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April 2020 Stephanie Waddell, Prof Jonathan Sharples Developing a behavioural approach to knowledge mobilisation Reflections for the What Works Network DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION: REFLECTIONS FOR THE WHAT WORKS NETWORK

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Page 1: Developing a behavioural approach to knowledge mobilisation

April 2020

Stephanie Waddell, Prof Jonathan Sharples

Developing a behavioural approach to knowledge mobilisation Reflections for the What Works Network

DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION: REFLECTIONS FOR THE WHAT WORKS NETWORK

Page 2: Developing a behavioural approach to knowledge mobilisation

Early Intervention Foundation 10 Salamanca Place London SE1 7HB

W: www.EIF.org.uk E: [email protected] T: @TheEIFoundation P: +44 (0)20 3542 2481

This paper was first published in April 2020. © 2020

The aim of this report is to support policymakers, practitioners and commissioners to make informed choices. We have reviewed data from authoritative sources but this analysis must be seen as a supplement to, rather than a substitute for, professional judgment. The What Works Network is not responsible for, and cannot guarantee the accuracy of, any analysis produced or cited herein.

EIF is a registered charity (1152605) and a company limited by guarantee (8066785).

AcknowledgmentsThe authors would like to thank the following people for their input to this project: Prof Robin Banerjee (University of Sussex), Dr Aleisha Clarke (EIF), Dr Freyja Fischer (EIF), Prof Jeremy Grimshaw (University of Ottowa), Emma Lewis (head, Heathmere Primary School Wandsworth), Dr Fabiana Lorencatto (UCL), Stuart Mathers (EEF), Donna Molloy (EIF), Liz Robinson (co-director, Big Education), Matthew Van Poortvliet (EEF).

They would also like to thank the heads, school staff and wider colleagues who participated in focus groups, and the ESRC for their support for this work.

PROJECT SUPPORTED BY ESRC

DownloadThis document is available to download as a free PDF at: https://www.eif.org.uk/report/developing-a-behavioural-approach-to-knowledge-mobilisation-reflections-for-the-what-works-network

For commercial use, please contact [email protected]

Permission to shareThis document is published under a creative commons licence: Attribution-NonCommercial-NoDerivs 2.0 UK http://creativecommons.org/licenses/by-nc-nd/2.0/uk/

About EIFThe Early Intervention Foundation (EIF) is an independent charity established in 2013 to champion and support the use of effective early intervention to improve the lives of children and young people at risk of experiencing poor outcomes.

Effective early intervention works to prevent problems occurring, or to tackle them head-on when they do, before problems get worse. It also helps to foster a whole set of personal strengths and skills that prepare a child for adult life.

EIF is a research charity, focused on promoting and enabling an evidence-based approach to early intervention. Our work focuses on the developmental issues that can arise during a child’s life, from birth to the age of 18, including their physical, cognitive, behavioural and social and emotional development. As a result, our work covers a wide range of policy and service areas, including health, education, families and policing.

EIF IS PROUD TO BE A MEMBER OF THE WHAT WORKS NETWORK

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DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION 3 EARLY INTERVENTION FOUNDATION | APRIL 2020

Contents

Summary .................................................................................................................................................................. 4

1. Introduction .......................................................................................................................................................... 51.1 Mobilising guidance on social and emotional learning ..........................................................................................51.2 Taking a behavioural approach ................................................................................................................................6

2. The three phases – mapping, design, implementation ......................................................................................... 82.1. Mapping phase .........................................................................................................................................................82.2 Design phase ...........................................................................................................................................................102.3. Implementation phase ...........................................................................................................................................11

3. Lessons and insights .......................................................................................................................................... 133.1 How did this process impact on the design of our guidance? ............................................................................133.2 How did this process impact on the design of a knowledge mobilisation plan? ...............................................133.3 How feasible is this process? ................................................................................................................................143.4 How transferable is this process? ..........................................................................................................................15

4. Conclusions and next steps ............................................................................................................................... 16

Appendix A: Summary of recommendations from SEL guidance ...........................................................................17

Appendix B: Knowledge mobilisation plan ............................................................................................................. 19

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Summary

In this What Works Network Strategic Fund project, we aimed to develop and pilot an approach to mobilising research evidence that was informed by the behavioural needs of users. It was based on the premise that by understanding the current state of practice, in addition to the current state of the evidence base, What Works centres could better address the gaps between the two. It focused on mobilising a joint piece of evidence-based guidance from the Early Intervention Foundation (EIF) and the Education Endowment Foundation (EEF) on social and emotional learning (SEL).

The project involved the following three phases.

1. Mapping – through use of a behavioural science framework (COM-B) to gain a better understanding of the behavioural barriers and enablers to adopting evidence-informed practice on SEL.

2. Design – use the insights from the mapping phase to design a targeted, multi-stranded package of knowledge mobilisation activities that attended to those behavioural needs.

3. Implementation – begin to implement and monitor those knowledge mobilisation activities.

The project generated subtle insights on the behavioural factors relating to SEL teaching, which in turn informed the messages in the guidance, how those messages were communicated, and the nature and sequence of mobilisation activities.

We believe that the process has led to a more precise and efficient knowledge mobilisation plan than for previous guidance reports, and that the approach has wider potential applicability across the What Works Network. A more thorough evaluation of the process used, and the resulting knowledge mobilisation activity, would be a valuable next step.

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1. Introduction

A common challenge across the What Works Network is putting evidence into action at scale. Simply providing information about evidence-based programmes or practices is insufficient to change what policymakers, commissioners or practitioners do, even if that information is underpinned by robust research.1,2

Encouragingly, What Works centres are moving in the direction of using multi-stranded approaches to mobilising knowledge. However, these approaches are typically developed without full consideration of the starting points of the research users and the system more widely. This means that knowledge mobilisation projects are often designed through intuition and best guesses, rather than a deep understanding of the barriers to widespread research use, and the levers and mechanisms that can influence change in practice. As a result, scale-up projects are unlikely to be as effective and efficient as they might be.

This report offers reflections for the What Works Network on a collaboration between the Early Intervention Foundation (EIF) and Education Endowment Foundation (EEF) to develop and study an approach to designing a user-informed strategy to mobilise evidence on social and emotional learning (SEL).

