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Labeling a smarter future. Learn more at upmraflatac.com DIFFERENTIATE YOUR PACKAGE Guide to full wrap with self-adhesive labeling

DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

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Page 1: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

Labeling a smarter future.

Learn more at upmraflatac.com

DIFFERENTIATE YOUR PACKAGEGuide to full wrap with self-adhesive labeling

Page 2: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

For your full wrap solution

Multivac, one of the world’s leading manufacturers of integrated packaging solutions

for food, non-food as well as pharmaceutical products and medical devices and UPM

Raflatac, a leading global supplier of pressure sensitive labeling solutions have been

working together to provide this full wrap solution for you.

Self-adhesive full wrap solutions open to your food products the whole world of label

shapes, label materials and are ideal for several types of packs, such as vacuum skin

packs, thermoformed MAP packs as well as trays and clamshells in a wide variety of

shapes and materials.

UPM Raflatac label materials have been tested on Multivac’s PSA (pressure sensitive adhesive) full wrap machinery to make sure efficient application with variety of possibilities. With the same machinery you can also do C-labeling or apply a top label.

Hungry for more? Discover more benefits of full wrap labeling with pressure-sensitive labels!

With full wrap labeling, also called D-labeling, a label encloses four sides of a pack, similar to a banderole. Thanks to this, full wrap labeling contributes significantly to increasing the attractiveness of these packs at the point of sale.

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Page 3: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

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Page 4: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

SHELF VISIBILITY

BRANDING AREA

FOOD VISIBILITY

REVERSE SIDE PROMOTION

DIFFERENTIATE your food products with us

When you consider the wide range of UPM Raflatac label materials, there are

many possibilities in terms of the face material. Also, all shapes are possible as

the labels are held in effect by the carrier (backing) material. For example, it is

possible for labels with curves and cut-outs to match with the particular product

or pack.

Full wrap self-adhesive labels will maximize the size of the area for branding

and product information and do not block product visibility. Translucent film

labels can even be used to create the feeling of a no-label look for unusual

product exposition. Full wrap solutions also have promotional pos sibilities (e.g.

a loyalty campaign) on the reverse side that are visible only after purchase.

Often food packages are piled up on the shelf. In this case, full wrap labels

bring shelf visibility to the next level. All this improves the impression and gives

more opportunities to differentiate your food product on the point of sale.

Full wrap labels can also substitute high grammage folded carton sleeves

with lighter pressure sensitive label construction and still offer premium shelf

appearance.

You decide the shape and design of your label.

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Page 5: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

By choosing full wrap with self-adhesive labels, you will join the platform to innovate extra features for consumers.

Consumers will enjoy your full wrap labeled food

• Design both sides with readable labels and let the consumers experience your brand without opening the food package.

• Perforate the full wrap and make the package easy to open. Perforated full wrap labels can be also used to help in opening packages such as clamshells.

• Or, add tamper evident functionality, so that consumers can see if the package was manipulated.

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Page 6: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

Easy to operate

Cost savingsSu

stai

nabilit

y

enha

ncem

ent

Helps to achieve waste recycling targets, build responsibility reputation and contribute to circular economy

Saves costs on waste disposal by leaving

the label liner waste management to

UPM Raflatac

Saves time and effort by leaving the waste pick-up to UPM Raflatac

RafCycle® is an innovative recycling concept that offers a new life for label waste

Full wrap with self-adhesive labels is a SUSTAINABLE CHOICE

UPM Raflatac leads the label industry with RafCycle®, an innovative recycling concept that

offers a new life for label waste. Backing paper from your full wrap can be recycled with

RafCycle® program and turned into new paper. Backing paper recycling provides numerous

benefits to printers, packers, brandowners, and, of course, the environment. For its RafCycle

partners, UPM Raflatac provides a tailored program that helps you reduce waste disposal

costs, achieve your landfill reduction targets and build your reputation as a responsible

business contributing to circular economy.

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Page 7: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

RAFNXT+ products combine a unique formula of sustainability —incredible reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels

Also, our self-adhesive label materials for full wrap—Raflacoat Board NXT+ FSC and Raflacoat NXT+ FSC—create a great opportunity to enhance your sustainability. RAFNXT+ is a next-generation range of sustainable labeling solutions that delivers reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels.

