DHFL-PRO

CONTENTS

1. INTRODUCTION

2. COMPANY PROFILE

3. PROCUCT PROFILE

4. BRANCH PROFILE

5. ANALYSIS AND INTERPRETATION

6. SUMMARY FINDINGS

ANNEXURES

Questionnaire

Bibliography

Sir M.V Govt. Arts & Commerce, College 1

CHAPTER -1INTRODUCTION

General Introduction Specific Introduction Scope of the study Objectives of the Study Methodology Used Limitations Chapter scheme

CHAPTER -2COMPANY PROFILE

Introduction Vision Mission Values Management profile People in DHFL Awards Portrait of the company Head office and Regd. Office Branch and Regional office Capital Structure

CHAPTER- 4PRODUCT PROFILE HOUSING LOAN SCHEMES

Home Loan Home Extension Loan Home Improvement Loan Sampoorna Rakshak –Free insurance cover NRI Care Taker Loans Plot Loans

FIXED DEPOSIT SCHEMES Aashray Deposits Cumulative Non Cumulative Small Savings Schemes

CHAPTER –5BRANCH PROFILE

History and LocationMarketing of their productsWorking and efficiencyManagement StructureLoan procedure


EligibilityDocumentsRepayment CriteriaArea covered by DHFL in India

CHAPTER – 5ANALYSIS AND INTERPRETATION Analysis Tables and Graphs FindingsCHAPTER- 6SUMMARY FINDINGS OF FINDINGS AND INTERPRETATION General objectives of the survey Problems Suggestions Conclusion

ANNEXURES Questionnaire Bibliography

"A Case study on Housing loan and Fixed Deposit Schemes", with special reference to "DEWAN HOUSING FINANCE CORPORATION LIMITED".


CHAPTER -1

INTRODUCTION

General Introduction

Specific Introduction

Scope of the study

Objectives of the Study

Methodology Used

Limitations

Chapter scheme


INTRODUCTION

General introduction.

Housing is one of the basic human necessities. It is fundamental for the

physical, psychological, social and economic well being of people. Shelter is

one of the most basic needs of the people. All over the world the having the

house is major problem and continuous efforts have been made to meet the

ever increasing needs of each generation, while the problem of providing

housing is highly critical in the developing countries. Most of the advanced

countries also face this problem in varying degrees and dimensions.

Almost all governments, it may be developed, developing or

underdeveloped country their object is every citizen of their country should

have a one decent house in a suitable living environment. Housing as a form

of reproducible wealth and is a asset of the people and their country.

Construction of house in India has been one of the most important

problem, as a result of high growth of population. It has very difficult to fill the

gap between supply and demand of houses. Housing is a important factor for

development in both economic and welfare terms. It is not only a good

consumption but also a productive investment.

So for that, they need financial supports for construction of their own

house.


Specific Introduction

Solving the housing problems in India, the Government and Private

financial institutions are started their business to give financial assistances to

people. "The National Housing Bank" has started its business to give

assistance and provide financial support to their people.

The "DEWAN HOUSING FINANCE CORPORATION LTD",

popularly known has DHFL has commenced its business to provide financial

assistant and support to their customers. The DHFL is providing loan for all the

people. This company’s main products are Home loan, Home Extension loan,

Home Improvement loan, leased Rental finance, Mortgage loan etc.,

The DHFL's Shimoga branch is providing loan for all salaried persons,

self employed persons, business people, agriculturists, fishermen's and all types

of people who want loan to build their own house in all over Shimoga.

DHFL also has the special schemes facility known as, "Swarna Jayanthi

Rural Housing Finance Scheme" to mark the golden jubilee of India's

independence. The scheme seeks to provide improved to access housing loans

to borrowers of constraints/ acquisitions/ up gradation of housing rural areas of

the country.


Scope of the study

This company is concentrating to give loan to all the peoples of

Shimoga district. They are concentrating to give loan to salaried persons,

business people self-employed persons, agriculturists

and other type of people.

Objectives Of The Study

To study the marketing efforts of DHFL in Shimoga city.

To analyze and interpret the survey findings.

To compare the performance of DHFL in Shimoga branch with other

Housing financial institutions in Shimoga.

To know the day-to-day operations of DHFL.

To know the consumer opinion regarding DHFL.

To ascertain the interest level on various housing loans of DHFL

Methodology Used

a) Primary Sources

The study was conducted on making the survey and collected the data from

primary sources through questionnaire and direct interview of manager and

staff members of DHFL in Shimoga branch.

b) Secondary Sources


The secondary source being through published material, such as annual

reports of DHFL company, Internet, study materials available in finance

companies.

Limitations

Non availability of data has affected the project report.

Several information were not disclosed by the concerned as they felt it was

necessary to keep confidential. Hence details of some more critical points

could not be disclosed here.

The workers of the company have not give some related information

because of shifting the company from one place to another place.

Lack of co-operation from some respondents.

Shortage of time & finance.

Study is only confined to only Shimoga branch.

Only 50 respondents could be contacted.

Chapter Scheme

Chapter-1 : Introduction:- Deals with Research Design

Chapter-2 : Company profile:- Deals with profile of the company

Portrait of the company Deals with branches, regional office and capital

structure

Chapter –3: Product profile:- deals with schemes offered by DHFL

Chapter –4: Branch Profile Deals with the profile of Shimoga branch, Garden

Area, Shimoga

Chapter –5: Survey Analysis and Interpretation:- Deals with the analysis of

survey conducted


Chapter –6: Summary findings, suggestions and conclusion Deals the summary

of survey conducted followed by suggestions and conclusion.


CHAPTER -2

COMPANY PROFILE

Introduction

Vision

Mission

Values

Management profile

People in DHFL

Awards

Portrait of the company

Head office and Regd. Office

Branch and Regional office

Capital Structure


COMPANY PROFILE

Introduction

DHFL is a housing finance company that has taken the road less

traveled. The journey began on the 11th of April 1984. On this day, Rajesh

Kumar Wadhawan began his mission to correct what had troubled him for

years, the sad truth that most Indians couldn't get a housing loan on fair terms.

