Deutsche Messe Marketing Guide 2013 EN

hannovermesse.com

ENGINEERSUCCESSNew markets New customers New networks

Marketing Guide 2013The four pillars for your success:Our marketing services for exhibitors

NEW TECHNOLOGY FIRST8–12 April 2013 · Hannover · GermanyR U S S I A · P a r t n e r C o u n t r y 2 013

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Plan your success at HANNOVER MESSE 2013! To this end we provide a comprehensive range of services. With the right marketing measures you can increase the quality and quantity of your contacts. This brochure will help you to organize your presentation at HANNOVER MESSE. In order to simplify your forward planning we have divided our services into four different categories:

Attract potential new customers to your stand – and invite your guests to HANNOVER MESSE free of charge. Get the business leads you are looking for by consolidating and expanding your customer base. Your visitor profile is something you can actively influence.

Find and be found. We have developed convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relationships for the future.

Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage.

Get your message across to the industry – and get your name in the media. Our professional media services will bring your products to the attention of the relevant journalists. We’re here to help!

Example of ordering period:Ordering period: from 27. 2.2013 to 12.4.2013

The red boxes indicate the periods during which you can order the respective service (shown as calendar week).

These services or items are already covered by your stand rental charge or other obligatory charges (e.g. media fee) – so you pay nothing extra.

Basic services are free, other options are chargeable.

Further optional services or items, available at extra cost.

Marketing services that are particularly popular with exhibitors.

Online Customer Center for exhibitors at hannovermesse.comDetails on the services can be found at hannovermesse.com in the Customer Center for Exhibitors.

The 2013 Marketing Guide shows you how – with handy symbols and information boxes

The four pillars for your success

Online order service at www.obs.messe.deThe 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: [email protected]

Nov.Oct. Dec. Jan. Febr. March Apr.

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Benefit from our comprehensive services and take advantage of these attractive approaches to your own individual visitor marketing. Maximize your presence before, during and after the show by getting an overview of the communication services available for HANNOVER MESSE. These four building blocks will help to ensure your sustained success.

Everything you need to invite your guests to the show!

Tickets and invitation campaigns 4Exclusive services for your customers 5Advertising materials for your invitations 6

Everything you need for sustained business leads!

Media listings 8Exhibitor videos 9Visitor data 9Matchmaking Service Match & Meet 10E-mail campaigns and online lead generation 12Lead management 12Exclusive Speech 13Technology Tours 13

Everything you need for their undivided attention!

Outdoor advertising 14Online advertising 16Smartphone advertising 18Print advertising in the list of exhibitors 20Print advertising in the show’s own newspaper 21Sponsoring 21

Everything you need for a strong trade media presence!

Media consulting 23Facilitating media contacts 24Media presence 26

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Tickets and invitation campaigns

Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over 33% more visitors to their stands than exhibitors who decide not to invite their guests.

eTicket

Complimentary admission tickets (print)

Invitation management for e-ticket campaign

Ideal for comprehensive and cost-effective invitation campaigns After you have placed your order, you will receive your e-ticket code (code can be used up to 5,000 times, but the amount is determined by the number of e-tickets ordered). By clicking on the code your guests can register the tickets online. We will then e-mail the e-tickets so that they can be printed out.

e-mailings save time and postage costs All e-tickets now cover the full event and are therefore valid for all HANNOVER MESSE events

Size: 210 x 297 mm. Personalized imprints are always an option Cost: An unlimited number of tickets is already covered by the marketing fee!

Ideal for personal invitations or for mailing to selected contacts. When your guests receive their tickets from you, they must register them online

New: All print tickets cover the full event and are therefore valid for all HANNOVER MESSE events

Size: 189 x 82.5 mm; weight: approx. 2.5 g. Personalized imprints can be ordered up to 4th February 2013

Cost: An unlimited number of tickets is already covered by the marketing fee!

