dflorescu_Proj._02_Print_and_Banner_Ads_DoinaFlorescu_Ads_Banner

Doina Florescu

Assignment: Newspaper, Magazine, Banner Ads

About the company

This is an aromatherapy company, based on the ancient Egyptian practices of yoga: Khamitic yoga. It emphasizes the balancing of the chakras, based on essential oils blends. One of the product lines is the Sacred Love line, which promotes the “love of self ”, based on the principle of the universal law that “what you project out, is what you will get in return”. (www.het-heru.com; Vision Magasine April 2007 issue).

The ad is seling products from the Sacred Love line, right before Valentine’s Day.

The targeted market is mostly yoga communities, New Age communities, spiritual com-munities, and anybody fascinated by ancient civilizations rituals and natural ways of surviving and entertaining.

The information to be communicated is: - Name of Company - A’Set International. - Contact information: - www.neferatum.com - Copy: Magnetize yourself to attract loving relationships in all area of your life. Honor your Sacred Loving Self and give the gift of love this Valentine’s Day. Nefer Atum Sacred Love products. The perfect gift for you and for a loved one.

Descriptive words: - chakras - essential oils - yoga - sacred - ancient civilization - Egypt - relationship - spirituality

Gismonda Wide -(16ptGismonda Wide - 12 pt

News Gothic Std - 16ptNews Gothic Std - 12 pt

59Rodeo - 16pt59Rodeo - 12pt

Trajan - 16pttrajan - 12

Ocra Std. - 16ptOcra Std - 12pt

Verdana Ref - 16ptVerdana Ref - 12pt

Imprint MT Shadow - 16ptImprint MT Shadow - 12 pt

Maiandra GD - 16ptMaiandra GT - 12pt

Rockwell 16ptRockwell 12pt

Lithos Pro - 16ptLithos Pro - 12pt

I think I will chose Maiandra GD for headlines and Rockwell for copy. To me, they have a “from the old times” feel, which I think will do justice to the ad.

A’ Set InternationalNefer

Atum

Sacred

Love

Product

Nefer AtumSacred Love

products.

Magnetize yourself to attract loving relationships in all area of your life.

Honor your Sacred Loving Self and give the gift of love this Valentine’s Day

The perfect gift for you and for a loved one.

russotti

Callout

Avoid stacking letters. They are difficult to read. Better to type and rotate information.

russotti

Text Box

i believe this is your magazine layout. The orientation must be 8.5 wide x 11 tall to fit a magazine page. The elements in this layout fell separate and lack unity. Think about using a grid to help you place the elements in a more interesting and creative way. When using a more stylized font like Maiandra GD for your headlines, a simple san serif would be a good choice for the body copy. The Rockwell has strong features and fights for attention with the other font.

russotti

Callout

Photo works well with the company name.

Documents

dflorescu_Proj._02_Print_and_Banner_Ads_DoinaFlorescu_Ads_Banner