All the products in the RAFNXT+ range are based on our unique Forest Positive lifecycle approach, that delivers positive benefits in terms of carbon absorption, biodiversity, resource optimization, and sustainable forest management.

With their optimized use of raw materials, RAFNXT+ label products provide a competitive edge in terms of both sustainability and efficiency. With fewer reel changes in comparison to usual linerless banderoles, they offer savings in downtime and start-up waste, lower packaging and transportation costs, and increased storage capacity for both raw materials and finished stock.

Both our RAFNXT+ range and RafCycle waste collection program maximize sustainability benefits of your full wrap solution.

The labeling solutions offered by MULTIVAC are tailored to the output and infrastructure requirements of customers. This way, their individual needs define the complexity and functionality —a crucial factor for their sustainability.

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Page 8: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

UPM Raflatac has wide range of self-adhesive materials combined with different adhesives suitable for full wrap labeling. EU food safety documentation available for label material (DoC). Our experts can help you choose the right one. Contact your closest UPM Raflatac representative to learn how we can be your partner in labeling a smarter future.

Labeling material options

Face materials Description Usage

BOARDS

Coated Board 130-FSC

Coated semi-rigid paper board with mid-gloss appearance. FSC certified. 130g/m². 98µm thickness.

Full wrap labels, where appealing and challenging label shapes require more stiffness and tensile strength than standard papers offer, e.g., for ready meal, skin and thermoformed packages.

Raflacoat Board NXT+ FSC

One-side coated rigid paper board with mid-gloss appearance. FSC certified. 130 g/m². 120µm thickness.

Full wrap labels with a higher stiffness, as an alternative to typical 150–170gsm linerless solutions , e.g., for ready meal, skin and thermoformed packages, clamshells and oval trays. Carbon positive and resource-optimised paper board offers extra sustainability value.

PAPERS

Raflacoat PLUS-FSC

Coated paper with mid-gloss appearance. FSC certified. 80g/m². 70µm thickness.

General purpose multicolour labels, e.g., for clamshell and thermoformed packages. Offers various label shape opportunities and reliable conversion properties.

Raflacoat NXT+ FSC

Coated paper with mid-gloss appearance. FSC certified. 70g/m². 63µm thickness.

General purpose multicolour labels with medium label shape complexity for, e.g., clamshell and thermoformed packages. Carbon positive and resource-optimised paper offers extra sustainability value. More labels on the reel increases efficiency.

Thermal TOP P 200-FSC

Top and reverse side barrier coated thermal paper produced totally without BPA-based chemistry. FSC certified. 75g/m². 74µm thickness.

Full wrap applications requiring direct thermal printability; specifically, for applications requiring good vegetable oil and water resistance.

TEXTURED PAPERS

Fleur de Coton Food-FSC

Special uncoated paper with textured appearance. FSC certified. 95g/m². 126µm thickness.

High end full wrap applications requiring eye-catching face material with a natural finish.

Antique Food-FSC

Special uncoated paper with narrow-ribbed textured appearance. FSC certified. 90g/m². 126µm thickness.

High end full wrap applications requiring eye-catching face material with a natural finish.

WHITE FILMS

PP White FTC 60

White top-coated biaxially oriented cavitated PP film with glossy pearly appearance. 46g/m². 61µm thickness.

Full wrap applications requiring a glossy white appearance, e.g., for clamshell, skin and thermoformed packages.

PP Matt Solid White 60

White solid biaxial-oriented corona-treated PP film with matt appearance. 56g/m². 57µm thickness.

Full wrap applications requiring matt appearance and good water and oil resistance, e.g., for skin and thermoformed packages.

PP Solid White FTC 60

White top-coated biaxially oriented and solid PP film with glossy appearance. 57g/m². 59µm thickness.

Open-closure full wrap applications requiring a glossy white appearance, e.g., for clamshell, skin and thermoformed packages.

PET Gloss White FTC 50

White top-coated PET film with glossy appearance. 71g/m². 50µm thickness.

Full wrap applications requiring high heat resistance, e.g., for oven heated ready meals.

FILMS

PP Clear FTC 60 Clear biaxial-oriented top-coated PP film with glossy appearance. 54g/m². 59µm thickness.