ContactTicketsCorinna SchaafTel. +49 511 [email protected]

Invitation services & tickets

www.obs.messe.de Service category: Invitation services & tickets

Ordering period: from 1.11. 2012 to 25.3.2013

A targeted invitation campaign will increase the number of visitors at your stand, thus opening up new sources of sales potential. On your behalf we can produce e-mail invitations with built-in e-ticket codes and distribute these invitations to your customers and business partners.

Required information: company logo, up to 3 product innovations, customer list

Distribution via e-mail marketing software featuring whitelisting The mail shots are distributed in the HANNOVER MESSE layout Cost: € 350 for 1,000 contacts; price for distribution to additional contacts will be quoted upon request


Gültig in allen Verkehrsmitteln – 2. Klasse –im Großraum-Verkehr Hannover (GVH, www.gvh.de), wenn Besuchstag angekreuzt ist (Rückseite).Valid on all GVH busses/trams plus trains (2nd class) in the Greater Hannover Region (www.gvh.de). Valid only if day of visit is ticked before boarding (see reverse).

NEW TECHNOLOGY FIRST8 –12 April 2013 · Hannover · GermanyR U S S I A · P a r t n e r C o u n t r y 2 013

ENGINEERSUCCESSNew technologies New solutionsNew networks

TICKETDauerticket

Full-Event Ticket

Fachbesucher-Ticket/Complimentary TicketErst nach Registrierung unter www.hannovermesse.de/ticketregistrierung gültig.Registration under www.hannovermesse.de/ticketregistration required.Öffnungszeiten /Opening hours, 8–12 April 2013, 9.00–18.00 h.

Dieses Ticket berechtigt Sie auch

zum kostenlosen Eintritt in die

Metropolitan Solutions in Halle 1.

This ticket also entitles you to visit

Metropolitan Solutions in Hall 1.

DM_542_2012_hm13_fachbesucher_ticket.indd 1 21.08.12 12:29

Included in the

marketing fee!

cher-Ticket/Cch Registrierung unter www.hanno

Registration under www.hannovermesse.Öffnungszeiten /Opening hours, 8–12 April

achbesuchsuchsuchsuchuchuchuchuchuchucherererer-er-TeerErst nachst nacht nacht nachnachnachnachnachachach RRRRegRRRReReRegRegegiRegis

FachbeIncluded in the

marketing fee!





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Exclusive services for your customers

Our services make your customers’ journey to the trade fair and the time they spend there as pleasant and comfortable as possible.

PREMIUM PASS

Free admission for the entire duration of the show Each holder of a pass – plus one guest – can use the shuttle service, the exclusive PREMIUM LOUNGE, as well as the cloakroom and left luggage facilities at all entrances. The pass also entitles the holder/guest to register for the Match & Meet service.

Cost: € 100

Contact



Travel specials and overnight accommodation

We have negotiated some very special travel deals for visitors planning to attend HANNOVER MESSE 2013. Tell your customers about these deals when you invite them to the show – from rail fares to Hannover starting at € 99 for travel within Germany to special Lufthansa deals on international flights.More information at www.hannovermesse.de/en/special-travel-dealsSuitable accommodation can be booked online at www.hannover.de/hotels



PREMIUM PASS

NEW TECHNOLOGY FIRST8–12 April 2013 · Hannover · Germany

DM_761_2012_hm13_premium_pass.indd 1 16.10.12 10:18

PREMIUM PASS teamTel. +49 511 [email protected]






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Advertising materials for your invitations

Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation.

Invitation card

Visitor brochure

Send invitations to your customers and use the inside for your personalized imprint.

You can add your own imprint using a copier or (laser) printer Include a visitor brochure or complimentary ticket Size: 210 x 100 mm; weight: 8 g,Language: D-German/GB-English

Free service

Send copies of the visitor brochure to your customers. It contains important information about HANNOVER MESSE, the featured focus topics, opening times and costs.