The Founder Chairman saw the owning of a home as a critical element to the

building of identity and confidence of every Indian. DHFL was only the second

housing finance company set up in India. And its stated business objective was

unusual to say the least, to provide access to housing finance to lower and

middle income Indians. Most experts lauded Mr. Wadhawan's altruism but

shook their heads at his apparent lack of business acumen. Especially as in the

beginning DHFL disbursed funds from its own equity contribution and had a

return on equity of less than 8% at a time when the interest rates were about

18%. But that is the difference between those who see things as they are and

the visionaries who see things as they can be. Over two decades later, DHFL is

still profitably doing what its founder intended it to do. DHFL has disbursed

loans amounting to over 53 billion, its non performing assets are the lowest in

the industry. The Founder Chairman had a unique and timeless insight into the

character of the majority of Indians who are generally dismissed as high credit

risk. They respond unequivocally to trust. They have a very emotional

relationship with the idea of an ‘own home.’ To them it isn’t an investment. It

is a sanctuary. A symbol of who they are. They will not do anything to

jeopardize this symbol of security. This insight was the prime mover behind

DHFL.


Today, DHFL has an asset base of over Rs. 3,580 crores with a strong

presence across India through its 72 branches and 116 service locations. DHFL

caters to a large section of Indians working in the Middle East through its over

seas branch in Dubai.

Vision

Transform lives of Indian households by enabling access to home

ownership

Mission

Be easily accessible to every Indian who desires to own a home.

Understand our customer’s inner needs and speak their language.

Go to any length to make sure our customers don’t feel intimidated.

Continuously configure our credit policy to make sure the maximum

number of people can be eligible for loans.

Find ways to help our customers tide over difficult times

Spread our network to every corner of India

Respond promptly and courteously to all enquiries.

Values

Treat all our customers with dignity and respect.

Be totally transparent in all our dealings.

Strive to be a learning organization.

Dedicated to team excellence and employee happiness

Be single mindedly committed to the betterment of our society.


Management Profile

Leading a company like DHFL needs a very singular perspective.

Balancing the unrelenting demands of corporate performance and the special

needs of the target group the company caters to requires continuous innovation.

Mr. Kapil Wadhawan

Vice Chairman Managing Director, DHFL

Mr. Kapil Wadhawan, Vice Chairman Managing Director,

Dewan Housing Finance Corporation Ltd, took over the reins

of this company in October 2000. Before taking over as the

Managing Director, he was the Executive Director on the

board of DHFL. Mr. Kapil Wadhawan is an MBA (Finance)

from Edith Cowan University at Perth, Australia.

Mr. Wadhawan has taken many innovative steps to build the

organization into a world class financial services company. He is widely

recognized as an industry expert and his opinions are eagerly sought by policy

makers and business leaders for matters relating to the financial services sector.

Mr. Wadhawan is known for his dynamic leadership qualities and his

ability to take quick decisions. He contributes immensely to philanthropic

activities and has done a lot for the economically weaker sections of society.

Mr. Anil Sachidanad

CEO DHFL


Mr. Anil Sachidanand is hailed as the mortgage

banking financial expert and has been active in the

residential mortgage business for more than two decades.

As the CEO of Dewan Housing Finance, one of India’s

largest housing finance companies, he would be

primarily responsible for bringing in a strong focus to the

retail side of the business. A key role would be to

improve productivity levels, increase business volumes

and make the company a dominant player in its sector.

Mr. Anil Sachidanand is a professional with a proven track record of

setting up processes and creating & managing effective teams in diverse

environments. He joined DHFL years back as a Management Trainee and

progressed to the role of National Manager in 10 years. In this first innings, he

was responsible for the growth of the organization from an office in Mumbai to

having a national footprint with a network of 56 offices. Anil inculcated

diverse experiences in companies like IDBI Bank where he was the Head of

Retail Mortgage & HDFC Bank as the Business Head Mortgages. Sixteen

years later he got a taste of the global scenario through the US based company,

Adventity in Houston, Texas for four years. Here, he exhibited skills of

successfully migrating business model and processes from USA to India where

he was actively involved in expanding business opportunity from a mere three

branches to 32 States in US.

Anil has amassed vast experiences over the last two decades in building

infrastructure for achieving the business goals by establishing branch network,

distribution franchises and other marketing channels. He is a veteran team


builder with an innate ability to recruit, train and manage effective teams on a

national scale.

Mr. Sachidanand believes in delivering consistent growth record and delivery

of bottom line performance.

Mr. Rajeev Sathe

COO, DHFL

Mr. Rajeev Sathe is a senior banker with about three

decades of diverse managerial experience in banking

operations with State Bank of India . He is an engineer and

post graduate in bank management (NIBM), with a

dissertation on applying IT for control of priority sector

advances.

In India he has handled a wide gamut of credit in rural and semi urban areas,

retail banking, SSI and large corporates. Internationally he has managed trade

finance, operations and IT in USA.

He has developed and marketed financial and IT based banking products and h

as driven quality initiatives like six sigma in banking operations and provided

management consultancy services for quality and productivity improvements

in the manufacturing industry.


People in DHFL

Our people are qualified and motivated professionals. They are

committed to providing efficient and cost-effective financial services which

meet the needs of our customers. It is their constant endeavour to make DHFL

the finest organization to work at and to do business with.

Name Designation

Mr. Rakesh Kumar Wadhawan Chairman

Mr. Kapil Wadhawan Vice Chairman & Managing Director

Mr. Anil Sachidanand Chief Executive Officer

Board of Directors

Shri Rakesh Kumar Wadhawan Chairman

Shri Kapil Wadhawan Vice Chairman & Managing

Director

Shri Dheeraj Wadhawan Director

Shri Sarang Wadhawan Director

Shri R. P. Khosla Director

Shri R S Hugar Director

Shri G. P. Kohli Director

Shri Ashok Kumar Gupta Director


Mr. Anthony Hambro Nominee Director

Shri Ajay Vazirani Director

Shri V. K. Chopra Director


Awards

To any business, the biggest award is always the satisfaction of the

customer. But every now and again it’s nice to be recognized by our peers.