1.1 Mobilising guidance on social and emotional learningThere is good evidence from previous work carried out by both What Works centres – including substantial meta-analyses and longitudinal studies – that improved social and emotional skills in childhood are associated with a range of positive outcomes at school and in later life.3

Currently, most of the evidence regarding SEL is focused on intervention programmes, with little guidance on the types of strategies or practices that teachers can integrate into their everyday teaching. EIF and EEF therefore collaborated to review the evidence, and develop guidance, on both structured programmes and everyday teaching practices.

In parallel with the evidence review, this project aimed to design a knowledge mobilisation campaign for the SEL guidance that was built around an understanding of the needs of research users (in this case, primary school headteachers, senior leadership teams and teachers). It was based on the premise that by understanding the current state of practice and decision-making in schools – in addition to the state of the evidence base – What Works centres and others could better address the gaps between the two.

Although the focus was on education, we envisaged that the lessons and methods could be applied more widely across the What Works Network. We wanted to study the process as it evolved and develop a first iteration of a generalisable process for designing knowledge mobilisation plans that are built around the needs of research users.

1 Langer, L., Tripney, J., & Gough, D. (2016). The science of using science: Researching the use of research evidence in decision-making. London: EPPI-Centre, UCL Institute of Education, University College London. https://eppi.ioe.ac.uk/cms/Default.aspx?tabid=3504

2 Lord, P., Rabiasz, A., Styles, B., & Andrade, J. (2017). ‘Literacy octopus’ dissemination trial: Evaluation report and executive summary. London: Education Endowment Foundation. https://www.nfer.ac.uk/literacy-octopus-dissemination-trial-evaluation-report-and-executive-summary

3 Goodman, A., Joshi, H., Nasim, B., & Tyler, C. (2015). Social and emotional skills in childhood and their long-term effects on adult life. London: UCL Institute of Education, Early Intervention Foundation. https://www.eif.org.uk/report/social-and-emotional-skills-in-childhood-and-their-long-term-effects-on-adult-life

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1.2 Taking a behavioural approach In 2017, What Works Wellbeing commissioned the EPPI-Centre, at University College London, to review the efficacy of interventions that aimed to increase decision-makers’ use of research across different social science sectors.4 In line with previous reviews of this type, the team classified interventions in terms of the mechanisms used to mobilise the research, for instance supporting interactions between decision-makers and researchers.

In addition to examining the mechanism of change, they also looked at the behavioural components that were required by the research user to make evidence-informed decisions. They did so by applying Prof Susan Michie’s COM-B framework, which proposes that changing behaviour relies on behavioural barriers and enablers relating to capabilities, opportunities and motivation (COM).5 The COM-B framework sits at the centre of the behaviour change wheel, which proposes that different types of intervention are suitable for addressing different behavioural barriers, which in turn are influenced by different policy levers (see figure 1.1).

FIGURE 1.1The behaviour change wheel

Psychological Physical

Socia

l

Autom

atic

Physical

Reflective

 CAP

ABIL

ITY 

OPPORTUNITY

MOTIVATION

Education

Restrictions

Envi

ronm

enta

lre

stru

ctur

ing

Persuasion

Ince

ntiv

isat

ion

Coercion

Training

Enablement

Modelling

Environmental/

social planning

Comm

unication/marketing

Guidelines

Fisc

al m

easu

res

Regulation

Service provision

Legislat

ion

Source: Michie, S., Atkins, L., & West, R. (2014) The Behaviour Change Wheel: A Guide to Designing Interventions. London: Silverback

4 Langer, L., Tripney, J., & Gough, D. (2016). The science of using science: Researching the use of research evidence in decision-making. London: EPPI-Centre, UCL Institute of Education, University College London. https://eppi.ioe.ac.uk/cms/Default.aspx?tabid=3504

5 Michie, S., Atkins, L., & West, R. (2014) The Behaviour Change Wheel: A Guide to Designing Interventions. London: Silverback

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A key finding in the Science of Using Science review was that using evidence to inform decision-making relies, to some extent, on meeting the behavioural needs of the user. For example, creating access to research only impacts on decision-making if the user has the opportunity and motivation to do so. This overarching finding suggests there is value when mobilising evidence in standing from the perspective of the research user and considering their ‘points of departure’ when engaging with research. In other words, what is preventing them from engaging with, and acting on, the evidence? The authors of the report suggest: ‘It is advisable that future research and practice focus on how to design and tailor interventions that better feature these COM configurations.’6

In this What Works Network Strategic Fund project, we aimed to apply the COM-B framework to understand and codify behavioural factors that influence how teachers and school leaders make evidence-informed decisions relating to social emotional learning. This information, in turn, would be used to help design an appropriate mobilisation strategy for EIF and EEF (see figure 2.1). The behaviour change wheel methodology is of interest to What Works Centres, although to our knowledge hasn’t been applied yet in a concerted way. In chapter 2 we describe the approach and the insights that emerged.

6 Langer, L., Tripney, J., & Gough, D. (2016). The science of using science: Researching the use of research evidence in decision-making. London: EPPI-Centre, UCL Institute of Education, University College London. https://eppi.ioe.ac.uk/cms/Default.aspx?tabid=3504

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2. The three phases – mapping, design, implementation

Figure 2.1 illustrates the phases and elements of the project.

FIGURE 2.1. Summary of the overall process and flow of information

System level

Organisation level

Individual level

1. Mapping phase•  Defi ne desired

behaviour(s)•  Understanding current

behaviour(s)•  Explore barriers and

enablers to future behaviour(s)

End users involved in scoping phase of evidence generation

Desired behaviours informed by evidence generation

Evidence messages and sequence informed by mapping phase

Informs the development of further evidence resources

Knowledge mobilisation plan adapted in response to user feedback on implementation

2. Design phase•  Select knowledge

mobilisation strategies based on behavioural assessment

•  Shape initial comms message

3. Implementation phase•  Implement knowledge

mobilisation plan•  Monitor impact on

behaviour

EVIDENCE PRODUCTION PROCESS

K N O W L E D G E M O B I L I S AT I O N P R O C E S S

2.1 Mapping phaseThe objective of the mapping phase was to provide:

• an understanding of current practice (or ‘behaviour’) at different levels of the system: (a) individual level, such as class teachers, (b) organisational level, such as school leadership, (c) system level, such as policymakers

• an understanding of the barriers and enablers to future practice – that is, the desired evidence-informed behaviours identified through the SEL evidence review

• a sense of the interactions between different levels of the system and their impact on behaviour.