Size: 100 x 210 mm; weight: 7 g; number of pages: 12, Languages: D-German, GB-English, F-French, I-Italian, E-Spanish

Can also be downloaded on the Internet as a PDF file – just e-mail the link to your customers

Free service

Invitation services & tickets

Einladung/Invitation

ENGINEERSUCCESSNew technologies New solutions New networks NEW TECHNOLOGY FIRST

8 –12 April 2013 · Hannover · GermanyR U S S I A · P a r t n e r C o u n t r y 2 013

hannovermesse.com

ENGINEERSUCCESSNew technologies New solutions New networks

Visitor Guide

Visitor Guide

NEW TECHNOLOGY FIRST8 –12 April 2013 · Hannover · GermanyR U S S I A · P a r t n e r C o u n t r y 2 013







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Stickers for your business correspondence, posters for your showrooms/company premises and online banners will draw attention to your company’s stand.

Mailing stickers with imprint

Poster (DIN A1 and DIN A4)

Online banners

Use the mailing stickers for your day-to-day business mail.With imprint “We’ll be there: Hall xx, Stand yy”:

Size: 55 x 35 mm Languages: D-German, GB-English Cost: € 39,50 for 1,000 stickers

Attract attention to your presentation at HANNOVER MESSE – for example, in your conference rooms or on your company notice-boards.

Language: GB-English Format DIN A1: 594 x 841 mmFormat DIN A4: 210 x 297 mm

Free service

Place a banner on your own homepage to publicize your presence at the show.

The banner will be created automatically using your order and customer ID number. It will include your hall and stand numbers

A link will be generated that leads to your exhibitor data Size: 468 x 60 pixels and 234 x 60 pixels Free service

Contact


We‘ll be there: Hall XX, Stand XX

8 –12 April 2013 · Hannover

We‘ll be there: Hall XX, Stand XX8 –12 April 2013 · Hannover · Germany

8.–12. APRIL 2013hannovermesse.deNEW TECHNOLOGY FIRST

DM_780_2012_hm13_briefaufkleber_55x35.indd 1 18.10.12 15:25

We’ll be there:

Hall xxStand yy

ENGINEERSUCCESSNew technologies New solutions New networks

NEW TECHNOLOGY FIRSTR U S S I A · P a r t n e r C o u n t r y 2 013

HANNOVER MESSE 20138–12 April 2013 · Hannover · Germany

Scan the code and

download our free

smartphone app:

Maren FrankeTel. +49 511 [email protected]

Ordering period: all-year round


Ordering period: all-year round (online)from 1.11. 2012 to 8.3.2013


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Media listings and Lead management

It’s only by making your presence felt that you will make your mark. Showcase your company and products before, during and after HANNOVER MESSE 2013. You can actively influence your visitor profile, log visitor data and keep a record of your contacts and enquiries at the show.

Online exhibitor/product search facility,the Electronic Visitor Information System (EBi) and the printed catalogue

Company profile

Product profiles

Put your company data online, together with key information about your stand and your products and services – 365 days a year!

Online at: hannovermesse.com Information can also be accessed via the EBi terminals located throughout the Exhibition Grounds

Publication in the official list of exhibitors Your customers and visitors will be guided straight to your stand!

Extensive presentation possibilities:

Brief profile Link to your own website Reference to partners and subsidiaries Provision of downloads

An unlimited number of product descriptions can be posted in the Exhibitor Content Management System (ACMS), which your company must manage and update.

Product illustrations/photos ready to download Listing/Inclusion in max. 4 product group entries for each product description Showcasing innovations at show attracts particular attention

Managing your leads

ContactDeutsche Messe Media ServiceTel. +49 511 [email protected]

www.obs.messe.de Service category: Highlighting your company (ECMS)

Included in the

marketing fee!

Included in the

marketing fee!

Included in the

marketing fee!


Network placements (Silver Package info box)

Boost your B2B impact via an additional online presence!

