Developer's Guide to Marketing and Monetization of Windows Phone Apps
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Marketing and Monetization of Windows Phone Apps YOUR AD HERE YOUR AD HERE Alan Mendelevich | AdDuplex | [email protected] | @ailon Developer’s Guide to
Developer's Guide to Marketing and Monetization of Windows Phone Apps
1. YOUR YOUR AD AD HERE HEREDevelopers Guide toMarketing and
Monetization ofWindows Phone Apps Alan Mendelevich | AdDuplex |
[email protected] | @ailon
2. Fast forward to February, and now I am making around $380
aday from ads from my 7 games.Grand total revenue for 2011 -
$61,321.58 -- Elbert Perez , occasionalgamer.comI generally get
about 1.5 hours a day for game developmentTotal marketplace/ad
revenue for both Krashlander and Krashlander Free -$23,215.68 --
Jeff WeberTaptitude has been out for just over a year but in the
first 4 months weonly made $500.Despite being a slow start, were
now pulling in $10-15k per month in adrevenue -- 4Bros Studio
3. Will The Real AppMillionaire PleaseStand Up? In 2012 your
team of 3 developers in a garage has minimal chances of making
70,000 Euro from a single app on ANY platform.
4. Did you know Product 20% Marketing 80% Research shows that
20% of products success is determined by the product itself and the
remaining 80% is marketing* * I totally made this up
5. Developers Work Cycle Employee/Contract developerSALE Task
Deliverables Money Entrepreneur developer Task Deliverables SALE
Money
6. What to build?
7. Scratch your own itch
8. Original vs. Me too
9. $23,000+ at 1.5h/dayMegahit vs. Smaller
Hits$10,000-$15,000/month $61,000+ in 2011
10. Release date is a feature Be the first to solve a problem
Ren Schulte: this was quite important since it got a lot of
attention for being the first real picture effects / photo filter
app in the market. The big blogs like Gizmodo, Engadget and MSNBC
covered a few of the must have WP7 apps and Pictures Lab got
featured in all. I guess that helped to jump start the app. With
every SDK/OS release theres a chance to be the first to utilize
some previously unavailable capability
11. Getting ideas and inspiration The Daily Practice Every day
I write down ideas. I write down so many ideas that it hurts my
head to come up with one more. Then I try to write down five more.
The idea muscle atrophies within days if you dont use it. Just like
walking. If you dont use your legs for a week, they atrophy. You
need to exercise the idea muscle. It takes about 3-6 months to
build up once it atrophies. Trust me on this.
http://www.jamesaltucher.com/2011/02/how-to-be-the-luckiest-guy-on-the-planet-in-4-easy-steps/
12. Make Money
13. Front-end for your main service
14. Paid Apps Set a competitive price Consider psychology
Consider who and where your customer is Set a price that makes
business sense WP7 Developer ROI Calculator
http://www.wpdownunder.com/?p=2055
15. Trial Cant try == wont buy 70% more purchases than without
trials Counter example: Cocktail Flow*
16. In-app purchases iOS: Right now, 18 of the top 25 grossing
of all apps are Free To Play Games (72%).
http://www.treysmithblog.com/the-fall-of-angry-birds/ Windows Phone
8+ Windows Phone 7.x Roll out your own Use 3rd party services
(MoVend, Linxter)
17. Free apps with ads Generally perform better than paid apps*
Best suited for long/frequently running apps (games)
18. Ad networks
19. AdDuplex as a Fallback Solution AdDuplex + pubCenter is a
winning recipe JC Cimetiere Director Product Management Windows
Phone MicrosoftSmaato: Worldwide, the average ad network fillrate
was 10% in Q3 2011
20. Fill rate Maximize ad space value by multiple network
fallbacks. Fallback to AdDuplex or in-house ads. Silverlight/XNA:
Windows Phone Ad Rotator http://wp7adrotator.codeplex.com/
Silverlight: Unified Ad Control For Windows Phone
http://wpunifiedad.codeplex.com/
24. Dont monetize on day one Giving your app away is the
cheapest and most effective marketing instrument you have Ren
Schulte: Helium Voice was released in November 2010 and has 18,773
downloads as of today. Helium Voice Free was released in March 2011
and has 143,002 downloads as of today. Jeff Weber: Krashlander
total downloads (Includes both trials and purchases) - 23,500,
Krashlander Free total downloads - 327,000
25. Case Study: ChicksnVixens Released as absolutely free
(while in beta) Went on to be #1 paid game for some time after
switching to paid Meds: After being #1 for almost 2 weeks as a paid
app I can say that Im very happy with the results. I wont give
specific numbers but suffice to say it would make many iOS and
Android devs green with envy. New version released as free with
ads
26. Case Study: gMaps Started as absolutely free Added ads and
a Pro version later
27. Before youlaunch
28. Marketplace SEO Name Keywords Tile
29. Release Betas Beta-testers are your first evangelists
Recruit beta-testers: WindowsPhoneBeta.com Twitter #wp7 #wp8
#wpdev
30. Feedback loop Facilitate user feedback and ratings Bad
feedback should go directly to you, good feedback to the Good
feedback Marketplace Consider encouraging rating/review after a
number of launches Bad feedback
31. Localize Keep in mind that you will probably start getting
feedback/support requests in languages you dont know
32. Publication Have everything to get featured Dont submit on
Friday Andrs Velvrt: If you look at the charts from WP7AppList, you
can see that almost no applications get verified and published
during the weekends. You essentially have two more days to test and
make sure the app doesnt fail digestion without impacting the
publishing date. Ren Schulte: 48h difference in submission (Friday
night - Sunday night) -> 12h difference certification email
(Thursday morning - evening). Dont auto-publish
33. Online presence
34. Demo video Easier to watch than try your app Great asset
for marketing activities
35. Online presence Web site or section Facebook Page Twitter
account Blog
36. Free promotion
37. Tip specialized blogs WPCentral.com, WMPowerUser.com,
1800PocketPC.com, BestWP7Games.com, WP7Rocks.com (Russian), etc.
Filterable list at WindowsPhoneSites.com Make it personal Include
short description maybe even something that looks like a review
Link to your demo video. You made it, right?
38. Tweet and post to Facebook Decorate tweets with #wp8
#WindowsPhone hashtags Tweet, retweet, post to Facebook from your
personal accounts Help fellow developers (retweet, like, etc.)
Temporarily change your avatar to apps tile Mention app in your
personal profiles
39. Monitor and react to feedback Monitor mentions of your app
on Twitter, blogs, etc. Encourage transformation of positive
mentions into 5* ratings React and address negative feedback
40. Social media integration
41. Show off your app everywhere! Show your app to your friends
Show your app to Windows Phone enthusiasts Show your app to
influential community and Microsoft people
42. Case Study: Wordament
43. Empoweringdevelopers tohelp each other Cross-promote apps
with other developers Utilize full potential of your ad space
44. Paid advertising
45. On the web Specialized blogs App catalog sites
WP7AppList.com, appsfuze.com, windowsphoneapplist.com, etc.
BuySellAds.com (search wp7, windows phone)
46. On the phone
47. In discovery apps
48. Summary
49. Summary Marketing is at least as important as the app
itself Starting with free is the cheapest and most effective
marketing instrument Be creative, be active, utilize all
channels.