Diamant Estate | Paarl

Nina Viljoen

Tree census methodology

• HORTGRO has an SLA with SA Olives for key services and supporting functions – including financial, administration, database of members & strategic information…. & other ad hoc requests

• TREE CENSUS

• So who and what is HORTGRO…..

Industry Functions

◼ Production (Supply side)◼ Research & Development

◼ Technology Transfer

◼ Technical Services

◼ Plant Improvement

◼ Certification

◼ Market (Demand side)◼ Info & Stats

◼ Logistics & Infrastructure

◼ Trade & Market Access

◼ Market Development

◼ Market & Consumer Research

◼ Standards & Protocols

Other “cross cutting”Transformation (Land Reform/Economic Development/BEE/Training & Skills development, etc)

Communication, Image, Representation

Admin & Financial services

Commercial/User Pay Industry Services

Fruitfly Africa / Culdevco / Fruit Journal / PlantSA / Agri-Hub

AFFILIATED MEMBERS / ALTERNATIVE CROPS

FWDT

DFIDT

DFPT

Tree census methodology continued…

• So HORTGRO on an annual basis for it’s members and affiliates send out tree census forms (via mail, email or fax)

• Usually end of September or early October – after the planting season

• Completion date end of October, however only finalised in Feb.

• Forms can be submitted via e-mail, fax, postage or updated on the web!

• The information is captured in the database and every year the producer will receive a copy of the information submitted the previous season or print it from the website.

• That information is available upon requests should you need it in the meantime.

• This is also not done in isolation BUT with the approval of the board.

Why is it important?

• Independently supply and availability of sound, reliable, accurate, credible, detailed information regarding the olive industry.

• This is of value at primary, industry and government level.

• This information forms the basis for all long-term investment decisions whether at a primary level, industry level or at a government level. It informs:

• New establishments (production areas, cultivars, etc)

• Infrastructure requirements (production and processing level) – industry infrastructure.

• Trade & markets (all trade agreements begins with a scoping of the industry)

• The impact of policy & legislation

• More effective communication with producers and other relevant role-players.

• Transformation footprint of the industry

• SA Olive remains the “owners” of the data

Total Olive Hectares

1,357

2,849

0

300

600

900

1,200

1,500

1,800

2,100

2,400

2,700

3,000

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

HEC

TAR

ES

+110%

Olive Production Areas

3%

2%

1%

<1%

<1%<1%

<1%

93%

District 2012 2018 % DIFF

Berg River 1 080 804 -26%

Klein Karoo 400 660 65%

Kaapstad 56 414 640%

EGVV 169 200 18%

Worcester 120 121 1%

Langkloof 99 90 -9%

Stellenbosch 54 78 44%

Somerset Wes 61 77 27%

Eastern Cape 31 73 136%

Wolseley/Tulbagh 35 59 70%

Other 223 273 22%

TOTAL HA 2 327 2 849 22%

OLIVE CATEGORIES

OIL OLIVES

CULTIVAR 2012 2018% DIFF

(2018 VS 2012)

Frantoio 874 747 -15%

Coratina 177 276 56%

FS18 172 231 35%

Leccino 147 166 13%

PICUAL 78

ARBEQUINA 54

KORONEIKI 52

Barouni 7 12 70%

Don Carlo 2 7 267%

MALOOT 2

MAURINO 2

Giulia 2

ARBESONA 1

OGLIAROLA 1

DUAL AND TABLE OLIVES

CULTIVAR 2012 2018% DIFF

(2018 VS 2012)

Mission 525 659 26%

Kalamata 140 161 15%

Manzanilla 122 133 8%

Barnea 13 64 405%

Nocellara 16 32 93%

HOJIBLANCA 1

Olive cultivar distribution (Oil and Table)

FRANTOIO, 26%

MISSION, 23%CORATINA, 10%

FS18, 8%

LECCINO, 6%

KALAMATA, 5%

MANZANILLA, 5%

PICUAL, 3%

BERNEA, 2%OTHER, 12%

Orchard Age Distribution

3%

5%

12%

18%

33%

23%

6%

0%

5%

10%

15%

20%

25%

30%

35%

0 - 2 YRS 3 - 5 YRS 6 - 8 YRS 9 - 10 YRS 11 - 15 YRS 16 - 25 YRS 25+ YEARS

Cultivar Age DistributionCULTIVAR 0 - 2 YRS 3 - 5 YRS 6 - 8 YRS 9 - 10 YRS 11 - 15 YRS 16 - 25 YRS 25+ YEARS TOTAL HA

FRANTOIO 2% 6% 8% 19% 51% 14% 1% 747

MISSION 1% 7% 3% 6% 20% 46% 17% 659

CORATINA 5% 2% 8% 36% 40% 9% 0% 276

FS18 2% 4% 18% 18% 45% 12% 0% 231

LECCINO 0% 1% 8% 20% 42% 28% 1% 166

KALAMATA 2% 1% 18% 5% 30% 34% 10% 161

MANZANILLA 5% 0% 1% 1% 25% 49% 19% 133

PICUAL 5% 13% 24% 58% 0% 0% 0% 78

BERNEA 5% 0% 2% 93% 0% 0% 0% 64

OTHER 9% 8% 39% 17% 16% 9% 2% 334

% OF TOTAL 3% 5% 12% 18% 33% 23% 6% 2 849

Olive Production Structure

174 Growers

70:20 Principle

Almost 45% of the growers has less than 5 ha!

# of GROWERS

OLIVE Enterprise size

% of Total ha

11 > 50 ha 44%

24 20 - 50 ha 28%

67 5 - 20 ha 24%

72 < 5 ha 5%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

Spain Italy Portugal Greece Argentina

TON

S IM

PO

RTE

D

2011 2012 2013 2014 2015 2016 2017

70%

19%

6%

2% 2%

South African Olive Oil Imports2011 2012 2013 2014 2015 2016 2017

World TONS 6 172 5 666 4 373 5 618 6 278 7 342 6 911

Y-O-Y -8% -23% 28% 12% 17% -6%

South African Olive Oil Exports

0

50

100

150

200

250

300

350

400

450

500

550

600

650

700

750

800

Namibia Botswana Zimbabwe Zambia Mozambique Swaziland UnitedKingdom

Malawi Lesotho

TON

S EX

PO

RTE

D

2011 2012 2013 2014 2015 2016 2017

2011 2012 2013 2014 2015 2016 2017

WORLD TONS 1 499 1 549 1 167 976 1 051 1 203 1 308

Y-O-Y 3% -25% -16% 8% 14% +9%

24%

16%

9%9%

7%5% 5% 4%

3%

Neighbouring Countries = 50% +

CONCLUSION

• Need for credible detailed information

• Need for greater participation = representative of industry

• Need to expand industry information beyond tree census information