Subscribe to special placements on business portals:exclusive insertions in the online advertising format “infobox”, including a direct link to your exhibitor profile

Directly influence the content of your placements:you can edit the information you want to publicize

You receive regular reports and statistics relating to your publications

Cost: € 79 per month


Exhibitor videos

Videos are a very effective form of advertising – a popular and high-impact way to generate sustained interest in your products and solutions among (potential) clients.

Video format: Flash (.flv), size: 416 x 234 px (16:9), max. 60 MB Length: max. 5 mins.

Basic: Reference to the video on the hannovermesse.de website in your company profile

Cost: € 100 Premium:

Reference to the video on the hannovermesse.de website in your company profile and in the section “Exhibitor video highlights”

Cost: € 350

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Visitor data

Five weeks before the start of the show we will begin updating the registration data of your invited guests on a daily basis as they register their complimentary admission tickets. One week after the show we will make the user data available to you.

Arrange appointments at your stand in advance and get a head start on your post-show follow-ups

Excel list available for downloading via the OBS service Free service

ContactVisitor dataCorinna SchaafTel. +49 511 [email protected]

Exhibitor videos and Network placements (Silver Package info box)Deutsche Messe Media ServiceTel. +49 511 [email protected]

www.obs.messe.deService category: Highlighting your company (ECMS) Service category: Start page, following login

Ordering period: from 4.3.2013


03.05.2012

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Match & Meet Registration

Match & Meet Registration allows you to establish your personal profile. You will then be found by other subscribers to the service and receive contact proposals.

New business contacts generated and fostered online before, during and after the show multiply the benefits of trade show participation

Access code available via OBS; registration possible all year round Free of charge

Managing your leads

Match & Meet Online

Via Match & Meet Online you can actively target other participants. The system generates a list of contacts that match your profile. You can follow up these contacts – and at the same time you can be found and contacted by other participants.

Get to know business partners in the run-up to the show Establish and maintain qualified business contacts – all year round Cost: year-round use € 300, 3-day use € 99




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Match & Meet Onsite

Match & Meet Meeting Services

In addition to the Match & Meet service packages (Registration, Online and Onsite) – or independently thereof – you can book conference tables and rooms on a daily basis at the Match & Meet Area at HANNOVER MESSE.

The meeting services help you to create the right setting for successful business meetings

Greater convenience and privacy for your discussions Cost: will be quoted on request, as from € 400

In addition to the facilities included in the Match & Meet Online package, Match & Meet Onsite boasts a diary and an appointment scheduling function. This allows you to arrange meetings online and thus maximize your success at HANNOVER MESSE. The Match & Meet Team will provide support throughout the matching process.

Make initial contact online, set up meetings with new business contacts, meet them at your stand during the show and get down to business

Cost: € 800, incl. Match & Meet Online and PREMIUM PASS (VIP services at the Exhibition Grounds)





ContactMatch & Meet TeamTel. +49 511 89-34550match&[email protected]

www.obs.messe.de Service category: Managing your leads

Lead management makes it possible to collect and manage visitor data by scanning business cards and/or the barcodes on complimentary admission tickets.

Clearly structured, easy-to-use solution Efficient generation, qualification and follow-up of your leads Comprehensive freely configurable reporting Easy transfer of leads to your customer database Saves time and resources New: iPad® and smartphone solution Packages available to suit individual requirements Cost: will be quoted on request

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Managing your leads

Lead management

E-mail campaigns and online lead generation

Capitalize on the two million top contacts of Deutsche Messe all year round to stimulate new business.

Launch customized B2B e-mail campaigns to raise awareness within your target audience, generate leads and/or schedule appointments during HANNOVER MESSE

Communicate with selected decision-makers via HANNOVER MESSE as a trusted ‘go-between’

Generate business leads with new customers, ready to be followed up by your sales team

Cost: will be quoted on request




ContactLead managementOreste MallusTel. +49 511 [email protected]

www.obs.messe.deService category: Managing your leads

E-mail campaigns and online lead generationDeutsche Messe Interactive TeamTel. +49 511 [email protected]

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ContactTechnology ToursHanno-Fair IncomingTel. +49 511 [email protected]

www.obs.messe.de Service category: Managing your leads

Exclusive SpeechBenjamin MertensTel. +49 511 [email protected]

Kontakt

Kontakt

Technology Tours

Exclusive Speech

Contribute to our guided tours for visitors. Twice a day you will have the opportunity to present your product highlights and innovative solutions for 10–15 minutes in each case.

