DHAMNA PRIVATE LIMITED, CELESTIAL MICRO FILTER BOTTLE

7/31/2019 DHAMNA PRIVATE LIMITED, CELESTIAL MICRO FILTER BOTTLE

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ENTREPRENEURSHIP

DHAMNA PRIVATE LIMITED

FINAL REPORT

PRODUT: CELESTIAL MICRO FILTER BOTTLE

SUBMITTED BY: BATCH 107

5th

JANUARY, 2010


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STUDENTS LIST

ANIM SIKANDAR BA-107-009

ASMA SHAKEEL BA-107-013

FATIMA SHAHZAD BA-107-001

SANA NAEEM BA-107-016

SUMAIRA NAZ BA-107-012

MADIHA TARIQ BA-107-007ZARA SHAKEEL BA-107-010

ALI NOOR BA-306-042

AHSAN JAMAL KHAN BA-107-011

GULFAM SHIRAZ BA-107-004

MUAZ HYDER BUTT BA-107-003

SHOAIB HYDER BAJWA BA-107-014


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ACKNOWLEDGEMENT

We thank, first and foremost,

Allah for having enabled us to

complete our effort of writing such

an assignment that would not have

been possible for us to complete

without His help in all stages of its

preparation. May His mercy and

peace be upon all His messengersincluding

We are also very thankful to

Miss Afia Khalid, who has given us

an opportunity to do such a project.

We appreciate her guidance that

remained the source of strength and

courage for us at all the stages of its

preparation.


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INDEX

SR # Topic Pg #


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EXECUTIVE SUMMARY

Water forms an essential part of every human being. After air water is the most important

necessity for life. Since ancient times people have used water from mineral springs and it started

the trend of using mineral water for drinking purpose. It gained momentum in mid 1970s when

different bottled water companies started rising.

Contemporary the trends have been changed consumers need something which is easy,

convenient and short-term use. Our company DHAMNA PRIVATE LIMITED comes up with

an idea of providing celestial micro filter bottle to the market. An innovative technique of using

virustat technology which will purify tap water, lake, stream or any other dirty water intended for

short-term use only. In short we will be providing a personal filtration system which will not

only give healthy drinking water but will be free from all the bacteria, germs, viruses with proper

taste of water. The pet bottles and the cap will be manufactured here (in Pakistan) and the

cartridge kit will be imported from Switzerland at the cost of $33 each including taxes. The kit

consists of activated carbon granulate for maximal taste, iodine resin for killing of all bacteria

and viruses and cyst filter for removing protozoa. Our product gives an indirect competition to

the filters attached to the taps and mineral water industry. Its segmented on the geographic,

demographic and behavioral factors. And the targeted sectors are youth, extrovert and travelers.

Its price will be of Rs 6000 including all the costs and sales taxes. And promotion will be done at

different trade centers or stalls at national level. All the details of marketing, financial and HRM

are given forward. Ten percent of growth rate is assumed while all the economic factors are kept

in concern.


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Our VISION is to develop our company on ethical and professional basis in order to steadily

grow and become a valued contributor to the economy and respected corporate entity. Moreover,

providing the consumers an easy way of getting superior water

Our MISSION is to make water healthy for drinking by utilizing the cartridge for any sort of

water whether salty or sweet.

Our SLOGAN will be:MAKING WATER DRINKING WATER.

Our short term goal will be to boost sales and creating customer value

Our long term goal will be to bring more awareness among consumers and making the

customers more loyal towards our brand


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COMPANY SUMMARY

Celestial micro filter bottle is an innovative project of dhamna private limited. The project is all

about providing the customers with short handy bottle making water drinking water and giving

them a personal filtration system whether they are travelling, hiking or in any emergency.

Our company is private limited consisting ofpartnership, having six partners.

The project will be started in Lahore, Pakistan. Our factory will be situated in industrial area 40

km from Lahore in shiekhupura. The main head office will be also their and all the dealings will

be done from there. Almost 20,000 sqft will be covered for building.

PRODUCT DESCRIPTION:

The celestial micro filter bottle is our product. It is easy-to-carry, easy-to-use water filter. The

Micro's filter lives inside the water bottle, so you've got a lightweight, maintenance-free means


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for acquiring clean water anywhere. The Micro's bite valve keeps you safe with a hands-free, no

leak method for drinking from the bottle. The carbon filter and pleated cartridge provide

improved taste, fewer chemicals, and a manageable flow rate. The Micro removes most

microorganisms including bacteria and Giardia. The high quality, value-priced micro filter bottle

is perfect for everyday use. Carbon improves the taste of all water sources. Large pleated filter

provides easier drinking than other bottle filters.

