Diffusion of Internet and the New Lifestyle · Top 5 Places for Internet Access ... Smart phone Phone & Mail ... Diffusion of Internet and the New Lifestyle Thank you Oct. 18, 2004

Masaichiro YoshiokaDepartment Manager

Business Solution Systems Division, HITACHI Ltd.Japan

Masaichiro YoshiokaDepartment Manager

Business Solution Systems Division, HITACHI Ltd.Japan

Diffusion of Internetand the New LifestyleDiffusion of Internet

and the New Lifestyle

WTO IT Symposium 2004WTO IT Symposium 2004

Oct. 18, 2004Oct. 18, 2004

11

Copyright © 2004 HITACHI Ltd, All rights reserved.

Changes in the Information SocietyChanges in the Information Society

Quality & Freshnessshape Business

Quality & Freshnessshape Business

Improve business efficiency using ITReal-time recognition of the markete-Marketplace and SCM

Changes inInformation Utilization


Indispensable to Daily LifeIndispensable to Daily Life

Get fresh news through the InternetClose communication by mobile phoneNet-shopping

Evolution ofInformation Technology


Diversity ofCommunication Devices

Diversity ofCommunication Devices

3G mobile phone servicesPersonal portable information devicesConsumer and car electronics

Network ProliferationNetwork Proliferation

Broadband networksAlways-on connectionGlobal and 24x365 infrastructure

22


Evolution of Communication (in Japan)Evolution of Communication (in Japan)

Period ~2000 2001 2003 2005~2002 2004

Wired Communication

ISDN (64kbps)

FTTH shared medium speed (~10Mbps, Bandwidth control)

ADSL (100kbps~1.5Mbps~40Mbps)

FTTH high speed (~100Mbps)

Wireless Communication

Digital Broadcasting

Digital Satellite Broadcasting (CS)

Digital Terrestrial Broadcasting

Digital Satellite Broadcasting (BS)

2G (PDC; ~11.2kbps)

3G (W-CDMA/cdma2000; ~384kbps)

2.5G (cdmaOne; ~128kbps)

cdma2000

New satellite

33


Diffusion of Internet (1) Diffusion of Internet (1)

11.55 16.9427.06

47.0855.93

69.4277.30

9.213.4

21.4

37.144.0

54.560.6

0102030405060708090

100

0

10

20

30

40

50

60

70%

The number of Internet users is 77.3M, exceeding 60% of population.Internet becomes the necessities not only in business but also in home.

1997 1998 1999 2000 2001 2002 2003

80.088.6

95.8 97.6 98.4 98.2

19.2

31.8

44.8

68.0 79.1 82.6

11.0

19.1

34.0

60.5

81.4 88.1

010

20304050

607080

90100%

1998 1999 2000 2001 2002 2003

Internet User Population and Penetration Rate Penetration Rate in the Households, Enterprises, and Offices

Diffusion rate

Internet users

(Million)

Households

Offices(more than 5 employees)

Enterprise(More than 300 employees)

Source: 2004 WHITE PAPER Information and Communications in Japan

44


Diffusion of Internet (2) Diffusion of Internet (2)

Source: 2004 WHITE PAPER Information and Communications in Japan

0102030405060708090

0 20 40 60 80 100%

Number of Mobile Phone Subscribers and Number of Mobile Phone Internet Subscribers

Desktop PC

Note PC

Mobile Phone

PDA

Game Machine

1999/3 2000/3 2001/3 2002/3 2003/3 2004/3

Top 5 Devices for Internet Access

(Million)

Mobile PhonesMobile Internet

6,973

8,152

6,2465,1933,457750

5

7,5666,912

6,0945,114

4,143

85.5%

76.5%54.1%

35.8%2.8%

1.9%

Top 5 Places for Internet Access

Top 5 Carrying Information Device

0 10 20 30 40 60%50

0 10 20 30 40 60%50

Hotel, Inn, LodgingPublic Place (Airport, Park, …)At Business VisitFast Food ShopVehicle

RestaurantLibrary

Event VenueCafe

School

54.4%35.7%

32.5%28.8%

26.5%17.5%

11.7%11.0%

7.8%6.8%

49.4%Note PC (A4 size)

Note PC (B5 size)

Note PC (Smaller than B5)

PDA

Browser Board

36.3%20.7%

11.7%1.7%

Source & ©: AccessMedia/Impress, 2004



55


TV shipment forecast (in Japan)TV shipment forecast (in Japan)

9,6318,433 8,200 7,700 7,100 6,600 6,000

632 1,050 1,600 2,000 2,500 3,100

320 550 750 1,000 1,200191

0

2,000

4,000

6,000

8,000

10,000

'01 '02 '03 '04 '05 '06 '07

PDPLCDCRT

k units/year

Switchover from CRT to Flat Panel TVs will increase. 42% of TV shipments will be Flat Panel TVs in 2007.

