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Devilish Delights. Devilish Delights . Jada Castillo & Sydney Lindsey Grade: 11th Age: 16 & 17. Mission Statement. Mission Statement - PowerPoint PPT Presentation
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Devilish Delights
Devilish Delights
Jada Castillo & Sydney LindseyGrade: 11th
Age: 16 & 17
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Mission Statement Mission Statement
o We strive to ensure everyone can enjoy a dessert both healthy and to their liking. There are wide varieties of people with different eating habits and Devilish Delights guarantees that no one’s excluded.
Opportunityo Everyone loves sweets, but no one enjoys the fat it
gives. We are able to provide sweets that are both flexible to your eating habits and delicious at the same time. Maybe you are gluten intolerant or a vegan. Are bites are not only tasty, but are put on a stick for a fun twist.
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Business Profile Type of Businesso Retail
o Our business provides both good tasting and healthy cheese cake bites on a stick
o We make them gluten free for those who are gluten intolerant or health conscious.
o Vegans aren’t excluded either because of our specially made vegan cheese cakes
Legal Structureo Partnership
o We both have combined skills that can benefit the company
o We will share profits and have more ideas to put together
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Qualificationso We are qualified to run this business because:
15 years of cooking experience (combined)
Will have our cooking licenses
Have excellent customer service skills
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Market AnalysisIndustry Name Catering Services
Industry Size $7 billion
Total Population The state of Connecticut
Target Market Middle and upper income adults with an average household income of $35,000 or greater.
Potential Market We plan to target 5% of our target market the first year of business.
3,580,709
2,934
58,685
Total Population
Target Market
Potential Market
6
77
• Demographicso Middle class adults with an
average household income of $35,000 and greater.
• Geographicso We are mainly focusing on the
whole state of Connecticut.
• Psychographicso Middle class income, parents,
party planners, people with a sweet tooth, etc.
• Buying Patternso Limited amount to buy is a dozen
and because we are only online, a credit card is needed.
Target Market Segment
Competitive AdvantageDevilish Delights
Juniors Most Fabulous
Cheese Cakes and Desserts
The CheeseCake Factory Factors
Affordable
Quality of Product/Service
Price
Location
Reputation/Brands
Unique Factors/Knowledge
Expensive Affordable
Good Very Good Excellent
Variety Don’t just serve cheese cake
Bites on a stick;
customizable
Online Nationwide Online
Good Very good Excellent
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Marketing Mix
People Product Place Price Promotion
Adult males and females with a yearly income of $35,000+
• Business cards• Website• Word of mouth
State of Connecticut
Bite size cheese cakes on a stick (gluten-free/vegan)
Affordable prices
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Promotional Mix
Advertising Business cards, website $30.00
Publicity Word of mouth, Facebook, website, Twitter $0.00
Personal Selling Taste testing in whole foods store $10.00
Sales Promotion Holiday/ event discounts $10.00
Other Philanthropy tags/ pins $3.00
Total Monthly Promotional Expense $53.00
Promotional Expense MonthlyAmount
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Cost of Materials/LaborMaterials
Material Description Cost/Total Quantity Cost per Unit
Box $7.75/25 $0.31
Cellophane $3.30/1 roll $0.12
Cupcake Liner $0.59/20 $0.36
Pretzel stick $1.47/34 $0.48
Cheese Cake Recipe $10.22 $10.22
Total Material Cost per Unit $11.49LaborLabor Cost per Hour Time (in Hours) to
Make One UnitLabor Cost per Unit
$8.25 10 mins. Or .16 hr $1.32Total Labor Cost per Unit $1.32
COGS (per Unit) $12.8111
One dozen pack of strawberry cheese cake bites (Vegan, Gluten-free)
Description of One Unit of Sale:
Economics of One Unit
Selling Price (per Unit) $30.00(plus shipping and handling)
COGS (per Unit) $12.81
Other Variable Expenses (per Unit) $0.00
Total Variable Expenses (per Unit) $12.81
Contribution Margin (per Unit) $17.19
Description of One Unit of Sale:
One dozen pack of strawberry cheese cake bites (Vegan, Gluten-free)
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Average Monthly Fixed Expenses
Fixed Expense Average Monthly Expense
Insurance ($250K Liability) $37.50
Salary $100.00
Advertising $30.00Depreciation (Laptop, Cell phone, Fridge, Oven, Baking Equipment)
$25.36
Rent/ Utilities $100.00
Total Average Monthly Fixed Expenses $292.86
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Time-Management PlanSchedule for a Typical Week
Total Hours in a Week = 168
School
New Business
Work
Free Time
48
25
42
53
HoursHours
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Monthly Sales ProjectionsFirst Year
010203040
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Uni
ts S
old
Total Units Sold
222
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Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling units.17
$292.86 $17.19
= 17
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Monthly Fixed Expenses =Contribution Margin per Unit
Monthly Break-Even Units
Projected Yearly Income StatementFirst Year
Selling Price per Unit $30.00
Number of Units Sold 222
Total Sales $6,660.00
Variable Expenses $2,843.82
Contribution Margin $3,816.18
Fixed Operating Expenses $3,514.32
Pre-Tax Profit $301.86
Taxes @ 15% $45.28
Net Profit $256.5817
Start-Up InvestmentStart-Up Expenditures
Item Where Will I Buy This? Cost
Start up ingredients and materials
BJ’s $150.00
Computer and Cell phone
Rent-A-Center/ T-Mobile Already own
ServSafe Certification Culinary School $350.00
Partnership Agreement Weber & Myers, LLC $150.00
Business Cards Vistaprint.com $19.99
DBA City of Hartford $10.00
Total Start-Up Expenditures$660.00
Cash ReservesEmergency Fund $ 330.00Reserve for Fixed Expenses $ 878.58
$1,868.58Total Start-Up Investment18
ROS & ROIROS: Return on Sales
For My Business: DollarEquivalent =
ROI: Return on Investment
For My Business: DollarEquivalent =
$256.58 $6,660.00 X 100 = 4%
$256.58 $1,868.58 X 100 = 14%
$0.04
$0.14
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Financing Strategy
Source Amount Debt Equity
Personal Savings $1,000.00 x
Relatives/Friends$868.58 x
Totals $1,868.58
$1,868.58Total Start-Up Investment
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Business Responsibility& PhilanthropyPhilanthropy
o We plan to give 3% of our net profits to UNICEF Humanitarian Hunger Relief For Children.
Business Responsibilityo Advertising it on the company website.
o On posters around the community.
o Putting it on our business cards.
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Business & Personal GoalsTry and hire employees
to help our business run faster and smoother
Create contests to help with business sales and reputation
We plan to go to college to further our education
We plan to part-time run the business to earn extra money during our college years
Business Personal
Open a store front or studio where we could work in a business environment
Expand to neighboring states other than CT
Shor
t-Ter
mLo
ng-T
erm
J: I plan to major in law and part-time run the business with my partner
S: I plan to major in Physical Therapist and part-time run the business as well
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There’s a little DEVIL in every bite.
Thank you for your consideration.
Devilish Delights
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www.Devilish-Delights.webs.com Website Under Construction!!