FEATURES:

Drinking bottle with an integrated water filter. Great for hiking, sporting events. Prepare clean drinking water anytime and anywhere. 3-phase water filter eliminates bacteria, protozoa, viruses and improves taste.

MICROFILTRATION METHOD:

0.3 micron pleated glass fiber micro filter and granular activated carbon

Bottle Capacity: 21 oz after cartridge displacement. Cartridge Capacity: Up to 26 gallons, depending on water quality. Weight: 7 oz. Height: 11".

SPECIFICATIONS:

Weight: 8 ounces. Dimensions: 11 x 3 x 3 inches. Material: Glass-fiber/iodinated resin/granulated carbon. Removes/Destroys: Protozoa, bacteria and viruses. Output: 0.3 liters per minutes. Field cleanable: No, must change cartridge.

COMPETITIVE COMPARISON WITH OTHERS WATER FILTER:


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Celestial micro Water Filter Is Cost Effective

Due to the longevity of the unique ceramic design, a celestial micro water filter is the most

economical, lasting 20 to 100 times longer than any other water filters on the market.

Celestial micro Water Filter Has a Long Life

Even after thousands of gallons of use, the celestial micro water filter can be cleaned, dried and

stored indefinitely.

Celestial micro Water Filter - Easy to Use and Maintain

Compared to other products, the celestial micro water filter is the easiest to clean and maintain,

posing less danger of losing a part or the water filter or re-assembling it incorrectly.

TECHNOLOGY: Virustat cartridge with pentaiodide (I5) iodine Activated carbon granulates Plastic

membrane 1.0 micron.

DIAGRAM:


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The core element of the celestial bottle is a three stages filter:

In the first stage, the water flows from the bottom up through the cyst filter which removes all

protozoa germs from the water - for instance the pathogens of amoeba and bilharzias.

In the second stage is the virustat cartridge with penta-iodide (15) iodine resin where all the

bacteria and viruses are killed off.

In the last stage, which is consisting of the post filter with activated carbon granulate any foul

odor or taste is removed from the water.


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Contaminated water within the bottle flows through three purifying stages by squeezing the soft

plastic bottle. First-stage filter removes large sediment and disagreeable odors, Second-stage cyst

filter traps protozoa in a web of glass fiber and Third-stage ViruStat microbial cartridge kills

bacteria and deactivates viruses with iodinated resin. This personal water purification system

eliminates the need to carry or locate safe water, whether you are hiking, traveling abroad or

contending with a flood or other emergency. Change the Cyst and Pre/Post Filters when water

flow becomes constricted.

FLOW DIAGRAM FOR CELESTIAL MICRO FILTER BOTTLE

MANUFATCURING


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The raw material required for bottle is PET chips which are made in Pakistan and for cap we take

PP bag which is available in market and its imported in market from Thailand, Saudi Arabia and

Iran. These raw materials are put in the dryer to remove moistur e and humidity. After that its

put in injection molding machine of 4 cavity mould which will make preform for bottle and final

product of cap is obtained here. 4 cavity means that 4 preform will be made at a single time

meaning 12 pieces per minute, 720/hr and 17280/day. After, the preform is made its put into the

heating machine to make it warm in order to expand it. Next it goes into blowing machine which

is of 2 cavity meaning per minute production is of 8 and per hour its 480 and 11,520/day. This is

the stage where we get the bottle and after this the cartridge is fixed into the bottle.

OVERVIEW OF PRODUCT DESCRIPTION

The CELESTIAL MICRO Bottle is a practical drinking bottle with an integrated water filter.

Prepare clean drinking water anytime and everywhere: Just fill the bottle and drink without

RAWMATERIAL

DRYER

INJECTIONMOULD

PREFORM

HEATING

BLOWINGMACHINE

BOTTLE

CARTRIDGEFIXATION

PACKAGING

Final

Product:

CAP


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pumping. Perfect for smaller amounts (e.g. for hiking, travelling or sports). The 3-phase water

filter eliminates bacteria, protozoa, viruses and improves taste.

MARKET ANALYSIS

Market Segmentation

We will sell it primarily in Lahore. Our primary market is actually national and international

tourists who come to this area from all over the world. Our secondary market is local

household people or persons coming from out of town.

Market Demographics

The profile for the typical celestial customers consists of the following geographic,

demographics and behavior factors.

Geographic

Celestial has not set any specific target areas we can serve both local and international customer

but for first year our target is Punjab after first year we will decide in what manner to expand our

business.

The total targeted population is one million.

Demographics

Gender : male and female Age: 18 to 36 Income:50,000 and above Family life cycle: individuals, family setups


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Behavior factors

Users who dont prefer tap water over mineral or pure water. They only demand pure water.

