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Diesel Denim SS 2011

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Page 1: Diesel Denim SS 2011

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How many of us get truly dirty in the 21st century?

Judging by our spotless clothes and our immaculate apartments, dirt is almost a thing of the past.

In fact, dirt has become so rare that it has a certain value.

Diesel’s denim scientists know that, which is why they’ve been working on dirt formulations for more than a decade.

Now the results of their eff orts can be revealed.

Welcome to � e Dirty New Age.Th is new collection of delightful-

ly dirty denim explores the world of grubbiness in all its forms: mud, grass, sand, paint – and more ex-otic breeds of stain such as chalk, foam and rust.

Natural materials and the latest technology have been combined to create jeans that are dirty at an almost molecular level.

And you can rest assured that ev-ery pair has been distressed to the perfect degree of decadence.

But who will wear such gar-ments? Who are the denizens of the Dirty New Age, the new grime syndicate?

We sent our muck-raking report-er out onto the streets to unearth the Icons of Dirt.

To our surprise, they spoke freely to us about their tarnished lives.

We think you’ll dig their dirt.It’s a dirty job…

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CASTING DIRECTOR☛ Do people hate you when you reject them?Everybody thinks they’re the ideal person for the shoot.

Either that or they reckon if they get into your pants you’ll give them the job. But it doesn’t work like that.

☛ It must be nice, having all that power.I never abuse it. In this business you see humiliation every

day. Even if you don’t get physically dirty, you feel soiled.

☛ Th e job sounds harder than people think.I work long, long hours. Audition hundreds of people.

See these bags under my eyes? Th ey’re like steamer trunks.

Model: POIAK Wash: 8X1

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Page 5: Diesel Denim SS 2011

PASTRY CHEF☛ How did you choose your unusual job?A. I learned the basics at my dad’s bakery in

Brooklyn. One of my earliest memories is the smell of fresh bread.

☛How did you get from there to becoming one of the world’s top pastry chefs?

I wanted to push the envelope. I apprenticed with the best chefs in Paris. Soon I could make anything you wanted: macaroons as delicate as eggshells, the finest millefeuille.

☛It sounds very creative.I guess it looks pretty glamorous from

the outside. But it’s hot and sweaty. You get burned a lot. And you get covered in flour.

Model: SHIONER Wash: 8PN

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BIKE COURIER☛ Is your job glamorous, or dirty?A bit of both. Receptionists all over town fancy you. To

them you’re a kind of warrior, one of a tribe of rebels. But you choke on exhaust fumes and come home covered in unholy grime.

☛ Is it dangerous?Th ey say you have a career of about fi ve years. Th at’s how

long it lasts before you burn out or sustain serious injury.

☛ Would you recommend your job to others?I like the freedom, but tarmac is a tough mistress.

Model: NARROT Wash: 8MZ

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COCKTAIL MIXOLOGIST

☛ How did you break in to your career?I started off waiting tables, which was

basically a great way of getting insulted. Later I worked behind the bar. I started making cocktails as a way of attracting more girls to the place.

☛ That doesn’t sound too difficult.It was harder when people could still

smoke inside. My hair reeked at the end of the evening.

☛ So you enjoy your work more now?It’s still pretty stressful, especially on a

Saturday night. The orders come too fast. I’m dealing with sticky liquids. And I always cut my fingers peeling the lemon rind.

Model: THANAZ Wash: 74K

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FASHION PHOTOGRAPHER☛There are a lot of beautiful girls around here – but

they’re all giving you dirty looks. Care to explain?It’s because I treat them like props, not people. I’m not sexist, but I have a job to do and I can’t get distracted.

☛Your clothes are covered in grime. Surely photography is a clean activity?

I like to get down on the ground when I shoot: classic Antonioni stuff. I experiment with weird angles, make the

girls look even taller than usual.

☛What’s dirtiest part of your job?The clothes! The best pieces from each season might

get shot by various magazines on four or five different girls, without being washed in

between. So by the time they get to us, they’re filthy. I’m glad I don’t

have to wear them.

Model: SAFADO Wash: 74F

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MOVIE F.X. EXPERT☛What on earth is that on your head?It’s mud. In the movie, I’ve just been attacked by a

mysterious swamp creature.

