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DEVELOPING BUSINESS

AND PEOPLE

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This is IKEA

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WHO AM I? NAME: Barbara Riedl NATIONALITY: Austrian EDUCATION: degree in political science and Publizistik sales & marketing-degree trainer BEFORE IKEA: journalist POSITION: PR Manager IKEA Austria Social Responsibility Mgr. IKEA Austria AT IKEA SINCE: 2002 FAMILY: single mother, one son EXPERIENCE AT IKEA: 10 years FAVORITE IKEA PRODUCT: FAKTUM kitchen

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OUR VISION:

TO CREATE

A BETTER EVERYDAY LIFE

FOR THE MANY PEOPLE

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This is IKEA

OUR BUSINESS IDEA:

TO OFFER A WIDE RANGE OF WELL DESIGNED, FUNCTIONAL HOME

FURNISHING PRODUCTS AT PRICES SO LOW,

THAT THE MANY PEOPLE CAN AFFORD THEM

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A VALUE DRIVEN COMPANY

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This is IKEA

A GREAT PLACE TO WORK

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This is IKEA

A COMPANY THAT

TAKES RESPONSIBILITY

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A GOOD NEIGHBOUR

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IKEA at a glance FY10 ®

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ALL IN ONE HAND

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FY 11

2012

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facts&figures FY11

2012 12 IKEA AUSTRIA FY 10

locations

VÖSENDORF : 1.9.1977 HAID (WELS): Mai 1981 HAID 1: 199 HAID 2: 2006 GRAZ: August 1989 WIEN NORD: August 1999 INNSBRUCK: August 2000 SALZBURG: November 2003 KLAGENFURt: November 2008 WELS: IKEA Distribution Center

IKEA AUSTRIA

2.460 IKEA Co-Workers in Austria

66 nationalities 1500 women / 900 men

20 different workt-ime models many female top managers

2012 13 IKEA AUSTRIA FY 10

ANNUAL FIGURES IKEA AT

TOTAL SALES vs FY11: + 5.5 % 635,4 Mio € MARKET SHARE IKEA AT: 13,9 % VISITORS: 12,45 million CUSTOMERS: 6,39 million IKEA FAMILY MEMBERS: + 12 % 1,15 million VISITORS KEA.AT: + 23 % 15,2 million FACEBOOK/ikea-austria 25.000 fans

IKEA AUSTRIA FY12

IKEA AND PEOPLE

Co-workers

at tier 2

suppliers

650 million

visitors

600,000 co-workers

at tier 1 suppliers

131,000

co-workers

2 million people in

extended value chain

ALL IN ONE HAND

To create a better everyday life for the many people.

This has never been more relevant than it is today