Cardiff Devils Professional Ice Hockey Club

www.cardiffdevils.com

corporate opportunities2015/16

devils by numbers…

hours on Premier Sport (Sky TV) over 32 weeks.

% increase on match attendance

Views on DevilsTV per season:

Uni

que

web

vis

its

radio listeners throughout South Wales

Visitors to the Cardiff Ice Arena per year:

Web

pag

es v

iew

ed

Media value

per season:

Web articles featuring the D

evils…

average hits per season on Devils articles on www.eliteleague.co.uk

average prime time BBC coverage media value

% of non-Cardiff residents visiting site

% of fan base is comprised of Season Ticket holders

Technology is influencing advertisers to market their product in new ways, local Sponsorship is a beneficiary of these changes. The way in which consumers absorb information and commercial messaging is transitioning away from traditional TV and print advertising to more interactive channels of communication.

“ Aligning our brand with such a successful Welsh export as the Devils has been a great way to raise our profile amongst local businesses...”

Andy Rees,

Limegreentangerine

AT CARDIFF DEVILS WE GENUINELY BELIEVE IN CREATING EFFECTIVE CUSTOMISED OPPORTUNITIES TO DELIVER THE RIGHT PARTNERSHIP...

A PARTNERSHIP WITH CARDIFF DEVILS IS A TRULY UNIQUE PROPOSITION. CLIENTSCAN CREATE THEIR OWN PACKAGE UTILISING THE FOLLOWING OPPORTUNITIES…

PR exPOSuRe

PReSTiGe BRANd ASSOCiATiON

TV exPOSuRe

AFFiNiTy mARKeTiNG PROGRAmme

diGiTAL PLATFORm

BRANdiNG / AdVeRTiSiNG

SOCiAL mediA ACTiViTy

PROduCT PLACemeNT

dATA CAPTuRe / ACCeSS

exCLuSiVe ACCeSS

CORPORATe eNTeRTAiNiNG

COmmuNiTy eNGAGemeNT

3 Clarify your key objectives

3 Establish the most effective marketing applications for delivering your objectives

3 Add value and third party opportunities

3 Develop a longer term strategy for your sponsorship

3 Communicate the Partnership

3 Measure success through evaluation

“ What makes such a great partnership is the management and players being so responsive to our business needs… that and being involved in one of the most exciting sports in the world!” Anne Lowndes, Specsavers

commercial partnerships our pledge to partners

“ We have greatly valued our relationship with the Devils, not only as our readers are avid fans but because the Devils marketing team have always been open and interested in new ways of working to bring benefit to our partnership.” Mike Smith, South Wales Echo

Membership to the Cardiff Devils Business Club provides clients an excellent vehicle to network and engage with other members and to develop new relationships and opportunities.

The view of a 'corporate family' was the basis for launching the Devils Business Club. As a group, we meet once a month to network and have fun with all of our commercial partners. The natural development of working relationships are formed at these event, and offer all of our sponsors and partners the ability maximise their investment with the Cardiff Devils.

devils business club

Goal post branding offers your company a primary focal point for visual media coverage.

With your brand ‘wrapped’ around the posts of both goals, your company will share in the attention and Devils success.

Key Benefits:n The goal area is the most predominantly featured location

of game-play in print media

n Your company brand will feature on Premier Sports and in all of the Devils goal images used in the media

n Your company will gain a prime in-game branding location and will feature on in-game replays on Devils TV screens and Devils TV website highlights.

ice logos

With the large scale branding of your organisation permanently painted under the ice, your company will always take centre stage with the players, remaining at the heart of the action throughout every hockey match and skating session at the Cardiff Bay Ice Arena.

Key Benefits:n Your company branding will attract the attention of the

400,000 annual visitors to the Cardiff Bay Ice Arena

n Your company branding will feature heavily in all Premier Sports coverage of Devils home games and in local and national media images

n Your company branding will also appear on both the Devils TV in-game replays and on the Devils TV website.

Premium ice Logo: £2,000

STanDarD ice Logo: £1,500

Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

Goal Posts

goaL PoST BranDing: £3,000

Team BenchesOver 7.5 metres in length, Team Bench Branding provides your company with the picture perfect opportunity, offering a premium rinkside advertising board proclaiming your brand.

Key Benefits:n Your company will hold the largest rinkside advertising

space – over 7.5m (nearly 25ft) long

n Your company brand will feature in both game night and Devils TV interviews, always held at the respective team benches

n Your company brand will feature in Premier Sports coverage and Devils media images.