Users whose decisions are family and individual based.

Target market segmentation

We targeted

Youth, Extrovert persons Travelers

Market Needs

Water, we can't live without it. Pure, clean water is an absolute must for our survival.

Experts estimate that over 1 billion people lack safe drinking water. That's nearly a quarter of

the world's population.

Each year, more thanfive million people die from water-related diseases; four million of them

are children. You might be faced with a critical situation where lives hang in the balance.

Finding safe water is just simply impractical or inconvenient.

There is acute need of water purification filter because of the common problem of contaminated

water everywhere in Pakistan. Even if you think that you are drinking pure water there must be

some form of contamination in water, it can be chlorine, bacterias which can lead to severe

diseases in body.

Quality craftsmanship: The customers work hard for their money and do not worth spending it

on disposable products that only work for a year or two. So for this reason we ensure them that

they are spending money on the product which will work for years. They have to invest for this

bottle only once. Spending Rs.6000 to provide clean drinking water to a family or an individual

for years appears to be a high social return.


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Well thought-out design: The water purification market has not been addressed by well thought

out product to serve customer need in Pakistan. Celestial industry experience and our personal

dedication to the purification of water will provide it with the actual need to produce insightfully

designed product. Our products design is very appropriate by considering the compactness and

comfort of water filter bottle.

Customer service: Exemplary a service is required to build a sustainable business that has a

loyal customer base and we will make sure to provide that service.

MARKET TREND

Celestial will distinguish itself by marketing product not previously available in. In Pakistan the

trend of filtration is more towards using mineral water to reduce the risk of using impure water.

Clean water is everyones need and ones right unlike any other product buy it or dont. So there

is a world market for purification filters. The fastest growing segment in this area are travelers

because somehow at home you can purify water by boiling but when one is outside one dont

have any choice. So for these travelers this filter bottle is essential need to live a healthy life.

The trend of purification will grow because its being introduced in Pakistan for first time. Here

you dont have to buy extra filters with your water faucets and change fi lter again and again. In

our filter bottles just add tap water, steam water or lake water and in second you will get pure

water.

MARKET GROWTH

T he global demand of filters is expected to expand 5.6% per year through 2010 to $45 billion.

The filter market will be driven by a pickup in the world economy, growth in personal income,

enhancement in building construction, increased water consumption, motor vehicle use, and

rigorous environmental and product purity laws & regulations in a number of countries.

According to estimation, the sale in developing countries will outweigh the demand in America,

European, and Japan. By 2010, China will exceed Japan to become the second biggest filter

market behind United States. However US, Western Europe and Japan will remain the leaders in


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filter products consumption, accounting for almost 60% of the world demand. Some countries,

which are also making their presence felt in the global filter industry, are India, Russia, Turkey,

Indonesia, and Thailand.

As in Pakistan there is no such trend of micro filter bottles and our brand will start this trend in

Pakistan. As more and more people are discovering and rediscovering the health benefits of pure

water.

Industry Analysis

Being entrepreneur our product is an innovative design for the consumers which show that as

such in Asia there is no such concept of filtration. After United States there are more chances of

CHINA to lead afterwards. In Pakistan such type of filter bottles does not exist so it will be

giving 80% market shares to us. We can go for vertical integration in a sense that in future we

can make our own cartridge except of importing it from Switzerland.

Competition and main competitors

Celestial Company is forming its own market. Although there are few companies that can be

main competitors of celestial but they are not the direct competitors if we go to local market

only, because none of them has yet introduced such kind of filter cartridge fitted bottle. They

only supply pure water for which you have to pay again and again but our filter bottles are

something where you have to invest for once and for longer period of time. After many years in

the market, these indirect competitors have yet to become direct competitors by manufacturing

our kind of product.

DISTRIBUTION PATTERNS

There is zero level distribution for the first year; distribution of products from directs channels.

Whole sellers are not included. After a year when we have to expand the business then there will

be no zero level distribution. We will be promoting our products at different trade centers like

(expo centre, stalls) .


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STRATEGY and IMPLEMENTATION SUMMARY

The strategies of our company are going to be simple and easy. We are producing a high quality

bottle at high price.

Manufacturer

Warehouse

Retailers


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Strategy pyramid

Program strategy

Operational strategy

Vision

Mission

2

Organizational strategy

Our VISION is to develop our company on ethical and professional basis in order to steadily

grow and become a valued contributor to the economy and respected corporate entity. Moreover,

providing the consumers an easy way of getting superior water

Our MISSION is to make water healthy for drinking by utilizing the cartridge for any sort of

water whether salty or sweet.