☛Is your job usually as dirty as this?It often involves creating strange substances. Just the other

day I was asked to create a giant cobweb. And once there was a character who got sneezed on by a dinosaur.

☛Let me stop you there. Is there any upside to your job?

Sure. After this picture, my girlfriend dragged me off for a hot shower.

Model: THAVAR Wash: 8X2

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FITNESS TRAINER☛ Are you the fittest person you know?I know I look pretty good! But I can’t say the same for

most of my clients. If you had to put up with as many saggy, out-of-condition bodies as I do, you wouldn’t want my job.

☛ Do all your clients fancy you?Only the old ones, unfortunately.

☛ Is it hard, working out all day? Exhausting! I spend a good part of my life either sweating

or shouting.

☛ What’s your ambition for the future?This year I’ve decided to train only models, actors or

rock stars. But they have pretty unhealthy lives. And they’re messy, too. You should see their hotel rooms.

Model: KROOLEY Wash: 8NJ

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Page 11: Diesel Denim SS 2011

ARCHITECT☛ Surely an architect doesn’t

need to get muddy?I don’t spend all my time drawing.

I like to get out on the site right from the start. You’ll see me there when it’s just a wasteland or a ruined building. Then I make regular visits until the work is done.

☛ Are the construction workers nervous when you show up?

All the guys on the job know me; it’s like I’m one of them. My hands are as rough and calloused as theirs. Sometimes I think I should have been a bricklayer.

Model: IAKOP Wash: 8PQ

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Model: LARKEE Wash: 8Y3

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ACTION PAINTER☛You’re living proof that it’s possible to be dirty – and

a millionaire.I’ve come a long way, but it’s been a struggle. In the old

days I was just some young hobo covered in paint. Now people expect me to look this way.

☛How did you develop your technique?I used to be a realist painter, but I found it too constraining.

I began to splash paint at the end of each day to express my rage, my passion, my frustration. It became a technique.

☛Are the splashes entirely random?Not at all. There’s a rhythm to my work, like jazz.

☛Doesn’t it annoy you, being covered in paint all the time?

No, I find it sensual. I love getting paint all over me. I’m part of the painting – and the painting is part of me.

Model: LARKEE-T Wash: 8PR

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Page 13: Diesel Denim SS 2011

Model: TEPPHAR Wash: 8Y0

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MALE MODEL☛ You look very confident in this picture.Before I started bar work, I was a male

model. It was strange, being an object like that.

☛ It must have been fun, though?The clothes were pretty uncomfortable

sometimes. I had to wear make-up. My hair was always full of gunk. And none of my friends took my job seriously. They always called me Zoolander.

Model: VIKER-R-BOX Wash: 8MY

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In this collection every millilitre of innovation

has been wrung from diesel’s long

experience of washes to create dramatic

new effects. Whether it’s sand,

foam, coal, paint or “eyeconic” treatments you’re after, our denim sorcerers can deliver.

The washes are divided into 4 Key areas

DENIM DECODEDWhat makes each pair

of jeans so special? Here’s your easy-to-read guide to the entire collection.

Dirty New Age: Th ese jeans bring together Diesel’s

experience in giving jeans the dirty touch. Th ey are identifi ed by a spe-

cial product tag, attached to the back pocket, in the form of a newspaper

clipping telling the story of dirty denim.

Cool of Coal: Th anks to special coal treatments,

wearers get the perfect “miner” look without spending a single day in a mine. All the Cool of Coal denim

comes with a special “smoked black” hang tag that describes the inspiration and technical features of the product.

Blue Eyecons: Each pair of jeans is hand-made in

Italy and treated over four days in a series of steps that mean no two pairs are alike. Th ey are identifi ed by the

Blue Rivet, a blue inner label and a tape attached on the inside of the fl y stat-ing the year and season of issue. Th ey

come in a vintage laundry bag complete with a history of this special denim.

Essentials: Th ese washes are Diesel’s interpreta-

tion of timeless classics you’ll want to wear every day. Th ey cover many diff er-ent styles of denim, from clean to treat-ed or destroyed. Every Essentials piece is identifi ed by a “Diesel denim team”

print inside the garment, describing the mood and the work behind the product.

