DIAS P MATHEW 14MG20214

ABOUT NIKE

TYPE: PUBLICINDUSTRY: MANUFACTURING AND DESIGNING SPORTSWEAR AND SPORTS EQUIPMENTSFOUNDED: JANUARY 1964 AS BLUE RIBBON SPORTS, CAME TO BE KNOWN AS NIKE, INC. IN 1978FOUNDERS: WILLIAM J. “BILL” BOWERMAN AND PHILIP H. KNIGHTHEADQUARTERS: WASHINGTON COUNTY, OREGON,UNITED STATES (NEAR BEAVERTON, OREGON)KEY PEOPLE: PHILIP H. KNIGHT (CHAIRMAN) AND MARK PARKER ( C.E.O. AND PRESIDENT)PRODUCTS: ATHLETIC SHOES, APPARELS, SPORTS EQUIPMENT AND ACCESSORIESREVENUE: US$ 19.2 BILLIONTOTAL ASSETS: US$13.2 BILLIONTOTAL EQUITY: US$ 8.69 BILLIONEMPLOYEE STRENGTH: 34400 (‘2010)

TAGLINE

LISTS OF PRODUCTS

They design, develop, and market high quality active sports apparel, equipment, and accessory products

Nike distributes one new shoe style every single dayNike’s critical factors for success are maintaining current

standards, closer working relationships, and retaining customer loyalty by guaranteed standard of product

Their products are made for men, women, and children of all ages.

The company presently sells roughly 300 models of athletic shoes in 900 styles for 25 different sports.

Nike's target market for their shoes is males and females between 18 and 35 years old.

NIKE PRODUCTS AND TARGETTED CUSTOMERS

NIKE’S COMPETITORS

NIKE IS FACING HYPERCOMPETITION FROM QUITE A FEW FIRMS BOTH DOMESTICALLY AND GLOBALLY.

THE MAIN FIRMS ARE REEBOK, ADIDAS, FILA, PUMA, TAYLOR MADE, CONVERSE, NEW BALANCE, ETC.

IN THE DOMESTIC MARKET (i.e. U.S.) NIKE IS THE INDUSTRY LEADER WITH 47% MARKET SHARE, FOLLOWED BY REEBOK, A DISTANT 2ND WITH 16% AND ADIDAS WITH 6%.

NIKE IS THE LARGEST SELLER OF ATHLETIC FOOTWEAR AND APPAREL WORLDWIDE BY SALES.

“TO BRING INSPIRATION AND INNOVATION TO EVERY

ATHLETE IN THE WORLD”

VISION

CORPORATE SOCIAL RESPONSIBILITY

MANY OF NIKE’S MANUFACTURING PROCESSES NEGATIVELY CONTRIBUTE TO THE ENVIRONMENT.ITS EXPANDING INDUSTRY IS LEADING TO ACUTE WATER DEFICIT,CLIMATE CHANGE, POLLUTION, EXCESSIVE FUEL AND RAW MATERIALS CONSUMPTION.NIKE IS TRYING HARD TO COUNTERACT THESE DIFFICULTIES.CURRENTLY NIKE IS AMONG THE TP 3 CLIMATE-FRIENDLY COMPANIES.NIKE STARTED THE NIKE GRIND PROGRAM WHICH CLOSES THE PRODUCT LIFE-CYCLE.NIKE ALSO STARTED RE-USE-A-SHOE PROGRAM IN 1993 FOR RECYLCLING AND REUSING USED SHOES.THE MATERIAL THAT IS CREATED FROM RECYCLED SHOESS IS OFTEN USED TO CREATE SPORTS SURFACES LIKE BASKETBALL COURTS, RUNNING TRACKS, PLAYGROUNDS, ETC.

STRENGTHS: 1) IT IS A HARD COMPETITOR.2) STRONG AT RESEARCH AND DEVELOPMENT.3) IT’S THE NO. 1 SPORTS BRAND IN THE WORLD.WEAKNESSES:4) LACK OF DIVERSIFIED RANGE OF SPORTS PRODUCTS.5) HEAVILY DEPENDENT UPON MARKET SHARE OF FOOTWEAR.6) RETAIL SECTOR IS VERY PRICE SENSITIVE.OPPORTUNITIES:7) IKE HAS ALSO BECOME A FASHION BRAND.8) THERE ARE MANY MARKETS LEFT UNEXPLORED ON INTERATIONAL

BASIS.

THREATS:9) COSTS AND MARGINS ARE NOT STABLE.10) COMPETITORS ARE DEVELOPING ALTERNATIVE BRANDS TO TAKE AWAY

NIKE’S MARKET SHARE.

SPORTS PERSONALITIES SPONSORED BY NIKE