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Developing a Social Media Planfor Beginners
What You’ll Learn Today
Setting expectations and a budget for social media
Choosing the best social media sites for your businesses
Finding and posting meaningful content consistently without pulling your hair out
#9 – Understand what social media can (and can’t) do
MYTH: “I tried social media for one week, with no results. So social media is worthless.”
REALITY: Social media is just one piece of the puzzle – and must be done right.
#9– Understand Social Media, Cont’d.
Social media is one tool in your marketing toolbox
Understand your goals: social ROI vs. financial ROI
Social ROI Branding Followers, reach, and engagement Requires consistency and purposeful posting
stay top of mind
#9– Understand Social Media, Cont’d.
Financial ROI You can lead a horse to water… Sales initiatives take time to test
#8 – Budget for social media
MYTH: “Social media should be free.”
REALITY:You should budget for social media support and advertising.
#8– Budget for Social Media, Cont’d.
Keeping social media management in-house? Budget for the time of your best in-house writer It’s easier to train a writer on social media… Social media is just a software program
Budget for approx. 1-2 hours/week Depends on your social media platforms
Remember: This has to be consistent.
#8– Budget for Social Media, Cont’d.
Outsourcing your social media? Look for experience in writing, marketing, and
social media Ask for links to other clients’ SM sites Ask for references Expect pricing to be all over the place Usually starts at “a few hundred dollars”/mo.
#8– Budget for Social Media, Cont’d.
Factor in social media advertising Organic reach @ 6% Pay to play Budget for at least $100/mo. (Facebook) Boost post engagement Drive website traffic Increase website conversions And more!
#7 – Pick The Right Platforms
MYTH: “I need to be everywhere on social media.”
REALITY: It’s better to do 2-3 platforms really well than do 5-6 really poorly.
#7 – Pick The Right Platforms, Cont’d.
Facebook 1.8 billion usersWildly popular but crowdedOrganic reach is toughGood advertising opportunities
YouTube 1 billion usersGreat for SEOCreating videos takes effort
#7 – Pick The Right Platforms, Cont’d.
Instagram 600 million usersGrowing by leaps and boundsDemographics are shifting to older populations Simple to use
LinkedIn 450 million usersGreat for nurturing professional relationships
and attracting higher-income levels Builds your personal brand to sell your
company’s brand Excellent for prospecting
#7 – Pick The Right Platforms, Cont’d.
Twitter 315 million usersGood for nichesExcellent for word-of-mouth advertising Takes time to build a relevant following
Snapchat 160 million usersGreat for younger audiencesTakes time to build a relevant followingBetter for informal brands
#7 – Pick The Right Platforms, Cont’d.
Google+ 100 million usersFew people actually use it, but…Great for SEOEasy to integrate
#6 – Make It Social
MYTH: “Companies must SELL on social media.”
REALITY: No one likes people who constantly talk about themselves.
#6 – Make It Social, Cont’d.
Treat social media like normal human relations 80:20 golden rule
Share and retweet
Post what your audience wants to see
#5 – Plan It!
MYTH: “Posting on social media must be spontaneous.”
REALITY:You can plan most of it in advance.
#5 – Plan It!, Cont’d.
Use an editorial calendar
#4 – Find Great Content
MYTH: “We don’t have time to find other people’s content. So we’ll just talk about our company.”
REALITY: It’s easy to find great content!
#4 – Find Great Content, Cont’d.
Feedly.com Select topics to follow Select blogs/websites to followView list of most recent articles
#4 – Find Great Content, Cont’d.
#3 – Take Control
MYTH: “Running a social media program will take over my life.”
REALITY: Control your time by using a single dashboard.
#3 – Take Control, Cont’d.
Bufferapp.com (Buffer)More intuitive Easier to set a daily posting schedule
Hootsuite.com Excellent dashboard for “listening”Nice analytics reports
#2 – Know When to Post
MYTH: “The best time to post on Facebook is Friday at 3pm.”
REALITY: Your followers are unique. Look at your metrics.
#2 – Know When to Post, Cont’d.
Facebook Insights
Twitter – SocialBro.com
Socialbro.com
Facebook.com
#1 – Make It Easy To Follow
MYTH: “It’s hard for people to find our company on social media.”
REALITY: There are lots of ways to boost your visibility.
#1 – Make It Easy To Follow, Cont’d.
Follow all the earlier advice.
Make social media icons obvious on website
Add social media links to your email signature
Promote social media on your social media
Add social media links to your e-blasts
One More Thing…
Have Fun!
Thank You!
Brooke Miles
Delaware ShoutOut
(302) 273-2845
www.deshoutout.com
linkedin.com/in/brookethemarketingpro
