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1 UNIV.-PROF. DR. THORSTEN HENNIG-THURAU LEHRSTUHL FÜR MARKETING & MEDIEN Diffusion Model by Bass: Density Function of Both Segments When Alpha is Very High Time Num- ber of Buyer s

Diffusion Model by Bass: Density Function of Both Segments When Alpha is Very High

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Page 1: Diffusion Model by Bass: Density Function of Both Segments When Alpha is Very High

1UNIV.-PROF. DR. THORSTEN HENNIG-THURAULEHRSTUHL FÜRMARKETING & MEDIEN

Diffusion Model by Bass: Density Function of Both Segments When Alpha is Very High

Time

Num-ber of Buyers

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