2008 Silver CIO Award'08 by - CIOL Dataquest Enterprise Connect

Awards

2007 Excellence in Design among HFI's at Property Expo October'07 by

(Maharashtra Chamber of Housing Industry)

2007 Excellence in Design among HFI's at Property Expo April'07 by

(Maharashtra Chamber of Housing Industry)

2007 SRS Real Estate & Infrastructure Award for National Excellence

(Real Estate Watch Monthly)

2007 Award of Appreciation (Maharashtra Chamber Of Housing Industry)

2004 Best Customer Service HFI's Property (5th Housing And Real Estate

Exhibition)

2004 Project Crayons corporate Social responsibility Award

2002 Housing Company of the Year

2002 Young Achiever Awards (Accommodation Times)

2002 Rashra Nirman Ratna Awards

1995 Udyog excellence Awards 1995


1992 Housing company of the Year

1991 Udyog Gaurav Award

PORTRAIT OF COMPANY

Head /Corporate Office

Dheeraj Arma,

6th floor, Anant Kanekar Marg,

Station Road, Bandra [E]

Mumbai - 400051

Regd. Office

Warden House,

2nd floor, Sir P M Road,

Fort,

Mumbai - 400001

Branch offices of DHFL


In South Zone

Branch offices Service centre

Bangalore Kolar, Tumkur

Belgaum Bagalkot, Gokak, Mudhol.

Bijapur, Chikkodi.

Davangere Chitradurga,

Harapanahalli

Gulbarga Raichur, Bidar,

Hubli Bellary, Haveri.

Mangalore Karwar

My sore Mandya

Shimoga Hassan

Chennai Vellore

Cochin Allepey, Idukki

Kanpur Kozhikode, kasargode

Madurai Theni, Dindigul

Vijay Wada Guntur, Eluru

Vizag Rajahundry, Narsipatnam.

In West Zone

Branches Service Centres

An kola Jalgaon, Parbhani,

Amaravathi


Baroda Anand, Halol

Jaipur Dansa, Alwar

Jodhpur Pali

Nagpur Bhandara, Yavatmal

Surat Navsari

Navy Mumbai Pen

Ahmedabad Kalol

In North Zone

Branches Service Centers

Bhopal Itargi, Sager

Chandigarh Patiala, Jakandhar

Indore Khandwa, Khargone.

Kolkata Durgapur, Barasat

New Delhi Gurgaon, Ghazi bad

Raipur Rajanandgon

CAPITAL STRUCTURE

DHFL has been prudent in its financial planning by regular endeavor to

raise low cost finds and adequate leverage reflected by comfortable debt,

equity ratio. The capital adequately ratio of DHFL as at March 31-2008 was

20.12% against the minimum stipulated requirements of 12%.


SHARE HOLDERS PATTERN

Category %age of Share Holders

1. Promoters 54.50

2. Body Corporate 18.19

3. UTI 14.83

4. Mutual Funds 1.09

5. Individuals 11.81

Total 100.00


CHAPTER- 4

PRODUCT PROFILE

HOUSING LOAN SCHEMES

Home Loan

Home Extension Loan

Home Improvement Loan

Sampoorna Rakshak –Free insurance cover

NRI Care Taker Loans

Plot Loans

FIXED DEPOSIT SCHEMES

Aashray Deposits

Cumulative

Non Cumulative

Small Savings Schemes


PRODUCT PROFILE

Dewan Housing Finance Corporation Limited, this is a company which

offers the financial services to the people. The company offers intangible

packages in the form of financial services, which are not the physical goods as

the product of the company.

The main business and aim of the Dewan Housing Finance Corporation

Ltd, is providing long term loans to individuals, co-operative societies,

Corporate bodies and associations of persons for the purpose of acquisition

construction and improvement of the residential houses.

DHFL offers different types of Housing loans schemes i.e. Home loan,

Home Extension loan and Home Improvement loan etc.,

PRODUCTS

DHFL Home Loans

DHFL Home Loans are offered to Individuals, Co-operative Societies,

Corporate bodies and Associations of Persons.

The home loan seeker can avail loans upto Rs. 100,00,000/- but not

exceeding 85% of the cost of the property. The actual loan amount is

determined after taking into account factors like repayment capacity, age,

educational qualifications, stability and continuity of income, number of

dependents, co-applicant's income, assets, liabilities, saving habits etc. The

tenure of the loan ranges from 1 to 20 years. The term however does not extend


beyond the retirement age or 60 years whichever is earlier (65 years for self

employed individuals). The size of the EMI depends on the quantum of loan,

interest rate applicable and tenure of loan.

DHFL has a Regressive Payment Scheme meant for home loan seekers

who are due for retirement within the term of the loan and have applied jointly

with an eligible younger co-applicant.

Prepayment of the loan, ahead of the contracted schedule in part or full,

is permitted subject to payment of nominal fees / charges as stipulated by

DHFL from time to time.

Range Amount (Rs) Tenure Rate of

interest

Minimum 1,00,000 5-10 years 10.50

Maximum 1,00,00,000 5-20 years 10.50

Samarth. Home loan for the self employed.

DHFL has pioneered a home loan for self employed people. As a

category they have been ignored by the housing finance community. There are

two reasons for this reluctance to do business with them. The first reason is that

they have variable monthly income, even the prospects of some months

without income. The second is that even if they have the money, they don’t

have the necessary documentation that proves them credit worthy. DHFL has

pioneered a process which facilitates the assessment of income through an

independent source other than the income tax authority.

Eligibility criteria

The self employed person should be more than 18 years and less than 65

years of age.


The applicant is self employed /trader or engaged in service industry.

