Diabetes in Spain

content publishing & distribution workflow

Pancreatically Challenged!Diabetes Tipo 1, (mdi) múltiples inyecciones diarias desde 1998. Ultimo HbA1c = 7.6%

Diabetes in Spain Blog Post Workflow

• Source Content - News/Blogs

• Prepare Blog Content

• Write Content & Add Media

• Optimise Post Content

• Publish Post

• Distribute - Network via Twitter, Facebook, Linkedin & You Tube

Source Content

• Search Google News

• News RSS Feeds

• Diabetes Blog RSS Feeds

• Pharma RSS Feeds

• Social Media Sites; Twitter, Facebook & Linkedin

Blog Posting

• Using the Wordpress CMS/Blogging Platform

• 100% Free to use with 1000’s of Free templates.

• Premium Templates and DiS uses the “Canvas” framework from Woothemes.

• Specific SEO Plugin

Blog Post SEO

• Review Blog Post

• Headings/Titles

• URL’s

• Focus Keyword

• Meta tags

• Page/Post Description

• Content

A Fully Published Page, showing post content together with various data such as Related Posts, Facebook Links and Comments.

Post Distribution: Social Media/Networking Sites including Twitter, Facebook and Linkedin.

• Twitter = 4127 followers

• Facebook = 705 friends

• FB Page = 43 Likes

• Linkedin = 153 (2,507,428 within network)

• RSS Feed = 29

• Total immediate reach = 5057 people. 100% Free!!!

• If just 5% RT’s, shares, likes or recommends the post/site then the immediate reach would increase by 500 people! Question; How much would it cost to generate that offline? €xxxxxxxx,00’s !!

Reach

Review

• Check Stats

• Various Free tools including Google Analytics.

• Feel Loved!

• Source of Inbound links.

• See where visitors are heading.

• Scrapers. Content Stealing.

Power of the Internet 5 mins & 100% Gratis

Muchas Gracias / Thank You

You can find me here / Puedes encontrarme aquí

www.diabetesinspain.comtwitter.com/elgringoinspainfacebook.com/elgringospain

Internet y Salud: II Congreso de la Blogosfera Sanitaria - Madrid - Junio 2011