The aim of this phase was to build a better understanding of the gaps between evidence and practice, a summary of what needed to change, and the barriers and enablers to change at each level of the system (and between the levels).

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MethodsThe mapping phase involved three parallel activities:

• a national survey of current practice in primary schools

• regional focus groups involving headteachers, class teachers and local system leaders

• in-depth system-level interviews with national stakeholders, such as Ofsted, national charities and sector bodies.

We ran these mapping activities concurrently with the guidance production process (see figure 2.1), which provided the basis for the ‘desired behaviours’ at individual (teacher) and organisational (senior leadership) level.

FindingsThe initial mapping work gave us a good sense of current practice. In headline terms, we made the following findings.

• School leaders and teachers saw SEL as important and were generally implementing it in some form.

• Implementation typically involved a whole-school approach, with some specific classroom activities, although these were sometimes infrequent and often unstructured.

• Some, but not all, schools had allocated dedicated curriculum time for SEL.

• Some schools were implementing SEL programmes, although very few of these were evidence-based. Word of mouth and ‘trusted sources’ were the preferred means of deciding what to deliver.

• There was little evaluation or monitoring of current activity.

• Training and ongoing professional development on SEL was limited.

The evidence review process provided a set of ‘desired behaviours’ at individual and organisation level relating to SEL, including:

• establish a shared vision for SEL, alongside schoolwide norms and expectations

• implement a planned SEL curriculum with dedicated curriculum time

• implement an evidence-based SEL programme

• integrate and model SEL skills during everyday teaching

• focus on consistent quality implementation.

A full summary of recommendations from the SEL guidance report is available in appendix A.

We used this set of desired behaviours to explore the barriers and enablers to adopting evidence-informed practice at different levels within the system. Analysis of the data from the survey, interviews and focus groups led us to the following headline conclusions.

Individual teacher level• Teachers generally had strong support for the concept of SEL.

• Teachers tended to be resistant to what they saw as unduly prescriptive approaches (including evidence-based programmes), which would impact on their ability to teach SEL using their own personal style.

• Some teachers thought that they and their colleagues already taught SEL well: that it was instinctive and a fundamental part of being a good teacher. Others thought they, and others, had considerable skills gaps.

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School level• School leaders tended to think that staff were already delivering high-quality SEL, leading

to low motivation to engage with evidence or focus on implementation quality.

• School leaders were sceptical about the value of evidence-based SEL programmes, which they tended to see as insufficiently responsive to the needs of their school.

• Other headteachers or ‘trusted sources’ of advice were given priority over sources based on research evidence.

• Perceived capability of teachers and staff to teach SEL may have been higher than actual capability. SEL was seen by some as instinctive for good teachers, with few explicit conversations on effective SEL teaching.

• Training and CPD on SEL was limited.

• Curriculum time was limited, as was funding for off-the-shelf programmes.

Wider system• The perceived focus across the sector on attainment meant that prioritisation of SEL was

difficult.

• The Department for Education’s perceived prioritisation of ‘knowledge’ over ‘skills’ was also a barrier to proper integration of SEL within the curriculum.

• The new Ofsted framework has provided a greater focus on personal development, behaviour and attitudes, and while we shouldn’t overestimate the impact of this, it was at least a ‘nudge’ for some schools on SEL.

2.2 Design phaseThe objective of the design phase was to use the insights from the mapping process to design a targeted, multi-stranded package of knowledge mobilisation activities, which:

• attended to the behavioural needs of end users

• influenced change at different levels of the system

• built the capacity of end users to use evidence.

MethodsThe analysis from the mapping phase fed into three design workshops, involving an advisory group of experts in SEL, behavioural science, implementation, policy, communications and classroom SEL teaching. We used the behaviour change wheel (BCW) (figure 1.1) as the basis to consider categories for behaviour change interventions – for instance incentivisation and training. The BCW suggests that different types of intervention are best suited to addressing different behavioural barriers. In addition to the BCW, the group drew on wider insights and evidence when proposing knowledge mobilisation strategies – such as from previous successful EEF mobilisation campaigns. We also considered proposed knowledge mobilisation activities against the East framework7 and findings from the EPPI Science of Using Science review,8 posing the following questions.

• Are we attending to the behavioural needs of users – that is, motivation, capability and opportunity?

7 The Behavioural Insights Team (2015). EAST: Four simple ways to apply behavioural insights. https://www.bi.team/publications/east-four-simple-ways-to-apply-behavioural-insights/

8 See Langer et al, at note 1.

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• Can we create behavioural norms?

• Are we looking to align SEL with existing beliefs, incentives and motivations? What is the role of targeted messaging and communications in doing so?

• Are we thinking about using advocates and/or being mindful of the ‘messenger’?

FindingsThe insights gathered in the mapping phase influenced the choice and sequencing of mobilisation activities, as well as the content and messages within these activities. For example, the mapping process suggested that the perceived capability of teachers and staff to teach SEL was higher than actual capability (see section 2.1). In response, we prioritised the production of self-audit and review tools that would encourage schools to reflect on the SEL evidence in relation to their own practice.

The output from the design phase was a clearly specified knowledge mobilisation plan, which set out the objectives, key elements of the approach, mobilisation activities, and desired short- and longer-term outcomes (see appendix B). The plan was designed to achieve three initial aims, in response to the identified barriers and enablers.

1. In a policy context that does not emphasise SEL, use the evidence to reinforce schools’ inherent motivation and support for SEL. The plan includes a series of communications products which aim to make core messages about the benefits of SEL highly accessible, including an infographic and online video content.

2. Drive a focus on high-quality SEL teaching, clearly exemplifying what high-quality SEL looks like in practice and stressing the importance of doing SEL well. The plan includes an initial set of self-audit tools designed to help schools reflect on their current practice in relation to the evidence, and tools to help with implementation. The plan sets out a longer-term ambition to develop teacher training and professional development support.

