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    Varda Shine

    The changing diamond landscape

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    What does the future of diamond supply anddemand look like?

    2

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    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    6.0%

    7.0%

    2012f 2013f 2014f 2015f

    Year-on-Year%G

    rowth

    Global Polished Diamond Demand Growth

    Macro-economic forecasts are supportive of growth in

    polished diamond demand over the short to medium term

    3

    Global Consumer Polished Demand Growth (nominal) (2012-15)

    Source: De Beers

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    Emergence of middle class and strength of luxury sector

    should continue to support demand for diamonds going

    forward

    4

    Global Growth of Middle Classes in emerging markets1

    (2010 to 2015)Worldwide personal luxury goods market evolution(2010-2014F, bn)

    Global Growth of Middle Classes in emergingmarkets1 (2010 to 2015)

    2010 2011E 2012F2 2013F2 2014F2

    173

    191201-203

    216-218 235-240

    CAGR 2011E-14F

    +7-9%

    +10%

    +6-7%

    +7-8%

    +8-10%

    Indonesia+55

    Russia+32

    Brazil+21

    Turkey+15

    Mexico+09

    SouthAfrica

    +05

    India+180

    China+142

    Russia35% Turkey

    34%

    SouthAfrica

    29%Mexico

    25%

    Indonesia115%

    India97%

    China83%

    Brazil44%

    Mins of people 2010-2015

    % change2010-2015

    Note 1: Middle-class households are those with annual income >USD5,000 in China, India and Indonesia and exceeding $10,000 in the other countries.Note 2: At constant exchange ratesSource: De Beers analysis from BCG report Winning in Emerging-Market Cities, Sep 2010; Altagamma Oct 12

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    0

    20

    40

    60

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    1991

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    2015

    2016

    2017

    2018

    2019

    2020

    2021

    2022

    2023

    2024

    2025

    mc

    ts

    Baseline production Committed projects Probable projects

    Long-term view: Production to recede graduallyfrom pre-crisis levels after 2017

    5

    Global production in carats

    Source: De Beers. All non-De Beers forecasts based on publicly available sources

    Rough diamond industry now

    requires investment in new

    projects even to maintain

    production.

    In the next few years, additional

    production from Gahcho Kue,

    Argyle and Petra mines likely to

    bring production back to (but notabove) pre-downturn levels.

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    Global production

    2011 gem diamond production by

    country (value)1

    2011 gem diamond production by

    country (carats)

    Total 138Mcts Total US$19.3bn

    Source: Kimberly process certification scheme; De Beers estimates

    18%

    6%

    8% 20%

    25%

    Angola

    All OthersRussia

    DRC

    17%Botswana

    South Africa

    Australia

    6%

    Canada

    5%

    18%

    6%

    22%

    9%

    12%

    1%Australia

    Russia

    DRC

    Botswana

    23%

    Canada

    South Africa

    Angola

    9%

    All Others

    Notes

    1 All values estimated at De Beers prices (SSV)

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    A structural supply deficit should continue toprovide the industry with price upside

    Supply Demand Gap (smoothed from 2014)

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    Supply @ constantprices

    Consumer Demand(nominal)

    60

    80

    100

    120

    140

    160

    180

    2011A 2012F 2013F 2014F 2015F 2016F 2017F 2018F 2019F 2020F 2021F 2022F 2023F 2024F 2025F

    Source: De Beers

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    US is the top diamond jewellery market, with China and

    India expected to increase their share of diamond demand

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    Consumer Demand Forecasts (Nominal Polished Sales)

    2011 ~ USD23bn 2016F ~USD31bn

    USA37%

    China10%India

    10%

    Japan10%

    Gulf8%

    Taiwan2%

    HongKong2%

    Turkey

    2%

    RoW19%

    USA35%

    China15%

    India13%

    Japan

    7%

    Gulf9%

    Taiwan2%

    HongKong

    2%

    Turkey2% RoW

    15%

    +35%

    Source: De Beers

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    Changing dynamics

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    Botswana sales agreement

    10 year sales agreement wassigned in 2011 (effective 1January 2011)

    As part of the agreement DeBeers is moving all its functionsrelating to sales by the end of2013

    When achieved, De Beers willreceive financial benefit in theform of increased margin

    The agreement introduces apurchase entitlement or sales

    window for the GRB

    10

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    Other producers

    South Africa State Diamond Trader

    Increased number of local tenders

    Local beneficiation targets Namibia

    10% unaggregated sales

    Branding

    Canada 10% unaggregated sales

    Branding

    11

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    Midstream changes

    Liquidity more constrained

    Impact of Basel II and Basel III

    Pace of increased transparency vs. otherindustries

    Stocking behaviour

    Retail expansion

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    Likely midstream impact

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    Likely midstream impact

    Rough diamond centre moving to southern Africa

    Continued growth of demand from Asian markets expected

    New trade routes likely to continue developing

    New opportunities

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    Botswana transfer progress update

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    Wave 1 of transfer activities completed and

    Wave 2 is well underway and on track

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    Wave 1 recap:

    6 aggregation cycles have taken place from Botswana

    Other functions (i.e. QA, DRM, Finance, HR, IT and part of the

    EVPs Office) are also in place and well settled

    First wave of employee transfer complete

    Wave 2 status:

    Planning for relocation of remaining functions (e.g. Sales, Supply

    Chain, Sight Management, Beneficiation, etc.) largely completed

    All 2013 milestones currently on track

    Majority of the relocations are to take place August-October 2013

    Second Wave of employee transfer on track

    Infrastructure set up on schedule

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    In conclusion

    The supply and demand fundamentals for the industry arevery positive

    But some of the traditional truths of the industry arechanging

    With this change comes opportunity

    It is up to us to establish how we maximise thisopportunity

    17

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    The diamond is our guide