DeWitt Portfolio

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2. Page 2catherine diaz dewitt 3. Catherine Diaz Dewitt, CPSM IntroductIon 8 trighton court, reisterstown, Md 21136 & 109 Keaton Avenue, Wilmington, nc 28403 c: 919/612-1275 // e: [email protected] Overview A results oriented professional with over 10 years of professional marketing experience in the Architecture, Engineering and construction industry. I will utilize my capabilities in all aspects of marketing to develop and implement marketing programs that reach business goals. Personal characteristics include strong organizational skills, excellent time management skills and effectiveness working with internal and external clients.eDuCatiOn invOlveMent reSPOnSibilitieS Philadelphia university, School of Business > Society for Professional Marketing Services,>Manage request for proposal process including the design and preparation of Administration, Bachelor of Science, Marketing, Board Member for research triangle proposals, qualification packages and interview materials for potential projects and May 1997chapter. Positions include: President, Pastclients. President, treasurer, director of Member>Identify and recommend team members for project pursuits. Services, certified Professional Services >Assist other divisional marketing representatives with project pursuits exPerienCeMarketer Exam chair, Webmaster>Participate in the development of divisional marketing business plans. 01/2005 to Present> national Association of Industrial and office >communicate daily with project managers on client tracking/business development. director of Marketing Properties>develop marketing materials necessary to reinforce companys position in the Jdavis Architects, raleigh, nc> triangle commercial real Estate Womenmarketplace. > downtown raleigh Alliance >Monitor and generate sales versus fees reports. 07/2002 to 12/2004> Greater raleigh chamber of commerce:>Maintain a reporting system for tracking all project pursuits. Marketing Manager Board of Advisors, Young Professionals>Supervise and train marketing staff and coordinate daily activities. Skanska uSA Building Inc., raleigh, ncnetwork, Buzz Books Member, AM central>create and design all promotional materials including brochures, advertisements, network, Marketing roundtables tradeshow booths and corporate materials. 08/2001 to 07/2002> AIA triangle: Public relations committee>Manage company efforts to launch new website including interviewing design firms, Marketing coordinator > nc recreation and Parks Associationcreating site maps and organizing information. HntB corporation, Alexandria, VA> toastmasters International>responsible for updating and maintaining company website. > Former notary Public Wake county>Assist in the marketing research of specific clients, project opportunities and make 11/1999 to 08/2001 recommendations in achieving short and long term objectives. Marketing coordinator >develop and maintain client relations Management database including resumes, rMF Engineering, Inc., Baltimore, MdSOftware project information and project portfolio. > Microsoft office Suite (Word, Excel,>Supervise public relations efforts to promote firm. 06/1998 to 11/1999PowerPoint, outlook)>Identify and prepare award submittals for design excellence and firm achievement. Global Sales and Marketing coordinator> Quark >Participate in community affairs and trade organizations, serving as company digene corporation, Gaithersburg, Maryland> Adobe Photoshoprepresentative. > Adobe Indesign>Manage all company tradeshow events, organize vendors and participate in events. > Adobe dreamweaver >Plan client appreciation parties as well as office open-houses. > deltek Vision >Manage holiday card mailings. >Implement employee relations program including welcome package and monthly funactivities. Page 3 4. ProPoSAlSProject: talley Student center at nc State university Company: Jdavis Architects and WtW Architects Page 4 catherine diaz dewitt 5. ProPoSAlS Proposal Manager and Graphic designer for Jdavis Architects response to nc State universitys $150 million student center project. Project involved managing the proposal team and coordinating with the national architect as well as 12 subconsultants. Page 5 6. ProPoSAlSProject: raleigh convention