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Baby Diapers amp Wipes Market Baby Diapers amp Wipes Market In IndiaIn India
MMallyahINDA - USA
Representative - India
Disposable Nonwovens ndash Retails sales Fabric consumption and Value Disposable Nonwovens ndash Retails sales Fabric consumption and Value
Disposable Nonwovens ndash Growth rate predictionsDisposable Nonwovens ndash Growth rate predictions
Market potential of baby diapers and market shareMarket potential of baby diapers and market share
Growth driving and impeding factors for baby diapersGrowth driving and impeding factors for baby diapers
Disposable wipes market and market share in IndiaDisposable wipes market and market share in India
Growth driving and impeding factors for wipesGrowth driving and impeding factors for wipes
Disposable wipes ndash Global trendsDisposable wipes ndash Global trends
Presentation Structure
Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
YearProduct 2002 2007 2012 CAGR
02-07CAGR07-12
Baby Diapers 14 38 79 214 156Training Pants 0 Small 10 NA Moderate
Feminine Care 56 154 386 222 208Tampons lt1 lt1 1 Low 2-5Adult Incontinence 9 20 60 High 20-25Total 80 213 536 216 203
Source India Nonwovens Outlook INDA Ian Butler India
Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
YearProduct 2002 2007 2012 CAGR
02-07CAGR07-12
Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate
Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201
Source India Nonwovens Outlook INDA Ian Butler India
Consumption of Nonwoven Fabrics In India (M $)
2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120
Total 2140 3900 127
Disposable Nonwovens Fabrics ndash Value M$
YearProduct 2007 (M$) 2012 (M$) CAGR
Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151
Other 81 141 118Total 299 649 179
Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials
Disposable Nonwovens Fabricndash Volume Mmsup2
YearProduct 2007
(Mmsup2)
Share2012 (Mmsup2)
Share
Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100
Source India Nonwovens Outlook INDA Ian Butler India
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Disposable Nonwovens ndash Retails sales Fabric consumption and Value Disposable Nonwovens ndash Retails sales Fabric consumption and Value
Disposable Nonwovens ndash Growth rate predictionsDisposable Nonwovens ndash Growth rate predictions
Market potential of baby diapers and market shareMarket potential of baby diapers and market share
Growth driving and impeding factors for baby diapersGrowth driving and impeding factors for baby diapers
Disposable wipes market and market share in IndiaDisposable wipes market and market share in India
Growth driving and impeding factors for wipesGrowth driving and impeding factors for wipes
Disposable wipes ndash Global trendsDisposable wipes ndash Global trends
Presentation Structure
Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
YearProduct 2002 2007 2012 CAGR
02-07CAGR07-12
Baby Diapers 14 38 79 214 156Training Pants 0 Small 10 NA Moderate
Feminine Care 56 154 386 222 208Tampons lt1 lt1 1 Low 2-5Adult Incontinence 9 20 60 High 20-25Total 80 213 536 216 203
Source India Nonwovens Outlook INDA Ian Butler India
Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
YearProduct 2002 2007 2012 CAGR
02-07CAGR07-12
Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate
Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201
Source India Nonwovens Outlook INDA Ian Butler India
Consumption of Nonwoven Fabrics In India (M $)
2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120
Total 2140 3900 127
Disposable Nonwovens Fabrics ndash Value M$
YearProduct 2007 (M$) 2012 (M$) CAGR
Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151
Other 81 141 118Total 299 649 179
Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials
Disposable Nonwovens Fabricndash Volume Mmsup2
YearProduct 2007
(Mmsup2)
Share2012 (Mmsup2)
Share
Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100
Source India Nonwovens Outlook INDA Ian Butler India
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Disposable Nonwovens - Retail Sales M $ Absorbent hygiene
YearProduct 2002 2007 2012 CAGR
02-07CAGR07-12
Baby Diapers 14 38 79 214 156Training Pants 0 Small 10 NA Moderate
Feminine Care 56 154 386 222 208Tampons lt1 lt1 1 Low 2-5Adult Incontinence 9 20 60 High 20-25Total 80 213 536 216 203
Source India Nonwovens Outlook INDA Ian Butler India
Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
YearProduct 2002 2007 2012 CAGR
02-07CAGR07-12
Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate
Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201
Source India Nonwovens Outlook INDA Ian Butler India
Consumption of Nonwoven Fabrics In India (M $)
2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120
Total 2140 3900 127
Disposable Nonwovens Fabrics ndash Value M$
YearProduct 2007 (M$) 2012 (M$) CAGR
Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151
Other 81 141 118Total 299 649 179
Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials
Disposable Nonwovens Fabricndash Volume Mmsup2
YearProduct 2007
(Mmsup2)
Share2012 (Mmsup2)
Share
Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100
Source India Nonwovens Outlook INDA Ian Butler India