Value proposition: We are proving our customers with the perceived benefits such as

economical, functional and psychological. The customers will obtain those benefits in term of

monetary, effort and psychological resources.


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Availability of our components

ENVIRONMENT:

Our product is environment friendly. Using e- ride will not at all harm any environment factor.

LEGAL:

Import duty and other taxes.

SWOT ANALYSIS

STRENGTHS

1. Innovative product2. First mover advantage3. Environmental friendly4. Patent5. No direct competitor

WEAKNESS

Distribution system Low awareness New brand

OPPORTUNITY

Low tariff Franchising Government support Inflation rate


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THREAT

Increase in tax slut High inflation rate New entrant

Marketing strategy

4 Ps (Product, price, place and promotion)

PRODUCT:

Our product is celestial micro filter bottle.

It is easy-to-carry, easy-to-use water filter.

The Micro's filter lives inside the water bottle, so you've got a lightweight, maintenance-free means for acquiring clean water anywhere.

The Micro's bite valve keeps you safe with a hands-free, no leak method for drinkingfrom the bottle.

Pricing strategy

Our pricing strategies are:

Mark up on cost: Markup of 10 percent to cost is added which is increasing 5% eachyear and after 5 years its going to remain same.

PRODUCT

COST

PRICE

MARK UP

CUSTOMERS


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PLACE

We initially have introduced our product in Lahore. Super market and markets like Al-fatha Hkb, Port pori, chen one, Macro , Metro, Hyper

Star If someone wishes to buy aqua filtro directly from us our main office is available at

15 kilometres Raiwind road Lahor

Promotion

Promotion objects

Our primary object to promote is that when our campaign will start, 80 % of our targetmarket becomes aware from our product.

Our secondary object is to create perception of our brand to our customers. Retention of our customers is also our object to promote.

We are doing promotion by

Magazine

Spiderbles Reader digest Aurora Times

Print media

In starting of our product launch our advertisement will run on TV in every three days. So

that people can get aware of our product. But with the passage of time

Bill boards

People get more aware from bill boards while traveling on roads. Thats the biggest

source we can attract people towards our product.


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BCG Matrix

In the beginning, our product will grow rapidly it will fall in star. But in third and fourth

year our product will fall in cash cows. Growth will become slow but relatively market share of

our product become high.


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SALES MANAGEMENT

One of the most important parts of the business plan will be sales management. Sales

management is the process of planning, organizing, leading and controlling of personal contact

program to achieve the sales and profit objectives of the firm.

For our business sales management is very important for this purpose we have 8 sales persons

who will create our customer with personal selling. They will emphasis on making transactions

and creating relation with our customers. They will be promoting our product by moving around

on x-series or s-series, making the people aware of it. They will be wearing special shirts and

jackets on which our contact number will be printed so that the attracted customer can easily

contact us.

They will help to spread a good word of mouth. They will be convincing the high level

management of different organization and institute, which will recommend there worker to use

our product.

Special compensation will be given on fixed amount of sale done by individual sales person.

WEB PLAN SUMMARY

Success on the Internet is not just about "putting up a website". It's about building an effective

online marketing solution.

There are millions of commercial websites out there, but in fact a very small percentage of them

get found in the search engines and actually achieve their objective, if indeed they had one at all!

Before we start planning our site we must decide what the objective of our site will be. Without

an objective, our website will end up being just another me too "brochure" style site that no one

ever visits.


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So we decide what we want our website to achieve

As our business is newly started so we want to advertise or promote our business or products

through internet. In our website, visitors can view everything related to our business and

products and also direct sale, a sales enquiry is also on our website.

We have set our objective so we go about creating a site that will lead our visitor to achieve that

objective.

Time to start doing a little research on the marketplace we are about to jump into.

Our potential customers (elite class) are not looking for us. They are looking for information, and

solutions to problems. So now we get our business in front of these information-seekers, give

them the information they are looking for and then offer them our products or services as

solutions to their problems.

Our site is largely determined by how well it ranks in the natural search engine results.

We follow four steps to develop our website

Step 1

Domain name

First we decide on a domain name for our company (www.dhamna.com.pk)

Step 2

Cost of our website

Our website is a truly professional Web site, so we hire a professional firm. The firm called

"SEO". Web developers do more than just code HTML. They help us decide what information

to place on our site. Create graphics, logos and other marketing collateral. Connect our site to

databases and e-commerce systems and add multimedia and other types of content. Our web

development teams include a dozen or more people, each with a particular specialty.

