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Motivation
• Agriculture is responsible for 30% of the world's GHGs (CO2, N2O, CH4)
“producing 0.25kg of mince releases as much greenhouse gases to the air as driving an average car for 14km”
“going vegan is 50% more effective than switching to a hybrid car in reducing greenhouse gas emissions”
“if every American skipped one meal of chicken per week and substituted vegetarian foods instead, the carbon dioxide savings would be the same as
taking more than a half-million cars off U.S. roads”
Motivation ctd• Meat Production alone = 18% of all GHGs (UNFAO, 2006)• Livestock accounted for 92% of all methane emissions from
agriculture in the USA in 2003 (bacteria from ruminants)– Methane makes the second largest contribution to anthropogenic
climate change after carbon dioxide– Meat production set to double by mid century– UK average consumption is 50g per day, which is more than the
recommended amount
“In Ireland reducing methane emissions produced by farmed animals by 20% is the equivalent of taking 25% of Ireland's cars off the road for a year”
• No point in reducing production in one country and replacing consumption with imports
Literature• No study of vegetarianism using household data
• A few minor studies/polls carried out by vegetarian organisations -usually very small, unrepresentative samples
• Meat expenditure patterns and determinants of meat consumption have been studied in several countries using household expenditure data
– Ireland by Newman et al (2001)– USA by Nayga (1995)– UK by Burton et al (1994)– Japan by Chern et al (2002) – Mexico by Gould et al (2002)
• This is the first paper to estimate the number of vegetarian households in multiple countries
Data and Methodology
• Living Standard Measurement Studies– Albania, Azerbaijan, Bosnia, Bulgaria, Kosovo, Serbia,
Kyrgyzstan, Tajikistan, Brazil, Peru, Guatemala, India, South Africa, Tanzania, Ivory Coast, East Timor, China
• Household Income and Expenditure Data– Ireland, France, Nepal, Jamaica, USA, UK, Vietnam, Russia,
Singapore, Australia, and Germany
• 120 observations (country-year) in total, from some 600,000 micro-data
• Consumption versus Expenditure• Problems with recall and infrequency of purchase
Infrequency of purchase
• Only include households that have done a “full shop”
foodsharei =(foodexpi/nid)/(Incomei
t)
• Find mean and standard deviation of foodshare for each income decile
• Omit from analysis if
foodsharei <[avgsharej - (0.5*sdsharej)]
USA
• The US Consumer Expenditure Survey reports expenditures for 1 or 2 weeks
• Divides food purchases into 9 categories– cereal and bakery products, meat products, fish products, eggs, milk
and dairy products, processed fruit or vegetables, fresh fruit or vegetables, sweets, non alcoholic beverages and miscellaneous food and oils
• Omitted from analyses if expenditure in 6/9 groups = 0• Remaining sample: >5,000 households per year• Find % of households that report zero
expenditure/consumption on meat products• “At home” consumption only
Results: Per Capita Income
0%
10%
20%
30%
40%
50%
60%
0 5000 10000 15000 20000 25000 30000 35000
Per Capita Income PPP
% V
eg h
ou
seh
old
s
Results: Per Capita Income
0%
10%
20%
30%
40%
50%
60%
0 5000 10000 15000 20000 25000 30000 35000
Per Capita Income PPP
% V
eg h
ou
seh
old
s
Latin America, Central Europe, Vietnam, Nepal
East Timor, Ivory Coast, India, Eastern Europe
Results: Per Capita Income
0%
10%
20%
30%
40%
50%
60%
0 5000 10000 15000 20000 25000 30000 35000
Per Capita Income PPP
% V
eg h
ou
seh
old
s
Russian Federation
China, Africa
Results: Per Capita Income
0%
10%
20%
30%
40%
50%
60%
0 5000 10000 15000 20000 25000 30000 35000
Per Capita Income PPP
% V
eg h
ou
seh
old
s
Australia
USA
Per Capita Income: World
0%
10%
20%
30%
40%
50%
60%
0 10000 20000 30000 40000 50000 60000
PPP Per Capita Income
% V
eg
ho
us
eh
old
s
Meat Production
0%
10%
20%
30%
40%
50%
60%
0 50 100 150 200 250 300
Per Capita Meat Production
% V
eg h
ou
seh
old
s
IrelandUSA, France, Brazil, UK
East Timor
Meat Production
0%
10%
20%
30%
40%
50%
60%
0 50 100 150 200 250 300
Per Capita Meat Production
% V
eg h
ou
seh
old
s
Central Europe, Latin America, Asia
India, Peru, Eastern Europe
Results: Religion
0%
20%
40%
60%
80%
100%
Guatem
ala Peru
Tajikis
tan
Franc
e
Ivory
coas
t
German
yBra
zil
Alban
ia
Irelan
d
ChinaSer
bia
Russia
Vietna
m
Jam
aica
Tanza
nia UK
Bulgaria
South A
frica
Bosnia
USA
Timor L
este
Kyrgyz
stan
Azerb
aijan
India
Nepal
% Veg Households % Hindu
Extensions
• Results above are for all-vegetarian households• There are mixed households as well• Methodology
– Observe expenditure for one person households– Predict meat and non-meat expenditure for each
household given its income– Derive probabilities of the share of meat in total food
expenditure, conditional on the hypothesized number of vegetarians
– Compare probability to observed meat-share
Vegetarians in Mixed households
0%
2%
4%
6%
8%
10%
12%
14%
0% 3% 6% 9% 12% 15% 18% 21% 24% 27% 30%
share of meat in total expenditure
prob
abilit
y
Two person household
Share of meat expenditure if
one of the two is a vegetarian
Share of meat expenditure if
neither of the two is a vegetarian
Conclusions
• There are over 900 million vegetarians• 94% of these are vegetarians of necessity• The remaining 6% are vegetarians of choice• In the medium term, the number of vegetarians will fall
and methane emissions rise• In the long term (and in the medium term in the OECD),
rising vegetarianism will curb the growth in methane emissions