3. Influence the wider system to make the conditions more favourable for SEL, both by seizing immediate policy opportunities and considering longer-term influence with the Department for Education and Ofsted. In the short term, the plan includes actions to ensure that the guidance report and accompanying tools are referenced within key school-facing policies or guidance.

2.3 Implementation phaseThe objectives of the implementation phase were to implement the knowledge mobilisation plan, to monitor the impact of the activities, and to use this information to further refine the strategy. As the timescale of the project is limited, we are only able to report on the very early stages of that process (first three months).

MethodsThe ‘Implementation activities’ column of the knowledge mobilisation plan (see appendix B, column 3) outlines the various implementation actions. These activities are being led by a working group comprised of EEF and EIF staff, members of the knowledge mobilisation advisory group and teachers with a specialism in SEL. This group are co-designing additional resources (such as self-audit tools) and are liaising with other colleagues as appropriate (for instance comms and policy leads).

A monitoring framework is currently being developed that will capture some of the implementation outcomes, as set out in the knowledge mobilisation plan.

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Methods of monitoring implementation will include:

• web analytics, including within WWCs and intermediary partners, such as research schools

• revisiting the focus groups from the mapping phase, to capture qualitative data on the knowledge mobilisation activities and their impact

• submitting questions to national surveys of teachers – for instance the NFER Teacher Voice Omnibus survey

• press monitoring and policy document analysis.

FindingsOur initial communications activity on publication of the SEL guidance was designed to reflect the mapping phase insights into the barriers and enablers to schools adopting its recommendations. As set out in the knowledge mobilisation plan (appendix B), the messaging aimed to:

1. capitalise on the intrinsic belief among senior leaders and teachers that SEL is important

2. land the message that ‘quality matters’ and encourage a focus on implementation quality.

Initial comms activity included a press release, a blog post from EEF’s chief executive and a podcast involving headteachers and SEL experts.9 A downloadable poster summarising the key recommendations from the guidance and a one-page summary of the core social and emotional skills were also made available to schools.10

Tailored communications activity followed. We placed an exclusive story with TES to enable us to reinforce the key messages with the sector.11 We created a structured communications pack with suggested content for social media and newsletters for EEF’s Research School Network – a key route to schools on a regional basis – and a follow-on webinar for research schools to engage with the lead author of the report.

We also moved quickly to provide tools to encourage school leaders to reflect on current practice, by publishing a basic planning tool for schools and an initial self-audit tool alongside the guidance (while a more thorough Red Amber Green assessment tool is being developed).12

The implementation of the knowledge mobilisation plan is in its early stages. Early indications of reach are positive. The report has been accessed 11,000 times online across both What Works centres.

9 See https://educationendowmentfoundation.org.uk/news/prioritise-social-and-emotional-learning (for press release); https://educationendowmentfoundation.org.uk/news/supporting-schools-to-move-beyond-what-we-do-already/ (for blog post); and https://educationendowmentfoundation.org.uk/news/new-eef-podcast-looks-at-social-and-emotional-learning/ (for the podcast).

10 See https://educationendowmentfoundation.org.uk/tools/guidance-reports/social-and-emotional-learning/11 See Worth, D. (2019, September 20). Report: how to teach social and emotional skills. Times Educational Supplement (online).

https://www.tes.com/news/report-how-teach-social-and-emotional-skills12 See https://educationendowmentfoundation.org.uk/tools/guidance-reports/social-and-emotional-learning/

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3. Lessons and insights

3.1 How did this process impact on the design of our guidance? Insights from the exploration of behavioural needs of users informed the content and presentation of the guidance. For example, the process brought to the surface a tension between the desire to lead with the strongest evidence (on SEL programmes) and the strong sense from our behavioural mapping that this may lead to disengagement with the rest of the recommendations. In response, we ensured that we clearly positioned evidence-based programmes as ‘vehicles’ for implementing some of the practices described in the opening sections. The process also helped us refine the descriptions of desired behaviours in the guidance and pinpoint more precisely who we wanted to do what. These examples demonstrate the potential for the behavioural needs of end users to shape the production of evidence reviews and guidance, by ensuring that they are understood early in the process.

It is worth noting that in this project the guidance production process ran concurrently, but separately, from the process of exploring behavioural needs. This meant that the transfer of insights between the two strands of work was not as efficient as it might have been. More formal links between the two strands of work, for example through a single project manager, or through a shared advisory panel or steering group, should facilitate the transfer of knowledge.

3.2 How did this process impact on the design of a knowledge mobilisation plan? The COM-B framework helped us to structure our thinking and make sense of complex scenarios in relation to evidence use. It worked well as a means to classify and organise behavioural factors during the mapping phase and helped us to get beyond the most obvious behavioural barriers. For example, opportunity barriers (lack of money, pressure on the curriculum, and so on) were, unsurprisingly, readily identified by teachers and school leaders. COM-B prompted us to probe issues around capability and to develop a more nuanced view of the gap between knowledge and behaviour – what people say they do and what they actually do. This led to an insight that shaped the knowledge mobilisation plan: headteachers tended to overestimate the extent to which their teachers were implementing SEL practices and strategies consistently and well. In response, we prioritised the development of tools that can encourage critical self-reflection (such as Red Amber Green self-assessments), as well as case study videos that exemplify effective SEL teaching strategies. This example illustrates the potential for this approach to refine the design knowledge mobilisation plans in subtle, but potentially significant, ways. The process also underlined the importance of a knowledge mobilisation plan that operated at different system levels: classroom, school leadership, wider system (for instance national policy).

When resources for mobilising evidence are limited – which they almost always are – making well-informed choices about the nature and sequence of strategies is increasingly important. In previous projects to mobilise EEF guidance (such as Making Best Use of

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Teaching Assistants13), useful insights on behavioural barriers and enablers have emerged as the project has unfolded. Having this information upfront, as opposed to learning as you go along, is certainly an advantage.

The process of exploring behavioural needs also sharpened the initial communications upon publication of the guidance. We were able to pinpoint the objectives of the communications activity and ensure that the messaging reflected some of the key behavioural barriers and enablers. This process would have been even more effective with more structured interactions between the communications team and the team designing the knowledge mobilisation plan, and is something we’d look to improve in the future.

