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Tom's company, Dialogue Earth, is working to increase public understanding on topics of environmental importance. Their focus it to be proponents of the best possible information to help drive a healthy, well-informed dialogue. In this presentation, Tom is going to talk about their unique approach -- combining the analysis of online dialogue, with expert collaborators from across society, to produce engaging and trustworthy video content.
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Dialogue Earth
Increasing public understanding
Presented by Tom Masterman
Rotary Club of St. Louis Park02.21.11
Monday, February 21, 2011
Agenda
My background
The problem
Dialogue Earth’s approach
Coming up
Questions
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My background
Monday, February 21, 2011
My background
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My background
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My background
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My background
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My background
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My background
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My background
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The problem
Monday, February 21, 2011
The problem
We have so many important issues to tackle...
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The problem
... and the dialogue appears so polarized.
Gore Beck
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Dialogue Earth’s approach
Monday, February 21, 2011
Dialogue Earth’s approach
Mission
Increase public understanding on topics of environmental importance
Strategy
Understand the dialogue
Produce engaging and trustworthy media
Approach
Proponents of broadly endorsed information
Not advocates for actions or policies
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Strategy: understand the dialogue
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Listening to social media chatter
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Strategy: understand the dialogue
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Subject matter experts Crowd-sourced coders Computer algorithms
Analyzing chatter with humans and machines
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Strategy: understand the dialogue
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Showcasing the PULSE of public opinion
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Strategy: engaging and trustworthy media
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Developing broadly endorsed science points
Key Science Points
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Tease out relevant topics
Engage the expert community
Produce endorsed science points
Industry
Academia
Government
Enviro. NGOs
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Strategy: engaging and trustworthy media
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Bringing the science to life
Key Science Points
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Relevant topic, key science points
Connect with video storytellers
Produce engaging videos
Monday, February 21, 2011
Strategy: engaging and trustworthy media
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Pilot contest 1st place: “No Shell Blues”
Monday, February 21, 2011
Strategy: engaging and trustworthy media
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Pilot contest 1st place: “No Shell Blues”
Monday, February 21, 2011
Strategy: engaging and trustworthy media
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Pilot contest 2nd place: “New Neighbor”
Monday, February 21, 2011
Strategy: engaging and trustworthy media
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Pilot contest 2nd place: “New Neighbor”
Monday, February 21, 2011
Coming up
Monday, February 21, 2011
Coming up
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Questions?
Monday, February 21, 2011
Please keep in touch
Tom Mastermantitle: Associate Director, Dialogue Earth
e-mail: [email protected]
phone: 612-624-2278
twitter: @tommasterman
Dialogue EarthWebsite: www.DialogueEarth.org
twitter: @DialogueEarth
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