D.N.A. WASHES 8X2 | 8NJ | 74K

COOL OF COAL 8X9 | 8W3 | 8V4

BLUE EYECONS 8NE | 8X8

ESSENTIALS 8Y9 | 73N | 8PI | 8B9 | 8W7

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Page 15: Diesel Denim SS 2011

With these washes, Diesel once again underlines its commitment to delivery

denim artistry of the highest order

One theme, three diff erent variations. First the 8x9 treatment, known as Th e Miner’s Shadow, seen on the Krooley fi t. It’s made from black denim pushed to its limits. We take very rough black denim. Th en we apply resin to protect the original black fabric in selected areas. Th e pant is then heavily washed to make the black colour fade. After that we apply the 3D Evolution technique. Th e result is a totally new

colour made out of diff erent shades of grey.Th e 8W3 treatment is known as Layers

of Coal, available with the Tepphar cut. Blue stretch denim is washed with resin and black dye, which gives us a black fi ve pocket. But then the denim is sanded in order to unveil the blue colour lurking beneath the surface. Tell us that’s not a neat idea! Finally the denim is washed with a softener.

Last but not least is the Krooley 8V4 treatment, called Liquid Coal. Here we pour liquid colour randomly over the jeans. Th e denim is then washed. As the colour was not fi xed, it moves over the denim, creating the unique eff ect of black colour spots fading into blue colour.

DIRTY NEW AGE

COOL OF COAL

Shades of SandTh e denim goes through several stages of

washing and handcrafting, all undertaken in Italy, known in house as 8x2. Th e fi rst step we call the 3D Evolution: the denim is shaped to make it look as if it’s been worn for years. 3D Evolution is an upgrade of the traditional three-dimensional whiskers. Th e denim is covered in resin and then stressed to the point that the garment changes its shape: the legs are twisted and the fabric is wrinkled.

Next we apply the Natural Dirty eff ect, using natural elements like roots and grass. Th is guarantees a less homogeneous spread of

dirt, making each piece unique. Hand abrasions are carried out at diff erent stages of the washing process.

Shades of FoamCheck out the Krooley fi t for a demonstration.

Th e 8NJ wash shares its key steps with the other Dirty New Age washes: 3D Evolution, Natural Dirty and Manual Abrasion. But the unique feature of this denim lies in the fabric. Th anks to a particular fabric fi nishing, the threads are coloured using two diff erent types of foam that penetrates the fabric and gives the wash its characteristic look.

Raw PaintExperienced via the Th anaz fi t, the raw

paint style (code-named 74K) is made in Italy by our “denim painters”. We kid you not. Most of the work is carried out on raw denim, with no washing. Some colour spots are manually painted in the fi nal stages, while others are embroidered into the denim. “Raw Paint” is made using a 14 oz denim that is also put through the 3D Evolution process. At the very last stage the denim is drummed to soften the fabric.

8W3 8V4

8X2 8NJ 74K

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First up, the Koolter 8Y9 Turbodenim. Sounds cool, doesn’t it? And it should, because Turbodenim is the denim technology innovation of the year. A special “turbotech” fi nish speeds up the ageing process of the denim, which means that if you wear them at least 30 times without any washing, your jeans will become truly vintage. Th e more you wear them, the more patina you’ll see.

Next is the Narrot 73N. Its main features are the three dimensional whiskers made through a complex process involving a dedicated machine.

Th e denim has to go through at least 3 diff erent stages of work and one hour of drying.

Th e Larkee 8PI is a classic bastonato wash, a trademark Diesel denim treatment. Launched by Diesel in 2009, its most visible features are the vertical stripes in a lighter colour. Th e eff ect is obtained thanks to an extra stone wash and to the use of a secret device. Th at’s got you wondering, hasn’t it?

Th e Th avar 8B9 is a 12 ¼ oz dark indigo denim with visible slubs in the warp. Th e key

steps here include manual sandpapering, the use of a golden spray and a fi nal dirty bath.

