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Developing a Spa and Developing a Spa and Wellness BusinessWellness Business
Gaudia Chevannes-AquartGaudia Chevannes-Aquart
Definition of the Word SpaDefinition of the Word Spa
The word "spa" comes from The word "spa" comes from the Latin expression for the Latin expression for health by waterhealth by water..
WellnessWellness
Wellness is the state of Wellness is the state of optimal well-being. It's optimal well-being. It's not simply the absence not simply the absence of illness, but an of illness, but an improved quality of life improved quality of life resulting from enhanced resulting from enhanced physical, social, mental, physical, social, mental, emotional, spiritual and emotional, spiritual and environmental health.environmental health.
The Complete YouThe Complete You
Why WellnessWhy WellnessThis industry is a newcomer to This industry is a newcomer to today’s conglomerates, since today’s conglomerates, since fifteen years ago it didn’t even fifteen years ago it didn’t even exist. However, today the Wellness exist. However, today the Wellness Industry enjoys annual revenue Industry enjoys annual revenue exceeding exceeding $200 billion$200 billion and is and is expected to reach the expected to reach the trillion trillion dollar mark by 2010dollar mark by 2010. It does not . It does not take a scientist to realize this is take a scientist to realize this is outstanding growth! Just go down outstanding growth! Just go down to your local strip mall or to your local strip mall or commercial district and see what commercial district and see what you run into. You will find Vitamin you run into. You will find Vitamin stores, fitness centres, natural food stores, fitness centres, natural food markets, and so many more markets, and so many more wellness related businesses seem wellness related businesses seem to be emerging at incredible rates! to be emerging at incredible rates! A massive wave is forming. A massive wave is forming.
Why such a surge of Why such a surge of growth?growth?
It all comes down to a giant It all comes down to a giant contemporary demand for advancements contemporary demand for advancements in pro-active health. There are many in pro-active health. There are many reasons why the wellness industry is, reasons why the wellness industry is, and will continue to expand. For and will continue to expand. For instance, did you know that today: instance, did you know that today:
Some StatisticsSome Statistics 14 million Americans have low bone 14 million Americans have low bone
density, and 77% of the estimated 8 density, and 77% of the estimated 8 million who have Osteoporosis are million who have Osteoporosis are undiagnosed (National Osteoporosis undiagnosed (National Osteoporosis Foundation);Foundation);
65% of the population is overweight, and 65% of the population is overweight, and 25% of those people are clinically obese 25% of those people are clinically obese (U.S. Centres for Disease Control);(U.S. Centres for Disease Control);
300,000 deaths per year are associated 300,000 deaths per year are associated with being overweight and obese (U.S. with being overweight and obese (U.S. Surgeon General);Surgeon General);
58 million Americans have one or more 58 million Americans have one or more forms of cardiovascular disease, the forms of cardiovascular disease, the majority of which are undiagnosed majority of which are undiagnosed (American Heart Association). (American Heart Association).
The ChallengeThe ChallengeThe wellness industry will start going head to The wellness industry will start going head to head against one of the world’s largest head against one of the world’s largest industries known as the industries known as the Health Care Health Care IndustryIndustry. Understanding the potential in this . Understanding the potential in this challenge is important, since the Health Care challenge is important, since the Health Care Industry boasts to help the sick get better, Industry boasts to help the sick get better, while the Wellness Industry and Spa Therapies while the Wellness Industry and Spa Therapies promote proactive health and focus on promote proactive health and focus on helping people to not get sick in the first helping people to not get sick in the first place!place!
Which would you prefer? Which would you prefer?
Client FocusClient FocusThe spa industry is booming and consumers are becoming more discerning and with the escalation in demand at present across the spa industry, client expectation becomes increasingly sophisticated, leading to a well-informed and discriminating assessment of services on offer.