We also found the behaviour change wheel (BCW) process to be of more limited value at the design phase. It was useful in terms of guiding overall types of intervention (such as using training to develop capabilities); however, the precise detail of the intervention (for instance developing self-audit tools to encourage a deeper engagement with the evidence) typically emerged from insights from the advisory group. This may reflect our limited understanding of the BCW process, which we would look to build on in the future.

3.3 How feasible is this process? The overall process feels worthwhile and generally feasible. It could probably be done in a lighter touch way if needed, and also more intensively if there was time and resource. Our view is that the ‘best shouldn’t be the enemy of the good’ and any reasonable effort to understand the context of research users and the wider system would be beneficial.

We suggest that the essential elements are:

• the use of a framework to guide the process (COM-B was useful for us)

• mapping work that is sufficiently reliable and representative to give you confidence in the findings – our qualitative work could have been more systematic (for example, our sampling framework gave way to pragmatic recruitment of schools into focus groups), and this would have given us a firmer foundation to work from.

Desirable elements might be:

• a quantitative survey (which certainly supported our mapping phase)

• system-level analysis to identify levers and connections at different levels (such as teacher, school, policy – we did some of this, but our process may have benefited from a clearer definition of desired behaviours within the wider system, and analysis of the barriers and enablers at those levels; there may also be value in mapping the overall system to identify the most effective levels to intervene at

• engagement of behavioural science and knowledge mobilisation experts – we were able to engage experts at different stages of the project, which was immensely valuable

• a co-design workshop with practitioners to test possible knowledge mobilisation techniques – we did engage practitioners in the design meetings, but this was probably the wrong place on reflection; a later workshop would have spared practitioners the somewhat theoretical discussion about COM-B barriers and behaviour change techniques and enabled more useful engagement with the proposed knowledge mobilisation plan.

13 See https://educationendowmentfoundation.org.uk/tools/guidance-reports/making-best-use-of-teaching-assistants/

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3.4 How transferable is this process?Our view is that a behavioural approach to designing knowledge mobilisation plans is transferable to different sectors and of value to any consideration of optimal knowledge mobilisation techniques. The exact methods could differ between contexts. For example, we were working with a broad set of desired behaviours at both practitioner (teacher) and organisational (senior leadership team) level. This meant that breadth was important in our mapping work. A more sharply defined target behaviour(s) would allow for a deeper exploration of behavioural barriers and enablers, working with a narrower user group.

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DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION 16 EARLY INTERVENTION FOUNDATION | APRIL 2020

4. Conclusions and next steps

The initial premise for this project was that gaps between evidence and practice could be better addressed by a knowledge mobilisation campaign that was informed by an understanding of the behavioural needs of research users. Our tentative conclusion is that this process has helped us develop a more efficient and focused knowledge mobilisation campaign than we would have done otherwise.

We could have developed hypotheses about the barriers and enablers to using research on SEL in schools, informed by our existing tacit knowledge and experience. Nevertheless, our strong sense is that we would have missed important nuances on some of the barriers and enablers to behaviour change that we identified in the project. Our analysis told us that schools were typically motivated to implement SEL, but, crucially, that they tended to see SEL as something they were doing well already, in spite of a system that was geared towards attainment. This seems to be leading to a general lack of motivation to engage with the evidence, or reflection on the quality of SEL teaching. This analysis was key to our decision to focus on tools that would enable self-reflection and messages about the importance of quality implementation within our knowledge mobilisation plan.

This report offers some initial insights into applying behavioural science to work of two What Works centres, our own opinions on its value, and some very early-stage monitoring data. A more thorough evaluation of this process and the resulting knowledge mobilisation activity would be a valuable next step. To create a more robust and generalisable model we would want to test this process in different contexts, working with a different set of knowledge mobilisation challenges and activities.

Page 17: Developing a behavioural approach to knowledge mobilisation

DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION 17 EARLY INTERVENTION FOUNDATION | APRIL 2020

Appendix A: Summary of recommendations from SEL guidance

Page 18: Developing a behavioural approach to knowledge mobilisation

DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION 18 EARLY INTERVENTION FOUNDATION | APRIL 2020

Sum

mar

y of

reco

mm

enda

tions

IMPR

OVI

NG

SO

CIA

L AN

D E

MO

TIO

NAL

LE

ARN

ING

IN P

RIM

ARY

SCH

OO

LS

• Us

e a

rang

e of

stra

tegi

es

to te

ach

key

skills

, bot

h in

de

dica

ted

time,

and

in

ever

yday

teac

hing

.

• Se

lf-aw

aren

ess:

exp

and

child

ren’

s em

otio

nal v

ocab

ular

y an

d su

ppor

t the

m to

exp

ress

em

otio

ns.

• Se

lf-re

gula

tion:

teac

h ch

ildre

n to

us

e se

lf-ca

lmin

g st

rate

gies

and

po

sitive

sel

f-tal

k to

hel

p de

al w

ith

inte

nse

emot

ions

.

• So

cial

aw

aren

ess:

use

sto

ries

to d

iscus

s ot

hers

’ em

otio

ns a

nd

pers

pect

ives.

• Re

latio

nshi

p sk

ills: r

ole

play

go

od c

omm

unic

atio

n an

d lis

teni

ng s

kills

.

• Re

spon

sible

dec

ision

-mak

ing:

te

ach

and

prac

tise

prob

lem

-so

lving

stra

tegi

es.

Teac

h SE

L sk

ills e

xplic

itly

1

• M

odel

the

soci

al a

nd e

mot

iona

l be

havio

urs

you

wan

t chi

ldre

n

to a

dopt

.

• G

ive s

peci

fic a

nd fo

cuse

d pr

aise

w

hen

child

ren

disp

lay S

EL s

kills

.

• Do

not

rely

on ‘c

risis

mom

ents

’ fo

r tea

chin

g sk

ills.

• Em

bed

SEL

teac

hing

acr

oss

a ra

nge

of s

ubje

ct a

reas

: lite

racy

, hi

stor

y, dr

ama

and

PE a

ll pro

vide

good

opp

ortu

nitie

s to

link

to S

EL.