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Disposable NonwovensndashProduction M Units ndash Absorbent Hygiene
YearProduct 2002 2007 2012 CAGR
02-07CAGR07-12
Baby Diapers 57 150 310 214 156Training Pants 0 Small 15 NA Moderate
Feminine Care 950 2650 6680 228 203Tampons lt5 6 14Adult Incontinence 5 23 70 High 20-25Total 1017 2829 7089 223 201
Source India Nonwovens Outlook INDA Ian Butler India
Consumption of Nonwoven Fabrics In India (M $)
2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120
Total 2140 3900 127
Disposable Nonwovens Fabrics ndash Value M$
YearProduct 2007 (M$) 2012 (M$) CAGR
Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151
Other 81 141 118Total 299 649 179
Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials
Disposable Nonwovens Fabricndash Volume Mmsup2
YearProduct 2007
(Mmsup2)
Share2012 (Mmsup2)
Share
Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100
Source India Nonwovens Outlook INDA Ian Butler India
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Consumption of Nonwoven Fabrics In India (M $)
2007 2012 Growth RateDisposable 299 649 179Durables 1841 3250 120
Total 2140 3900 127
Disposable Nonwovens Fabrics ndash Value M$
YearProduct 2007 (M$) 2012 (M$) CAGR
Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151
Other 81 141 118Total 299 649 179
Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials
Disposable Nonwovens Fabricndash Volume Mmsup2
YearProduct 2007
(Mmsup2)
Share2012 (Mmsup2)
Share
Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100
Source India Nonwovens Outlook INDA Ian Butler India
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Disposable Nonwovens Fabrics ndash Value M$
YearProduct 2007 (M$) 2012 (M$) CAGR
Baby Diapers 55 113 156Training Pants 0 03 NAFeminine Care 89 224 202Adult Incontinence 17 53 249SubTot Absorbent Hygiene 161 393 201Wipes 10 18 128Medical 48 97 151
Other 81 141 118Total 299 649 179
Source India Nonwovens Outlook INDA Others include Fabric softener substrate Sorbants Ian Butler India courier envelopes sterile nonsterile packaging materials
Disposable Nonwovens Fabricndash Volume Mmsup2
YearProduct 2007
(Mmsup2)
Share2012 (Mmsup2)
Share
Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100
Source India Nonwovens Outlook INDA Ian Butler India
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Disposable Nonwovens Fabricndash Volume Mmsup2
YearProduct 2007
(Mmsup2)
Share2012 (Mmsup2)
Share
Baby Diapers 82 33 169 30Training Pants 0 0 5 1Feminine Care 71 29 177 32Adult Incontinence 26 12 79 14SubTot Absorb hygiene 179 725 430 765Wipes 6 24 11 20Medical 43 174 85 152Other 20 80 35 62Total 247 100 562 100
Source India Nonwovens Outlook INDA Ian Butler India
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Volume of Nonwoven Fabrics in India (Tons)
Year (Tons)
2002 2007 2008
Disposables 3300 6508 7484
Durables 13600 40458 97516
Total 16900 46966 105000
Source India Nonwovens Outlook INDA Ian Butler India
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Market Potential For Baby Diaper In India
2007 2012Total Population ( Billion) 111 119Births ( Million) 244 260Total Infant Population ( Million) 571 609Potential Market Size For Diapers ( M) 28213 30080Estimated Diaper Consumption (M) 150 310Penetration () 05 1
Ave Retail Price Diaper US$ 0255 0255Retail Sales ( M$) 383 791
Source ndash INDA Estimates
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Baby Diaper Market Share In India -07Major Participants Sales M S Share
BrandName
Made in
India
Import
Kimberly Clark 207 50-55 Huggies XProctor amp Gamble 92 20-25 Pampers XOthers 81 20-25 XActifit Nappies XGodrej Snuggy XHygiene Wear Intl Koochees X
Infantino Infantino XNobel Teddyy XV-cintA Intl Lollas XWipro Baby Soft XTotal 380 100
Source ndash INDA Estimates
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Growth Drivers for Baby DiapersGDP Increase Disposable Income amp Std of living
Increase in Literacy rate
Awareness of Hygiene among lower middle class and country side women
Increasing Working Women Population
Reduction in Raw material particularly the high performance absorbent core
Overall reduction in the cost per unit at the retail level
Increase in retail outlets ndash Mall Culture
Marketing Drive by Multinationals in the country side
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Nonwoven Consumption Rises as Nonwoven Consumption Rises as GDP per Capita Increases GDP per Capita Increases
0
05
1
15
2
25
3
35
4
$0 $10000 $20000 $30000 $40000 $50000
Czech Rep
Korea
Latin America
Turkey
E U
Japan
N America
INDIA
Trend Line
Kgcapita
Source INDA Estimates PPP in US$ equivalents
Taiwan
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Market Progression asMarket Progression as Industry Develops Industry Develops(kg per capita consumption)(kg per capita consumption)
0
05
1
15
2
25
DisposablesDurables
Developed IndustryHigher disposables
Early Development Higher durables
Source INDA Estimates
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Production Capacity of Nonwoven Fabric India
(MT)
Type of Nonwoven
Estimated Capacity 2002-3
Capacity installedunder
installation 2006-7Spunlace Nil 27500Spunbond 9000 39000Needle punch 10000 20000Chemical bonding thermal bonding stitch bonding
3000 15000
Total 22000 101500
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