The applicant should have been in the same line of business for a minimum

period of 5 years or should have inherited the business from parents.

The applicant should be able to contribute at least 40% of the total sum

required.

Sales Tax Registration or any other registration of business required by

statutory authorities / local laws is mandatory.

The business premises should be owned / inherited.

Business premises should not be on encroachment land without title to

property or deviated in construction from approved plans.

DHFL Home Extension Loans

Home Extension Loans are offered to individuals who wish to extend

the existing accommodation, say by adding a bedroom, enclosing open

balcony, building an extra room on the terrace etc.

The customers can avail these loans upto Rs. 100,00,000-/ but not

exceeding 85% of the cost of the extension. The actual loan amount is

determined after taking into account factors like repayment capacity, age,

educational qualifications, stability and continuity of income, number of

dependents, co-applicant's income, assets, liabilities, saving habits etc. The

tenure of the loan ranges from 1 to 20 years. The term, however does not

extend beyond the retirement age or 60 years whichever is earlier (65 years for

the self employed individuals). The size of the EMI depends on the quantum of

loan, interest rate applicable and tenure of loan.

DHFL has a Regressive Payment Scheme meant for applicants who are

due for retirement within the term of the loan and have applied jointly with an

eligible younger co-applicant.





DHFL Home Improvement Loans

Home Improvement Loans are offered to Individuals for the purpose of

renovation and repainting their homes.

Customers can avail these loans upto Rs.100, 00,000-/ but all loans

availed not exceeding 85% of the total documented cost of the property. The

actual loan amount is determined after taking into account factors like

repayment capacity, age, educational qualifications, stability and continuity of

income, number of dependents, co-applicant's income, assets, liabilities, saving

habits etc. The tenure of the loan ranges from 1 to 10 years. The term however

does not extend beyond the retirement age or 60 years whichever is earlier (65

years for the self employed individuals). The size of the EMI depends on the

quantum of loan, interest rate applicable and tenure of loan.

DHFL has a Regressive Payment Scheme meant for applicants who are

due for retirement within the term of the loan and have applied jointly with an

eligible younger co-applicant.




Sampoorna Rakshak - Free Insurance Cover

Sampoorna Rakshak is a triple protection insurance plan designed

specially for the customers of DHFL. This unique insurance plan has been

arranged in association with Future Generali India Insurance Co. Ltd. This plan


provides insurance cover for damage caused to property due to natural

disasters/calamities, personal accident and loss of job.

The plan covers your home for losses due to Fire, Lightning,

Earthquake, Impact damage, Explosion & Implosion, Aircraft Damage, Bush

Fire, Riot, strike, Malicious damage, Missile testing, Subsidence and

landslide/rockslide, Leakage from Automatic Sprinkler Installations, Bursting

and/or overflowing of Water Tanks, Apparatus and Pipes.

DHFL offers Sampoorna Rakshak to its customer FREE of cost.

NRI Care Taker Loans

NRI Home Loans are offered to Non Resident Indians (NRIs) for

residential properties in India. These loans can be availed for purchase,

construction, improvement & extension also.

The NRI's can avail these loans upto Rs. 100, 00,000-/ but not

exceeding the 85% of the cost of property / estimate (for improvement /

extension). The actual loan amount is determined after taking into account

factors like repayment capacity, age, educational qualifications, stability and

continuity of income, number of dependents, co-applicant's income, assets,

liabilities, saving habits etc. The tenure of the loan ranges from 1 to 15 years.

The term however does not extend beyond the retirement age or 60 years

whichever is earlier. The size of EMI depends on the quantum of loan, interest

rate applicable and tenure of loan.





DHFL Plot Loans

DHFL Plot Loans can be availed by individuals, whether salaried or self

employed, to purchase non - agricultural land situated within Municipal / Local

Development Authority limits.

The loan seekers can avail these loans upto Rs. 10,00,000/- but not

exceeding 85% of the cost of the plot. The tenure of the loan ranges from 1 to

20 years. The term however does not extend beyond the retirement age or 60

years whichever is earlier ( 65 years for self employed individuals).





Silver Jubilee Fixed Deposit Scheme

Period in

DaysROI p.a.

Annualized

Yield

Senior Citizens

(ROI p.a.)

Senior Citizens

Annualized

Yield)

399 days 10.05% 10.92% 10.75% 11.19%

599 days 10.60% 11.03% 10.85% 11.30%

899 days 10.70% 11.14% 10.95% 11.41%

1099 days 10.80% 11.25% 11.05% 11.52%

Minimum Deposit Rs.5,000/-, additional deposits in multiple of Rs. 1,000/-

thereafter

0.25% extra for Senior Citizens

Additional Conditions:

In case of a premature payment of the DHFL Silver Jubilee Fixed

Deposit, the same will be treated as an ordinary Fixed Deposit & the premature

payment rules will be applicable accordingly.


Aashray Deposits

0.25% extra for Senior Citizens, Widows, Armed Forces Personnel,

existing DHFL Customers & Shareholders

Cumulative Scheme:

(Rates effective from 1st November 2008)

CUMULATIVE SCHEME (I)

Period in

Months

Rate of Interest Half

yearly (p.a)

compounding

Certification Scheme

for Rs. 10000/-

Desposits (Rupees)

Yield (Half Yearly

Compounding)

12 10.05% 9,066 10.30%

24 10.10% 8,212 10.62%

36 10.25% 7,410 10.78%

48 10.00% 6,768 10.25%

60 10.00% 6,139 10.25%

72 10.00% 5,568 10.25%

84 10.00% 5,051 10.25%

Minium deposit Rs.2000/-

Additional deposit in multiple of Rs.1000/-


Non - Cumulative Scheme:


NON-CUMULATIVE SCHEME (II)

Period in

Months

Rate of Interest

(Payable Monthly)

Rate of Interest

(Payable Quartely)

Rate of Interest

(Payable Half

Yrl.)

