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Baby Diapers & Wipes Baby Diapers & Wipes Market In India Market In India M.Mallyah INDA - USA Representative - India

Diaper Market in India

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Page 1: Diaper Market in India

Baby Diapers amp Wipes Market Baby Diapers amp Wipes Market In IndiaIn India

MMallyahINDA - USA

Representative - India

Disposable Nonwovens ndash Retails sales Fabric consumption and Value Disposable Nonwovens ndash Retails sales Fabric consumption and Value

Disposable Nonwovens ndash Growth rate predictionsDisposable Nonwovens ndash Growth rate predictions

Market potential of baby diapers and market shareMarket potential of baby diapers and market share

Growth driving and impeding factors for baby diapersGrowth driving and impeding factors for baby diapers

Disposable wipes market and market share in IndiaDisposable wipes market and market share in India

Growth driving and impeding factors for wipesGrowth driving and impeding factors for wipes

Disposable wipes ndash Global trendsDisposable wipes ndash Global trends

Presentation Structure

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

YearProduct 2002 2007 2012 CAGR

02-07CAGR07-12

Baby Diapers 14 38 79 214 156Training Pants 0 Small 10 NA Moderate

Feminine Care 56 154 386 222 208Tampons lt1 lt1 1 Low 2-5Adult Incontinence 9 20 60 High 20-25Total 80 213 536 216 203

Source India Nonwovens Outlook INDA Ian Butler India

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

YearProduct 2002 2007 2012 CAGR

02-07CAGR07-12

Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$

YearProduct 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151

Other 81 141 118Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2

YearProduct 2007

(Mmsup2)

Share2012 (Mmsup2)

Share

Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 2: Diaper Market in India

Disposable Nonwovens ndash Retails sales Fabric consumption and Value Disposable Nonwovens ndash Retails sales Fabric consumption and Value

Disposable Nonwovens ndash Growth rate predictionsDisposable Nonwovens ndash Growth rate predictions

Market potential of baby diapers and market shareMarket potential of baby diapers and market share

Growth driving and impeding factors for baby diapersGrowth driving and impeding factors for baby diapers

Disposable wipes market and market share in IndiaDisposable wipes market and market share in India

Growth driving and impeding factors for wipesGrowth driving and impeding factors for wipes

Disposable wipes ndash Global trendsDisposable wipes ndash Global trends

Presentation Structure

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

YearProduct 2002 2007 2012 CAGR

02-07CAGR07-12

Baby Diapers 14 38 79 214 156Training Pants 0 Small 10 NA Moderate

Feminine Care 56 154 386 222 208Tampons lt1 lt1 1 Low 2-5Adult Incontinence 9 20 60 High 20-25Total 80 213 536 216 203

Source India Nonwovens Outlook INDA Ian Butler India

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

YearProduct 2002 2007 2012 CAGR

02-07CAGR07-12

Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$

YearProduct 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151

Other 81 141 118Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2

YearProduct 2007

(Mmsup2)

Share2012 (Mmsup2)

Share

Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 3: Diaper Market in India

Disposable Nonwovens - Retail Sales M $ Absorbent hygiene

YearProduct 2002 2007 2012 CAGR

02-07CAGR07-12

Baby Diapers 14 38 79 214 156Training Pants 0 Small 10 NA Moderate

Feminine Care 56 154 386 222 208Tampons lt1 lt1 1 Low 2-5Adult Incontinence 9 20 60 High 20-25Total 80 213 536 216 203

Source India Nonwovens Outlook INDA Ian Butler India

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

YearProduct 2002 2007 2012 CAGR

02-07CAGR07-12

Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$

YearProduct 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151

Other 81 141 118Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2

YearProduct 2007

(Mmsup2)

Share2012 (Mmsup2)

Share

Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 4: Diaper Market in India

Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene

YearProduct 2002 2007 2012 CAGR

02-07CAGR07-12

Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate

Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201

Source India Nonwovens Outlook INDA Ian Butler India

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$

YearProduct 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151

Other 81 141 118Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2

YearProduct 2007

(Mmsup2)

Share2012 (Mmsup2)

Share

Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 5: Diaper Market in India

Consumption of Nonwoven Fabrics In India (M $)

2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120

Total 2140 3900 127

Disposable Nonwovens Fabrics ndash Value M$

YearProduct 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151

Other 81 141 118Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2

YearProduct 2007

(Mmsup2)

Share2012 (Mmsup2)

Share

Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 6: Diaper Market in India

Disposable Nonwovens Fabrics ndash Value M$

YearProduct 2007 (M$) 2012 (M$) CAGR

Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151

Other 81 141 118Total 299 649 179

Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials

Disposable Nonwovens Fabricndash Volume Mmsup2

YearProduct 2007

(Mmsup2)

Share2012 (Mmsup2)

Share

Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 7: Diaper Market in India

Disposable Nonwovens Fabricndash Volume Mmsup2

YearProduct 2007

(Mmsup2)