Tours are available for the following keynote themes:1. The Automated Factory – Efficient and Digitally Enabled2. Process Efficiency – Saving Energy and Resources3. The Energy (R)evolution4. Metropolitan Solutions for Smart(er) Cities5. Serving Industry: Components and Services to the Max6. Mechanical Engineering: Backbone of Industry7. Industry in Motion: The Power of Power Transmission & Control8. Industrial Integration: Virtual Reality on the Factory Floor9. Environmental Technologies & Clean Production

Cost: € 1,800

Invite selected guests and customers to your half-day company and product presentation at HANNOVER MESSE – you’ll see how this consolidates and grows customer loyalty! Deutsche Messe will also attract new customers on your behalf and offers services to help foster business leads.

Efficient face-to-face lead generation in an exclusive setting Complete package for your presentations (room and conference technology)

Followed by get-together, incl. catering Cost: € 5,000 for max. 20 persons

€ 7,500 for max. 50 persons





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Outdoor advertising

With a proven efficiency rate of almost 75%, out-of-home media achieve a greater impact than any other form of advertising. Outdoor advertising during the trade show allows you to focus on your target group(s) and call attention to your products without any significant waste circulation. Find out about our advertising offers!

XL-format posters on the hall facades

Advertising towers

Mega skywalk banners

Our XL-format posters on the outside walls of the exhibition halls have a strong impact, whether viewed up close or seen from a distance. Use them to brand the hall where you are exhibiting in your corporate design, or simply to guide visitors to your hall.

Format: various formats possible Cost: from € 2,760 media charge per poster, plus production costs

This outstanding advertising medium at the Exhibition Grounds provides more than 165 m² of advertising space.

Strategic placement on the Exhibition Grounds and in the entrance areas

Size: 4.10 m x 4.10 m per side and 9.90 m high Cost: € 7,600 media fee per tower, plus production costs

The perfect solution for product advertising and serial motifs.

Located on the side panels of Skywalk West, directly in the visitors’ field of vision

Size: 2.06 m wide x 2.40 m high Cost: € 1,350 media fee per banner, plus production costs

Additional advertising & sponsoring







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Three-sided poster stands

These three-sided display panels will grab the attention of passers-by, regardless of where they are looking or going.

Simultaneous presence at ten different locations Size: DIN A0, 84 cm wide x 1.19 m high Cost: € 3,100 media fee, plus production costs, for a network of ten three-sided poster stands

Promotions

You can also appeal personally to your target group via exclusive promotions.

You can distribute product information or invitations directly to your target group in the form of flyers or give-aways

We will reserve exclusive distribution locations in the entrance area and on the Exhibition Grounds

Cost: from € 1.400 per promotion, excluding personnel costs





Contact

Anke RobbersTel. +49 511 [email protected]

Sabina Kroll-BehrensTel. +49 511 [email protected]

www.obs.messe.de Service category: Additional advertising & sponsoring

Big Banner

The highly visible location at the entrance ensures that your advertising message will reach a large number of visitors.

Your advertising cannot be overlooked as it is positioned right at the entrance

Sizes: different sizes according to the location Cost: € 4,100 media charge, plus production costs

Ordering period:from 15.10. 2012 to 1.3.2013


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Online advertising

Medium rectangle

Large-format advertisement in an ideal position: this is the way to get noticed!