The professional firm cost is still expensive. We pay 20,000 to SEO for a professional business

Web site designed for our company with a proven track record. For website developing, they will

give these services to us;

Customized Website Template


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Free Domain Name Registration

Search Engine Friendly URL

Contact Us/Feedback Form

7 Static HTML Pages

We give 5,000 monthly to SEO for maintaining our website. In that they will give services of ;

Graphics update

Text update

Updates on daily basis

Updates via email

Free support

Step 3

Constructing our website

So we purchased our domain name and hosting and hired a professional to help with creating the

website, you might also consider having professional copy writing done. There is no use in

having a visually pleasing website with less than professional text. We take this step seriously as

poorly written text on a website can spell doom for first time viewers and give off an

unprofessional appearance for our whole company. we focuses on that our designer and

copywriter should work with us to achieve success with developing our website.

Our web site is primarily for promoting their products or services and keeping their name in front

of the public

We followed these steps during constructing our website with the help of our web developer

team "SEO".

Less can be more, so don't overcrowd a Web page. We are selling items, so we make sure our product photos are large enough to see clearly. We try to illustrate the key features. We title each page so that they are easily located by the user and by search engines.


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We make each page easy to navigate. we always have readers click to get more information We make the home page the center of activity. We clearly define the purpose of the site and create an image on our home page. We provide customer service, phone numbers, and contact information that clearly

illustrates an accessible business behind the site.

We make sure the color of our text is easy to read against the background we've selected. We experiment with different colors to see which creates the best presentation. We regularly double-check all links often to make sure they work. We make sure the site loads quickly. Don't let graphics slow it down. Be diligent about

copyright usage and also we make sure that we have the rights to all information we are

posting.

Unlike the line in the movie Field of Dreams, "If you build it, they will come," to attract visitors

towards our website we register our website with several search engines and promote the site on

all company literature, with all sales, and on all advertising and promotion pieces.

Step 4

As our site is complete, we remember that it should grow with our business. We update and edit

the site periodically to keep it up to date. Also, insure that to incorporate the website in our other

marketing efforts.

Website domain name

http://www.dhamna.pk/
http://www.dhamna.pk/http://www.dhamna.pk/http://www.dhamna.pk/


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MANAGEMENT SUMMARY

Flat Organizational structure:

This new approach implies that workers, like managers, will need to become more flexible,

tackling shifting responsibilities and undertaking a certain amount of re-education and retraining.

Probably the shift brings a certain amount of workers empowerment. Taking a

vertical/hierarchical organization and eliminating middle management does not make a

horizontal organization. The skills possessed by middle management, to collect and analyze, to

ensure corporate vision is met and referral to the most relevant decision makers are required in

any organization. In a true horizontal organization, these are performed either by front line

personnel or senior management, depending on appropriateness. None of these skills come

naturally. They require talent, education, training and practice. In a horizontal organization,

attention is paid to making sure that these skills are present. This takes time, planning and work.

Fundamental Principles of the Horizontal Organization:

Our twelve fundamental guiding principles for creating horizontal organizations are thefollowing:

The first five principles concern the design of the organization:

1. Organize around cross-functional core processes.2. Install process owners3. Make teams, not individuals, the cornerstone of organizational design and performance.4. Integrate with customers and suppliers.5. Decrease hierarchy by eliminating non-value-added work and by giving team members

the authority to make decisions.

The next seven principles concern the institutionalization of the change:


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6. Build a corporate culture of openness, cooperation, and collaboration, a culture thatfocuses on continuous performance improvement and values employee empowerment,

responsibility, and well-being.

7. Empower people by giving them the tools, skills, motivation and authority they need.8. Use information technology to help people reach performance objectives and deliver the

value proposition to the customer.

9. Measure for end-of-process performance objectives as well as customer satisfaction,employee satisfaction, and financial contribution.

10.Redesign functional departments or areas to work as partners in process performancewith core process groups.

11.Emphasize multiple competencies and train people to handle issues and workproductively in cross-functional areas.

12.Promote multi-skilling, the ability to think creatively and respond flexibly to challengesthat arise in the work that teams do.

All core processes lead to one end objective: Creating and delivering something of value to the

customer.

Management team

A management team is directly responsible for managing day to day operations of company.

CEO-Chief executive officer being top manager will be responsible for the entire operations of

the firm and reports directly to the chairman and board of directors. It is the CEOs responsibility

to implement board decisions and maintain smooth running of the operations. CEO will be the

company president also and will be one of the inside directors.

CHIEF OPERATIONS OFFICER (COO): COO is responsible for the corporations

operations and will look after issues related to marketing, sales, production and personnel. He

will be looking after day to day activities while providing feedback to the CEO. He is often

referred as senior vice president.


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Chief Financial Officer (CFO): He will be looking after all the financial data, reporting

financial performance and preparing budgets and monitoring expenditures and costs. All analysis

and review will be done by him. All the information is provided at regular intervals to

shareholders and board of directors. Financial health and integrity all will be overlooked by him.