center Company: Joint Venture with Skanska uSA Building Inc. and Barnhill contracting company Page 6catherine diaz dewitt 7. ProPoSAlS Proposal Manager and Graphic designer for a new convention center located in raleigh, nc. Project included proposal and interview materials for the project pursuit. the tradeshow theme interview materials included lanyards, a life-size tradeshow booth and a tote bag of goodie items. the Skanska/ Barnhill team was awarded the proejct unanimously.Page 7 8. ProPoSAlSProject: Edison - city of raleigh Block B Company: Hamilton Merritt, Inc. Page 8 catherine diaz dewitt 9. ProPoSAlS Proposal Manager and Graphic designer for a developer request for Proposal from the city of raleigh.were aware of the competing proposals and agreed that I would produce both proposals concurrently. developed Edison Paint the town red theme that emphasized a mixed-use project that would change Hamilton Merritt was awarded the project and I have continued to work for Hamilton Merritt creating the face of downtown raleigh. In addition, was Proposal Manager and Graphic designer for anothermarketing materials for the Edison project. developer for the same request for proposal. the developers Hamilton Merritt and White oak Properties Page 9 10. ProPoSAlSProject: centennial campus Housing at nc State university Company: Jdavis Architects Page 10catherine diaz dewitt 11. ProPoSAlS Proposal Manager and Graphic designer for nc State universitys $80 million new residential housing project. Project involved managing the proposal team and coordinating with the national architect as well as 12 subconsultants.Page 11 12. BrocHurESProject: Jdavis residential Brochure Company: Jdavis Architects Page 12 catherine diaz dewitt 13. BrocHurES Managed and designed a brochure to announce Jdavis Architects new residential Studio. Worked with director of residential to showcase the firms residential housing experience. Page13 14. BrocHurESProject: Sustainable design Brochure Company: Jdavis Architects Page 14 catherine diaz dewitt 15. BrocHurES Managed and designed Jdavis Architects sustainable design brochure for the triangle chapter of the urban land Institute. the brochure was designed to produce in-house and also designed to use at other sustainable design events. Page15 16. crEAtIVE WorKProject: Jdavis Architects India Book Company: Jdavis Architects Page 16catherine diaz dewitt 17. crEAtIVE WorK Managed and designed a comprehensive experience book to distribute in India. Worked with Jdavis leadership to create a book that would introduce the firm to international developers.Page 17 18. crEAtIVE WorKProject: carmichael Sports complex Master Plan Company: Jdavis ArchitectsManaged and designed the carmichael Sports complex Master Plan report submitted tonc State university as part of an open End contract with the university. Worked with thelandscape Architects at Jdavis Architects to create a report that would reinforce the Jdavisname to the university.Page 18 catherine diaz dewitt 19. crEAtIVE WorK Project: chapter Program Flyers Company: SMPS research triangle chapter BRANDINHOW TO STAND O FROM THE HERD 11.08.05 Managed and designed postcards and flyers to announce monthly programs while serving as President of the research triangle chapter of SMPS. rebranded the chapters image to meet SMPS nationals branding guidelines. Page19 20. oFFIcE ItEMSProject: new Business cards Company: Jdavis Architects Managed and designed new business cards for Jdavis Architects. the card design followed the firms new website design and reinforced the firms disciplines and offices. the cards were designed to extend the average business card and are 3.5 x 2.125. Page 20catherine diaz dewitt 21. oFFIcE ItEMSProject: Marketing cutsheetsCompany: Jdavis ArchitectsMr. Egan is a Principal with JDavis WALNUT TERRACE HOPEArchitects and has over 20 yearsREVITALIZATION RALEexperience. He has served as lead Principal-in-Charge for thisdesigner and as Principal-In-Charge use neighborhood located ion several high-profile projectsdowntown Raleigh. It reprein the Triangle. Notable project$20 million Hope VI Grant fexperience includes:Department of Housing andDevelopment (HUD).CAPITOL PARKHOPE VI REDEVELOPMENT WAKEFIELD MANOR DRALEIGH, NC NCMaster Planned TND mixed-usePrincipal-in-Charge