Title

Device Support Updatesand Improvements

Why Annual Support?

# DATA I/O CONFIDENTIAL # DATA I/O CONFIDENTIAL With smartphones accounting for an ever- increasing portion of the global cell phone business, the mobile handset market is demanding more and more memory, particularly flash. This is causing the cell phone business to eclipse all other application markets for flash usage. Indeed, the shift in flash demand is reflective of a widespread transition in technology markets to focus more on mobile platforms like smartphones.Growing Flash Densities Demand SpeedSource: Ryan ChienAnalyst, for Memory and Storage at HISSource iSuppli 2Q12

# DATA I/O CONFIDENTIAL # DATA I/O CONFIDENTIAL Flash / Wireless Applications Demand SpeedConsumer/Wireless product functionality and feature sets are growingLonger programming times are the result of growing data contentLonger programming times impact production outputCompetition is fierce, cost controller is critical

Data I/Os Annual Programmer Support (APS)

Provides Speed-enhanced algorithms

For growing production demands

# DATA I/O CONFIDENTIAL # DATA I/O CONFIDENTIAL Programming Algorithms Change75 % of all Products Have Algorithm Changes

The Semiconductor Vendor Enhances a Device for One or More of the Following Reasons.Reduction in die sizeIncrease device speedImprove data retentionAddition of new featuresReduce cost to manufactureImprove programming speedImprove programming yieldsRewrite of spec to correct errorsChange in the silicon fabrication processTODAYs SILICON ENHANCEMENTSRESULT IN THE RELEASE OF A NEW ALGORITHM

# DATA I/O CONFIDENTIAL 4Sample Algorithm Speed EnhancementsSerial Boost, NOR Boost, Super Boost, Flash BoostMaximize Productivitywith FlashCORE Algorithm Speed Enhancements

83%Fasterw/Serial-Boost

19%Fasterw/ NOR-Boost

47%Fasterw/SuperBoost

55%Fasterw/FlashBoost

# DATA I/O CONFIDENTIAL Annual Programmer Support for Flash Consumer/Wireless - Maximizes Productivity Annual programmer support maximizes productivity while controlling costDevice algorithm optimization for NOR Flash (NOR Boost)Device algorithm optimization for NAND Flash (Super Boost)Device algorithm optimization for Serial Flash (Serial Boost)Request new device support for devices not already supportedInstant access to entire library of devices, including new algorithmsProgramming times available online

# DATA I/O CONFIDENTIAL Quality is an important factor for the rapidly innovative in-vehicle infotainment electronics market, and memory is the backbone of this segment where semiconductor products must meet specific automotive-grade certifications.Source: Giorgio Scuro General Manager, Automotive Business Unit, at Micron Technology

StabilityMonitoringSeatPositionParkingAssistIgnitionSystemsTransmissionAirbagAirFlowDoorLocks And Keyless EntrySteeringControl

CruiseControlTirePressureLEDLightingWiperMotorBatteryMgmt ABSRadio,GPS, CDMirrorParkingBrakesWindowLiftEngineControls

# DATA I/O CONFIDENTIAL # DATA I/O CONFIDENTIAL Automotive Electronics are Mission CriticalAutomotive electronics have strict quality & life expectancy requirementsThe engine, safety and mission-critical systems have the most stringent specificationInfotainment systems and connectivity systems cannot afford to skimp on qualityThe automotive environment is harsh (Temperature variations are extreme)Automotive electronics are Mission-Critical, reliability is a matter of life and deathBrakes must engage, Airbags must deploy, Engine controllers must not falter

Data I/Os Annual Programmer Support (APS)

Delivers the Highest Quality Programming Algorithms

For Mission Critical Applications - When Failure is Not an Option

# DATA I/O CONFIDENTIAL # DATA I/O CONFIDENTIAL Maximize your Product Life with FlashCOREFigure 1 - Texas Instruments validation of Cell Margin on Data I/Os FlashCOREAll cells passed with full cell margin chargeFully charged cells can last up to 20 yearsSemiconductor manufacturers typically warranty up to 10 years

Texas Instruments TMS470MSF Flash Programming (Cell Margin) Validation ReportFigure 1 Device 1 Programmed by DATA I/O PROGRAMMER FlashCOREAll Data I/O algorithms are written to manufacturers specificationsHigh-insertion count (HIC) sockets deliver programming yields 99.5%FPGA-based FlashCORE is optimized for quick algorithm developmentAnnual Programmer Support (APS) Assures access to the latest algorithmsMeasured Success with Cell Margin Analysis

# DATA I/O CONFIDENTIAL Annual Programmer Support (APS)is Critical for Automotive ElectronicsQuality Assurance With Annual Programmer SupportAccess to the latest versions of your licensed software, firmware and algorithmsInstant access to entire library of devices, including new algorithmsRequest new features or optimizations in future releases of software, firmware or algorithmsRequest new device support for devices not already supportedFactory QC testing of algorithms prior to release

# DATA I/O CONFIDENTIAL 3 Options for APS Contracts

Full APSOne year coverage both hardware and software2. Software only APSOne year subscription to all new software releasesFull library of algorithm supportsPlus the ability to request new device support and software features3. Get current updateOne time update of your software and device library to current levelAnnual Programmer Support (APS)FeaturesFullAPSSoftware-only APSGet Current UpdateExtended warranty on durable portions of your programming system. If a covered part breaks, Data I/O replaces it as soon as possible at no charge to the customer. (Does not include on-site service.)Access to the latest versions of your licensed software, firmware and algorithms. Newer versions may include bug fixes, optimizations, or other improved features.Access to technical support for software, firmware and algorithms questions and problems.Access to entire library of algorithms, including new algorithms released during the term of your APS contract.Allows you to request new device support for devices not already supported on your programmer. If a new adapter is required, or if the new algorithm is complex, additional NRE fees may apply.Allows you to request new features or optimizations in future releases of software, firmware or algorithms.Access to the current version of software, firmware and algorithms. Other benefits do not apply.Note: Customers with expired APS contracts who wish to renew need to purchase the Get Current Update in addition to the Full APS contract or Software-only APS contract.

# DATA I/O CONFIDENTIAL Why Annual Programmer Support MattersTimeCostQualityInstant access to entire library of devices, including new algorithmsFactory QC testing of algorithms prior to releaseAccess to the latest versions of your licensed software, firmware and algorithmsNo charge hardware repairs for covered componentsDevice algorithm optimization for NOR Flash (NOR Boost)Device algorithm optimization for NAND Flash (Super Boost)Device algorithm optimization for Serial Flash (Serial Boost)Request new features or optimizations in future releases of software, firmware or algorithmsRequest new device support for devices not already supportedAlgorithms posted dailyProgramming times available onlineAccess to technical support for software, firmware and algorithms questions and problems

# DATA I/O CONFIDENTIAL