
learningDocument Credential
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMA WORD ABOUT CREDENTIALS
You earn your credential for the SALES competency path by requesting a
certificate of completion at [email protected].
Certificate of
Completion
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS TECHNICAL SALES COMPETENCY PATH: Analytics
LEGEND
Credential
SAS Business Intelligence Framework
Analytics Product Knowledge
SAS Technical
Architecture
Product
Essentials
Product Capabilities and Value
Proposition
Self-paced
learningInstructor-
based training
Great Demos!
And one of:
Applied Analytics Using SAS Enterprise Miner
Forecasting Using SAS Forecast Server Software
Strategies and Concepts
for Data Scientists and
Business Analysts
SAS Visual Statistics:
Interactive Model Building
SAS Certified Predictive Modeler using
Enterprise Miner
Available
in multiple
formats
Presenting Effective Demos
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Platform Administration
Getting Started with the Platform for SAS Business
Analytics
SAS Certified Platform Administrator for SAS9 LEGEND
CredentialInstructor-
based training
SAS POST-SALES COMPETENCY PATH: ADMINISTRATION
SAS Platform Administration: System
Administration
SAS Platform Administration: Metadata
Administration
or SAS Platform Administration: Fast Track
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMA(NOTHER) WORD ABOUT CREDENTIALS
You earn your credentials for the TECHNICAL SALES and POST-SALES
(Programming, Implementation, and Administration) paths by passing
certification exams offered at Pearson VUE testing sites.
SAS Certified Predictive Modeler using
Enterprise Miner
SAS Certified Platform Administrator for SAS9
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS POST-SALES COMPETENCY PATH – INSTALLATION & CONFIGURATION:Business Analytics Platform
SAS Business Analytics Platform Deployment
SAS9.4 Business Analytics Platform
Deployment Practical Certification
SAS 9.4 Platform Deployment Advanced
LEGEND
CredentialHardware
Practice
Session
SAS9.4 Platform
Deployment Hardware
Practice Session
Instructor-
based training
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMA(NOTHER) WORD ABOUT CREDENTIALS
You earn your credential for the POST-SALES (Installation & Configuration)
paths by taking the combined training and certification.
SAS9.4 Business Analytics Platform
Deployment Practical Certification
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMYOU’RE PROBABLY WONDERING …
“I’ve been programming in SAS / installing SAS / using Enterprise Miner to
solve business problems for years. Do I have to take the training?”
No. You can take the certification exam without the training. But you have to
pass the exam to get credit for the requirement.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMYOU’RE PROBABLY WONDERING …
“I’ve been programming in SAS / installing SAS / using Enterprise Miner to
solve business problems for years. Do I have to take the certification exam?”
No, if you can prove that you’ve passed it within the last three years.
Otherwise, yes.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
COMPETENCY BADGES
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMCOMPETENCY BADGE - ANALYTICS
For a company to earn a competency badge, they must have
individuals holding credentials across all tracks for the competency.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
Competency
Tracks
Competency
Categories
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
SAS PARTNER
PROGRAMCOMPETENCY BADGE – DATA MANAGEMENT
For a company to earn a competency badge, they must have
individuals holding credentials across all tracks for the competency.
Competency
Tracks
Competency
Categories
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
SAS PARTNER
PROGRAMCOMPETENCY BADGE - VISUALIZATION
Competency
Tracks
Competency
Categories
For a company to earn a competency badge, they must have
individuals holding credentials across all tracks for the competency.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
PARTNER
PROGRAMYOU’RE PROBABLY WONDERING …
• A competency badge demonstrates a breadth of knowledge around a
competency category
• A competency badge provides you an additional way to differentiate
yourself
• Posting your badge on your website lets customers know your technology
focus and range of expertise in a SAS core technology
• For Platinum partners, competency badges are a requirement.
“Why would my partner organization want to earn a competency badge?”
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAM
COMPETENCY REQUIREMENTS BY TIER
1 credential (in any track, any competency category)
4 credentials (in 4 different tracks, held by at least 2 people)
10 credentials (across all 6 tracks, held by at least 6 people) + EITHER
2 competency badges OR 1 competency badge and 2 specializations
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
HOW TO MEET THE REQUIREMENTS
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMCOMPETENCY REQUIREMENTS – SILVER TIER
1 credential (in any track, any competency category)
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMI AM A SILVER PARTNER – WHAT DO I DO NEXT?
