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Diageo opens two Johnnie Walker Houseretail stores and releases limited edition

By Wendy Morley on September, 2 2014 | Spirits & Tobacco

Two Johnnie Walker houses will soon be open in Mumbai and Taiwan. These luxurious travel retailoperations are “multisensory embassies for blended Scotch whisky,” according to a Diageospokesperson. They offer an engaging, entertaining and educational experience for the traveler, bothteaching about and embodying the spirit of the brand as they move through the wall installations.Brand ambassadors will bring travelers on a journey of sight, smell and touch in deluxe mentoringspaces.

In celebration, Diageo has created a limited edition bottle of Johnnie Walker Blue Label. This JohnnyWalker House Art Collection – Mumbai Edition, available exclusively at Mumbai International Airport,shows the original Johnnie Walker journey from Scotland to India in 1883, with images of a giant tigerwelcoming a striding man, against a backdrop of Indian cultural iconography. Its stylizedinterpretation reflects Johnnie Walker’s long heritage as one of the world’s first truly international

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brands.

Doug Bagley, Managing Director, Diageo Global Travel and Middle East, said: “We are delighted tobring not one, but two Johnnie Walker Houses to life in partnership with our customers in key travelretail channels globally. This reinforces our long-term commitment to provide travelers with aluxurious, unparalleled shopping experience in one of the fastest-growing retail channels worldwide. Both airports are key travel hubs, handling a combined 63 million passengers a year. This makesthem perfect locations for Johnnie Walker Houses within our burgeoning industry. We are confidentthat they will surprise and delight consumers with an unmatched retail space and deliver a luxuriousshopping experience.”