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COSUMAR
Plan: History of Cosumar
Présentation of Cosumar
The management
The human ressources management
The marketing
Conclusion
History of Cosumar:
1929
1967
2012
How many people work There?
Location
Turnover & Equity
Production
Sugar loaf
Granulated sugar
Pieces of Sugar
The pellets
The bagasse
How does its management work ?
The role of the manager
To analyse needs To change the behaviour To develop the ressources To implant performance indicators
The type of management
Participative management
The mobilisation of the staff The delegation of the power An activate Policy of developpement of
staff
Strategy of Cosumar
A Policy of successful integration A constructive social dialogue with labor and
management The health and the social Security: an
absolute priority
The human ressources
The recrutement The formation The motivation The communication
Marketing
The Sales & Marketing Department has defined some main areas of development
Customer satisfaction studies Proposals for a suitable mix product Application of best practices
Concerning the branding, Cosumar has a large palette of products such as:
LA GAZELLE EL BELLAR AL KASBAH PALMIER
The branding consists also in the development of the relation between the company and other commercial societies (B to B), and (B to C): between the company and its clients
Quality
The Place strategy
Sponsoring activities:
Here are some examples of that sponsoring activities taken by
Cosumar :
Partnership with SIFE Morocco:
An organization that is helpful to the poor, in collaboration
with students from universities
Partnership with social associations like: SOS village, l’heure joyeuse…
Cosumar supports also “Injaz Al Maghrib”, which helps
students in their scholarship, and their initiative in the
business world
CONCLUSION