Dhaval Presentation

8/12/2019 Dhaval Presentation

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Research Methodology Problem statement

What type of problem in 4 stroke bikes products.

Primary Objective To study and research on 4 stroke bikes products. Consumer behaviour toward purchasing two stroke & four stroke

bike

Secondary Objective To study the responses regarding problems faced by the customers

while using 4 stroke bike. To analyse factor affecting purchasing of 2 stroke and

4- stroke Bike


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Cont Research Design

For this research Descriptive has been used.

SAMPLING METHOD:

we have applied probability sampling.

Sample size Our sample size is 200.

Primary data collectionThe main source of data for this research is QUESTIONNAIRE.


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Cont SECONDARY DATA COLLECTION:

Through company profile. Through Newspapers. Through Magazine. Through T.V Channel.


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Data Analysis & Interpretation


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PURCHASE OF 2-STROKE AND 4-STROKE BIKES:

2-strokes27%

4-strokes73%

2-strokes 4-strokes

INTERPRETATION:

Most of the consumers i.e. 73% want to purchase a 4-strokes bike.

Whereas, 27% consumers want to purchase a 2-strokes bike.


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PREFERENCE FACTORS AFFECTING PURCHASINGBEHAVIOUR OF CONSUMER

25

18

39

18

0

5

10

15

20

25

30

3540

45

R E S P O N D E N T S

INTERPRETATION:

Most of the consumers i.e. 39% are influenced by the friends.

25% consumers out of 200respondents are influenced by advertisement.

18% consumers out of 200 respondents are influenced by the family.

Whereas, rest of the consumers i.e. 18% are influenced by sales team while

making the purchase decision.


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FACTORS INFLUENCING PURCHASE OF BIKE

48%

40%

12%

Power Mileage Low Maintenance

INTERPRETATION:

40 % consumers prefer mileage in their bike.48 % consumers prefer power in their bike.

12 % consumers prefer low maintenance in their bike.


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PREFERENCE OF BIKE REGARDING CC:

0%

30%

51%

19%

Under 100cc 100-125cc 125-150cc 150cc & above

INTERPRETATION:

Most of the consumers i.e. 51% like to purchase the bike in between 125 cc and 150cc.

And 30% of consumers like to purchase the bike in between 100 cc and 125 cc.

Whereas, rest 19% of consumers like to purchase the bike in 150 cc and above.


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COMPARATIVE ANALYSIS OF COMPANIES

0

5

10

15

20

25

30

35

40

45

Yamaha Hero Honda Bajaj TVS LML Others

C O N S U M E R S ( i n

% )

INTERPRETATION:

41% respondents out of 200 consumers like to purchase Hero Honda

27% respondents out of 200 consumers like to purchase Bajaj.

13% respondents out of 200 consumers like to purchase TVS.

7 7 % respondents out of 200consumers like to purchase LML and YAMAHA.


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POST PURCHASE BEHAVIOUR OF RESPONDEND

15%

57%

28%

Full Satisfied Satisfied Dissatisfied

INTERPRETATION:

Only 15% consumers are full satisfied with their bike.

Whereas 57% and 28% consumers are satisfied and dissatisfied with their bike

respectively.


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Findings The age group 20-25 years figures out to be very much aware regarding 4-

strokes bikes

Warranty/Guarantee never influenced any age far the purchase availability of

spare part is considered most important

Mileage was given top priority

Gift schemes and finance option are not option is not more success to influence

the people

The income group Rs. 8000-12000 seems to be very aware regarding 4-strokes

bikes market


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Suggestion

The best target market for any new product is 20 to 35 yrs and income

group of 8000 to 12000

Before the launch an aggressive advertising must be carried out in order to

inform the consumer about the new bike

The media adopted for such purpose should be electronic as it is wildly

accepted

Continuous innovation in product process and services too are

recommended to get the competitive edge Nicely designed and fuel efficient vehicle Is must to find better prospects

and widen its market


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Cont

Easily available spare parts at reasonable price backed by efficient sales as

competitions

An eye on competitors policies and review of its own according to

changing market condition will help in formulation of effective strategies

from time to time The pricing TAG which BAJAJ is going to put on its bikes should not be

more Rs.35,000 50,000 in any case, because it is the price which is going

to determine the success of the product

Through demonstration in rural area so that they can get specification of

bike


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Conclusion From the analysis of the data, it can be concluded that the Bajaj and Hero Honda

motorbikes are most familiar by people.

An ideal by as suggested by responded should have the following figures:

Good looks

Good mileage

Affordable price

After sales services


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Bibliography In this project while finalizing and for analyzing quality problem in detail

the following books, magazines and websites have been referred.

Books Consulted:

Marketing Management Philip Kotler

Research Methodology

Kothari Business Statistics S.P. Gupta

Magazines Consulted:

Indian Journal of Marketing IBAT Journal of Management Journal of Indian Management & Strategy Auto Expo of India


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Cont Newspapers:

Hindustan times Times of India The Hindu Financial Express

Economics times Websites Consulted: www.bajajauto.com www.herohonda.com www.lml.com www.yamaha.com www.google.com
http://www.bajajauto.com/http://www.herohonda.com/http://www.lml.com/http://www.yamaha.com/http://www.yamaha.com/http://www.lml.com/http://www.herohonda.com/http://www.bajajauto.com/


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Thank you

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Dhaval Presentation