School of commerce IndoreDevi Ahilya Vishwavidyalaya

SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF BACHLOUR OF COMMERCE AWARDED BY DEVI AHILYA VISHWAVIDYALAYA

INDORE ON

“A COMPARATIVE STUDY OF FM STATION IN INDORE CITY”

Guided by: - submitted by :-

Prof. Arpit Neema Dharmendra Patel

(Faculty of soc) (B.com ATM VI SEM )

INDEX

CHAPTER-1 INTRODUCTION

TITAL NAME OF THE TOPIC PAGE NO.

1 INTRODUCTION 1

2 CONCEPTUAL FRAME WORK 2

3 VARIABLE 3

4 HISTORY 4

5 OBJECTIVES 5

6 CONCLUSION 6

ABSTRACT (SUMMARY OF THE MAJOR RESEARCH PROJECT)

The research is undertaken to find out the preferences of the people for music, respect to FM Channels in Indore city. Therefore the research will give information about the youths’ preferences regarding to different types of music, different programs RJ’s entertainment quality and some new upcoming trends in radio industry.This Research study will helpful in understanding of what activities or strategy FM Channels use for promoting their brand for achieving the target segment. The comparative study on FM Channel provides key industry analysis and industry statistics, measures current scenario, analyzes current and future industry trends in Radio channels industry and shows advertisement and RJ’S humorous quality respect to listener’s satisfaction.Radio industry globally is a well established and a mature medium of communication and used by advertisers affectively in brand building and sales promotion. The medium also provides entertainment and information to its consumers and hence acts as an important business medium of communication and entertainment.

CONCEPTUAL FRAME WORK

FM radio is all set to kick-start and increase in the revenues for radio broadcasting. Radio broad casting earned ad revenue of rupees 1.9 billion in 2002 and is expected to reach Rs 4.9 billion in 2006.Studio systems is glad to draw focus on the FICCI report on radio broad casting. In recently, the radio industry in India was synonymous with the state owned broad caster all India radio(AIR).Since its first national broadcast in 1952,AIR has considerably expanded its network to cover 93% of the country’s area and more than 98% of the population. The industry’s heydays were in 1970s when popular programmers such as the Bianca Geet Mala kept Modulation (FM) segment, increase in number of radio stations and digitization of radio. Can be segmented in to Medium Wave (MW),short wave(SW) and Frequency module (FM)based on the frequency of the stations and the size of the industry can be measured in terms of the revenues earned from advertisements and programmed sponsorships. The industry’s revenue in 2001 comprises only AIR’s revenue as private broadcaster commenced service only in the latter half of the year and there revenues were negligible. The total revenue in 2001 was RS. 1.9 billion Comprising RS 1 billion of advertisement were RS 1.9 billion comprising Rs. 1 billion of advertisement revenue and Rs 0.9 billion of sponsorship revenue against Rs 1.6 billion in 2000, an increase of 19%.Key trends in 2001.Radio listenership decreased while share of ad spend remained flat According to Indian readership survey 2001 (IRS 2001) data, radio continued to lose out to television in 2001.

DEFINING VARIABLES

The variables of this research would be random sample of Population and their interest in FM channel on the basis of age, gender and profession, And also their opinion respect to other FM channels or variables in Indore.

The programming content of radio principally revolves around contemporary film music. It’s a fun-filled package of pure energy hosted by turbo charged radio jockeys, who also host interviews with celebrities and engage listeners in lively conversation

There are mainly four departments in Mirchi Station which controls the activity taking place in the workplace. They are listed as follows:1)Programming2)Marketing3)Sales4)Administration

OBJECTIVES

1. To compare various FM channels on the basis of listener’s satisfaction levels.

2. To compare all FM Channels on the basis of various parameter in Indore city such as group of peoples, popularity, reaching area etc.

LITERATURE REVIEV

The original avatar of FM channel was began operations in 1993 in Indore. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Visage and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.

Listener interest depend upon the broadcasting quality of FM channel.As a FM station used innovative idea for broadcasting it came on the top.In case of advertisement Red FM gives different entertainment to the listener so the number of advertisement on Red FM is increasing day by day than other FM channels.FM channels are becoming business spreading medium.FM channels are also becoming entertainment need of people

CONCLUSION

There are six FM channels in Indore city but Radio Mirchi has a highest percentage of listeners. The reason is its broadcasting, programming and R.J’s communication/entertainment/voice and its advertisement quality. Listeners mostly liked the R.J’s of Radio Mirchi and they are fully satisfied and agree to crown Radio Mirchi as Number one FM station in Indore city.

IMPLICATION1. Majority of the people prefer to listen to Radio Mirchi.

2.The study indicates to marketer for selecting the right Channel to advertise

SUGGESTION1. FM station can reduce the number of advertisements aired between prime

time show and the advertisement are at prime should have more cost then other time advertisement.

2. FM channel should use more innovative ideas for awaring public (fulfilling social responsibility).

SCOPE FOR FUTURE WORKThis research was based on broadcasting quality and le satisfaction level of the FM Channel listener’s. There is various parameters such as revenue and social responsibility fulfilling by FM Channels can be further studied by researcher in the same filled.

REFERENCE

1. J.K Sachdev: “Business Research Methodology”, Himalaya Publishing Hose, Mumbai, 2008.2. C.R Kothari “Research Methodology”, NEW AGE INTERNATIONAL (P) LIMITED, PUBLISHERS.

Radio Websites: www.radiomirchi.com

www.bigfm.com www.myfmindia.com www.redfm.in vividhbharti.org Other websites: www.allindiaradio.com www.google.com www.mouthshut.com www.altavista.com www.indiatimes.com