Home Team BencH & PLexi gLaSS: £4,000away Team BencH & PLexi gLaSS: £4,000

Penalty BoxYour company name will always be heard by the crowd and TV viewers as they give their full attention to the corporate announcement accompanying each player’s entry into the penalty box (approx. 12 per game).

The entire penalty box area will be emblazoned with your company branding, ensuring that your company is seen both locally and nationally.

Key Benefits:n Your company will gain significant TV exposure

– the penalty box is in a prime TV location

n Excellent public awareness of your brand due to in-game penalty announcements for both live and recorded audiences

n Your company will feature in media images.

PenaLTy Box: £4,000

Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

standard rinK BoardsMid Section advertising boards on display for all home games, events and to all visitors to the arena.

From £750

Premium rinK BoardsIce-level advertising board on

display for all home games,

events and to all visitors to

the arena.

Situated in prime TV location

for maximum exposure.

From £1,750

BlocK BrandingLarge-scale presence for your brand, meaning an entire block of fan seats will be framed by your branded image.

Take a barrier board too and have floor-to-ceiling coverage. Includes three back-wall boards.

£2,000

BacK wall BrandingAnother stong, large-scale branding opportunity. See your company prominently displayed on our huge wall-banners.

Raise brand awareness with the Devils on match nights with this prime advertising option.

Visibility on Premier Sports broadcasts and appearances in over £1.5m worth of print media exposure.

£3,000

Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

rink side branding

UNIFORMUniform and equipment sponsorship offers your company a highly attractive placement of your corporate brand.

Get your brand noticed on the uniforms of all the players and replica jerseys alike.

shoulders / sleeves / other

As the most prominent location for your corporate branding on the Devils game jerseys, your company will receive a prime advertising space for all forms of media exposure. Choose from shoulder patches, one of the most highly visible branding location on the player’s jerseys, sleeve patches, an attractive placement option for corporate branding, or other locations to suit your brand.

tracKsuit

You will be the sole sponsor on the Players Tracksuits which are worn for many off-ice events and all away travel games.

helmet

With your corporate branding on the front, left and right sides of every Devil’s helmet, this branding option offers high visibility of your company logo.

shorts

With each player bearing your corporate branding on either the front, side, or rear of the shorts, your company name will be visible from all angles.

socKs

You will be the sole sponsor on this prime branding location, with your company logo prominently displayed on the front of all player socks.

Bus sPonsorshiP

You will be the sole sponsor on the Players Coach which will be dual branded and wrapped to promote the Devil’s bus for all away games.

Key Benefits:n Your brand on player uniforms will be seen on local

and national media outlets

n Elite League receives 160 hours of Premier Sports coverage, with a weekly show attracting 150,000 viewers

n Player equipment images with your branding will appear in over £1.5million of print media across South Wales.

FINNERTY

FINNERTY

Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

shoulders & front of shirt £7,500

BacK of shirt£5,000

sleeves £5,000

socKs £2,000

helmet £2,000

shorts front / side£2,500

tracKsuit£3,000

Bus sPonsorshiP£5,000

Player SponsorshipAs the sole sponsor of a Devil for the entire 2015/16 season, your company will be associated with one of the Premier Professional sportsman in Wales.

Key Benefits:n Your company will be associated with a top sportsman from Wales most successful professional sports team

n Your company will be heard by home and away fans at every Devils game in association with Player introductions, Goals scored, Assisted, Saved or Penalties received

n Your company logo will be prominently displayed on every jersey worn by your Devil throughout the season and will therefore feature in media images and player close-ups in live Premier Sports broadcasts

n During the hockey year you will be presented a game issue jersey of your sponsored player

n Your company logo will feature in every Match Night Programme.

PLayer SPonSorSHiP: From £1,500

Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

n Your company logo will feature on all Devils TV Features with your Sponsored Players as well as any game highlight footage involving your player.

Puck SponsorshipEvery Devils puck will carry your company branding throughout the entire season. Collected by both Devils and visiting fans, presented to corporate sponsors, and essential to every Devils home game, your company is guaranteed to be seen by a multitude of potential customers.

Additionally, with in-game announcements throughout every Devils match, your company name will also always be heard.