34969

LCD: more than 10”

Source: JEITAPDP:Plasma Display Panel, LCD:Liquid Crystal Display, CRT:Cathode Ray Tube

66


Market Trend for DVD ProductsMarket Trend for DVD Products

DVD is becoming a popular media in the world.

Forecast of Video Products in Japan(k units/year)

8,000

6,000

4,000

2,000

0

2,000

4,000

6,000

2000 2001 2002 2003 2004 2005

TapeTape

Forecast of Video Products in USA

30,000

20,000

10,000

0

10,000

20,000

30,000

2000 2001 2002 2003 2004 2005

(k units/year)

DVDDVD

TapeTape

DVD ComboDVD PlayerDVD RecorderVTR/VCR

DVD PlayerDVD RecorderVTR/VCR

DVDDVD

77


Internet

Networking Evolution Networking Evolution

Second Stage

Third Stage

First Stage

Mainframe

PC

Server

Note PC

Server

Note PC

PC UbiquitousNetwork

Guaranteed and securecommunicationOpen

NetworkClosed

Network

HOMECOMMUNITY

TV/STBDVD/HDD Recorder

DVD Camera

PDA

MobilePhone

OFFICENavigation

MultimediaKiosk

OUTDOOR

Home Server

）））

PDA

PC

Projector

CommunityDisplay

88


BroadcastingStation

TelecommunicationFirm

Audio-Visual equipmentNetwork

PC Network

HA Network

FLAT TV

DVD Recorder

DVD Player

HAController

Digital AV

LCD ProjectorHome Server

Gateway

DVD Camera

Networked HA

New Technologies• IEEE1394• Blu-ray• Bluetooth• Wireless LAN• USB2.0• IPv6• ECHONET

STB/AVC Station

Networks in HOMENetworks in HOME

HA: Household Appliance

Service Provider

Internet

Phone

99


Mobile Phone ServicesMobile Phone Services

Phone CameraMail Browser Game

TV

Smart phonePhone & Mail

○月△日（☆曜日）

Picture MailVideo MailVideo Phone

Identifier Audio ID Wallet

Real-time Information

Banks CreditCompanies

Pay by Phonee-Wallet / e-Ticket

CarriersSecureCardContents Service Provider

IP RadioVideo NewsDigital TVMovie/Music Delivery

Shop Station

1010


Ubiquitous Information SocietyUbiquitous Information Society

Anytime and Anywhere, Anybody can obtain informationAnytime and Anywhere, Anybody can obtain information

Ubiquitous Information SocietyUbiquitous Information Society





“Ubiquitous” : seems to be everywhereThis word is used as a keyword describing a concept of new information society, realized using new information and communication technologies.

– Examples: Ubiquitous Network, Ubiquitous Computing(1988,Xerox)

Free from restrictions - Time, Place, and DevicesFree from restrictions - Time, Place, and Devices

Internet and IT becomes indispensable “lifeline” to the societyInternet and IT becomes indispensable “lifeline” to the society

1111


“e-Japan Strategy II”“e-Japan Strategy II”

Shore up social reforms by encouraging innovation and exploiting IT

Medical services:Food:Lifestyle:

Knowledge:Employment and labor:Public service:

Raise level of service by sharing medical informationSafety and security by securing traceabilitySafe, secure, and convenient living environment with e-HomeNew financial services through deregulationDistance education and creation of content valueEasier business establishment and diversified working patternsImproved efficiency and quality with deregulation and outsourcing

Sectors: Contents of programsPioneering application programs of e-Japan Strategy II

Individualviewpoints

Private-sectorinitiatives

Governmentsupport

Concrete goalsand time limits

Third-partyevaluation

Small and medium-sizedenterprise financing:

1212


Traceability Traceability

InspectionOrganization

Recycle/Disposal

µ-chip(RFID)

Consumer

Informationretrieval

Warehouse

Transportation

Processing

Retail store

Producing Center

Recording and mgmt.of circulation Info.