Identifying and Closing Team-Gaps:

The on-the-job behavior that helps a group accomplish its mission or, alternatively, what gets in

the way can be organized into four major categories: Cultural Norms, Cultural Norms include

all the behavior in a group that encourages or discourages adapting to today's complex and

dynamic world, helping one another to change and improve (by giving positive and negative

feedback to one another), continually learning new ideas and trying new ways of doing things,

constantly striving to improve performance, and trusting other work groups and departments in

the organization (including top management). A team-gap in Cultural Norms suggests that the

actual functioning of the group on these "unwritten rules of behavior" is different from what is

desired.

People Management includes all the behavior in a work group that encourages or discourages

appreciating differences among group members (including differences in personality, motivation,

and performance), keeping members informed about all the things that affect them (via the boss),

respecting others' egos and nurturing self-esteem, freely sharing ideas and opinions during group

meetings (with no fear of ridicule or criticism), and communicating no defensively. A team-gap

in People Management indicates that the actual interpersonal interactions among group members

are at odds with what is desired.

Problem Management includes all the behavior that encourages or discourages clarifying the

group's goals and objectives, involving other people and work groups that have relevant

information and expertise to solve problems, defining problems before taking action, analyzing

assumptions when problems are complex (or are recurring), examining problems in an open and

thorough manner (via the boss), and taking responsibility for decisions and actions. A team-gap

in Problem Management indicates that the group's actual approach to addressing its problems is

different from what is desired.


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Time Management includes all the behavior in the work group that encourages or discourages

clarifying and adjusting job priorities, planning how projects and activities will be coordinated,

planning and organizing work group meetings and group discussions, setting the proper example

for time management (via the boss), gaining the contribution of the quieter members in the

group, and analyzing and improving group processes. A team-gap in Time Management suggests

that the group's actual use of its time is different from its desired use the individuals in any work

group have a great deal of knowledge and experience. But the bottom-line question is: Will all

this available.

Talent in the group is used to manage business, technical, and organizational problems or will

the expertise and information be wasted? This survey allows your work group to identify what

might be getting in the way of its daily functioning. Part 1 of the survey asks all members to

indicate the actual functioning of their group. Part 2 asks all members to indicate the desired

functioning of their group. The difference between the actual and desired is defined as a team-

gap, which can be significant for one or more of the four gaps: Cultural Norms, People

Management, Problem Management, and Time Management.

Once a work group (or department) has surveyed its team-gaps, taking special note of any team-

gaps that are significant (or highly significant), it is in the best position to close its gaps. First the

group should discuss what impact its significant team-gaps are having on its daily functioning.

Next the group should examine the root causes of these team-gaps: How did these barriers to

success come into being and what keeps them alive? Then the group should derive alternative

solutions for closing its team-gaps, pick one or more solutions, and develop action plans to

implement the chosen solutions. Finally, the group must implement its action plans and carefully

monitor the results of its efforts.

After several months of working to close its identified team-gaps, the work group can use the

Team-Gap Survey again to assess the results of its efforts. Having each group member respondto the survey a second time will provide a sound basis for noting which team-gaps have been

closed (have become insignificant) and which ones need more attention.


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The Team-Gap Survey takes only twenty minutes to complete and another ten minutes or so to

graph the Team-Gap Profile of a work group of five to fifteen members. Graphs are also

available to show the Team-Gap Profiles of larger departments and the entire organization.

Management Personnel Plan:

Structure:

Management Personnel Plan is an integrated personnel system addressing the employment rights,

benefits, and conditions of our firm. The Management Personnel Plan includes four grade levels

each with a salary delimited by minimum and maximum rates of salary determined by the CEO

and approved by the Board of Trustees on the basis of comparative salary data from competitive

public and private organizations. The salary ranges may be reviewed and adjusted as the CEO

and the Trustees deem appropriate.

a. The Chancellor or designee shall assign each Management Personnel Plan position to oneof the four grade levels within the Management Personnel Plan. The assignment of a

position to a particular grade level shall be based on an assessment of the skills,

knowledge, and other qualifications needed to satisfactorily perform the positions

assigned duties as well as the nature and complexity of the program or organizational unit

managed or supervised by the position, the scope of management or supervisorial

responsibility, job demands, extent of independent decision making authority,

accountability, and impact of policies administered and/or decisions made.

b. The CEO or designee may review and change the grade level to which a position in theManagement Personnel Plan has been assigned using the criteria of subdivision (b). A

Management Personnel Plan position shall remain in the grade level to which the position

is assigned until a different grade level is assigned by the Chancellor or designee.

