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Developing & Communicating Your Brand with Amanda Altman WWW.A3-DESIGN.COM STRATEGY-DRIVEN PACKAGE DESIGN + BRANDING

Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

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Page 1: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

Developing &Communicating

Your Brandwith Amanda Altman

WWW.A3-DESIGN.COM

STRATEGY-DRIVEN PACKAGE DESIGN + BRANDING

Page 2: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 3: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 4: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 5: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 6: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
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Goals of Branding

Branding Questions

Color Theory

Cognitive Fluency

Building a Tribe on Social Media

TODAY’S AGENDA

Page 8: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GARY VAYNERCHUK

“ Brands mature over time like a marriage.The bond you feel with your spouse is different

than when you first met each other.Excitement and discovery are replaced

by comfort and depth.”

Page 9: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

@garyvee, @vaynermedia on

Twitter

Wine expert, social media

marketing guru,

branding genius, motivational

speaker, serial entrepreneur -

FOLLOW HIM!

GARY VAYNERCHUK

Page 10: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GARY VAYNERCHUK

“ Brands mature over time like a marriage.The bond you feel with your spouse is different

than when you first met each other.Excitement and discovery are replaced

by comfort and depth.”

Page 11: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 12: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 13: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 14: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 15: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
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GARY VAYNERCHUK

“ Great marketing is all abouttelling your story in such a waythat it compels people to buy

what you are selling.”

Page 17: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GOALS OF BRANDING

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

Page 18: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GOALS OF BRANDING

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

Page 19: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GOALS OF BRANDING

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

- Special, happiness

Page 20: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GOALS OF BRANDING

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

- Special, happiness

- Luxury, exclusivity

Page 21: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GOALS OF BRANDING

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

- Special, happiness

- Luxury, exclusivity

- Quality, expensive

Page 22: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GOALS OF BRANDING

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

- Special, happiness

- Luxury, exclusivity

- Quality, expensive

- This is Tiffany

Page 23: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

- Special, happiness

- Luxury, exclusivity

- Quality, expensive

- This is Tiffany

GOALS OF BRANDING

Page 24: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GOALS OF BRANDING

Evoke an emotion

Promotion of a lifestyle

Deliver on a promise

Communicate a message

Page 25: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

QUESTION NO. 1

WHAT DO YOU PROMISETO DO FOR YOUR AUDIENCE?

Page 26: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

QUESTION NO. 2

WHO IS YOUR TARGET DEMOGRAPHIC?

Page 27: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

QUESTION NO. 3

WHO IS YOUR COMPETITION?

Page 28: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

QUESTION NO. 4

HOW ARE YOU DIFFERENT?

Page 29: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

QUESTION NO. 5

DESCRIBE YOUR COMPANYPERSONALITY IN 3 WORDS.

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QUESTION NO. 6

CREATE A STYLEBOARD.

Page 32: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

DESIGN PHILOSOPHY

COLOR THEORY

Page 33: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

credit:The LogoCompany

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Page 35: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
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credit:Ellen Carter

COLOR RESEARCH & APPLICATION

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credit:The Conversioner

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credit:Kissmetrics

COLOR THEORY

Page 39: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

credit:Essie

COLOR THEORY

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DESIGN PHILOSOPHY

COGNITIVE FLUENCY

Page 42: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

COGNITIVE FLUENCY

Page 43: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

COGNITIVE FLUENCY

Page 44: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

COGNITIVE FLUENCY

Page 45: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

FINDING YOUR TRIBE

Page 46: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 47: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 48: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe
Page 49: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

Budweiser Sierra Nevada Guinness

Page 50: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

Sierra Nevada Guinness Budweiser

Page 51: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

FOSTERING YOUR TRIBE

Page 52: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GARY VAYNERCHUK

“Today, getting people to hear your story on social media,and then act on it, requires using a platform’s

native language, paying attention to context, understandingthe nuances and subtle differences that make each platform

unique, and adapting your content to match.

Page 53: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

1. WHERE IS YOUR TRIBE HANGING OUT?

Page 54: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

1. WHERE IS YOUR TRIBE HANGING OUT?

2. WHAT IS THE BEST PLATFORMFOR MY CONTENT?

Page 55: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

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SOCIAL MEDIA

Page 57: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

Page 58: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

Page 59: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

Page 60: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

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Page 62: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

Facebook.com

Twitter.com

LinkedIn.com

Instagram.com

Pinterest.com

YouTube.com

Tumblr.com

SnapChat.com

Page 63: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

Follow the conversation on Twitter!@bizconcle #bizconcle16 @a3_design

SNAPCHAT

71% OF

SNAPCHAT

USERS

ARE AGE

18 34

Page 64: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GARY VAYNERCHUK

“Your story needs to move people’s spiritsand build their goodwill, so that when you

finally do ask them to buy from you,they feel like you’ve given them so much

it would be almost rude to refuse.”

Page 65: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

SOCIAL MEDIA

Facebook.com

Twitter.com

LinkedIn.com

Instagram.com

Pinterest.com

YouTube.com

Tumblr.com

SnapChat.com

Page 66: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

WHO’S THE TRIBE?

Healthy

Sweet Potato Nutrients

Gluten Free, Allergen Free, Dairy Free

Families

Sweet Breakfasts (kids)

Page 67: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

WHO’S THE TRIBE?

Mom

30+

Healthy Eating

Connected

Educated

Pays for quality

Home/Work Juggle

Does all the shopping and cooking for the family

Page 68: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

FACEBOOK & YOUTUBE

Just made a delightful new recipe with our Healthier Way Sweet Potato

Pancake Mix… breakfast for dinner? YES!

Check out how we did it herewww.YouTube.com/link

Page 69: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

TWITTER & YOUTUBE

Breakfast for dinner? YES!Sweet Potato Pancake Mix recipe here

http://tiny.url.com #nomnom#healthyeating #crunchymomma

Page 70: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

TWITTER & YOUTUBE

Visit our video blog to see howto make these yummy savory

pancakesto compliment tonight’s dinner.

http://tiny.url.com

Page 71: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

TUMBLR & PINTEREST

TUMBLR: lists out the steps of the recipe

PINTEREST: has the photo with a short caption andlink to thetumblr feed or youtube page

Page 72: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

LINKEDIN & FACEBOOK

Our new Sweet Potato Pancake mixis flying off the shelves and notjust for breakfast! Check out our

savory cake recipe to compliment tonight’s dinner.tumblr.com link

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GARY VAYNERCHUK

“You can market your ass off,but if your product sucks, you’re dead.”

Page 75: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

BE AUTHENTIC

Page 76: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

LOVE WHAT YOU DOAND YOU’LL NEVER WORK

A DAY IN YOUR LIFE.

Page 77: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

LOVE WHAT YOU DOAND YOU’LL NEVER WORK

A DAY IN YOUR LIFE.

Page 78: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

RECAP

LOGO

BRANDING GOALS

DESIGN PHILOSOPHY

SOCIAL MEDIA MARKETING

Page 79: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

GARY VAYNERCHUK

“A penguin cannot become a giraffe,so just be the best penguin you can be.”

Page 80: Developing & Communicating Your Brand ·  · 2019-02-27Developing & Communicating Your Brand with Amanda Altman STRATEGY-DRIVEN ... Color Theory Cognitive Fluency Building a Tribe

Thank You!

Amanda [email protected]

WWW.A3-DESIGN.COM