Rate of Interest

(Payable Yearly)

12 9.80% 9.90% 10.05% 10.30%

18 9.80% 9.90% 10.05% 10.30%

24 9.90% 10.00% 10.10% 10.40%

36 10.00% 10.10% 10.25% 10.50%

37-59 9.80% 10.00% 10.00% 10.25%

60-84 9.80% 10.00% 10.00% 10.25%

Minium deposit for Monthly Interest Plan is Rs.20000/-

Minimum desposit for others Rs.10,000/-

Amount of Maturity Value will be in multiple of Rs.1000/-

Small Savings Scheme:


SMALL SAVINGS SCHEME (III)

Monthly Deposit Rs Period of Months Rate of Interest%

500 Upto 36 Months 10.25%

500 Above 36 upto to 84 Months 10.00%

Recurring Deposit amount per month can be flexible subject to a minimum of

Rs.500/- and in multiples of Rs.100/-


CHAPTER –5

BRANCH PROFILE

History and Location

Marketing of their products

Working and efficiency

Management Structure

Loan procedure

Eligibility

Documents

Repayment Criteria

Area covered by DHFL in India


BRANCH PROFILE

History

Dewan Housing Finance Corporation Ltd popularly known has

DHFL has commenced its business in the year 1994 with only three workers in

Shimoga branch, with an aim to offer financial assistance to home acquires to

actualise their dreams owing a house.

At present it is working with eight workers in Shimoga. i.e., Manager,

Accountant, Appraisal officer, Technical officer, Recovery officer, Service

Centre in charger, Business executive and Administrative assistant with proper

computerised accounting network.

This company has started his business in Shimoga with the aim of to

give a financial assistance to all required people in Shimoga, mainly who want

to build their own house and this company has encouraging people to have

their own house with giving easy financ,//vn

ial benefits and also DHFL has inviting the savings of customers and they

collecting fixed deposits from their customers and other people with higher rate

of return.

Marketing of their product


The DHFL has a three main centers in Shimoga to market their product. First,

Shimoga branch office, Hassan service center, Chikkamagalur and Shikaripura camp.

In marketing process the DHFL first survey the people who want loan. They

conduct service camp in that place and giving the full information of their product

and company and afterwards they give loan the people. They are conducting the

service camps mainly in Chikkamagalur, Kadur, and Shikaripura Taluk. On that

service camp they give the full information regarding their company, their product

and their all procedures. The DHFL's technical and appraisal officers are doing the

work to improve their business and they providing the full material information

regarding their loan procedure and details about their company.

The DHFL has its own Business Executives to execute and improve their

business. The DHFL in Shimoga branch office is giving the loan all over Shimoga

district which include Rural and Urban areas of Shimoga district and they are

financed more than 2000 families in Shimoga district.

Working and efficiency

Branch office of DHFL in Shimoga is well maintained by the able manager

Mr.Rajesh and he is supported by an accountant and also his office workers. It is a

computerized office and equipped with all modern type of office equipments

Location.

DHFL

Mahaveera plaza, 2nd floor

Near sanman hotel 3rd cross,


Garden area ,Nehru road,

Shimoga - 577201


MANAGEMENT STRUCTURE

In Shimoga Branch

Lonan Procedure

The appraisal officer attends to the queries of a prospective borrower

various details examples: eligibility details are discussed during the

meetings.

The borrower pays the processing fees, which is 1.5% of their loan amount

the fees are non refundable


Branch

Branch Manager

Technical officer

Appraisal officer

Accountants Officer

Recovering Officer

Service center

Incharger

Business Executive

Marketing / Business Executive

The data for the personal interview is fixed up as per the annual

convenience of the office and the party.

The appraisal officer conducts the interview.

The appraisal officer study the file and discuss the case with the branch

manager. That of the branch manager should sustain recommendations of

the appraisal officer. The file is then recommended for sanction and sent

across to the corporate office.

The authority concerned sanctions the loans proposal.

The borrower submits all the leagal documents to the leagal officer. The

loan agreement and other documents are signed.

The leagal officer then prepare a legal report after studying the property

documents in details .

9.The technical officer visits the property & submits the technical reports.

The amount to be disbursed is recommended by technical officer as per the

stage of completion of construction.

The disbursement memo is prepared and signed by the appraisal legal and

technical officer countersigned by the branch manager.

The accounts department then prepares the cheque, which is sent to the

corporate office for the signature of the authorized signatories. The


disbursement memo is attached with important documents like guarantor’s

salary slip and form etc.

The signed cheque is then received and after checking once again whether

all the requirements are comiled with , the same is handed over to the

borrower.

The cheque for the amount disbursed is collected.


Eligibility

The people who want to take a loan from the DHFL, they have to fulfill

these following requirements. They are as follows;

Educational qualification.

Repayment capacity and age .

Stability and continuity of income.

Number of dependents and their income.

Co-applicants income.

Guarantee person’s or surety person’s income

Assets, Liabilities and savings habits proof etc.,

Documents

Depending upon the customers target and loan borrowing capacity they

have to submit the following documents to DHFL.

1. For Salaried Persons

Salary slip or certificate with details of deductions.

Employment certificate as per our format.

Latest copy of form No 16

Proof of additional income in any.

2. For Employed Businessman or Professionals;


Brief profile of Business or Professionals.

Copy of last 3 years Income Tax Returns duly certified by a chartered

account.

Copy of last 3 years Balance Sheet and Profit and loss duly certified by a

CA.

Copy of computation Income statement.

TDS certificate copies.

Copy of proof by business premises or shop ownership.

3. Common Documents

Copy of bank pass book of statement for last 6 months.

Copy of qualification certificate.

Copy of Ration card.

Proof of Residence.

Copy of Age proof.

Repayment Criteria

The DHFL has EMI it means Equated Monthly Installment payment to

repay the loan amount. Payments are done through the bank by issuing of

cheques or cash. DHFL collects amounts by making composite various places

on a date which is previously fixed or ask his banker to make payments

regularly on his behalf or amounts is paid through deduction from his salary.