Salary Administration:

a. The appointing power may review and adjust a Management Personnel Plan employeessalary and perquisites. Such adjustment shall be based on the appointing powers


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evaluation of the employees merit and the appointing powers need and shall be within

funds allocated to the appointing power for such purpose. Adjustments of salary or

perquisites or both salary and perquisites of a Management Personnel Plan employee

shall be in accordance with a merit evaluation plan developed and administered by the

appointing power.

b. The CEO shall budget a lump sum of money to each branch and to the headquartersoffice to support salary increases within funds available for this purpose. The President,

as appropriate, shall determine the frequency and amount of salary and perquisite

adjustments for Management Personnel Plan employees. An annual report of all

employee compensation action taken shall be submitted by the campus President to the

CEO or designee.

Evaluation Plan:

These appointing power shall develop and evaluation plan outlining criteria and procedures for

consideration of individual salary adjustments. Evaluation plans require standards of expectation

for each grade level against which superior, average, or unsatisfactory performance can be

gauged, and against which the amount of a pay increase, if any, can be determined. The

evaluation plan requires criteria that will assure equity in pay based on merit factors, including

quality, productivity, and the like.

Management Personnel Plan employees shall be evaluated after three months. The criteria and

process for evaluation shall be determined by the appointing power. Evaluations shall also form

the basis for recommendations for management development, professional leaves or other

activities related to career development and upward mobility.

Employment Status:

A Management Personnel Plan employee shall not serve a probationary period and shall not

receive permanent status.

A Management Personnel Plan employee who was serving a probationary period may be

awarded permanent status by the appointing power upon the successful conclusion of the


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probationary period. Except in the case of layoff, the President or Chancellor, as appropriate,

shall give a Management Personnel Plan employee notice of termination at least three months

prior to the employee's separation date or shall give a Management Personnel Plan employee

corresponding salary in lieu of notice.

Promotion:

The appointing power may promote a Management Personnel Plan employee to a position with

greater compensation either within the grade level to which the employees position is assigned

or to a different grade level. A promotion may be made after the appointing power has

determined that the promotion is appropriate in light of its evaluation of the employee and the

needs of our firm. A promotion shall be made to a position which has been duly established by

the Chancellor or designee, assigned by the Chancellor or designee to the appropriate grade

level, and made available by the Chancellor or designee for use by the appointing power.

Promotion actions will be in accordance with affirmative action guidelines and objectives.

Reassignment:

The appointing power may assign a Management Personnel Plan employee to different duties in

the same position or may reassign a Management Personnel Plan employee to a different position

either within or outside of the grade level or the Plan when the appointing power determines that

such assignment or reassignment is in the best interests of our firm.

Holidays, Vacation, and Sick Leave:

a. Vacation. A Management Personnel Plan employee shall accumulate vacation at a rate of2 days per qualifying pay period. Any vacation which the appointing power allows to

accumulate beyond the maximum shall be taken in the first quarter of the next calendar

year. Vacation shall be taken as directed or authorized by the appointing power and shall

be scheduled by mutual agreement whenever possible.

b. Sick Leave. A Management Personnel Plan employee shall accumulate 8 hours of creditfor sick leave with pay following completion of one month of continuous service.

Thereafter for each additional calendar month of service, one day of credit for sick leave


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with pay shall be allowed. Sick leave may be accumulated without limit. Each

Management Personnel Plan employee may be required by the appointing power to

provide proof satisfactory to the appointing power of the necessity of taking sick leave.

Professional Development:

a. Professional development, maintenance of currency in the field, and professionalimprovement are normal requirements for retention and advancement in a position in the

Management Personnel Plan. Each Management Personnel Plan employee is responsible to

maintain currency in the field and to develop and improve management skills.

b. A Management Personnel Plan employee may participate in programs and activitiesdetermined by the appointing power to develop, update or improve the employees

management or supervisory skills. The programs and activities may include professional

leaves, administrative exchanges, academic coursework and seminars. A Management

Personnel Plan employee may participate in a program or activity only after the

employees participation has been approved by the appointing power and only to the

extent that funds are available for this purpose.

Reconsideration:

The Chancellor or the President, as appropriate, may prescribe an informal means of hearing

complaints from Management Personnel Plan employees who serve in the Headquarters Office

The informal procedures so prescribed shall be the exclusive administrative remedy available to

a Management Personnel Plan employee to address the employee complaints or to seek

reconsideration of any personnel decision allegedly adverse to the interests of the employee.