Let’s fi nish with the Iakop 8W7, an 11 oz stretch denim with fl at fi nishing. Th e fl at fi nishing involves using a product in the fi nal stage of the weaving that cleans the fabric and gives the denim a brighter tone. Th en 8W7 undergoes a stone wash and a golden treatment.

With these washes, Diesel once again underlines its commitment to delivery denim artistry of the highest order.

Seen in combination with the Larkee cut, the 8NE wash responds to the rise of Tencel, a new natural fi ber made of wood pulp cellulose. Compared to cotton, Tencel, is softer, breathable and very comfortable to wear. Diesel is the fi rst brand to heavily treat the fabric while

protecting its unique properties. Th e denim is stone washed, bleached and manually abraded, but it remains as comfy as ever.

Th e next wash under this heading is the Darron 8x8 Blue Rock, a unique piece of vintage. Its name comes from the fact that

it undergoes fi ve hours of stonewashing at the beginning of the creative process. Th en there’s a golden brush step and a dirty spray treatment. Spas don’t treat human beings with this much care.

BLUE EYECONS

ESSENTIALS

8Y9 73N

8B9 8PI 8W7

8NE 8X8

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WE HOPE YOUR DIRTY JOB IS PAYING YOU

ENOUGH THESE DAYS, BECAUSE

YOU’RE GO-ING TO HAVE A HARD TIME CHOOSING BE-TWEEN THE AR-RAY OF STYLES

ON OFFER.

Fits and features come in many dif-ferent varieties, from those that hark back to the graceful world of tailoring to carrot shapes that are in line with the very latest trends. And let’s ap-plaud the boot cut, a friend of boots and high-tops alike.

Th e smartness of the jeans is off set by the drama of their washes, which have been created in Italy by a band of dedicated – and some might say slightly dotty – experts, in the name of style, comfort and individuality.

But enough talk. Have a look through the following in order to fi nd the denim of your dirtiest dreams.

The history of men is full of people going to work: rolling up their sleeves; getting stuck in; putting their backs into it. On very few occasions have these heroic figures been naked. We need something to wear while we work. Luckily, Diesel has the solution. Scan these pages to find the jeans that match your own DNA.

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DIESEL DENIM GUIDE - SPRING SUMMER 2011

If you’ve got well-toned legs to show off, the skinny Shioner is the cut for you. The second skin fit draws attention to all your business bits, but also features subtle details such as pinces on front and pack pockets and a special patch at the back. Staying at the rear, note also the T-yoke construction.✔WORK TIP: Avoid dangerous letter-writing mistakes by wearing these jeans.

SHIONER ✒ VIVA LA EVOLUTION

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

The traditional construction of this classic skinny-fit jean belies its wealth of eye-candy. Observe for instance the external turn-up at the upper side of the rear back pocket, with selvage stitch detail. Note also the eye-catching yoke construc-tion. With this cut you can do casual, sporty or elegant. Look no Thavar.✔WORK TIP: � ese jeans provide protection against annoying relatives. Warning: not guaranteed against your girlfriend’s friends.

THAVAR ✒ NO JUNK IN THE TRUNK

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

If you’re a rock star, either real or aspiring, this is the fit for you. Tailoring-inspired details such as the triple stitching make the jean extremely durable and capable of surviving all sorts of misbehavior. They’re the go anywhere, do anything pants. Low waist, slim leg, rounded back pocket. What more do you want?✔WORK TIP: Wear these jeans before raising any glass of liquid to your lips.

THANAZ ✒ POCKET SCIENCE

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

Bhetto is a more dandyish cut of jean. Wear it with a jacket and you might even look as if you’re wearing a suit. It features chino cut front pockets, regular slim legs, double belt loops and a European sense of style. Knock on the door of a Roman villa in these and the major domo won’t turn you away.✔WORK TIP: � is model is perfect for washing up and other household duties.

BHETTO ✒ MAKING THE CUT

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

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DIESEL DENIM GUIDE - SPRING SUMMER 2011

The Larkee is classic and sporty at the same time. It has a medium low waist, straight leg and neat slanted pockets, with interesting yoke construction and craftsman-like embroidery.✔WORK TIP: � e special � t is perfect for walking the dog.