One credential is required. Consider …
• What is the nature of your business / what sort of business are you building?
• Where would a credential serve you best from an ROI perspective?
• What gap in your organization’s skill set can best be filled by taking training and
earning a credential?
• What’s the least expensive option, cost-wise?
• What’s the least expensive option, time-wise?
(Sales)
(Sales)
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMI AM A SILVER PARTNER – WHAT DO I DO NEXT?
Visit us at the Kiosk to ask additional questions and to see the competency
paths on PartnerNet
Keep checking back on PartnerNet for examples of business plans to help
you scope out which competency path to take and credential to earn.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
PARTNER
PROGRAMYOU’RE PROBABLY WONDERING …
“How long do I have to complete the requirements?”
You have until June 2016 to complete the requirements.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMCOMPETENCY REQUIREMENTS – GOLD TIER
1 credential (in any track, any competency category)
4 credentials (in 4 different tracks, held by at least 2 people)
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMI AM A GOLD PARTNER – WHAT DO I DO NEXT?
Four credentials are required. Consider …
• What is the nature of your business / what sort of business are you building?
• Where would a credential serve you best from an ROI perspective?
• What gap in your organization’s skill set can best be filled by taking training and
earning a credential?
• What’s the least expensive option, cost-wise?
• What’s the least expensive option, time-wise?
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMI AM A GOLD PARTNER – WHAT DO I DO NEXT?
Visit us at the Kiosk to ask additional questions and to see the competency
paths on PartnerNet
Keep checking back on PartnerNet for examples of business plans to help
you scope out which competency path to take and credential to earn
Talk to your Partner Manager to develop a business plan to help you meet
your requirements
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
PARTNER
PROGRAMYOU’RE PROBABLY WONDERING …
“Tell me again how long I have to complete the requirements.”
You have until June 2016 to complete the requirements.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
Competency
Tracks
Competency
Categories
SAS PARTNER
PROGRAMFOR SILVER AND GOLD PARTNERS …
As a way to differentiate yourself, consider adding more credentials to
earn a competency badge!
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
Competency
Tracks
Competency
Categories
SAS PARTNER
PROGRAMFOR SILVER AND GOLD PARTNERS …
As a way to differentiate yourself, consider adding more credentials to
earn a competency badge!
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMCOMPETENCY REQUIREMENTS – PLATINUM TIER
1 credential (in any track, any competency category)
4 credentials (in 4 different tracks, held by at least 2 people)
10 credentials (across all 6 tracks, held by at least 6 people) + EITHER
2 competency badges OR 1 competency badge and 2 specializations
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SalesTech
Sales
Post Sales
SAS
Programming
Install &
ConfigImplementation Administration
Analytics
Data
Management
Visualization
Competency
Tracks
Competency
Categories
SAS PARTNER
PROGRAMPLATINUM TIER
Ten credentials are required, in all six tracks, held by at least 6 people, plus either
two competency badges or one competency badge and two specializations.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMI AM A PLATINUM PARTNER – WHAT DO I DO NEXT?
Ten credentials and competency/specialization badges are required. Consider …
• What is your SAS focus?
• What SAS technologies are highlighted at your Centers of Excellence?
• Where are the opportunities that warrant a number of credentialed consultants?
• In what competency tracks would you like to expand your bench of consultants?
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMI AM A PLATINUM PARTNER – WHAT DO I DO NEXT?
Visit us at the Kiosk to ask additional questions and to see the competency
paths on PartnerNet
A Platinum Partner business plan is on PartnerNet to help you scope out
which competency paths to take and credentials to earn
Talk to your Partner Manager to develop a business plan to help you meet
your requirements
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
SAS PARTNER
PROGRAMWHY ARE WE DOING THIS, AGAIN?
• The more you know about SAS technology, the better you will be able to meet
the needs of your customers
• Badging and credentialing gives customers added confidence in your
familiarity with the technology
• Badging and credentialing enables you to differentiate yourself from other
partners both to customers and within SAS, winning you more business.
Copyright © 2015, SAS Insti tute Inc. Al l r ights reserved.
Q&A
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THANK YOU!