Paid Administrative Leave:

A Management Personnel Plan employee may be granted or placed on paid administrative leave

by the CEO under either of the following circumstances:


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Up to sixty (60) calendar days of paid administrative leave for reasons related to (1) the

safety or health of employees, (2) the prevention of the disruption of programs and/or

operations, (3) an investigation of alleged misconduct by the employee or the employees

significant job performance issues or, (4) the best interest of the company. Such leave

may be extended by the CEO for up to an additional sixty (60) calendar days in

extraordinary circumstances deemed by the CEO to warrant such an extension;

ORGANIZATIONAL CHART

CEO

VICEPRESIDENT

FINANCE

CHIEFACCOUNTANT

BUDGETANALYST

VICE PRESIDENTMANUFACTURING

PLANTSUPERVISIOR MAINTENANCE

SUPRITENDENT

DIRECTORHRM

TRAININGSPECIALIST

BENEFITSADMINISTRATOR


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FINANCIAL PLAN

ASSUMPTIONS:

1. It is a private limited company having six shareholders with share capital of each amountingRs. 3,213,417/-

2. Dhamna launching a new product in Pakistan3. Land area about 40,000 square feet (1-acer)4. The land situated at Industrial area.5. No borrowing from bank and any other financial Institution getting by the company6. Plant and Machinery a second hand, but in good condition.7. Depreciation is charged 5% on land, building, plant and machinery and 2% on furniture and

vehicles. Then accumulated depreciation is taken.

8. All material and machinery purchased locally except cartridge which is imported @ 33$ perpiece including all taxes.

9. Company planning to sale 2000 bottles per annum with the growth rate of 10%, 15%, 20%,25% and then remaining constant from 2010 onwards.

10.The cost of local material for bottle around Rs. 76/- per kg including sales tax @ 16%.11.The cost of local material for caps of the bottle around Rs. 132/- per kg including sale tax @

16%.

12.It is assumed that the power & electricity expenses of amounting Rs. 80,000/- per month(960,000 per annum).

13.It is assumed that all the expenses will be increase @ 5% with accumulated factor.14.It is assumed that all the share holder working in the project and getting salary equally of

amounting Rs. 20,000/- per month with the increment of Rs. 5,000/- per year.

15.Administration expenses including Office staff, cleaning staff and Security staff.16.Selling expenses including marketing and advertisement expenses of this product.


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17.Worker Participation Provident Fund (WPPF) charge @ 5% and worker welfare fund(WWF) as per charge @ 2% of profit before tax as per local law of Pakistan.

18.All the purchases on cash basis, but some sale on credit basis that create the receivables inbalance sheet.

19.There is no current liability because all the purchases made by company on cash basis and nofinancial charges.

20.The income tax charge @ 35% as per Income Tax Law of Pakistan being a private limitedcompany.

21.60% dividend is paid on net profit for common share holders and in the fifth year its 65%.22.The cost of capital is 16% by considering the KIBOR (Karachi Interbank Offered Rate)

12.5%, its risk free rate and in it 3.5 % market rate is added, its an economic assumption.

Beta is not considered as our project has no direct competitors its sensitivity analysis cant be

done.

PRICE MECHANISM

FOR RAW MATERIAL1 kg= 2 BOTTLES

1000 kg = 2000 BOTTLES

Rs 76/ kg

76/2= Rs 38 per unit

Therefore,

(76/2)*2000*1.16= Rs 88,160 (for year 2010)

FOR CAPSI bag of PP of 25 kg= Rs 3300

1 kg= 3300/25= Rs 132


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1 kg = 10 caps

132/10= Rs13.2 per cap

Therefore,

13.2*2000= Rs 26,400 (for year 2010)

The rate of increasing raw material and caps cost is 10%, 15%, 20%, 25%.

LAND AREA BREAKUP1 Marla=250 Square Foot

1 Canal= 20 Marla

1 Canal= 20*250=5000SqFt

8 canal= 40,000SqFt


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Exit strategy:

Selling to a Friendly Buyer. If you've become emotionally attached to what you've built, even

easier than liquidating your business is the option of passing ownership to another true believer

who will preserve your legacy. Interested parties might include customers, employees, children

or other family members.

Of course, the buyer needn't come from outside. we can also sell your business to current

employees or managers. Often in this kind of sale, the seller finances the sale and lets the buyer

pay it off over time. The purest friendly buyout occurs when the business is passed down to the

family.

Benefits:

We know them. They know us. There's less due diligence required. Our buyer will most likely preserve what's important to us about the business. If management buys the business, they have a commitment to making it work. Selling to family makes good on that regrettable offhand promise made 30 years ago,

"Someday, son/daughter, all this will be yours."


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Documents

DHAMNA PRIVATE LIMITED, CELESTIAL MICRO FILTER BOTTLE