• Us

e sim

ple

grou

nd-ru

les

in

grou

pwor

k an

d cl

assr

oom

di

scus

sion

to re

info

rce

SEL

skills

.

Inte

grat

e an

d m

odel

SE

L sk

ills th

roug

h

ever

yday

teac

hing

2

• Us

e a

plan

ned

serie

s of

less

ons

to te

ach

skills

in d

edic

ated

tim

e.

• Ad

optin

g an

evid

ence

-bas

ed

prog

ram

me

is lik

ely

to b

e a

bette

r bet

than

dev

elop

ing

your

ow

n fro

m s

crat

ch.

• Ex

plor

e an

d pr

epar

e ca

refu

lly

befo

re a

dopt

ing

a pr

ogra

mm

e—re

view

wha

t is

requ

ired

to d

elive

r it,

and

whe

ther

it is

sui

tabl

e fo

r yo

ur n

eeds

and

con

text

.

• Us

e ev

iden

ce s

umm

arie

s (s

uch

as th

ose

from

EIF

and

EEF

) as

a qu

ick

way

of a

sses

sing

the

evid

ence

for p

rogr

amm

es.

• O

nce

unde

rway

, reg

ular

ly re

view

pr

ogre

ss, a

nd a

dapt

with

car

e.

Plan

car

eful

ly fo

r ado

ptin

g

a SE

L pr

ogra

mm

e

3

• En

sure

you

r cur

ricul

um b

uild

s sk

ills s

eque

ntia

lly a

cros

s le

sson

s an

d ye

ar g

roup

s. S

tart

early

and

th

ink

long

term

.

• Ba

lanc

e te

ache

r-led

act

ivitie

s w

ith a

ctive

form

s of

lear

ning

, su

ch a

s: ro

le-p

lay, d

iscus

sion

and

smal

l gro

up w

ork,

to

prac

tise

skills

.

• Fo

cus

your

tim

e: q

ualit

y m

atte

rs

mor

e th

an q

uant

ity. B

rief r

egul

ar

inst

ruct

ion

appe

ars

mor

e eff

ectiv

e th

an in

frequ

ent l

ong

sess

ions

.

• Be

exp

licit:

cle

arly

iden

tify

the

skills

that

are

bei

ng ta

ught

and

w

hy th

ey a

re im

porta

nt.

Use

a SA

FE c

urric

ulum

: Se

quen

tial,

Activ

e,

Focu

sed

and

Expl

icit

4

S A F E

• Es

tabl

ish s

choo

lwid

e no

rms,

ex

pect

atio

ns a

nd ro

utin

es th

at

supp

ort c

hild

ren’

s so

cial

and

em

otio

nal d

evel

opm

ent.

• Al

ign

your

sch

ool’s

beh

avio

ur

and

anti-

bully

ing

polic

ies

w

ith S

EL.

• Se

ek id

eas

and

supp

ort f

rom

st

aff a

nd p

upils

in h

ow th

e sc

hool

env

ironm

ent c

an b

e im

prov

ed.

• Ac

tivel

y en

gage

with

par

ents

to

rein

forc

e sk

ills in

the

hom

e en

viron

men

t.

Rein

forc

e SE

L sk

ills

thro

ugh

who

le-s

choo

l et

hos

and

activ

ities

5

• Es

tabl

ish a

sha

red

visio

n fo

r SE

L: e

nsur

e it

is co

nnec

ted

to

rath

er th

an c

ompe

ting

with

oth

er

scho

ol p

riorit

ies.

• In

volve

teac

hers

and

sch

ool s

taff

in p

lann

ing

for S

EL.

• Pr

ovid

e tra

inin

g an

d su

ppor

t to

all s

choo

l sta

ff, c

over

ing:

re

adin

ess

for c

hang

e;

deve

lopm

ent o

f ski

lls a

nd

know

ledg

e; a

nd s

uppo

rt fo

r em

bedd

ing

chan

ge.

• Pr

iorit

ise im

plem

enta

tion

qual

ity: t

each

er p

repa

redn

ess

and

enth

usia

sm fo

r SEL

ar

e as

soci

ated

with

bet

ter

outc

omes

.

• M

onito

r im

plem

enta

tion

and

eval

uate

the

impa

ct o

f you

r ap

proa

ches

.

Plan

, sup

port,

and

mon

itor

SEL

impl

emen

tatio

n

6Te

achi

ng s

trate

gies

Curri

culu

mW

hole

-sch

ool

Impl

emen

tatio

n

Page 19: Developing a behavioural approach to knowledge mobilisation

DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION 19 EARLY INTERVENTION FOUNDATION | APRIL 2020

Appendix B: Knowledge mobilisation plan

Page 20: Developing a behavioural approach to knowledge mobilisation

DEVELOPING A BEHAVIOURAL APPROACH TO KNOWLEDGE MOBILISATION 20 EARLY INTERVENTION FOUNDATION | APRIL 2020

Iden

tified

teac

her-

leve

l iss

ues

• SE

L pr

ogra

mm

es c

an h

ave

a po

sitiv

e im

pact

on

a ra

nge

of s

hort-

and

long

-term

out

com

es.

• Bu

t, ap

proa

ches

to S

EL in

prim

ary s

choo

ls

vary

con

side

rabl

y. Th

ere

is a

sig

nific

ant g

ap

betw

een

the

evid

ence

and

wha

t is

deliv

ered

. Id

entifi

ed s

choo

l-lev

el is

sues

• Le

ader

s te

nd to

thin

k th

ey a

re a

lread

y de

liver

ing

high

-qua

lity S

EL, le

adin

g to

low

mot

ivatio

n to

eng

age

with

evid

ence

or f

ocus

on

impl

emen

tatio

n qu

ality

. •

Lead

ers

are

scep

tical

abo

ut th

e va

lue

of

evid

ence

-bas

ed S

EL p

rogr

amm

es, w

hich

they

te

nd to

see

as

insu

ffici

ently

resp

onsi

ve to

th

eir s

choo

l’s n

eeds

. •

Evid

ence

lite

racy

am

ong

lead

ers

is lo

w.

They

tend

to re

ly on

oth

er H

eads

or ‘

trust

ed

sour

ces’

of a

dvic

e on

SEL

, ove

r cre

dibl

e ev

iden

ce s

ourc

es.

