51
Using Social Media to Improve Classroom and School Communications Jason Neiffer Doctoral Student, Curriculum & Instruction the University of Montana Curriculum Director Montana Digital Academy @techsavvyteach

Developing a School Social Media Strategy

Tags:

Embed Size (px)

DESCRIPTION

These are slides to support Jason Neiffer's "Developing a School Social Media Strategy," at NCCE 2013 in Portland, Oregon.

Citation preview

Page 1: Developing a School Social Media Strategy

Using Social Media to Improve Classroom and School

CommunicationsJason Neiffer

Doctoral Student, Curriculum & Instructionthe University of Montana

Curriculum DirectorMontana Digital Academy

@techsavvyteach

Page 2: Developing a School Social Media Strategy

http://2013.ncceconnect.org/F110

Paperless Handouts:

http://2013.ncceconnect.org/F110
http://2013.ncceconnect.org/F110
Page 3: Developing a School Social Media Strategy

con·ver·gence

the occurrence of two or more things coming together

Page 4: Developing a School Social Media Strategy

Joe Logan

Page 5: Developing a School Social Media Strategy

Allen Avenue SchoolImage:

Page 6: Developing a School Social Media Strategy

UCSF School of PharmacyImage:

Page 7: Developing a School Social Media Strategy

13th Street Studio

Page 8: Developing a School Social Media Strategy

Jason Neiffer

Page 9: Developing a School Social Media Strategy
Page 10: Developing a School Social Media Strategy
Page 11: Developing a School Social Media Strategy
Page 12: Developing a School Social Media Strategy
Page 13: Developing a School Social Media Strategy
Page 14: Developing a School Social Media Strategy
Page 15: Developing a School Social Media Strategy
Page 16: Developing a School Social Media Strategy
Page 17: Developing a School Social Media Strategy
Page 18: Developing a School Social Media Strategy
Page 19: Developing a School Social Media Strategy
Page 20: Developing a School Social Media Strategy
Page 21: Developing a School Social Media Strategy
Page 22: Developing a School Social Media Strategy
Page 23: Developing a School Social Media Strategy

So, what?

Page 24: Developing a School Social Media Strategy

Ignoring social media means shutting down a potentially massive channel of communication to parents, community members and tax payers!

Page 25: Developing a School Social Media Strategy

...or else?

Page 26: Developing a School Social Media Strategy
Page 27: Developing a School Social Media Strategy
Page 28: Developing a School Social Media Strategy
Page 29: Developing a School Social Media Strategy
Page 30: Developing a School Social Media Strategy

Social media presence should be planned; messaging is important

Accurate, up-to-date information beats out function; function beats out form

Unofficial presences are as important as official channels

Student voice is as important as adult voice

Simple Rulesfor Success

Page 31: Developing a School Social Media Strategy

Low-Hanging Fruit

Page 32: Developing a School Social Media Strategy

School Websites

Page 33: Developing a School Social Media Strategy

http://jasonlinks.net/6

http://jasonlinks.net/6
http://jasonlinks.net/6
Page 34: Developing a School Social Media Strategy

Classroom Websites

Page 35: Developing a School Social Media Strategy

http://jasonlinks.net/7

http://jasonlinks.net/7
http://jasonlinks.net/7
Page 36: Developing a School Social Media Strategy

Options

Blogging Platforms:EduBlogs, KidBlogs, Blogger,

Blog.com, TypePad, Jux, Tumblr, Posterous, Weebly,

LiveJournal

Serverside Content Management Systems (CMS):Wordpress, Joomla, Drupal,

PHP Nuke

Simple:Coded website, School Wires

Other Platforms:Wikispaces, Google Sites

Page 37: Developing a School Social Media Strategy

Social Media Options

Page 38: Developing a School Social Media Strategy

Facebook

Page 39: Developing a School Social Media Strategy

http://jasonlinks.net/8

http://jasonlinks.net/8
http://jasonlinks.net/8
Page 40: Developing a School Social Media Strategy

Twitter

Page 41: Developing a School Social Media Strategy

http://jasonlinks.net/9

http://jasonlinks.net/9
http://jasonlinks.net/9
Page 42: Developing a School Social Media Strategy

Media Channels: YouTube & Flickr

Page 43: Developing a School Social Media Strategy

http://jasonlinks.net/a

http://jasonlinks.net/a
http://jasonlinks.net/a
Page 44: Developing a School Social Media Strategy

Content?

School Happening:Guest Speakers, Assemblies, School Events, School Plays, Graduation, Concerts, Sports

Events

School Photos:Albums from School Events,

Classroom Projects, Field Grips

Video:Clips from Events, Sports,

Projects

Encourage Engagement:Fundraising, School Event Announcement, Pro-Levy

Messages

Page 45: Developing a School Social Media Strategy

Strategery

Make social media an assignment for staff (or students); don’t assume it will just get doneAccept social media as public relations strategy

Page 46: Developing a School Social Media Strategy
Page 47: Developing a School Social Media Strategy
Page 48: Developing a School Social Media Strategy
Page 49: Developing a School Social Media Strategy
Page 50: Developing a School Social Media Strategy

Clearly define who is responsible for social media

Clearly define your channel(s) as the official channel(s)

Consider asking rogue channels to label themselves as unofficial

Policy Considerations

Page 51: Developing a School Social Media Strategy

Intelligex social media conference developing a social media strategy by barbara davies

Intelligex social media conference developing a social media strategy by barbara davies

Business
Developing A Blended Learning Strategy: Instructional Media & Pedagogical Considerations