for this WILLIAM D. neighborhood development.Includes the demolition of 382 unitsSF Senior Living facility locRaleigh, North Carolina. W EGAN, AIA, of Halifax Court Public Housing and Manor was a NCHFA tax cr LEED AP the new constructions of Office,Housing and Community Facilities.funded project. The projecconsists of a total of 96 uni PRINCIPALHope VI Grant, $36 Million, buildings. One building is 4Completion 2004 and the second building is EDUCATION Master of Architecture, Yale University,SF. The project also includ 1987 CHAVIS HEIGHTS HOPE VIunit apartment building.REDEVELOPMENT RALEIGH, Bachelor of Art, Hobart College, 1983NCWEST VILLAGE PHASE IIChavis Heights is a residential DURHAM, NC EXPERIENCE neighborhood of multiple housingHistoric preservation/renov 2001-Present Architect, Principaltypes. The project is funded as demoltion of a 900,000 SF JDavis Architectspart of a HOPE VI Grant from, Funded $80M complex of tThe Department of Housing and manufacturing structures. L 1996-2001Urban Development (HUD). Theon a 9 acre site, the buildin Architect Cline Davis Architectsproject included the demolition of abe transformed into a dynapublic housing project built in 1947. mixed use neighborhood. It 1989-1996JDavis Architects provided all450 living units, 273,000 SF Architectarchitecture, landscape architecture& lab space, 55,000 SF ret Duo Dickinson Architects Madison, CTand planning for the entire ChavisAmtrak train station and a 4Heights Redevelopment.space parking structure. 1987-1989 Centerbrook Architects FEW GARDENS HOPE VITHE ARBORETUM CARY Centerbrook, CTREVITALIZATION DURHAM, NCHigh density 4-5 story aparPrincipal-in-Charge for the Fewcommunity fronting a reta PROFESSIONAL REGISTRATION Connecticut, 1991Gardens Revitalization project,development that is part of North Carolina, 1998 representing a $60 million HopeArboretum PUD. This proje Florida, 2001VI Grant from the Department ofa parking structure to supp NCARB 1987Housing and Urban Development40 dwelling units per acre d ULI 2006(HUD). The grant funds the revival JDavis Architects is the Leaof Few Gardens, a Public Housing Architect on the Arboretum designed new cutsheets for Jdavis Architects. designed the cutsheets to highlight the project the Housing SProject in downtown Durham. JDAs support frominvolvement in the project consisted information and photographs. Previous cutsheets were developer focused and the newCharlotte, NC.of of four parts: cutsheets were designed with institutional clients in mind.- Goley Street 49 Living Units WINDSOR MANOR RALand Community Center NC- Holman Homes 83High density 4-5 story 300 PageTownhomes & Flatsapartment community fron- 21Calvert Place 38 Townhomes retail development. This pr& Flatsalso has a parking structure 22. oFFIcE ItEMSProject: Marketing Plan Company: Jdavis Architectseting Plan: Summer 2006 Spring 2007 vis Architects has been known as the leading architect for multifamily housing projects h the success of multifamily housing projects JDavis has been able to expand its e projects in Charleston, South Carolina as well as Alabama.ge in a marketing campaign that will focus on balancing the companys portfolio and willvis. To begin this process JDavis will work with existing clients and begin leveraging ject types such as commercial. chitects work was a result of multifamily housing projects including mixed-use. These riven by multifamily housing project with the exception of the Pavilion East in Durham, clients have been the foundation of the company since its inception and will continue to ork. As market trends begin to shift JDavis Architects needs to balance the types of workoses to pursue commercial (including office and retail) projects along with the currente to increase its commercial work by 50% in the next three (3) years by leveraging s. JDavis employees will be pivotal factors in the company success as they are kept cus and are the front line of existing clients. Under the leadership of JDavis principals, ient satisfaction and new client opportunities. JDavis Architects must live its mission to te vibrant and livable communities with architecture of lasting value.ccess of JDavis Architects that they pursue a diversified project load. They will engage in developed a Marketing Plan for Jdavis Architects that focused