How to Start a How to Start a Spa/Wellness BusinessSpa/Wellness Business
Create a Create a business planbusiness plan for your spafor your spa
Conduct initial Conduct initial market market researchresearch for your for your spa businessspa business
Wellness SpaWellness Spa Combines Spa services with Wellness Combines Spa services with Wellness
Programs within appropriate Day Spa Programs within appropriate Day Spa facilities. Will need to provide evidence facilities. Will need to provide evidence of: of:
Day Spa facilities. Day Spa facilities. Spa Therapy and Body Therapy Spa Therapy and Body Therapy Wellbeing and lifestyle programs. Wellbeing and lifestyle programs. Offers Spa CuisineOffers Spa Cuisine
An Overview of An Overview of OptionsOptions for for Your Spa BusinessYour Spa Business
Buying an Buying an establishedestablished spa spa businessbusiness
Opening a Opening a newnew spa spa Spa Spa franchisingfranchising MobileMobile spas spas
LicensingLicensing requirements for requirements for spasspas
In your territory:In your territory: Are there licensing requirements for Are there licensing requirements for
the establishmentthe establishment What about the individual operator What about the individual operator
licenselicense Are there certification standards Are there certification standards HygieneHygiene requirements for spas requirements for spas
Other Things to ConsiderOther Things to Consider
Write your Write your MissionMission & & VisionVision Statement Statement Choosing a Choosing a namename for your spa business for your spa business Start-up costs Start-up costs Where to get Where to get start-up financingstart-up financing for your spa for your spa
businessbusiness What to consider when choosing a What to consider when choosing a locationlocation for for
your spa business including how much square your spa business including how much square footage you will needfootage you will need
Interior designInterior design of your spa business of your spa business WhatWhat equipment equipment you you needneed to start a spa to start a spa
businessbusiness
Managing Your Day Spa Managing Your Day Spa BusinessBusiness
Develop effective Develop effective systemssystems for running your for running your spa business on a daily basisspa business on a daily basis
Set your spa's Set your spa's hourshours of operation of operation Working with spa Working with spa employeesemployees
Determine the staffingDetermine the staffing needs needs of your spa business of your spa business Find employees who are Find employees who are qualifiedqualified to work at your to work at your
spaspa Set Set sales goalssales goals and keep spa employees motivated and keep spa employees motivated
Managing Your Day Spa Managing Your Day Spa BusinessBusiness
Establish a Establish a maintenance schedule maintenance schedule for for equipmentequipment
Set Set pricesprices for your spa's service and develop for your spa's service and develop packagespackages to encourage clients to buy more to encourage clients to buy more
Spa Spa productsproducts Identify sIdentify suppliersuppliers for the products you will use for the products you will use
and retailand retail Set retail Set retail markupmarkup margins margins Keep track of inventoryKeep track of inventory Create in-store Create in-store displaysdisplays to market products to market products
Managing Your Day Spa Managing Your Day Spa BusinessBusiness
Create your image on and off paperCreate your image on and off paper Develop promotional materials to Develop promotional materials to
marketmarket your spa business your spa business (including (including LOGO,LOGO, a menu of a menu of services, website, brochures, etc.)services, website, brochures, etc.)
AdvertisingAdvertising and and publicitypublicity Stimulate Stimulate repeat business repeat business from from
your spa clientsyour spa clients
The Destination SpaThe Destination SpaWith people prepared to travel to get the With people prepared to travel to get the treatment and experience they desire, treatment and experience they desire, the future of the industry is in delivering the future of the industry is in delivering a a top qualitytop quality product, product, consistentlyconsistently. . With this in mind, you must set about With this in mind, you must set about building the very framework of your building the very framework of your business, establishing strengthening and business, establishing strengthening and streamlining the operation.streamlining the operation.
Your Unique Selling PointYour Unique Selling Point Seaside Charm or Seaside Charm or
Mountain BlissMountain Bliss Natural Mud or Healing Natural Mud or Healing
Spring WaterSpring Water Indigenous Plants and Indigenous Plants and
HerbsHerbs Specially Developed Specially Developed
TechniquesTechniques Unique TechnologyUnique Technology One of a Kind ImportOne of a Kind Import Cosmetic surgery and Cosmetic surgery and
recoveryrecovery
Who are You Catering to?Who are You Catering to? GolfersGolfers Mountain ClimbersMountain Climbers Business Travellers Business Travellers
(Conferences etc)(Conferences etc) Baby BoomersBaby Boomers Health & Fitness BuffsHealth & Fitness Buffs HoneymoonersHoneymooners College StudentsCollege Students FamiliesFamilies
Why Choose Spa/WellnessWhy Choose Spa/WellnessThe The great newsgreat news is, as the first of is, as the first of approximately 78 million members of the approximately 78 million members of the baby boomer generation in North baby boomer generation in North America start turning the age of 65 over America start turning the age of 65 over the next few years, they will create the the next few years, they will create the need for continuing improving and need for continuing improving and expanding of this industry, thus expanding of this industry, thus generating an generating an increasing demandincreasing demand for for us to supply.us to supply.