Developing A Blended Learning Strategy: Instructional Media & Pedagogical Considerations

Education
Developing Your Unique Social Media Marketing Strategy · Developing Your Unique Social Media Marketing Strategy. Information Management and Technology Assurance Section Disclaimer

Developing Your Unique Social Media Marketing Strategy · Developing Your Unique Social Media Marketing Strategy. Information Management and Technology Assurance Section Disclaimer

Documents
Developing Your 2011 Social Media Business Strategy

Developing Your 2011 Social Media Business Strategy

Business
Community Management Portfolio - WordPress.com · 2.0 Social Media Strategy Businesses that invest in social media strategy, developing a strong social media community, can positively

Community Management Portfolio - WordPress.com · 2.0 Social Media Strategy Businesses that invest in social media strategy, developing a strong social media community, can positively

Documents
Developing a Social Media Strategy

Developing a Social Media Strategy

Documents
DEVELOPING A SOCIAL MEDIA STRATEGY - Template.net · Developing a Social Media Strategy Getting Started with Social Media Before you jump into social media it is very important to

DEVELOPING A SOCIAL MEDIA STRATEGY - Template.net · Developing a Social Media Strategy Getting Started with Social Media Before you jump into social media it is very important to

Documents
Developing a Marketing Strategy June 2013englacrosse.s3.amazonaws.com/media/2013/09/PWC-Developing-a... · . The key stages in developing a marketing strategy 4. Marketing strategy

Developing a Marketing Strategy June 2013englacrosse.s3.amazonaws.com/media/2013/09/PWC-Developing-a... · . The key stages in developing a marketing strategy 4. Marketing strategy

Documents
DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY FOR THE …

DEVELOPING A SOCIAL MEDIA MARKETING STRATEGY FOR THE …

Documents
Developing a Social Media Strategy - Napier PR

Developing a Social Media Strategy - Napier PR

Technology
Developing A Social Media Strategy Around LinkedIn by Chris Raulf

Developing A Social Media Strategy Around LinkedIn by Chris Raulf

Documents
Developing Your Social Media Strategy - West …...Developing Your Social Media Strategy • Tools for developing your own social media strategy • Practical ways to deploy key points

Developing Your Social Media Strategy - West …...Developing Your Social Media Strategy • Tools for developing your own social media strategy • Practical ways to deploy key points

Documents
Developing and Deploying a Social Media Strategy for Financial Institutions

Developing and Deploying a Social Media Strategy for Financial Institutions

Economy & Finance
Developing a sensible social media strategy · 2018. 4. 3. · Developing a sensible social media strategy Kevin O'Keefe CEO & Founder, LexBlog, Inc

Developing a sensible social media strategy · 2018. 4. 3. · Developing a sensible social media strategy Kevin O'Keefe CEO & Founder, LexBlog, Inc

Documents
Developing A Social Media Strategy

Developing A Social Media Strategy

Technology
Developing a Social Media Strategy Workshop 2.16.12

Developing a Social Media Strategy Workshop 2.16.12

Business
Developing Your Unique Social Media Marketing Strategy › ... › 20170726-socialmedia.pdfDeveloping Your Unique Social Media Marketing Strategy. Information Management and Technology

Developing Your Unique Social Media Marketing Strategy › ... › 20170726-socialmedia.pdfDeveloping Your Unique Social Media Marketing Strategy. Information Management and Technology

Documents
Developing a social media strategy for SAXO.com

Developing a social media strategy for SAXO.com

Social Media
Developing a social media communications strategy - Melcrum Social Media Conference

Developing a social media communications strategy - Melcrum Social Media Conference

Business
Developing a social media strategy [pdf, 639kb]

Developing a social media strategy [pdf, 639kb]

Documents
5 Steps for Developing a Social Media Strategy

5 Steps for Developing a Social Media Strategy

Social Media
Developing a Plan: Creating a Social Media Strategy

Developing a Plan: Creating a Social Media Strategy

Documents
DEVELOPING AN EFFECTIVE SOCIAL MEDIA STRATEGY Rebecca Kallsen

DEVELOPING AN EFFECTIVE SOCIAL MEDIA STRATEGY Rebecca Kallsen

Documents
Developing a Social Media Strategy for Children's Mental Health

Developing a Social Media Strategy for Children's Mental Health

Health & Medicine
Developing a Successful Social Media Strategy

Developing a Successful Social Media Strategy

Documents
DEVELOPING A SOCIAL MEDIA STRATEGY - Fáilte Ireland · 2012-04-02 · Developing a Social Media Strategy Getting Started with Social Media Before you jump into social media it is

DEVELOPING A SOCIAL MEDIA STRATEGY - Fáilte Ireland · 2012-04-02 · Developing a Social Media Strategy Getting Started with Social Media Before you jump into social media it is

Documents
Developing Your Social Media Business Strategy

Developing Your Social Media Business Strategy

Marketing
DEVELOPING A SOCIAL MEDIA STRATEGY - Filte Ireland

DEVELOPING A SOCIAL MEDIA STRATEGY - Filte Ireland

Documents
DEVELOPING A SOCIAL MEDIA STRATEGY - Template.net · 2016. 3. 8. · Developing a Social Media Strategy Getting Started with Social Media Before you jump into social media it is very

DEVELOPING A SOCIAL MEDIA STRATEGY - Template.net · 2016. 3. 8. · Developing a Social Media Strategy Getting Started with Social Media Before you jump into social media it is very

Documents
Developing An Effective Social Media Strategy

Developing An Effective Social Media Strategy

Social Media