Full wrap applications requiring an ultra-clear no-label look and higher stiffness for demanding label shapes, e.g., for clamshell, skin and thermoformed packages.

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Page 9: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

Adhesive Ideal application temperature (°C) Technical position

RP37Permanent

ambient +5 to +35Acrylic adhesive with film face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE.

RP51Permanent

ambient +5 to +35Acrylic adhesive with paper face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE.

RR23Removable

ambient +5 to +35Acrylic removable adhesive with paper face providing good removability on a wide variety of surfaces like metal, glass, PET, PP and PE.

RH9XPermanent

ambient, chill 0 to +30Hotmelt adhesive with paper face providing high initial adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements.

RH06Permanent

ambient, chill 0 to +30Hotmelt adhesive with paper face providing high initial adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements.

RP48 ATPermanent

chill 0 to +30All temperature acrylic adhesive with film face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements.

149ATPermanent

chill 0 to +30All temperature acrylic adhesive with paper face providing good adhesion on a wide variety of surfaces like glass, metal, PET, PP and PE. Suitable for moderately moist environment, fulfilling typical food chill chain requirements.

RH01Permanent

chill, freezer -5 to+20Hotmelt problem solver adhesive with films and papers in cold and moist conditions

RP48Permanent

freezer -10 to +20Acrylic problem solver adhesive with papers in cold and moderately moist conditions

149DFPermanent

freezer -10 to +20Acrylic problem solver adhesive with films and papers in cold and moderately moist conditions

RH03Permanent

deep-freeze -20 to +10Hotmelt problem solver adhesive with films and papers in cold and moist conditions

Page 10: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

LabelerOptimum results for label lengths up to 500 mmWith its L 310 Full Wrap Labeler, MULTIVAC offers a robust and low-maintenance

conveyor belt labeler for high outputs up to 150 products per minute. The label dispenser

enables label lengths of up to 500 mm to be run so that a 360° wrap around can be

achieved, as well as overlapping ends of the label. Precise guidance of the packs and a

servo-driven press-on unit ensure maximum accuracy.

The height of the label dispenser is ergonomically adjusted from the front of the unit to

accommodate various pack sizes. The labeler can either be used as a stand-alone solution

or seamlessly integrated into a packaging line which enables automation of many tasks,

such as loading of parameter settings or print layouts.

Great flexibility thanks to a wide range of equipment optionsThanks to its modular design, the Full Wrap Labeler offers a high level of flexibility to fulfill

a variety of tasks. As an example, it can be equipped with further label dispensers for the

application of top or bottom labels. Also a blow-on applicator, which is used to apply

promotional labels without contact to delicate products or into the base of skin packs, can

be integrated.

The MULTIVAC Full Wrap Labeler also offers users the benefit of complete printer

integration. This makes it easy to configure the printer parameters as well as assigning and

automatically loading the print layouts from the MULTIVAC recipe. Operating errors can be

prevented, while downtime is reduced and batch changes can be handled more quickly.

The integration of inspection systems for checking label and print presence and correctness

also contributes to greater reliability of the labeling and packaging process.

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Page 11: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

MULTIVAC L 310 full wrap labelers are designed for pressure sensitive labels with carrier backing

and tested with UPM Raflatac label stock materials. Thousands of label printers are able to print

and convert your full wrap labels. This allows you look together for new label solutions and build

a strong platform for innovations.

On top of that, there are no specific investment needs for the printing and converting equipment.

Self-adhesive technology also provides increased efficiency of the labeling process. With

Raflacoat Board NXT+ and Coated Board 130 FSC materials, which with both at 130 g/m2 offer

similar haptics as linerless material with a grammage of 170 g/m2, the number of labels per roll

is up to 30 percent higher. This reduces the number of roll changes and ensures less downtime.

Additionally, no manual application is needed.

Take full advantage of the full wrap solution and join us on our quest for a smarter future.

Join us on our quest for a smarter future in food labeling

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Page 12: DIFFERENTIATE YOUR PACKAGE - MULTIVAC · 2019-03-19 · Multivac, one of the world’s leading manufacturers of integrated packaging solutions for food, non-food as well as pharmaceutical

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