Placement: display categories or under another heading of your choice

Minimum booking 20,000 page impressions Size: 300 pixels wide x 250 pixels high in GIF, FLASH or HTML format Cost: from € 70 per 1,000 page impressions

Online advertising before and during the trade fair will attract attention to your company. Our portfolio includes banner advertising (various attractive formats), advertising on the mobile websites and via the native app, as well as advertising in the HANNOVER MESSE newsletter. Stimulate the interest of potential customers worldwide and attract additional visitors to your stand.

Fireplace Ad

Search word marketing

A very eye-catching and exclusive banner format, which “frames” the web page visually.

Placement: home page, display categories or under another heading of your choice

Format: super banner, 1,000 pixels wide x 90 pixels high and 2 skyscraper banners, 120 pixels wide x 600 pixels high

Cost: € 104 per 1,000 page impressions

When your search word is typed in, your banner will appear in the list of hits in our exhibitor and product search facility.

Placement: 3rd in the listing of hits in the exhibitor and product search facility

Format: 650 pixels wide x 80 pixels high Cost: € 1,500








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Full banner

Skyscraper

Half banner

Eye-catching banner, placed right in the middle of the content!

Placement: under the heading of your choice Minimum booking 20,000 page impressions Size: 468 pixels wide x 60 pixels high in GIF, FLASH or HTML format Cost: € 50 per 1,000 page impressions

Can be booked on all web pages – the classic choice!

Placement: homepage, under the heading of your choice or website rotation


Favourably priced advertising in the middle of the content!

Placement: home page, under the heading of your choice or website rotation








Contact

Katja AnssarTel. +49 511 [email protected]


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Mobile advertising – Basic Package Web App, iPhone® App or Android App

Mobile advertising – Premium Package Web App, iPhone® App or Android App

Mobile advertising suited to informing visitors about your trade fair stand and/or products.

Banner on selected pages in rotation with other banners Creation of a landing page with 1 photo/illustration and up to 800 text characters

Size and formats: further information available on request Cost per app: € 5,200

Banner on selected pages in rotation with other banners Creation of a landing page with up to 5 photo/illustrations and up to 600 text characters per image

Placement of your company logo in the hall layout plan (only if stand size is at least 80 m²)

Sponsorship of a search word Size and formats: further information available on request Cost: € 7,500

Insertion of the information “sponsored by…” together with your company logo or name next to the hall designation

Additional placement of your company logo in the hall layout plan (only if stand size is at least 80 m² and the sponsor is exhibiting in the hall in question)

Size and formats: further information available on request Cost of hall sponsorship, including logo placement in the hall layout plan: € 2,000 (price for all apps)

Cost of logo placement in the hall layout plan: € 500 (price for all apps)

Mobile advertising – Hall sponsorship and placement of logo in the hall layout plan: Web App, iPhone® App und Android App







Online advertising

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Search word in German/English as required Insertion of your advertisement at 1st position in the hit list of the mobile exhibitor and product search

Link to your standard listing or – if you have booked a banner in addition – to your mobile landing page

Size and format: further information available on request Size and format of text: 45 characters (including spaces), WORD or text in e-mail

Cost: € 1,000 (price for all apps)

Mobile advertising – search word marketing: Web App, iPhone® App and Android App



Contact

Katja AnssarTel. +49 511 [email protected]


Ads in the visitor newsletter

The visitor newsletter contains items on trends and facts relating to the show, information about important services such as exhibitor and product searches, dates and times of events at HANNOVER MESSE – and much more besides.

Different advertising formats and positions Several issues focusing on different topic areas More than 120,000 subscribers Cost per advertisement and issue: from € 3,520




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Adverts in list of exhibitors

Logo and QR code in list of exhibitors

Advertisements in the EBi printouts

Advertisements in the list of exhibitors will yield long-term benefits for your business.

Print edition: 10,000 copies Size of exhibitor list: width 120 mm x height 215 mm Cost: 1/2 page ad, 4c, € 1,365

full page ad, 4c, € 1,995

Interactive print. Use the opportunities offered by today’s generation of Smartphones and create text links to your print material.