Area Covered by DHFL in Shimoga Branch

DHFL has concentrated its Marketing activities to words the all over the

Shimoga, Hassan and Chikkamagalur. The places covered are as follows:

Shimoga, Hosanagar, Aynur, Shikaripura, Hollur, Honnalli, Holehonnur,

Bhadravathi, Thirthahalli, Tarikere, Kadur and Birur, Chikkamagalur and

Hassan.


CHAPTER – 5

ANALYSIS AND INTERPRETATION

Analysis

Tables and Graphs

Findings


ANALYSIS AND INTERPRETATION

The most important objective of the study of in our project report is to

understand the customer attitude to wards the "Housing loans and Fixed

Deposit Schemes" of service provided by DHFL in Shimoga branch.

The Analysis and survey was conducted by getting opinion of the

DHFL customers and other peoples. DHFL has providing the house loan

facility and fixed deposit facility with regard, i am making questionnaire and

interviewed the customer of DHFL and other peoples to take complete

information of DHFL company and making the comparison of other companies

and customers opinion about DHFL company. The following 10 graphs and

tables are showing the DHFL's performance and their business and their

position in housing finance sector in Shimoga city.


Table 1. Age group

Age group No. of respondents Percentage18-25 years 06 1225-30 years 11 2230-40 years 17 3440 and above 16 32Total 50 100

Sources : questionnaire

Interpretation:

Result of age group of customers are show in the above tabulation

analysis can be made 12% of the customer in between the age group of 18 to

25, 22% of the customer lies between the age group of 25 to 30. 34% of of the

customer lies in between the age group of 30 to 40 age. And 32% of the

customer are comes in between the age group of 40& above.


Table 2. Educational qualification of customers.

Qualification No. of respondents PercentageSSLC 9 18PUC 8 16DEGREE 25 50PG and Others

8 16

Total 50 100

Sources : questionnaireInterpretation:

Results of regarding educational qualification of the customers are

shown in the above tabulation analysis can be made 18% of the customers have

passed SSLC and 16% of customers have passed P.U.C & P.G respectively.

But the Degree completed customers are in maximum number because they are

50% of the total, they are dominating the others and S.S.L.C passed customers

are take 2nd place, they are 18% . P.U.C and P.G& others are take last place

they are 16%.


Table 3. Occupation of customers

Occupation No . of respondents

Percentage

Govt. employees 12 24Private employees 16 32Business peoples 10 20Others 12 24Total 50 100

Sources : Questionnaire:

Interpretation:

From the above table the details analyses of the occupation of the

customers of the DHFL are as follows. It is clear that about 24% of the

persons respondents are the government employees out of 100% respondents.

32% of the customers are private employees and about 20% of the customers

of DHFL are from business people and 24% of customers are from other

categories.

From the above table analysis it is clear that most of the customers of

DHFL are Private employees who are utilizing the service of DHFL to

maximum extent and in the best manner.


Table 4. Annual income the customers

Income per annum No. of respondents Percentage

Below Rs.25000 9 18

Rs.25000 to 35000 10 20

Rs.35000 to 50000 14 28

Rs.50000 and above 17 34

Total 50 100

Sources of Questionnaire

Interpretation:From the above income per annum table, it is clear that 18% of

respondents having income below 25000,and 20% of customers are having

income from Rs 25000 to 35000 and about 28% of the people are having

income of Rs 35000 to 50000 out of , 34% of the customers having more than

Rs 50000 income.

Above table, clears that the customers of DHFL are from all class of

people group, high, middle and low group. Only the high and middle income

groups of persons are getting the service rendered by DHFL.


Table 5. Knowledge of DHFL

Sources : Questionnaire

Interpretation:

From the above table shows that 84% of the customer must know about

the DHFL but remaining 16% of the customers who don’t know about DHFL.

So the majority of the customers were know about DHFL.

Sir M.V Govt. Arts & Commerce, College

Answer No. of

respondents

Percentage

Yes 42 84

No 08 16

Total 50 100

49

Table 6. Awareness of services provided by DHFL

Awareness No. of Respondents Percentage

Yes 40 80

No 10 20

Total 50 100

Sources : Questionnaire

The above table show that out of 50 customers, 80% of customers are

aware about services provided by DHFL but remaining 20% of respondents

are not aware about what type of services are provided by DHFL.


Table 7.Type of loan taken from DHFL

Type of loan No of

Respondents

Percentage

Fixed deposit 15 30

Housing loan 28 56

No accounts 7 14

Total 50 100

Source : Questionnaire

Interpretation:

It is clear that 30% of customers have fixed deposits in DHFL, and 56%

of the customers are taking housing loan in DHFL and remaining 13% of the

customers have no account in DHFL.

From the above analysis clear that there is a great demand for home

loans because every people have a dream to have their own house.


Table 8.Amount of loan borrowed from the DHFL?

Loan amount(RS) No of respondents Percentage

Below Rs 50,000 10 20

Rs 50,000 to 1,00,000 5 10

Rs 100000 to 200000 17 34

Rs 200000 &above 12 24

No loan taken 7 14

Total 50 100


Interpretation:From the above loan borrowed from DHFL table it is clear that 20% of

customers have taken loan below Rs 50000,10% of customers have taken loan

of Rs 50000 to 1 lakh, 34%of customers have taken loan of Rs 1lakh to 2 lakh

and 24% of customers have taken loan amount of 2lakh & above but remaining

14% of respondents haven’t taken loan from DHFL.


Table 9. Customer opinion about rate of interest

Opinion No of

Respondents

Percentage

Excellent 3 6

Good 11 22

Satisfied 11 22

Not satisfied 25 50

Total 50 100

Sources :Questionnaire

Interpretation:

The above table shows that the opinion of the different respondents

about the rate of interest charged on the loan taken by customers. Of that 6%

having a Excellent opinion about rate of interest charged by DHFL and 22%

of customers having a Good opinion about DHFL's rate of interest and 22%

customers were satisfied about rate of interest charged by DHFL .But

remaining50% out of 50 customers they are not satisfied with the rate of

interest charged by DHFL.

