DHMS Presentation

8/2/2019 DHMS Presentation

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Digital Home Marketing System

Chuck YeagerCorporate Technology Trainer

Prufoxroach.com

Listing DistributionListing Enhancements

Listing Videos on YouTube.com

Virtual Tours

Single Property SitesDigital Advertising system

Home Text

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Chuck YeagerCorporate Technology Trainer


Access the new DHMS by logging into www.myezaccess.com

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First window will have a list of training

for the new DHMS.

Youll find FAQs as well as Webinars


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Listing Syndication

Currently we send or syndicate our listings to 23 major web sites and

by extension hundreds of others.

The 23 major sites are listed on a separate page in the Toolkit CMA

listing presentation.The listings get to these sites in two ways: our listings are included in a

data feed directly from the MLS along with all other listings in the market

or we send a data feed of just our listings directly to that web site. In

either case, all listing info, including pictures is sent and updated at least

daily.

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Many sites have a way for an individual agent to directlyparticipate in promoting their listings. Sometimes these

services are free while others must be purchased. In some

instances if you claim your listing on a commercial web site

and then alter its content (words or pictures) this will interfere

with the automatic update process. We strongly recommend

that you do not make any changes to your listing content otherthan on the MLS. 4


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Listing Enhancement

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Full branding and all pictures on all company

listings

Enhanced listings are displayed first in the

search

Direct connection to listing agent on Trulia,

Zillow/Yahoo at no chargeDirect connection to listing agent and full

agent control panel for realtor.com with

discounted Agent Showcase purchase

Sell will get their property viewed more

Leads go directly to the listing agent

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Sellers Report

There are three essential elements to the Sellers Report:1. Traffic for your listing on all syndicated websites and the company website 2. E-showing information (when available) including showing agent feedback(going back six months)

3. Ability for you to automatically send this report to your seller

It gives you an automated way to demonstrate to your seller themarketing activity for their home. 6


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Sellers Report

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Sellers Report

You can schedule the report to be delivered on the 1st of every

month or 1st and 15th of every month. You can send it more

than one person if applicable. You can also get copied on this

report or send it to yourself and forward to your seller with

your comments.-------------------------------------------------------

Views occur when a consumer views the full property detail

page on that web site.

Click-throughs occur when a consumer is redirected to the full

property detail page on our companys website.

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Sellers Report

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Sellers Report

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Virtual Tours

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Virtual Tours

As part of the new Digital Home Marketing System a fullyfunctional virtual tour is automatically produced for all

company listings within 72 hours of the listing being uploaded

onto the MLS with a minimum of 5 pictures. The virtual tour

will be posted automatically on our company web site

attached to that listing and uploaded to the MLS as well.

The virtual tour is @:60 seconds in length and features a 12picture tour through the property set to music. The brandedversion of the tour also allows access to a photo gallery, area

map, school info, mortgage calculator, request a showing andthe ability to email a friend or the listing agent. 12


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Virtual Tours

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Use the VHT toolbar to navigate thru

the tour features.


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Virtual Tours

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Click on links to find both

branded and unbranded web links


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Virtual Tours

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You can also upload higher resolution pictures into this system.

If your tour has high resolution (sharper) pictures a buyer will

be able to view the tour in full screen mode. The results are

spectacular and it gives a buyer a great view of any property.

Upload your Hi-Res photos here

Click on Stats for

your tour analytics


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Virtual Tours

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Virtual Tours

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Virtual Tours

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Choose the features that show

on your tour


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Virtual Tours

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Add your Open House

to your tour

Check your profile &

update your photo


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Virtual Tours

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Listing Videos on YouTube

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Produced automatically for all listings with 5 or

more pictures within 72 hours of upload onto MLS

To assist in generating traffic

Searchable by address and area.

Linked to the detail page of same listing on the

company site

Include branding, agent name and phone number


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Listing Videos on YouTube

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Click on show more for the link

to the listing on PFR.


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Single Property Sites

This site can be used in all property marketing including ads,

brochures, social media sites, and linked to other websites

including your personal website. You can add the domain name

of the site to the property signage using the company-paid

stickers. The stickers can be ordered within your single propertywebsite account.

Go to myezaccess.com >> Single Property Site button on the

home page. Or myezaccess.com >> Listing Management menu

>> Single Property Site link.

