Upload
kripal-pandey
View
4
Download
0
Embed Size (px)
DESCRIPTION
Brand Positioning Brand Extension
Citation preview
Price Range Men
CATEGORY PRICE EUR
JACKET 170-870
JEANS 110-270
PANTS 110-210
T-SHIRTS/TOPS 35-70
SHIRTS 70-180
SWEATERS 85-170
SHORTS 90-140
POLO 80-140
Price Range Men Graph
0
100
200
300
400
500
600
700
800
900
1000
PRICE LOW
PRICE HIGH
We can describe it as a love affair
between refined quality and
rock & roll, translated into a
contemporary collection.
Diesel Black Gold products have
an authentic vintage feel and a
sophisticated look.
Women Garments
15%
26%
14%
11%
3%
1%
2%
8%
20%jeans
dresses and jumpsuits
jackets
pants
shirts
sweaters
skirts
knitwear
Ts and Tops
Price Range Women
CATEGORY PRICE EUR
JEANS 220-360
DRESSES/JUMPSUITS 90-2500
JACKET 350-1400
PANTS 170-1420
SHIRTS 210-220
SWEATERS 210
SKIRTS 180-500
T-SHIRTS/TOPS 70-595
KNITWEAR 170-390
220 90
350
170
210 210
180 180
70
360
2.500
1.400 1,420
220 210
690
500 595
0
500
1000
1500
2000
2500
3000
Price Line Women