So 50% of respondents are not satisfied about rate of interest

charged by DHFL.


Table 10. Opinion about customer services in DHFL.

Customer service No of respondents Percentage

Excellent 9 14

Good 10 18

Satisfied 14 2850

Not satisfied 17 18

Total 50 100


Interpretation:

The above table showing the customers opinion about customer services

provided by the DHFL by its customers. This table shows that the customer are

having a satisfactory opinion about customer services provided by DHFL. 14%

of customers having Excellent and 18% of customers having both Good and

Not Satisfied opinion about customer service and but remaining 50% of

customers having a satisfactory opinion about customer service provided by

DHFL to their customers.


Table 11.Opinion about the process involved to give loan from DHFL.

Opinions No of

Respondents

Percentage

Excellent 6 12

Good 10 20

Satisfied 25 50

Not satisfied 9 18

Total 50 100


Interpretation:

The above table showing the customers opinion about the process

involved to give loan from DHFL. This table shows that the satisfactory

opinion about process involved to give loan from DHFL because 50% of

respondents have satisfactory opinion. 12% of customers have excellent

opinion. 20% of customers have good opinion but 18% of respondents have

not satisfied about the process involved to give loan from DHFL


Table 12. Difficulty in getting loan from DHFL

Difficulties No. of

respondents

Percentage

Yes 20 40

No 30 60

Total 50 100

Source: QuestionnaireInterpretation:

From the above table showing that 40% of customers have find

difficulties in getting loan from DHFL but remaining 60% of the customers are

not face any difficulties in getting loan from DHFL. It shows that consumers

face reltively less difficulties in getting loan from DHFL.


]Table 13. Recommendations to friends and relatives

Recommendation No of

respondents

Percentage

Yes 35 70

No 15 30

Total 50 100

Source: Questionnaire

Interpretation:

The above table showing that the DHFL customers recommendation to their

friends and relations to take loan from DHFL to construct their house. Out of

50 respondents opinion 70% people have recommended their friends and

relations to take loan from DHFL, but remaining 30% of peoples are not

recommended any peoples because of different reasons.


Table 14. Comparison of DHFL service with others.

Comparison No of respondents Percentage

Excellent 5 10

Good 12 24

Satisfied 18 36

Not satisfied 15 30

total 50 100


Interpretation:

The above table showing the comparison about different financial institutes to DHFL this survey gives the findings about different opinion about the comparison the DHFL with others has a 24% out of 50 peoples opinion had a good opinion and 10% had a excellent opinion, and 36% of 50 Customers are satisfied opinion but remaining 30% respondents are not satisfied when comparing with other institution.


Table 15. If not DHFL, for which institution is preferred for loan.

Financial Institution No of

respondents

Percentage

HDFC 10 20

Banks 20 40

Non financial institution 12 24

Others 8 16

Total 50 100


Interpretation:

This table shows that if not DHFL the customers prefer which

institution to take a loan. Of this survey the customers if not DHFL 20% out

of 50 respondents prefer to go for take a loan from HDFC and 40% peoples

have chosen the Banks and 24% Non financial institution and remaining 16%

peoples are choose other type of institutions. Majority are interested in

preferring banks for loan.


Table 16.Opinion about DHFL with compared to other financial institutions.

Opinions No of

respondents

Percentage

Excellent 6 12

Good 14 28

Satisfied 18 36

Not satisfied 12 24

Total 50 100

Source: Questionnaire

Interpretation:

The above table showing the comparison about different financial

institutions to DHFL ,this survey gives the findings about different opinion

12%of respondents have excellent opinion , 28% of customers have good

opinion about DHFL and 36% of customers were satisfactory opinion about

DHFL but remaining 24% of customers have not satisfied when compare with

other financial institution.


FINDINGS

The survey revealed the following findings:

This survey gives the full information about how company .

Also shows that DHFL is the main Housing Finance company in Shimoga.

Also the people feel well about customers service provided by DHFL

The DHFL company has the easy loan providing criteria to provide loan

for customers.

The repayment criteria, repayment period and procedure is good, when

compared to others.

The rate of interest of loan charged by DHFL is little bit high when

compared to other institutions


CHAPTER- 6

SUMMARY FINDINGS OF FINDINGS AND

INTERPRETATION

General objectives of the survey

Problems

Suggestions

Conclusion


SUMMARY OF FINDINGS

The depth and complete study of the customer attitude and their

behavior towards the "Housing Loans and Fixed deposit schemes" gives the

full and detailed information about DHFL company.

For the purpose of conducting the survey, I have prepared

questionnaire and the same copy has submitted to customers and people to take

their opinion about in our product. I have adopted the test method survey to

collect information. I have surveyed nearly 50 customers and peoples to take

opinion. The survey has been conducted of different aspects they are;

Education, Occupation, Annual income and different age groups.

General objectives of the survey

To know the general opinion of the customers with regard to Housing loans

and DHFL company.

To know the opinion of the customers about the functioning and working of

the DHFL.

To know whether the customer is satisfied with the service rendered by the

DHFL.

To know the opinion of the customers about the general attitude of the firm

towards the customers.


To know effectiveness of the service provided by the firm in comparison

with the other banking and non banking financial institutions.

To know whether the service rendered by the firm improving in recent

years.

Limitations of the survey

Lack of prompt reply given by the customer's and biases replay given by

the peoples.

Fear among the customers to freely express their views and opinion about

DHFL.

Lack of awareness among the peoples about the functions, terms and

conditions and procedure carried out by the DHFL.

The customers have not given the information regarding full utilisation of

their House loan amount.

Problems

Some peoples in Shimoga are not heard about DHFL company, because of

lack of information.

Lack of Advertisement problems, because the DHFL has not giving lot of

advertisement through media's .


The DHFL companies rate of interest is marginally high, compared to the

other banks and institutions.