Key Benefits:n Logo printed on every Devils match puck throughout

the season – approximately 1,500 pucks

n Featured in sales outlets – rink and online

n In-game announcements and online notes to “keep your eyes on the *YOUR COMPANY NAME* puck at all times”, with additional game night announcements when the puck leaves the ice; heard by both live audiences and by those watching our very popular DVDs

n With hundreds of Devils supporters booking puck sponsorships each season, your company branding will feature on each and every single one of their signed pucks

n Photographed with both team’s captains and match sponsors at the start of each game.

Puck SPonSorSHiP: £4,000

Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

Corporate Season TicketThe perfect way to entertain existing and potential clients or to reward your staff. Each Devils Corporate Season Ticket guarantees you a prime seating location for every 2015/16 home game.

With each of your corporate seats branded with your company name, and access to the hospitality lounge included, the Devils Corporate Season Ticket promises your company fantastic exposure and a great night out. Additionally, your company will gain an online presence on the Devils website.

Key Benefits:n Branded seats with your company logo

n VIP treatment with no queuing access from our front entrance

n Access to our private bar facility

n Your seats are always guaranteed for ALL Devils home games

n You will gain online presence on our website, enabling you to further expand your company’s outreach.

corPoraTe SeaSon TickeT: £1,000 Per Pair

This sponsorship provides networking opportunities with Devils’ corporate partners throughout the season. You will receive regular in-game mentions from announcements on DevilsTV. Your sponsorship will include 4 Corporate Season Tickets.

DeViLS Lounge SPonSorSHiP: £5,000ViP corPoraTe Lounge SPonSorSHiP: £5,000

Devils Lounge & Corporate VIP Sponsorship Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

match night PROGRAMMETreasured and collected by both home and away fans, the Devils Match Night Programme (240mm x 165mm) is a high quality, glossy publication filled with fantastic content, uniting the Devils on and off-ice teams.

In each programme, editorial notes from Devils’ Chairman Paul Ragan, Head Coach Dave Whistle and the Devils’ Captain run alongside special features and exclusive player interviews.

We pride ourselves on having the best Match Night Programme in the League in both content and design, produced to the highest standard by Dover Co Printers of Abergavenny.

Key Benefits:

n Your company will be associated with Wales’ most successful

professional sports team, with your company name featured

alongside internationally recognised brands.

n Your company advertisement will be seen both by potential

local and national customers in a well-designed, highly

professional, glossy publication

n Your company advertisement can be modified up to

4 times per season to keep your brand fresh.

1/4 Page advert

Your company will benefit from outreach provided by featuring in the Match Night Programme of Wales’ most successful professional sports team.

1/2 Page advert

Your company will share the spotlight with another highflying quality business, ensuring that you both benefit from the attention drawn to one another.

full Page advert

Your business will step into the limelight with a Full Page Advert proclaiming your company name.

BacK Page

Make sure that your company steals the show and leaves a lasting impression upon every local and visiting sports fan with the entire Back Page of the Match Night Programme dedicated to your business.

£750 £1,000 £1,500 £2,000

Match Night SponsorMake sure that your company name is heard and seen by all our Devils’ spectators at our impressive “Hockey Night in Cardiff” presentation.

Our most popular sponsorship package with ever increasing demand will feature your Company during in game announcements throughout the evening as well as your corporate branding taking pride of place in our Match Night programme, our Website and Local Media Advertising where applicable.

Additionally, you and your guests will be treated to the luxury of having your own private bar in the Devils Hospitality Lounge.

Key Benefits:n Your company is guaranteed up to 30 match tickets, all with

hospitality suite access and our professionally designed Match Night Programmes on whose cover your corporate branding will feature

n Adverts on Devils TV throughout the game

n PA Announcements throughout the entire game, ensuring that everyone in the arena knows your name

n Private bar facility

n Your corporate branding will be visible on our website and local media where applicable

n A Choice of Catering from Spiros Cateing Services with Food being served during the first period break.

maTcH nigHT SPonSor: £1,500

devils weBsite, devils offers Please ask for more information.

Additional Opportunities

Production is not included in any branding prices & will be invoiced seperately at a fair and reasonable rate.

A Company Representative will be invited onto the Ice prior to the game to perform the 'Cermonial Face Off' of which a photograph will be taken with both Team Captains.

n

@CARdiFFdeViLS

The Next Step

Kris AglandCommercial Director

M: 07428 148741T: 02920 676 666

E: ka@cardiffdevils.com