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If we could first know

where we are and whither

we are tending, we could

better judge what to do

and how to do it.

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The process of determining a company's long-term goals and thenidentifying the best approach for achieving those goals

Present

Future

How do we get from here to there

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Full and active executive support

Effective communication

Employee involvement

Thorough organizational planning andcompetitive analysis

Widespread perceived need for the strategicplanning

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Defines purpose and realistic goals

Makes goals known to stakeholders

Builds consensus about direction

Ensures resources directed to priorities

Establishes ways to measure progress

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If we do what is

necessary, all the odds

are in our favor.

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Where are we trying to go?

Where are we today?

How do we bridge the gap?

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Vision

Statement

Mission

Statement

Values

Statement

How mybusiness will

impact the

Future

What do we do,how we do it

And who do we

do it for

What valuesdrive our

mission and

vision

Where are we trying to go?

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VisionStatement

There will be a personal

computer on every desk running

Microsoft software.

Where are we trying to go?

The future belongs to those who

believe in the beauty of their

dreams.

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Mission

Statement

Where are we trying to go?

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Values

Statement

Where are we trying to go?

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Why do you sit there

looking like an envelope

without any address on

it?

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Macro

Environment

Industry

Environment

Micro

Environment

Where are we today?

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MacroEnvironment

IndustryEnvironment

MicroEnvironment

What forces

contribute to

our industrys

growth &

contraction

What is the

competitive

landscape ofour industry

What Strengths

and

weaknesses

does our

agency have asit relates to the

outside

environment

Where are we today?

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Where are we today?

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Suppliers

Substitutes

Buyers

Entrants

Competitive

Landscape

Where are we today?

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Strengths Weaknesses

Financial

PhysicalIntellectual

Social

Financial

PhysicalIntellectual

Social

Where are we today?

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Opportunities Threats

Weaknesses

Helpful Harmful

Internal

External

Strengths

Where are we today?

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By failing to prepare,

you are preparing

to fail.

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How do we bridge the gap?

Setting the goals

Communicatingthe Tasks

Developing ActionPlans

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How do we bridge the gap?

Setting the goals

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Setting the goals

How do we bridge the gap?

Exploit

OpportunitiesResolve

Weaknesses

Avoid Threats

Build on

Strengths

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How do we bridge the gap?

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How do we bridge the gap?

Mission, Vision and Values

Timeline

Objective

Goal 1

Objective

Strategies

Tasks

Objective

Goal 2

Objective Objective

Goal 3

Objective

Timeline

Strategies

Tasks

Timeline

Strategies

Tasks

Timeline

Strategies

Tasks

Timeline

Strategies

Tasks

Timeline

Strategies

Tasks

Action Plan

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Communicating

the Goals

How do we bridge the gap?

Inputs OutputsProcesses Outcome

PhysicalFinancialSocial/ Human

Intellectual

Tasks &

Activities

Strategies

&

Objectives

Goals

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What is It?

What does it

Accomplish?

How is it done?

Vision, Mission & Values

Strategic Analysis

Strategic Positioning

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