• Pe

rcei

ved

capa

bilit

y of t

each

ers

and

staf

f to

teac

h SE

L is

hig

her t

han

actu

al c

apab

ility.

Id

entifi

ed s

yste

m-le

vel i

ssue

s•

Ofst

ed fr

amew

ork

pote

ntia

lly u

nder

min

es

prio

ritis

atio

n of

SEL

in s

pite

of a

ppar

ently

gr

eate

r foc

us o

n pe

rson

al d

evel

opm

ent

– la

ck o

f mes

sagi

ng to

sch

ools

abo

ut a

ba

lanc

ed c

urric

ulum

.•

DfE

conc

ept o

f ‘kn

owle

dge

vs s

kills

’ is a

lso

a ba

rrier

to p

rope

r int

egra

tion

of S

EL w

ithin

the

curri

culu

m. P

oten

tially

too

muc

h em

phas

is

on R

SE a

s a

‘tick

the

box’

resp

onse

to th

is.

Activ

e in

gred

ient

1 –

SEL

gui

danc

e

EEF/

EIF

Guid

ance

Rep

ort w

ith p

ract

ice

reco

mm

enda

tions

for s

choo

ls to

und

erpi

n m

obili

satio

n pl

an (I

mpr

ovin

g So

cial

and

Em

otio

nal L

earn

ing

in S

choo

ls).

Activ

e in

gred

ient

2 –

Rei

nfor

cing

sch

ools

’ in

here

nt s

uppo

rt fo

r SEL

Use

the

evid

ence

to re

info

rce

scho

ols’

inhe

rent

m

otiva

tion

and

supp

ort f

or S

EL:

• Cr

eate

a s

et o

f com

mun

icat

ions

out

puts

ai

med

at d

oing

this

.•

Shar

e m

essa

ges

thro

ugh

rele

vant

st

akeh

olde

r org

anis

atio

ns a

nd in

term

edia

ries

(e.g

. Res

earc

h Sc

hool

s, Lo

cal A

utho

ritie

s).

Activ

e in

gred

ient

3 –

Driv

ing

a fo

cus

on

impl

emen

tatio

n qu

ality

Drive

a fo

cus

on h

igh-

qual

ity S

EL te

achi

ng,

clea

rly e

xem

plify

ing

what

hig

h-qu

ality

SEL

lo

oks

and

feel

s lik

e in

a s

choo

l, and

stre

ss th

e im

porta

nce

of d

oing

SEL

wel

l: •

Faci

litat

e a

deep

er e

ngag

emen

t with

the

guid

ance

and

refle

ctio

n on

cur

rent

pra

ctic

e by

pro

duci

ng s

elf-a

udit

tool

s an

d ca

se

stud

ies.

• Em

phas

ise

the

impo

rtanc

e of

evid

ence

-ba

sed

prog

ram

mes

in s

uppo

rting

hig

h-qu

ality

pr

actic

e.•

Prov

ide

activ

e im

plem

enta

tion

supp

ort.

In th

e lo

nger

term

we

will

offe

r mor

e re

sour

ces

incl

udin

g tra

inin

g an

d pr

ofes

sion

al d

evel

opm

ent.

Activ

e in

gred

ient

4 –

Pol

icy

influ

ence

Influ

ence

the

wide

r pol

icy c

onte

xt to

mak

e th

e co

nditi

ons

mor

e fa

vour

able

for S

EL:

• Se

ize im

med

iate

pol

icy o

ppor

tuni

ties.

• Co

nsid

er lo

nger

-term

influ

ence

ove

r the

DfE

an

d Of

sted

.

Activ

e in

gred

ient

1 &

2 –

Lau

nchi

ng th

e gu

idan

ce, r

einf

orci

ng s

choo

ls’ i

nher

ent s

uppo

rt fo

r SEL

Initi

al c

omm

s: P

ress

rele

ases

, soc

ial m

edia

, bl

ogs,

Podc

ast,

TES

artic

les,

Rese

arch

Sch

ool

Netw

ork

brie

fing.

5 re

ason

s wh

y SE

L m

atte

rs d

ocum

ent f

or

scho

ols,

wide

r sta

keho

lder

s an

d po

licym

aker

s.Sh

are

with

:a)

All

prim

ary s

choo

ls

b) R

esea

rch

Scho

ol N

etwo

rk u

sing

the

blog

c)

Loc

al a

utho

rity s

choo

l im

prov

emen

t lea

ds

d) S

ecto

r lea

ders

hip

bodi

es (P

SHE

Asso

ciat

ion;

NA

HT)

e) V

ia E

IF a

nd E

EF tw

eets

(i, i

i)f)

Thro

ugh

sect

or p

ress

sto

ries

(i, ii

i, iv

)Ac

tive

ingr

edie

nt 3

– D

rivin

g a

focu

s on

im

plem

enta

tion

qual

ityi)

One

page

‘Get

ting

star

ted’

info

grap

hic,

deve

lope

d in

-hou

se, t

este

d wi

th p

ract

ition

ers.

ii) F

ilm c

lips

usin

g ‘cr

edib

le m

esse

nger

s’ fro

m

acad

emia

/pra

ctiti

oner

s ex

plai

ning

wha

t qu

ality

SEL

look

s lik

e.iii

) Cas

e st

udie

s, de

velo

ped

in-h

ouse

with

in

put f

rom

pra

ctiti

oner

s, ex

empl

ifyin

g a)

le

ader

ship

; b) c

lass

room

pra

ctic

e; c

) who

le-

scho

ol a

ppro

ach.

And,

sch

ool-f

acin

g re

view

tool

s cr

eate

d wi

th

acad

emic

and

pra

ctiti

oner

inpu

t, en

ablin

g re

flect

ions

on

impl

emen

tatio

n an

d ba

sed

on

sim

ilar E

EF to

ols:

iv

) RAG

SEL

sel

f-au

dit t

ool:

Refin

ing

initi

al w

ork

done

by a

dvis

ory g

roup

. v)

Lis

ts o

f evi

denc

e-ba

sed

SEL

prog

ram

mes

: De

velo

ped

from

EIF

gui

debo

ok.

vi) S

EL in

terv

entio

ns h

ealth

che

ck: A

dapt

ed

from

sta

ndar

d EE

F to

ol.