Total service includingdistribution etc.

AuthenticationUsing wireless IC-tag

Realizesafe and secure

dietary life

1313


RFIDRFID

RFID Tag

IC chip Antenna

（（（）））

Reader/Writer

Antenna

Reader/Writer

RFID system

RFID: contact-less identification technology Characteristics of RFID Tag:(1) Larger memory capacity(2) Rewritable(3) Permeable(4) Difficult to copy, unable to falsify

Clarify product info. and distribution routes

TraceabilityGuarantee genuineness of

things

AuthenticationManage lifecycle of

products

Recycle

Assembling Distribution

Recycling

Designergoods

Security,Tickets,etc.

Brand

RFID: Radio Frequency Identification

1414


Application to AgricultureApplication to Agriculture

Potato cultivation

Sense field conditions(Temperature, Humidity, Rainfall,…)

Cultivation data- Best suited formwork- Suitable timing etc.

Data Center

FieldSensors

Apply to cultivation activities

Farmer

Source: Nihon Keizai Shinbun

Analyze data immediately,and advise according to cultivation know-how.

Add higher value to the harvests

Enable efficient and best suited cultivation

Being recognizedas an established brand

1515


IT-enabled condominiums/comprehensive building management

e-homes/e-communities

Town managementsystem

Safe and secure cities

Comfortable and convenient services

Disaster-resistantcities

Sustainable societiescompatible with the

environment

Urban Planning and DevelopmentUrban Planning and Development

Energy conservation/regional energy

1616


Intelligent Transport SystemsIntelligent Transport Systems

Digital terrestrialbroadcasting

Satellite

Mobile communications

Broadcasting and Communications network

ITS center

Car control systemsIn-car network

Traffic management system

Onboard information systems

Remotemaintenance

Advancednavigation

Digital broadcastingservices Networking

1717


e-Government e-Government

Private CertificationAuthority

Tax paymentHome

Office

Station

Source: Ministry of Public Management, Home Affairs, Posts, and Telecommunications

GovernmentOfficeWAN

LocalGovernment

WAN

CommercialRegistration Authority

IndividualAuthentication Service

Organization AuthenticationInfrastructure

GovernmentCertification Authority

ee--GovernmentGovernmentee--MunicipalityMunicipality

Internet自宅

Intranet Intranet

e-procurement Facilityreservation e-application

Services for residents using internet

Shop

1818


Tailor-made medical careMedical network

BioinfomaticsElectronic Karte

Individual illness risk prediction for sick prevention

Prevention

Advanced medical treatment for early rehabilitation

Treatment

Support for adequate examination based on the

individual illness risk

Examination& diagnosis

Medical CareMedical Care

Realize advanced medical care for ease and health

1919


Information Technology

Ubiquitous Information Society

Digital householdappliances

Regional services

DistributionAdvanced

medicalequipment

Picture content services

Health maintenance

servicesMobile phoneservices

Medical careTraceability

Financialservices

Intelligenttransportsystems

e-governmentSecurity

Urban planningand

development

Information PervasionInformation Pervasion

2020


IssuesIssues

Security– Privacy / Personal information– Spam mails– Spoofing / Authentication– Theft / Copyright – Viruses– Eavesdropping / Illegal access

Information sharing / governanceDigital DivideEnvironment protectionStabilityStandardizationCost

2121


ConclusionConclusion

Evolution of IT

Utilization creates Value

Global Collaboration

The remarkable evolution of IT, represented by notable network proliferation, and the expansion of information utilization have brought us a new “Ubiquitous information society.”

The value of IT evolution resides in its utilization. New applications create new benefits, and improve our society and daily lives. As a consequence, it will bring the happiness of the people, and the growth of national strength. It will also solve the digital divide and make the information differentials between nations or regions smaller.

To cope with the issues, various global collaborations of all interested parties are indispensable.

Diffusion of Internet and the New LifestyleDiffusion of Internet and the New Lifestyle

Thank youThank you

Oct. 18, 2004Oct. 18, 2004

Documents

Diffusion of Internet and the New Lifestyle · Top 5 Places for Internet Access ... Smart phone Phone & Mail ... Diffusion of Internet and the New Lifestyle Thank you Oct. 18, 2004