on Media relations, Awards, communications, conferences/Events, Sponsorship, client relations, Professional fy project types and will continue to support the firms primary focus in multifamily Involvement and community Involvement. he firm expects to achieve the following goals throughout the coming year: Page catherine diaz dewittexisting22 client relationships in the architecture, landscape architecture, and interior 23. Catherine DeWitt JDavis Architects 919/835-1500 phoneoFFIcE ItEMS 919/835-1510 fax [email protected]: Press releases Company: Jdavis ArchitectsJDavis Architects Associate Earns National Accreditation Julie Montague Poovey Earns National Council for Interior Design Qualification RALEIGH, N.C. Jeff Davis, president of JDavis Architects, PLLC (www.jdavisarchitects.com), a full-service architecture, landscape architecture and interior design firm, announces Julie Montague Poovey, IIDA, LEED AP, Associate and Interior Design Project Manager, has earned the National Council for Interior Design Qualification (NCIDQ). The core purpose of NCIDQ is to protect the health, life safety and welfare of the public by establishing standards of competence in the practice of interior design. Julie Montague Poovey started at JDavis Architects in 2003 and earned her Bachelor of Science in Interior Design from East Carolina University. She has concentrated most of her professional career on the design and planning of interior architecture. She has experience in hospitality design and specializes in the rehabilitation of existing buildings. Julie is also a LEED AP, Leadership in Energy and Environmental Design Accredited Professional by the U.S. Green Building Council. JDavis Architects areas of specialization include community planning, urban infill, office, mixed-use, housing, recreation/resort, retail, landscape architecture, interior design and sustainable design. Related Links: http://www.jdavisarchitects.com Quotes: Managed the public relations activities for Jdavis Architects. Worked with a Pr consultant for Julies achievement of and took over the responsibilites in 2008. responsible Design Qualificationfor two years earning her National Council for Interior for writing press releases (NCIDQ) is a testament to her dedication and hard work. outlets. the firm and distributing them to local media said Davis.Page About JDavis Architects, PLLC:23 JDavis Architects is an organization of architects, landscape architects and interior designers 24. WEBSItESProject: new Website Company: lighthouse Engineering, Inc.firm peo designed new website for an engineering firm. created site map and graphical look of the site. Worked with Bluetone Media, the firm responsible for building the site. Lighthouse Engineering I Mechanical, Electrical and Plumbing EngineersPage 24catherine diaz dewitt 25. WEBSItESProject: chapter WebsiteCompany: SMPS research triangle chapter the research triangle chapter hired a web design firm to design the new website. the firms designs did not highlight the chapters goals. designed the website to attract new members and for ease of registration.Page 25 26. AdVErtISEMEntS Project: Jdavis Architects AdvertisementCompany: Jdavis Architects Raleigh I Philadelphia NERING INRALEIGHS NAISSANCE A V I B R A N T D O W N TO W N qrob== b= ^o`efqb`qrob abpfdk== qv=mi^kkfkd510 Glenwood Ave., Suite 201 I Raleigh, NC 27603 I 919.835.1500 advertisement for Jdavis Architects that highlighted the Edison project located indesigned I www.jdavisarchitects.comdowntown raleigh. the advertisement was designed to coordinate with Jdavis Architectssponsorship for the raleigh Wide open celebration and ran in the triangle Business Journal.Page26 catherine diaz dewitt 27. AdVErtISEMEntS Project: Skanska uSA Building Inc. AdvertisementCompany: Skanska uSA Building Inc. Skanska uSA Building advertisement that ran in the triangle Business Journal. Page 27 28. AdVErtISEMEntSProject: Benchmark Advertisement Company: Benchmark tool and Supply, Inc.Advertisement for Benchmark tool and Supply to run in SitePrep Magazine. Page 28catherine diaz dewitt 29. Page 29 30. DD catherine diaz dewittCatherine Diaz Dewitt, CPSM109 Keaton Avenue 8 trighton courtWilmington, nc 28403reisterstown, Md 21136P: 919/612-1275 E: [email protected] Page 30 catherine diaz dewitt