Share2012 (Mmsup2)

Share

Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100

Source India Nonwovens Outlook INDA Ian Butler India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 8: Diaper Market in India

Volume of Nonwoven Fabrics in India (Tons)

Year (Tons)

2002 2007 2008

Disposables 3300 6508 7484

Durables 13600 40458 97516

Total 16900 46966 105000

Source India Nonwovens Outlook INDA Ian Butler India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 9: Diaper Market in India

Market Potential For Baby Diaper In India

2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1

Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791

Source ndash INDA Estimates

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 10: Diaper Market in India

Baby Diaper Market Share In India -07Major Participants Sales M S Share

BrandName

Made in

India

Import

Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X

Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100

Source ndash INDA Estimates

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 11: Diaper Market in India

Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living

Increase in Literacy rate

Awareness of Hygiene among lower middle class and country side women

Increasing Working Women Population

Reduction in Raw material particularly the high performance absorbent core

Overall reduction in the cost per unit at the retail level

Increase in retail outlets ndash Mall Culture

Marketing Drive by Multinationals in the country side

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 12: Diaper Market in India

Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases

0

05

1

15

2

25

3

35

4

$0 $10000 $20000 $30000 $40000 $50000

Czech Rep

Korea

Latin America

Turkey

E U

Japan

N America

INDIA

Trend Line

Kgcapita

Source INDA Estimates PPP in US$ equivalents

Taiwan

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 13: Diaper Market in India

Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)

0

05

1

15

2

25

DisposablesDurables

Developed IndustryHigher disposables

Early Development Higher durables

Source INDA Estimates

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 14: Diaper Market in India

Production Capacity of Nonwoven Fabric India

(MT)

Type of Nonwoven

Estimated Capacity 2002-3

Capacity installedunder

installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding

3000 15000

Total 22000 101500

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 15: Diaper Market in India

2007 Nonwoven Consumption By Diaper Component

(MT)

ComponentSquare Meters

M msup2Tons

Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150

Other Materials 32 590

Total 82 1480

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 16: Diaper Market in India

Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers

High cost of diapers Rs 9 to12 per diaper

Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep

Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception

Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 17: Diaper Market in India

Disposable Wipes Market in India

Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes

Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including

imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum

due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with

a consumption of 11 M msup2 fabric or 550 tons

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 18: Diaper Market in India

Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money

to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia

Indonesia amp China Till last year most of the spunlace material used for

wipes was imported Household wipes and Industrial wipes are yet to pick

up Many local amp regional players without a manufacturing

base and marketing drive

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 19: Diaper Market in India

Growth factors driving wipes market in India

Two new spunlace manufacturing units in india and more to join

More convertors are getting into the market making wipes available at affordable prices

With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper

Growth in organized retail increase in disposable income and working women or urban populace

Household amp Industrial wipes will hit the market soon

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 20: Diaper Market in India

Major Participants in disposable wipes market in India

Major Participants BrandName

Made in India

Import

Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X

Source ndash INDA Estimates

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 21: Diaper Market in India

Disposable Wipes ndash Global trends

High Consumption in North America Europe Japan and other high GDP nations

America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes

Strong Growth in South America Eastern Europe Middle East and China as GDP grows

In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32

First market developed globally is baby wipes ndash Import amp then production

Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes

23 of the total wipe production

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 22: Diaper Market in India

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 23: Diaper Market in India

What Drove the Consumer Market Globally 1997-2007 New Household Products

ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide

ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA

ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)

ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 24: Diaper Market in India

What Drove the Consumer Market Globally 1997-2007 New Personal Products

ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of

Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)

ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up

ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 25: Diaper Market in India

What Drove the Consumer Market Globally 1997-2007 Baby Wipes

ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was

used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth

ndash 1048766Volume now static

New Productndash 1048766Flushable Training wipes

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You
Page 26: Diaper Market in India

Thank YouThank You

  • Slide 1
  • Slide 2
  • Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
  • Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
  • Consumption of Nonwoven Fabrics In India (M $)
  • Disposable Nonwovens Fabrics ndash Value M$
  • Disposable Nonwovens Fabricndash Volume Mmsup2
  • Volume of Nonwoven Fabrics in India (Tons)
  • Market Potential For Baby Diaper In India
  • Baby Diaper Market Share In India -07
  • Growth Drivers for Baby Diapers
  • Nonwoven Consumption Rises as GDP per Capita Increases
  • Market Progression as Industry Develops (kg per capita consumption)
  • Production Capacity of Nonwoven Fabric India
  • 2007 Nonwoven Consumption By Diaper Component
  • Growth Impeding Factors for Baby Diapers
  • Slide 17
  • Factors impeding wipes market growth in India
  • Growth factors driving wipes market in India
  • Major Participants in disposable wipes market in India
  • Slide 21
  • Slide 22
  • Slide 23
  • Slide 24
  • Slide 25
  • Thank You