LARKEE ✒ MOST IN-JEAN-IOUS

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

Just when you thought the Larkee couldn’t get more laid-back, here’s a slightly looser version for soccer playing types, or others with well-muscled thighs. Asymmetrical back pockets add a sense of urban dash to a cool, com-fort fit. A leg-end in its own time.✔WORK TIP: A good cut for building sandcastles. Can be worn while sunbathing.

LARKEE RELAXED ✒ FIT CLUB

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

It’s all about the pockets, folks. The front pockets of these jeans are ex-tremely durable due to their micro rivets and double stitching, the beauty of which might explain why everyone appears to be admiring your crotch. Comfort thigh construction adds to the appeal of these masculine, no-non-sense strides. And this time we Mennit.✔WORK TIP: Reading your bank statement is much less arduous in this denim.

MENNIT ✒ LEGSTAVAGANCEParanoid about losing your change? Here’s the classic Larkee fit again, but with a zipped pocket feature. Never again will you have to search for coins down the back of the sofa or recover your cell phone from under the seat at the movies.✔WORK TIP: Need to put up a bookshelf? Put on jeans. Phone decorator.

LARKEE ZIP ✒ REVENGE OF THE STITCH

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

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DIESEL DENIM GUIDE - SPRING SUMMER 2011

Comfort and fashion don’t always go together. But they’re best pals in Sa-fado-ville. This fit features a low waist, comfy thigh area and slim straight leg, basically giving you a comfortable silhouette without breaking a sweat. Looks great in pale summer hues.✔WORK TIP: � ese jeans are recommended when photocopying or stapling.

SAFADO ✒ LIFT YOUR LUGGAGE

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

There’s nothing tiny about the Timmen, whose slightly roomier thigh guar-antees a high level of comfort. New fly construction and an interesting con-trast insert on the inner thigh add unique touches. The back pockets have double-riveted sides for fans of metal. And the legs are straight, no chaser. ✔WORK TIP: 100% of respondents said kicking empty cans became easier when wearing these jeans.

TIMMEN ✒ 100% LEGIT

It’s always good to see an old friend, and the Viker is one of Diesel’s most admired and iconic fits. What is there left to say about this masterpiece of denim? Like the Mona Lisa or Steve McQueen, Viker has been attracting admirers for years. Regular fit, no tapering, classy yet casual, the ultimate goes-with-anything jean.✔WORK TIP: Business meetings turn into action-packed adventures in this cut.

VIKER ✒ LORD OF THE JEANS

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

These jeans are so masculine they growl. The front features a double button and a medium low waist. Legs are straight, but the overall look has a tough, almost aggressive stance that emphasizes the male physique, allowing the V-R-B to stand out from other traditional cuts.✔WORK TIP: Save energy when putting on sunglasses by choosing this � t.

VIKER-R-BOX ✒ EASY STRIDER

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

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Page 19: Diesel Denim SS 2011

DIESEL DENIM GUIDE - SPRING SUMMER 2011

Ideal jeans for the man with a strong sense of fashion. First you’ll be taken with its understated regular slim fit; then intrigued by the tapered ankles. After that you’ll notice the tailoring-inspired details, such as the tuxedo striping on the side, the dart construction, the asymmetrical back pockets and the way the fit subtly enhances your rear end. ✔WORK TIP: Ideal for waxing the car; or your chest – you decide.

DARRON ✒ REFINED REDEFINED

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

A feeling of summer slimness is guaranteed by these sleek yet rugged beau-ties. Note the double belt loops, redesigned back pocket, metallic tag and brand new eagle motif. We especially like the continuous yoke that runs around the waistband; but traditionalists will be turned on by the classic fifth “ticket” pocket. ✔WORK TIP: A great � t for standing in line at the post o� ce.

IAKOP ✒ URBAN LEGEND

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

Deceptively classic jeans that hide a host of cunning details. Straight upper legs lead to a narrower fit below, ensuring a high degree of comfort. The curved back yoke and fitted construction mean that your gym-worked ass won’t go unnoticed. Note the pocket embroidery that makes this fit stand out from the crowd – in an elegant, non-demonstrative way.✔WORK TIP: Ideal for waxing the car; or your chest – you decide.

