Deutsches Institut für Urbanistik Communication of new waste management approach to the public National Workshop: Developing Environmental Infrastructure

Deutsches Institut für Urbanistik

„Communication of new waste management approach to the public“

National Workshop: Developing Environmental Infrastructure Projects in the WASTE Sector in Macedonia

28-29th October 2008, Ohrid, Macedonia

Maic Verbücheln, Difu


Overview

1. Introduction

2. General communication forms for households

3. Communication forms for a specific waste stream (example: electric discharge lamps)


1. IntroductionInformation to the public are needed e.g.

• to make the waste management system run

• to steer specific waste streams

• to achieve environmental and economic goals (e.g. the reduction of waste)

• to clarify the personal responsibility of the consumer (includes waste avoidance)

• to make clear that the production of waste is cost intensive (collection, recycling……dispose)

• to make clear that a high standard of waste treatment is an invest in the future


1. IntroductionThe public needs information e.g.

• to the waste management system and there goals

• how to handle the different waste types (e.g. separation of waste)

• to the collection days/time of different waste streams (residues, paper, bio-waste etc.)

• to take back possibilities (e.g. glass)

• to the collection and handling of hazardous waste

• to contact partners and addresses

• to the costs and fees

Deutsches Institut für Urbanistik *Source: Ecologic

Trade

ConsumerProduction

Waste recovery

Waste disposal

Internal reuse

Product responsibility

Paper, Packaging, Glas

Take back systems

Blue: productsGreen: recyclable fractionBlack: production wasteGrey: household waste

Orange: residues

Residues

1. IntroductionLevels of Communication?


1. IntroductionOverview of potential actors of information transfer

Industrial take back organisations

Municipals

Households

Wholesale trader(B+B)

Specialised shops(B+C)

warehouses (IKEA, etc.)(B+B, B+C)

Small and medium size business

(handcraft, offices)Industry Public facilities

other (sozial facilities, etc.)

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Producer(B+B, B+C)

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1. IntroductionIdeal information transfer

Industrial take back organisations

Municipals

Households

Wholesale trader(B+B)

Specialised shops(B+C)

warehouses (IKEA, etc.)(B+B, B+C)

Small and medium size business

(handcraft, offices)Industry Public facilities

other (sozial facilities, etc.)

Tra

de

Co

nsu

me

rT

ake

ba

ck

Producer(B+B, B+C)

De

sig

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Instrument Main actorwaste telephone municipalities

homepage municipalities, producer, take b. sys.

yearly waste calendar municipalities

newspaper, brochure, flyer municipalities, producer, take b. sys.

letters municipalities

exhibitions, poster municipalities, producer, take back system

information at school and kindergarten

municipalities, producer, take back system

press campaign producer, take back system

product design producer

others municipalities, producer, take back system

1. IntroductionPossible ways of information transfer (selection)


2. General communication to households Information is needed for waste fractions e.g.

• packaging waste (collect system/private)• glass (collect and bring system/municipalities)• paper, cardboard (collect and bring

system/municipalities)• bio-waste (collect system/municipalities)• residues (collect system/municipalities)• hazardous waste (bring system/municipalities)

Typical way of information to the public e.g. yearly waste calendar or waste magazine with all information to handling, collection, take back, contacts etc.

• Example: waste magazine of the city of Krefeld


2. General communication to households Waste magazine of Krefeld (200 000 inhabitants)

/Content

PaperBio-waste

PackagingResidues

Use of different languages

Colour of waste bin relates to the waste fraction


2. General communication to households Content of the waste magazine of Krefeld

Information to separate collection of bio-waste, paper, packaging, residues (collect system)

Information to glass collection (bring system)

Information to bulky- and electronic waste

Information to the collection of hazardous waste

Information to the collection station


2. General communication to households Calendar of the waste magazine of Krefeld

Collection days of the brown bin (bio- waste)

Collection days of the blue bin (paper)

Collection days of the yellow bin (packaging)


