DEVELOPMENT OF A WEBSITE:NEW SERVICE FOR ZKYSKY DESIGN COMPANYNYU-School of Continuing and Professional StudiesX50.9252 NEW PRODUCT AND SERVICE DEVELOPMENTAdjunct Associate Professor David GoldsmithStudent DL Fall 2005

ZKYSKY VISION*To develop high quality design, adjusting to every clients needs, base on pure forms and the use of the correct typography.

ZKYSKY MISION* To successfully launch a website by December 2005 in order to increase our business awareness among the target market and improve our communication with clients.

GOALS OF THE NEW SERVICE*Increase number of clients by December 2005 by 30%.*To be part of the top 20 best paid design companies in Buenos Aires.*To have an actualized portfolio.*To have an fluent interaction with our fix clients.*To open the doors for international market.*To increase awareness of the company.*To settle alliances with suppliers and colleagues in order to improve promotion of our services.

GOALS OF THE STAGE GATE PROCESS*Launch web on December 2005.*Optimize the time,money and effort in the process.*Settle a structure for employees to follow accurately based on parallel development.

*STAGE GATE PROCESS

*DISCOVERY GATE 1 *STAGE 1SCOPING

GATE 2 *STAGE 2BUILDBUSINESSCASE

GATE 3 *STAGE 3DEVE-LOPMENT

GATE 4 *STAGE 4TEST AND VALIDATION

GATE 5 *STAGE 5LAUNCH

POST LAUNCHREVIEW

RISK DECREASES ALONG THE PROCESS

PARALLEL DEVELOPMENT

MARKETING AND PROMOTIONS

TECHNOLOGY AND OPERATION

OTHERS AREAS OF THE COMPANY NECESARIES

*DISCOVERY: IDEA GENERATION

*Promote idea generation amongst employees.*Observing and analyzing the client.*Observe the competence.*Seek new technical possibilities.*Talk with friends, colleagues and supplier.*Ask advice from consultant.*Study our problems.*Idea Bank

GATE 1: IDEA SCREEN

- Does it meet ZkySky vision?- Does it meets our objectives?- Does it meet our objectives?- Is the market growth, size and opportunity attractive?- What is the service advantage?- Are the projects technically feasible?- Are there any killer variables in the legal matter?

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GATE 2: SECOND SCREEN*STAGE 1: SCOPING

Preliminary assessment:*Market:Internet search.Quick market test.

*Technical:Check technical and operating feasibility.Settle an estimated time and cost strategy.Find out about the legal risks.

- Do we have a service advantage?- Does it reach our target market?- Did we find interested clients?- Did we found any legal impossibility? - Did we found any technical impossibility? - Is the estimated time fit our timeline?- Is the estimated cost fit our budget?

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*STAGE 2: BUILDING BUSINESS CASE

*Define target market.*Define website concept.*Specify the service positioning strategy.*Specify what the service advantage will be.*Set the requirements and attributes of website.*Make your service project detailed plan.*Analyze competition.*Elaborate a complete analysis of the cost and benefits of the new service.*Specify the technology that will be used.

GATE 3: GO TO DEVELOPMENT

- Do we meet our target market?- Do we have a strong service advantage?- Do we meet our budget?- Do we meet our timeline?- Is the service plan confirmed?

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*STAGE 3: DEVELOPMENT

*Develop a website model.*Define the website map.*Test with client.*Get different sources of feedback.*Settle marketing plan for launch of the website.*Update financials.

GATE 4: GO TO TESTING

- Do we still meet our budget?- Do we still meet our objective?- Do we still meet our timeline?- Do we still meet our target market? - Any positive feedback from tests?- Review marketing plan.

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*STAGE 4: TESTING AND VALIDATION

* Evaluate clients acceptance.* Trial sell. * Technical and operational tests.* Run internal tests.* Revise business and financial viability.

GATE 5: GO TO LAUNCH

- Was the acceptance high?- Do we meet the budget?- Where they positive feedbacks?- Are we all working towards the same goal?- Is it technical and operational feasible?- Do we meet our target market?

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*STAGE 5: LAUNCH

*Post website*Marketing plan into action.

POST-LAUNCH REVIEW

- Review financial profits.- Review increase in new clients.- Review changes in brand awareness.- Analyze failures and success- Did the objective was met? - Learn from mistakes.

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