KOOLTER ✒ THE FAB IN FABRIC

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

The cousin of the Larkee has a comfort thigh and tapered bottom – hence the letter T – making it ideal for low trainers or Oxfords. Other details in-clude an eye-catching yoke construction and a capacious back pocket with snazzy embroidery.✔WORK TIP: � ese jeans are ideally designed for reading the newspaper.

LARKEE-T ✒ STITCH LIMOS

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

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Fans of 3D will love this fit, which features capacious three dimensional back pockets. And they’re zipped, offering storage possibilities that many jeans are forced to live without. Other details include the traditional fifth pocket and a flattering slim fit: but don’t say the “flat” part too loud.✔WORK TIP: Never talk on a cell phone unless you are wearing the correct gear.

POIAK ✒ KEEP IT TROUSERED

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

DIESEL DENIM GUIDE - SPRING SUMMER 2011

Carrots are good for you, which is why we recommend these jeans in the shape of our favourite legume. A cunning little cinch on the back yoke en-ables you to regulate the waist size for perfect comfort, which in any case is pretty much ensured by this easy-wearing cut. Embrace the carrot.✔WORK TIP: Going to the supermarket is far more entertaining in this cut.

JODAR ✒ SOCIAL LEGWORK

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

True denim lovers will go for this cruelly cool carrot fit. Features include zip fly, triple stitched construction, low-slung back pocket positioning and of course the low crotch, combined with legs that are wide at the top and tapered at the bottom, natch.✔WORK TIP: Many men wear these jeans while shaving.

KROOLEY ✒ TROUSER ENVY

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

You gotta love the Narrot. This extreme carrot fit is perfect for summer wear and for impressing fashionista chicks everywhere. The slimmer yoke and ta-pered leg emphasize the body shape without compromising the integrity of the carrot form. Note the front hook and bar fastening, the contrast stitch-ing and the pinced legs that underline the curved cut. ✔WORK TIP: Perfect for discussing last night’s game around the water cooler.

NARROT ✒ WEAR IS HERE

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

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Page 20: Diesel Denim SS 2011

DIESEL DENIM GUIDE - SPRING SUMMER 2011

A most unusual cut of jean, the Zathan attracts many connoisseurs. Super square upper front shape, slim yet boot-cut silhouette, and converging back pockets that could only be a Diesel innovation. All that style combined with medium low rise and a nice button fly. A jean for individualists.✔WORK TIP: � is cut will make you look in great shape in an electrical store.

ZATHAN ✒ PRINCE AMONG PANTS

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

This is your actual skinny carrot, with a low crotch and a short front fly that make it utterly on trend. The skinny calf provides a long, lean silhouette. We also like the double belt loops and unique back pocket shape. An extremely recognizable fit that will probably have its own fan page before long.✔WORK TIP: Planning a trip to the movies? Put on these popcorn-resistant pants.

TEPPHAR ✒ THAT’S A BINGO

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

The welcome return of bootcut, that cool but practical fit that enables you to wear high-tops, work boots, or even cowboy boots if you can get away with them. The button fly screams authenticity. Plus the flap back pocket keeps your silver dollars safe.✔WORK TIP: Unwrapping gifts can be tiring unless you are suitably dressed.

RUKY ✒ PURCHASE PLEASURE

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

The wide bottom gives your boots plenty of room, while the roomy back pockets make your bottom look less wide. Ideal for high-tops, too. Medium low waist with five pockets. Make ours a Zatiny, shaken but not stirred.✔WORK TIP: � inking about throwing a Frisbee is less exhausting in this particular style of jean.

ZATINY ✒ SEE YOU IN MY SEAMS

SKINNYSLIM

STRAIGHTREGULAR SLIM

BOOTCUTREGULAR

TAPEREDREGULAR SLIM

CARROTSLIM

STRAIGHTREGULAR

STRAIGHTCOMFORT

BOOTCUTREGULAR

TAPEREDREGULAR

CARROTREGULAR SLIM

BOOTCUTREGULAR

CARROTCOMFORT

CARROTREGULAR

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