2. General communication to households Example: Information to packaging waste

Information to the right separation and collection (metal, plastics)

Information that paper, glass has to selected to other bins

Yellow binPicture of the yellow bin


Resume

1. informations to the public are essential

2. a yearly waste calendar or waste magazine can give information to the public

3. other information ways like homepages, newspaper, waste telephone are sensible

2. General communication to households


3. Communication forms for a specific waste stream (electric discharge lamps)Background to electric discharge lamps

• includes e.g. “energy saving lamps”, “neon tubes”

• electric discharge lamps are hazardous waste because of a mercury content

• one of the 10 categories of the WEEE- Directive

• because of energy prices, climate change and political will (light bulb ban) an increase of this waste stream is estimated

• introduction of a shared product responsibility (producers and municipals)

• take back system was implemented in 2005


3. Communication forms for a specific waste stream (electric discharge lamps)Three relevant information aspects forhouseholds:1. What the consumer has to bring back?

electric discharge lamps (energy saving lamps..)

2. Why electric discharge lamps have to bring back?

because they contain mercury

3. Where I have to bring the lamps?

e.g. to the municipal collection points


3. Communication forms for a specific waste stream (electric discharge lamps)Cooperation between industrial take back system (lightcycle) and municipals• Municipalities have the duty to inform the house-

holds regarding the take back of lamps - waste magazine or waste calendar

- newspaper - etc.

• Industrial take back system has started a information campaign

- TV, Internet, School's-Tour, flyer, poster, etc.


3. Communication forms for a specific waste stream (electric discharge lamps)

Lightcycle S´COOL-Tour:

- Activities in schools

- projects to force the efficiency of the take back system

Cooperation with municipalities

Coordination of combined Actions

Cooperation with a electro-association

Media campaignGerman wide in TV, Radio, Print and online

Regional activities with municipalities - regional information campaign


Flyer DIN lang, Innenseiten


Forbidden to put it in a waste bin

Information to lamp types

Information flyer for households (from municipalities)


Information flyer for households (from municipalities)


Addresses: where to bring the lamps



Information hanger for waste bins outdoor advertising


3. Communication forms for a specific waste stream (electric discharge lamps)Resume

1. for specific waste types or the collection of new waste streams information to the public is needed

2. a specific media campaign is sensible

3. in cases of product responsibility a cooperation with the industry (take back system) is possible

4. the right information are needed like - why I have to bring it back

- to which place (municipal collection points)

- etc.


Thank you for attention

Maic Verbücheln, Difu

National Workshop: Developing Environmental Infrastructure Projects in the WASTE Sector in Macedonia

28-29th October 2008, Ohrid, Macedonia



Speciliced shopsLarge scale consumer

WarehousesTrade Households

MunicipalsTake back for households

Lightcycle

Take back

for business

Collect system,

bring systembring system,

household relatedamounts

bring system

bring systembring system

Collect system,

Charge freecollection of big amounts

bring system , household related

amounts

Lightcycle

Transport

OLAV

LARS

Recycling

Take back system of electric discharge lamps in Germany



Einstellung Überzeugung

GEL abzugeben

Intention/ Absicht GEL abzugeben

Umsetzung/ Rückgabe GEL

no nono

………. Falsche Entsorgung Falsche Entsorgung

1 . Information2. Attitude

confidentof ...

3 . Intention/ tendency

to bring it back

4. Implementationof the tendency.Reliability

of the source

………….. …………..

yesyes yes yes

Information is the first step for an implementation of a bring back of specific waste

Determinanten:• persönliche: positive oder negative Bewertung der Umsetzung bzw. Einstellung gegenüber dem Verhalten/Umsetzung• subjektiver Druck im Fall der Ausübung oder nicht- Ausübung • Verhaltensabsicht * Quelle: Ajzen und Fishbein, 1980


advertise- and poster motive


Documents

Deutsches Institut für Urbanistik Communication of new waste management approach to the public National Workshop: Developing Environmental Infrastructure