Back-up your printed ads with digital interaction Increase your website traffic Costs and sizes: Logo, H 16 mm x W 45 mm: € 190

QR code, H 16 mm x W 16 mm: € 190Both logo and QR code: € 290

Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.)

Prominent placement of your brand name = more contacts Print run: 160,000 copies; dimensions: 160 x 22 mm File formats: EPS, PDF, AI or TIFF; 300 ppi resolution Cost: will be quoted on request

An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers.

Print advertising

Contact


Print advertising Oreste MallusTel. +49 511 [email protected]







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Advertisement in the trade fair newsletter

The official trade fair newsletter reports on the 11 leading fairs that make up HANNOVER MESSE 2013 and features daily news as well as the opinions of exhibitors and trade visitors – plus the latest on interesting products and exhibits. It appears in English and German.

Published daily from 8 –12 April 2013 Print run: 150,000 (30,000 copies daily) Cost: full-page ad, 4 c

€ 4,940 per insertion

½ page ad, 4 c€ 2,700 per insertion



ContactAdvertisement in the trade fair newsletterWinfried BurkardTel. +49 931 [email protected]

Sponsoring

Our sponsoring options allow you to benefit from the attractive events and services offered in conjunction with the trade show. Enhance your image by appearing as an important partner, while reaching the target groups relevant to your company. This form of promotion attracts attention from the right people and makes a positive impression.

SponsoringCarola SchaperTel. +49 511 [email protected]

Forums and conferences

A program of forums and conferences enables visitors to learn about keynote themes of the relevant business sector. This provides an opportunity for high-calibre discussions on developments and innova-tions across the industrial landscape. Various platforms can be used to strengthen your profile in the relevant community or sector, e.g.:

TectoYou Specialist congress WoMenPower German-Japanese Business Forum MES conference Costs: on request

Here could be your name



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Sponsoring

VIP events

Visitor Services

Press events and services

Together with Deutsche Messe, you can co-host an event and receive guests from various industries across the world. Your association with a high-calibre VIP event will leave your guests with a long-enduring and very positive impression!

Opening event in the Congress Centrum Hannover Chief Executive Club Herrenhausen Gala Hermes Lounge HANNOVER MESSE Business Forum Costs: on request

Present you company as the friendly sponsor of exclusive visitor services that make the time spent at the trade fair as pleasant as it is productive:

PREMIUM LOUNGE, incl. Premium Shuttles Matchmaking Service “Match & Meet” Visitors’ Lounge Technology Tours Coffee-to-Go Cups Costs: on request

Approx. 5,000 journalists representing the world’s media come to HANNOVER MESSE. Deutsche Messe offers a broad range of services to make their stay as pleasant and productive as possible. You can use these services to promote your company – for example, through sponsorship of:

Press shuttles Drinks in the Press Centre Lanyards for journalists Workstations in the Press Centre Cost: will be quoted on request

Contact

Carola SchaperTel. +49 511 [email protected]








Press services

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Press conferences

Streaming media/Internet TV/Video production

We also offer the option of an Internet broadcast – live or on demand.

Your press conference will reach a larger audience Video coverage of your stand Ideal advertising platform Cost: on request

Ask our team of professionals to assist you with the preparation of your media events.

Media consulting

Contact

Maryam MaghsudiTel. +49 511 [email protected]

www.obs.messe.de Service category: Press services

We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.

Advice on planning, coordinating and staging your events Full details circulated in the press conference schedule Optimum briefing for journalists Free service





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Press services

Facilitating media contacts

Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!

Exhibitor PR contacts

Media addresses

Products and innovations

Publish your contact data on the HANNOVER MESSE press server.

Year-round targeted contacts generated between your company and optimal partners

Simple search function to find accredited journalists Free service

Ask for our detailed listing of international trade journals.

Names and addresses of news media available in an electronic file format

Free service

We prepare reports on your latest products and distribute them to the relevant trade press.