Business execution in rural areas of Shimoga district is quite difficult to

Shimoga city. Because the uneducated peoples are no proper

understanding of the required information about DHFL.

DHFL branch office is small and it has business throughout Shimoga, so

for that they require big office and big management structure.

Some of the customers are not sharing their information regarding DHFL

with their Friends and Relations.

The customers are delaying and do not like to give all required material

information which requires company at the time of sanctioning loan.

Also the some of the customers are delaying the repayments of loan.

Suggestions

The DHFL branch offices main problem is higher rate of interest, but it is

marginally high when compare to others and it also have a option of

variable interest rate schemes. But in my study the company has not

charging a higher rate of interest, so for that the company has to make a

program of giving full and complete information about DHFL and their

interest rate to their customers and convince the peoples to take loan.


They have to give the advertisement through TV, Papers and Big News

boards, which attracted the peoples to remove the lack of information to

their company.

They have to give some beneficiary schemes and subsidies to their

customers t improve their customer services.

For the purpose of business expansion the DHFL branch office make it

change their office with big spaced office and take more offices to do their

business effectively.

DHFL Shimoga branch has to appoint some qualified persons to expansion

of their business and studying of peoples attitude and giving full

information to customers and peoples.

Conclusion

This study was conducted to know the marketing concepts of Dewan

Housing Finance Corporation Ltd, as a Financial institution in the emerging

housing finance sector has done all its efforts to market its services. DHFL has

also acquired the standards of information age by creating company's website

on the interest and is able to provide the information to its customers and share

holders through the internet.

DHFL has emerged has a second important company in the Housing

Finance sector and has obtained the required credit rating from the rating


institution such as CARE [credit analysis and revised limited] and DCR [Duff

and helps credit rating India] for is fixed deposits programs.

The company has managed to increase its goodwill, which must of the

customers showing and high degree of loyalty towards the company. Most of

the customers are very much satisfied with the operation and services of the

company and they have continuously suggested their Friends and relations to

approach DHFL for housing finance. DHFL has largely untapped market like

businessman and professional. DHFL should approach these classes of people

and offer than to get finance from the institution.

In Shimoga, DHFL is competing very much with Canara Bank sponsored

Can-Fin-Home ltd, thus DHFL should also concentrate on the professional

class present in Shimoga city.

DHFL in providing great service to the people who's dream to have its

own peaceful place called home a lifetime achievement of any human being.

Dewan Housing Finance Corporation is definitely a friendly housing finance

company to maintain and may be advised to same reputation.

DHFL has easy loan giving procedure, compare to other institutions.

They are taking only 1.5% fees as administration charge it is very low

compared to other institutions.


ANNEXURES

Questionnaire

Bibliography


QUESTIONNAIRE

Dear Sir/Madam

I am a final year BBM student of Sir M.V Govt. Arts and Commerce

College, Bhadravathi which is affiliated to Kuvempu University.

I have undertaken the project report on "A Case study on Housing loan

and Fixed Deposit Schemes", with special reference to "DEWAN

HOUSING FINANCE CORPORATION LIMITED".

Hence kindly fill up my questionnaire and give valuable suggestions

the data is given by you. It will be used only for the academic purposes.

Thanking You,

Yours truly

PEETER JASWA K.P

1. Name :

2. Address :

3. Sex : Male ( ) Female ( )

4. Age group :

18 to 25 ( )

b.25 to 30 ( )

c. 30 to 40 ( )


d. 40 and above ( )

5. Education :

a. SSLC ( ) b. PUC ( )

c. Degree ( ) d. PG & other ( )

6. OCCUPATION :

a. Govt. Employee ( )

b. Private Employee ( )

c. Businessmen ( )

d. Others ( )

7. Annual Income :

a. Below Rs.25000 ( )

b. Rs 25000 to 35000 ( )

c. Rs 35000 to 50000 ( )

d. Rs 50000 & above ( )

8. Do you know about DHFL?

a. Yes ( ) b. No ( )

9. Are you aware of services provided by DHFL?

a. Yes ( ) b. No ( )

10. What type of account do you have with DHFL?

a. Housing loan ( ) b. Fixed deposit ( )


c. No accounts ( ) d.Others

11. How much loan borrowed from DHFL?

a. Below Rs 50000 ( ) b.Rs 50000 to 1 lakh ( )

c. Rs 1 lakh to 2 lakh ( ) d. Rs 2 lakh & above ( )

12. What is opinion about Rate of interest charged by DHFL ?

a. Excellent ( ) b. Good ( )

c. Satisfied ( ) d. Not Satisfied ( )

13. Are you satisfied with the services provided by DHFL ?



14. What is your opinion about the process involved to give loan from DHFL?



15. Do you find any difficulty in getting loan from DHFL ?

a. Yes ( ) b. No ( )

16. Do you recommended about taking loan from DHFL, to your Friends and

Relations ?

a. Yes ( ) b. No ( )


17. Services of the DHFL, when compared with the other institutions



18. If not DHFL, which institution you would prefer to take loan ?

a. HDFC ( ) b.Banks ( )

c. Non financial institution ( ) d. Others ( )

19. What is your opinion about DHFL with compared to other financial

institutions ?



20. Do you suggest any thing for the improvement of financial services or any

other suggestions with regard to DHFL.

________________________________________

Date :

Place : Shimoga Signature.


BIBLIOGRAPHY

BOOKS

Law & Practice of Banking -B S Raman

Broachers, Pamphlets, Magazines journals and Application forms of

DHFL.

Annual Reports of DHFL Guidance of the company officers.

Internet

www.dhfl.com

www.Indiapropertyshop.com/loans/dewan.htm

www.dhfl.com/investor/corporate_profile/m_profile.htm

www.dhfl.com/product/home_loan.html


http://www.dhfl.com/

http://www.dhfl.com/product/home_loan.html

http://www.dhfl.com/investor/corporate_profile/m_profile.htm

http://www.Indiapropertyshop.com/loans/dewan.htm