2007 Nonwoven Consumption By Diaper Component
(MT)
ComponentSquare Meters
M msup2Tons
Top Sheet 21 370Back Sheet 21 370Barrier Leg Cuff 8 150
Other Materials 32 590
Total 82 1480
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Growth Impeding Factors for Baby DiapersLaunderable Cloth Nappies Nappy pads and Liners at cheaper price than Diapers
High cost of diapers Rs 9 to12 per diaper
Cost Conscious parents using cloth diapers in the day and Nonwoven diapers in the night giving both baby and parents the option for peaceful sleep
Cultural aspects ndash Cloth diapers are often viewed as the better choice cooler in summer and does not cause rashes ndash A misconception
Kimberly Clark began to address some of the misconceptions by educating mothers through their pediatrician program about the benefits of disposable diapers and the importance of dry skin with regard to babyrsquos health
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Disposable Wipes Market in India
Wipes market in India is in embryonic stage Retail statistics are unreliable due to its small size INDA estimates US$ 9 M as the total value of the fabric used by wipes
Industry in 2007 Nonwoven materials consumed in 2007 by disposable wipes including
imports is around 6M msup2 equivalent of 300 tons or 03 Wipes market grows at around 12 per annum Baby wipes market account for 80-85 of the total wipes market Baby wipes market expand at a much higher rate at 20 per annum
due to the presence of multinationals and their marketing drive INDA estimates the total retail sales of wipes at US$ 16M by 2012 with
a consumption of 11 M msup2 fabric or 550 tons
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Factors impeding wipes market growth in India Cultural ethic to use cotton Launderable wipes Not in favor as they are disposable ndash Waste of money
to use a wipe once amp throw it Expensive around Rs 2 to 3 per wipe Most disposable wipes are imported from Malaysia
Indonesia amp China Till last year most of the spunlace material used for
wipes was imported Household wipes and Industrial wipes are yet to pick
up Many local amp regional players without a manufacturing
base and marketing drive
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Growth factors driving wipes market in India
Two new spunlace manufacturing units in india and more to join
More convertors are getting into the market making wipes available at affordable prices
With fall in oil prices fibre prices are bound to fall making the manufacturing cost cheaper
Growth in organized retail increase in disposable income and working women or urban populace
Household amp Industrial wipes will hit the market soon
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Major Participants in disposable wipes market in India
Major Participants BrandName
Made in India
Import
Kimberly Clark Huggies XProctor amp Gamble Pampers XAnakku Anakku XGodrej Snuggy XGrasim Kara XNobel Hygiene Teddyy XPremier Aryco Teddy Soft XPatterson Intl Soft Love XTainwala Personal care Fresh ones XPristine Care Clarus X
Source ndash INDA Estimates
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Disposable Wipes ndash Global trends
High Consumption in North America Europe Japan and other high GDP nations
America consumes 14 and Europe 16 of their Nonwoven fabric production in wipes
Strong Growth in South America Eastern Europe Middle East and China as GDP grows
In Asia Japan uses a high volume of wipes at 62787 tons or 17 China produces more volume at 92000 tons or 8 and Korea 6912 tons or 32
First market developed globally is baby wipes ndash Import amp then production
Annual Growth rate is 15 per year Household wipes constitutes 46 baby wipes 31 and personal wipes
23 of the total wipe production
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
What Drove the Consumer Market Globally 1997-2007 New Household Products
ndash 1048766Electrostatic and Floor Cleaning (Swiffer -PampG Pledge ndashSC Johnson Scotch Brite-3M) Swiffer is a billion dollar product line for Procter amp Gamble worldwide
ndash 1048766Disinfecting Hard Surface wipes by Clorox Lysol Scotch Brite This is a half billion dollar market in NA
ndash 1048766Furniture polishing Window cleaning (Pledge and Windex by SC Johnson)
ndash 1048766Automotive interior cleaning tire wipes bug removal leather protection waxing
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
What Drove the Consumer Market Globally 1997-2007 New Personal Products
ndash 1048766Feminine Care Always Fresh rsquon Up Playtexndash 1048766CosmeticFacial Cleaners Biore Neutrogena Oil of
Olay Pondrsquos Dove These are relatively expensive (20-25 cents each)
ndash 1048766Toilet Wipes Charmin Cottonelle Wet Ones Fresh rsquon Up
ndash 1048766Bath General Purpose Incontinence Comfort Personal Splash lsquon Go Wet Ones
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
What Drove the Consumer Market Globally 1997-2007 Baby Wipes
ndash 1048766Was the first market to have considerable volumendash 1048766Volume grew during the past decade as product was
used for more than just wiping babies Used in many other areas and led to the Personal and Household wipes growth
ndash 1048766Volume now static
New Productndash 1048766Flushable Training wipes
Thank YouThank You
Thank YouThank You