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DHL COMPANY OVERVIEW DHL is the global market leader in
international express, overland transport and air freight
It is also the world’s NO 1 in ocean freight and contract logistics
DHL’s international network link almost 220 countries and territories worldwide
Around 28,500 employees are dedicated to providing fast and reliable services that exceed customer’s expectations in 120,000 destinations in all continents.
MISSION STATEMENTS To be the first choice world wide Enhances the business of their customers by
offering highest quality express and logistics solutions
Attracts, develops and retains exceptional people by creating a truly global working environment
Responsible corporate citizen in all countries in which they operate, taking into account the social and environmental needs of the employees, local communities and the public.
VISION STATEMENTVision
“Customers trust DHL as the preferred global express and logistics partner, leading the industry in terms of quality, profitability and market share.”
STRATEGIC MANAGEMENT OF DHL DHL corporate strategies : 6 interconnected
components To intensify customer focus To delivery consistent service excellence To extend capabilities (creating local strength
and driving practical innovation) To attract, develop and retain talent To relentlessly drive efficiency To be proactive in social
SWOT ANALYSISSTRENGTHS Strong brand image Globalism eServices and
technology
OPPORTUNIES Expansion globally Increase in the
number of manufactured goods
WEAKNESS High prices Weak Visibility
THREATS Restrictions Fuel prices can go
up
COMPETITIVE ADVANTAGESService as a competitive advantages ‘Competition. Great for you. Bad for them’ Faster, better, more attractive reputation for international air delivery (the
first to bring air express to the Eastern Bloc countries)
COMPETITIVE ADVANTAGES Target customers in the US is today at 60
percent, according to BtoBOnline.com DHL that won “the Great Package Race” of
2007. The “race” was held on April 13, 2007 and
the companies were not aware they were competing. According to the Institute, DHL was able to deliver three out of the five packages successfully (including the package to country Apia). FedEx and UPS each successfully delivered one of the five packages.
INTERNAL CAPABILITIES International supply chain consultancy and
solution design Control tower services, managing the
operation and providing supply chain visibility Origin management including consolidation,
vendor management and value added services Freight management across all modes: Road,
sea, air, rail, sea air and carrier neutral Destination management: De-consolidation,
port to destination center, and destination center by-pass services.
INTERNAL CAPABILITIES Getting Materials to Production Lines on
Time Getting the right quantity of parts delivered
at the right time is key to your success. DHL provides the preparation, organization, and oversight you need to manage your inbound activities and respond quickly to fluctuating supply and demand
EXTERNAL RELATIONSHIP British Airways World Cargo joins DHL
Strategic Air Cargo Security Partnership DHL and China Development Institute to
develop innovative logistics solutions for China
DHL trials world's first in hybrid technology for trucks in distribution
COMPARISON OF DHL, FEDEX AND UPS
CPM FOR DHL
FINANCIAL PERFORMANCE OF DHL
RECOMMENDATIONS Decrease their price by cutting costs and
increase their market share Create some promotion in Malaysia like
making discounts in the bigger orders Enhance the Smart Truck project to decrease
the threat of fuel price can go up
THANK YOU…