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8/10/2019 DEU Nov 24 2014 Research and Customer Development Aaron Eden
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INNOVATION CONTINUUM
BRANDING LEADS THE WAY
EXISTING MARKET
PROBLEM WELL UNDERSTOOD
INNOVATION IMPROVESDIFFERENTIATION
INCREMENTAL CHANGE
PRODUCT LEADS THE WAY
UNKNOWN / NEW MARKET
PROBLEM NOT WELL
UNDERSTOODINNOVATION IS DRAMATIC
RADICAL CHANGE
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In Person
Video
Phone
Survey
8/10/2019 DEU Nov 24 2014 Research and Customer Development Aaron Eden
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Have the same problem
Speak the same “language”
Hang out together
Situations not Demographics
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