Preparation by scientific/technology experts Evaluation of the innovative value of the product Excellent provision of information to the specialist and trade media in Germany and other countries

Free



Ordering period: from 1.11. 2012 to 25.1. 2013




“Hot Topics” newsletter

Tell the press about your innovative products, new trends and advanced applications.

Newspapers and business journals, radio and TV Send your latest news to important publications by e-mail Printed copies can be picked up in the Press Center Free service

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Contact

Maryam MaghsudiTel. +49 511 [email protected]


Press services

Media presence

Online press info boxes

Put your information online at hannovermesse.com, where journalists and visitors can use it for their research.

All information can be downloaded by users at any time. In addition, it is distributed by e-mail to registered journalists

File formats: texts as .doc or .rtf files; images as .jpg files, max. 1.2 MB (2,500 pixels)

Cost: € 229 (flat rate)

Press info boxes

Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds.

Press packs, brochures, USB sticks, CD’s and DVD’s are an invaluable source of information for trade journalists

We recommend that information is provided in German and English Cost: € 66 per press info box

It makes sense to get your message out where the media presence is most concentrated – in the Press Center and on the Internet. Journalists from all over the world use these resources to seek out information about new products from all sectors of industry.

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Contact


Online press info boxesOreste MallusTel. +49 511 [email protected]

Press info boxesNicole MalinowskiTel. +49 511 [email protected]

27

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Checklist

eTicket Invitation services & tickets Free

Complimentary admission tickets (print) Invitation services & tickets Free

Invitation management for e-ticket campaign Invitation services & tickets Available at extra charge

PREMIUM PASS Invitation services & tickets Available at extra charge

Travel specials and overnight accommodation Invitation services & tickets Available at extra charge

Invitation card Invitation services & tickets Free

Visitor brochure Invitation services & tickets Free

Mailing stickers with imprint Invitation services & tickets Available at extra charge

Poster (DIN A1 and DIN A4) Invitation services & tickets Free

Online banners Invitation services & tickets Free

Online exhibitor/product search facility, the Electronic Visitor Information System (EBi) and the printed catalogue

Highlighting your company (ECMS) Free

Company profile Highlighting your company (ECMS) Free

Product profiles Highlighting your company (ECMS) Free

Exhibitor videos Highlighting your company (ECMS) Available at extra charge

Network placements (Silver Package info box) Highlighting your company (ECMS) Available at extra charge

Visitor data OBS start page, following login Free

Match & Meet Registration Managing your leads Free

Match & Meet Online Managing your leads Available at extra charge

Match & Meet Onsite Managing your leads Available at extra charge

Match & Meet Meeting Services Managing your leads Available at extra charge

E-mail campaigns and online lead generation on request Available at extra charge

Lead management Managing your leads Available at extra charge

Exclusive Speech on request Available at extra charge

Technology Tours Managing your leads Available at extra charge

Outdoor advertising Additional advertising & sponsoring Available at extra charge

Online advertising Additional advertising & sponsoring Available at extra charge

Mobile advertising Additional advertising & sponsoring Available at extra charge

Print advertising Additional advertising & sponsoring Available at extra charge

Print advertising in the show’s own newspaper on request Available at extra charge

Sponsoring on request Available at extra charge

Press conferences Press services Free

Streaming media/Internet TV/Streaming media Press services Available at extra charge

Exhibitor PR contacts Press services Free

Media addresses Press services Free

Products and innovations Press services Free

“Hot Topics” newsletter Press services Free

Online press info boxes Press services Available at extra charge

Press info boxes Press services Available at extra charge

CostOBS Service Category

Deutsche Messe

Messegelände

30521 Hannover

Germany

Tel. +49 511 89-0

Fax +49 511 89-32626

[email protected]

www.messe.de

GB

Pri

nted

in G

erm

any

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NEW TECHNOLOGY FIRST8–12 April 2013 · Hannover · Germany

Contact details for our local sales partners worldwide are listed at www.messe.de/salespartner_gb

Documents

Deutsche Messe Marketing Guide 2013 EN