All o

utpu

ts s

hare

d via

mec

hani

sms

a, b

, c

abov

e.

Long

er te

rm: T

rain

ing

& de

velo

pmen

t (po

ssib

ly on

line)

dev

elop

ed &

del

ivere

d wi

th R

esea

rch

Scho

ol N

etwo

rk.

Activ

e in

gred

ient

4 –

Pol

icy

influ

ence

Polic

y brie

fing

and

initi

al c

omm

s pr

oduc

ts (s

ee

abov

e) s

hare

d wi

th n

atio

nal p

olic

ymak

ers

at D

fE;

Ofst

ed; n

ew m

inis

ters

pos

t-ele

ctio

n. F

ollo

w-up

m

eetin

gs w

here

pos

sibl

e.

Aim

for S

EL g

uida

nce

to b

e in

clud

ed in

DfE

gu

idan

ce o

n Re

latio

nshi

ps, S

ex &

Hea

lth

Educ

atio

n; M

enta

lly H

ealth

y Sch

ools

; Ann

a Fr

eud

Cent

re; N

ICE.

Long

er te

rm: f

urth

er p

olic

y infl

uenc

ing

(esp

ecia

lly w

ith O

fste

d), a

rmed

with

a s

et o

f pr

oduc

ts/r

esou

rces

.

Activ

e in

gred

ient

2 –

Rei

nfor

cing

sch

ools

’ in

here

nt s

uppo

rt fo

r SEL

Reac

h: In

itial

com

ms

outp

uts

(Feb

/Mar

ch)

reac

h al

l prim

ary s

choo

ls in

Eng

land

; clic

k ra

te

incr

ease

s fro

m g

uida

nce

publ

icat

ion

day (

EEF

and

EIF

webs

ite).

Mot

ivat

ion:

Sch

ools

repo

rt im

prov

ed

unde

rsta

ndin

g of

why

SEL

is im

porta

nt.

Activ

e in

gred

ient

3 –

Driv

ing

a fo

cus

on

impl

emen

tatio

n qu

ality

Capa

bilit

y: S

choo

ls re

port

impr

oved

un

ders

tand

ing

of w

hat h

igh-

qual

ity

impl

emen

tatio

n of

SEL

look

s lik

e.

Long

er te

rm: T

ools

regu

larly

acc

esse

d an

d us

ed

by s

choo

ls; m

ajor

ity o

f tea

cher

s an

d sc

hool

st

aff a

cces

s at

leas

t som

e tra

inin

g or

CPD

on

SEL.

Tho

se w

ho d

o us

e ou

r too

ls o

r acc

ess

train

ing,

repo

rt in

crea

sed

know

ledg

e ab

out h

ow

to im

plem

ent h

igh-

qual

ity S

EL, a

nd m

otiva

tion

to d

o so

. Ac

tive

ingr

edie

nt 4

– P

olic

y in

fluen

ceOp

portu

nity

: Gui

danc

e lin

ked

to n

atio

nal-l

evel

ad

vice

or p

olic

y tha

t infl

uenc

es s

choo

l pra

ctic

e.Lo

nger

term

: The

lang

uage

of S

EL g

ains

pr

omin

ence

with

in p

olic

y and

edu

catio

n se

ctor

di

scus

sion

s ar

ound

impr

ovin

g ch

ildre

n’s m

enta

l he

alth

and

wel

lbei

ng. O

ur g

uida

nce

repo

rt is

fre

quen

tly c

ited

in k

ey p

olic

y ann

ounc

emen

ts,

publ

icat

ions

or i

n ke

y deb

ates

.

High

-qua

lity i

mpl

emen

tatio

n of

SEL

is

incr

easi

ngly

reco

gnis

ed b

y Ofs

ted

with

in th

e ‘p

erso

nal d

evel

opm

ent’

judg

men

t.

Activ

e in

gred

ient

2 –

Rei

nfor

cing

sch

ools

’ in

here

nt s

uppo

rt fo

r SEL

It be

com

es th

e no

rm fo

r prim

ary s

choo

ls to

de

scrib

e SE

L an

d th

e ac

quis

ition

of s

ocia

l an

d em

otio

nal s

kills

as

bein

g as

impo

rtant

as

atta

inm

ent.

The

link

to a

ttain

men

t is

wide

ly ac

cept

ed.

Activ

e in

gred

ient

3 –

Driv

ing

a fo

cus

on

impl

emen

tatio

n qu

ality

Mor

e sc

hool

s es

tabl

ish

a sh

ared

visi

on

and

scho

olwi

de n

orm

s an

d ex

pect

atio

ns

that

sup

port

SEL;

impl

emen

t a p

lann

ed S

EL

curri

culu

m w

ith d

edic

ated

cur

ricul

um ti

me;

im

plem

ent a

n ev

iden

ce-b

ased

SEL

pro

gram

me

(e.g

. PAT

HS, G

ood

Beha

viour

Gam

e, In

cred

ible

Ye

ars)

; and

est

ablis

h wh

ole-

scho

ol p

ract

ices

an

d ro

utin

es th

at s

uppo

rt SE

L.Ac

tive

ingr

edie

nt 4

– P

olic

y in

fluen

ceSE

L is

cle

arly

supp

orte

d wi

thin

sch

ools

-faci

ng

natio

nal p

olic

y and

gui

danc

e.Of

sted

insp

ectio

ns ro

utin

ely p

ick

up o

n hi

gh-

qual

ity S

EL.

Impr

ovin

g so

cial

and

em

otio

nal l

earn

ing

in p

rimar

y sc

hool

s Kn

owle

dge

mob

ilisa

tion

plan

20

19–2

021

PRO

BLEM

: ‘W

hy?’

ACTI

VE IN

GRE

DIEN

TS:

‘Wha

t?’

IMPL

EMEN

TATI

ON

AC

TIVI

TIES

: ‘H

ow?’

IMPL

EMEN

TATI

ON

O

UTCO

MES

: ‘H

ow w

ell?

’CA

MPA

IGN

OUT

COM

ES:

‘And

so?