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When your new listing is active and has 5 or more pictures, youwill be notified by email to your prufoxroach.com or

pattwhite.com email address that the site is live. The email will

include the domain name for the single property site for your new

listing.

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Log In & Manage your Listings


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By default, the domain name is the address plus

go2pfr.com or go2ppw.com.

For example, if the listing address is 123 Main Street, Anywhere,

PA. The domain name would be 123main.go2pfr.com.

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Add a video to your property site


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Copy the widget

code to

upload/embed

your listing site/s

into your website.


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Flyer View


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Card View


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SUPPORT


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Create a campaign

banner for atop your site


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Home Text

Anyone who has texting capability can use the Home Textservice.

Every listing gets a texting sign bubble at no cost. This tool

enables interested buyers to text and receive information

immediately on their smartphones and mobile phones, while

generating leads to the listing agent.

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Log in with your cell number and

the password youve created


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Home Text

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Click for property

stats

Decide the manner you will use to

register your clients


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Home Text

If your clients number was registered to another agent due to a singular

home search in the past, the number can only be re-assigned in two

ways:

1) the client can text N to 59559 and they will be unregistered from the

first agent.

2) the other agent can eliminate the clients number from their HomeTextaccount. This is done through the HomeText access on myezaccess.com46


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Home Text

Agents can protect their buyers by registering them - here's what to do:

Text: [buyers phone number] To: 59559

- All leads from that buyers number will be sent to that agent

- Homebuyer is sent a confirmation message when their number is protected

- Registering agent will always receive lead even if buyer inquiries on company listing

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Home Text

The buyer goes to new message on a cell phone orsmartphone and then in the to field, types 59559, and thenPFR or PPW in the body of the text. They then should followthe directions on the texts they receive from there. Do not

enter an address into the body of the text.

They will immediately receive a

text asking them to type in the

house # or street name (or both)

of any property. OR if they have

an Android or iPhone, they can

click a link for the closest listings.

After that, they will receive the

property info, including beds,

baths, square footage, and your

name and phone number as the

listing agent.

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Home Text

Your leads will include: Subject property, time of day, and a phone

number to contact the buyer.

Call the cell phone number from the lead. If the buyer answers,

let them know that you are aware they showed an interest inyour property and ask them if they would like to tour the

property or need further information. Also, be sure to

immediately register that buyers number in your HomeText

account by texting their phone number to 59559.

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Home Text

TEAM

Login to myezaccess and click the HomeText button. In your

HomeText account, go to Manage Account menu and the

Additionalphone field. The text lead will go to the listing agents

cell phone and the additional cell phone number

The mobile phone that your text leads will be sent to is the

mobile number associated with the listing agent.

Make sure your mobile phone number is correct in your agent

profile in myezaccess.com. If you do not currently list yourmobile phone, change this immediately.

When a buyer requests information on your listing, your name

and cell phone number is included with the listing details. Your

information will appear on your listings and all other broker

listings the buyer requests, from that day forward.

The exception is when a buyer texts another PFR/PPW listing

they will receive the contact information for that 2nd agent. All

other broker listings from that time on are then branded to the

second agent. Be sure to register your buyer immediately in the

HomeText system to avoid this. 50


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Digital Advertising System

This system gives you the ability to easily post a great ad for your

listings on to Craigslist, blogs and social media plus allowing youto quickly update the property ad with minimal effort.

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You must have a Craigslist account prior to using the Craigslist

posting tool. If you dont crurently have an account, you can

create one at www.craigslist.org

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Digital Advertising System Toolbar

Edit your listing - Upload Hi Res photos, choose template, manage Open House
http://www.craigslist.org/http://www.craigslist.org/


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Choose a PDF template for printing flyers


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Open House

Feedback Form

Email


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Open House

Feedback Form

Print


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Create & send flyer

via email or print as

handout


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Easily post your listing flyer on

your WordPress Blog

Or Facebook & Twitter


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Simply copy and paste the supplied linkas an update to your Facebook Business Page

and share your listings virally

When a client clicks on the link they see.


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Viewers can askquestions as well

as request a

Professional Home

Value


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Digital Advertising system

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Home Value Request


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Showing Request


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View and update your profile


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DHMS

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DHMS

On

Toolkit


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DHMS

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NOTES

Documents

DHMS Presentation